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Audience Research - Focus group

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Jasmine Davies

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Audience research – Focus group  In myfocus group,I shall have a diverse selectionof participantsthatshow aninterestinthe indie popgenre,inwhichtheywill be promptedtoexpresstheirpersonalopinionsand expectationsof musicvideosonthe subjectinquestion.The videosIuse todemonstrate the genre mustbe variedforme to make an apt conclusiononmytarget demographic.  The primaryfocus of my effortsresidesindiscoveringthe expectationsmytarget demographichasof the genre,as well asverifyingcommonstereotypestheyassociate with it.In doingso,I will be able toproduce a mediatextinaccordance to theirpreferences. It will alsoallowme togaina greaterunderstandingof the genre alongside mypriorresearch intothe conventions,whichwill aidme inproducingmymusicvideo. Thisisfurtherdone by exploringwhethermyaudience prefersnarrative orperformance-basedvideosthroughthe in-depthdiscussionstotake place inmy focusgroup. Potential questions 1. How wouldyoudescribe yourmusictaste?Diverse?Typical?Etc. 2. Wouldyouconsideryourself acasual listenerof the indie popgenre,oristhe musica significantaspectof yourdailylife? 3. What are yourinterestsorhobbies? 4. Afterwatchingsome examples:  Do youpreferstructurednarrativesorperformance-basedvideos?  What are some of the common themespresentthroughoutthe videosyouhave just watched?  Couldthere have beensomethingaddedtothe videotohelpreinforce itsgenre?  In youropinion,are the messagesormeaningsof the lyricsmade clearerthrough the visuals?If so,do youpreferthisor videosthatleave messagesopenfor interpretation?

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Audience Research - Focus group

  • 1. Audience research – Focus group  In myfocus group,I shall have a diverse selectionof participantsthatshow aninterestinthe indie popgenre,inwhichtheywill be promptedtoexpresstheirpersonalopinionsand expectationsof musicvideosonthe subjectinquestion.The videosIuse todemonstrate the genre mustbe variedforme to make an apt conclusiononmytarget demographic.  The primaryfocus of my effortsresidesindiscoveringthe expectationsmytarget demographichasof the genre,as well asverifyingcommonstereotypestheyassociate with it.In doingso,I will be able toproduce a mediatextinaccordance to theirpreferences. It will alsoallowme togaina greaterunderstandingof the genre alongside mypriorresearch intothe conventions,whichwill aidme inproducingmymusicvideo. Thisisfurtherdone by exploringwhethermyaudience prefersnarrative orperformance-basedvideosthroughthe in-depthdiscussionstotake place inmy focusgroup. Potential questions 1. How wouldyoudescribe yourmusictaste?Diverse?Typical?Etc. 2. Wouldyouconsideryourself acasual listenerof the indie popgenre,oristhe musica significantaspectof yourdailylife? 3. What are yourinterestsorhobbies? 4. Afterwatchingsome examples:  Do youpreferstructurednarrativesorperformance-basedvideos?  What are some of the common themespresentthroughoutthe videosyouhave just watched?  Couldthere have beensomethingaddedtothe videotohelpreinforce itsgenre?  In youropinion,are the messagesormeaningsof the lyricsmade clearerthrough the visuals?If so,do youpreferthisor videosthatleave messagesopenfor interpretation?