These slides accompany a live webinar given on the 17th November 2011, showing how charities can use JustGiving's new Facebook app to collect donations on Facebook.

1. How to use
JustGiving’s new
Facebook app
Jonathan Waddingham
@jon_bedford
Product Manager @JustGiving
November 17th 2011

2. What we’ll cover
Why is Facebook important to fundraising on JustGiving
How to build the Facebook app
How to promote the app

3. 30% of visits to JustGiving come from
Facebook

4. 16% of all donations come from
Facebook

5. Facebook beats the other networks
http://blog.justgiving.com/community/social-giving-takes-off/

6. The app effect

7. It’s not just us
http://delicious.com/jon_bedford/facebook+stats

8. What does our app do?
For fundraisers – share their page on Facebook
For sponsors – donate without leaving Facebook
For donors – make one-off or regular donations on Facebook
For charities – a way of collecting donations on Facebook

9. apps.facebook.com/jgdonation

10. Fundraiser view

11. Sponsor view

12. Donor view

13. Charity view

14. Charity view as a Facebook page tab

15. Any questions?
http://www.flickr.com/photos/prospere/2927077061/

16. Live demo goes here 
Useful links
http://www.facebook.com/pages/JustGiving-Donate-on-FB-
support/189122531126417?sk=app_172621942784778
http://www.facebook.com/pages/The-live-demo-appreciation-
society/178106402279629
https://secure.justgiving.com/CharityAccount/pages/account/login.aspx
http://www.youtube.com/watch?v=JYGJ-l09Nek
http://www.justgiving.com/demononprofit/donate

17. What to do next?
Donations start rolling in!
This is a tool, like any other fundraising tool. It has to be used
wisely and you shouldn’t forget about the tried and tested
techniques that lead to successful fundraising.

18. Let people know they can support you
http://www.facebook.com/DogsTrust/posts/238702749517384

19. But don’t go overboard...

20. Campaigns
A call to action works best when it’s integrated into a wider series of
comms
If you’re already working on a campaign, consider adding
campaign-related content to the donate tab
Your fans may have received this content and it could be the extra
nudge they needed
Or they may be new to your organisation and never have seen a
campaign before

21. Corporate partners
Ask your corporate partners to add your donation app to their page
- they’re usually happy to promote you and they may have more
fans
Write a suggested update for them with a strong call to action

22. Specsavers Facebook page
http://www.facebook.com/Specsavers?sk=app_223257787728115

23. Facebook advertising
This is a powerful tool, assuming you know your target donors well
However, successful fundraising case studies are few and far
between

24. We want your case studies!
This is a UK first, so we’d love your feedback
How easy is it to use?
What could be improved?
How successful has it been for you?

25. We hope you like it

26. Thank you
Jonathan Waddingham
jonathan@justgiving.com
@jon_bedford
slideshare.net/jwaddingham
www.facebook.com/justgiving