Media Literacy 2

1. MEDIA LITERACY
Janardhan .J

2. SOCIAL REPRESENTATION
• Social networking sites are web-based services
• The first social network site was launched in 1997
• Social capital is an elastic construct used to describe the
benefits
• These allow individuals to a file within a bounded system
• Find out the list of other users with whom they share
• View and pass through their list of connections and those
made by others

3. SOCIAL CAPITAL
• SN sites offer a new set of tools to develop and maintain
relationships
• Thus of particular importance in emerging adulthood.
• Possibilities that social capital can evolve
• There are two important perspectives in the friendship
• Relationships help generate social capital Social capital
• It is important components of psychosocial development for
emerging adults.

4. RELATIONSHIPS AND INTERNET USE
• Social capital is an elastic term
• It can be conceived in negative terms
• But is generally perceived to be positive
• It has been linked to diverse outcomes as career
advancement, Organizational success, and many other
positive social outcomes
• Social capital has also been linked in the form of
Psychological and Physically

5. FORMS OF SOCIAL CAPITAL
• Social capital found strong bonding b/w individuals
• Emotionally close relationships. Ex: family & Close friends
• (It is called tightly knit)
• Individuals also having the loose connections
• They are not typically emotional support
• However, Media gets personal
• Internet is unique among the mass media in allowing
interpersonal communication
• The WWW has turned the internet into a major mass
medium

6. FORMS OF SOCIAL CAPITAL
• Simultaneously, the web has been criticized for elevating
rumors
• Users have moved from slow dial up to high speed
connections
• Media are making use of these connections to deliver
content
• They became platform to share information b/w individuals,
group and masses

7. STORY TELLING
• Ancient time, Humans are sharing the information by
orally
• People’s lives are spent telling stories
• Stories can be a way for humans to feel
• Stories can also inform people’s emotional lives
• Now-a- day technology providing platform to learn
• How fast you can know something new?
• Technology brings new opportunities to access information

8. APPLYING POSITIVE PSYCHOLOGY
• Media playing crucial role in human life
• We spend most of the time with media
• It became integral part of our lives in 21st century
• Negative impact of media is constant examination
• However, it also has positive impact on human lives
• Media measurably promotes, depicts facilitates well being
• By creating either positive or negative

9. APPLYING POSITIVE PSYCHOLOGY
• Films take our breath away and transport us to unknown
worlds
• Film and TV are paragons
• Film is also a powerful generator of positive emotions
• TV also give us a chance to experience alternate personal or
collective realities
• Television certainly serves a moral function in our lives
• Social Media & digital Media power to nurture positive
relationship

10. THANK YOU