Give Goa- Working alongside the CII- Young Indian Foundation in initiating the Swachh Bharat mission by building a cost effective sustainable model to clean calangute beach which can be replicated across different beaches and villages across the country

1. CII-YI SWACHH BHARAT
MISSION
Group A07
Akhil Jacob - 2017005
Aman Singh – 2017006
Justin Mathew – 2017024
Lloyd Fernandez – 2017026
Neha Sardar – 2017032
Suchi Rajput – 2017054
Sugandh Kumaria -
2017055

2.  Swachh Bharat Abhiyan is a campaign by the Government of
India to keep the streets, roads and infrastructure of the
country's 4,041 statutory cities and towns and its rural areas
clean
 It is India's largest ever cleanliness drive with 3 million
government employees, especially school and college students
from all parts of India, participating in the campaign
 The mission is bifurcated into sub-missions as Swachh Bharat
Abhiyan (Gramin), under Ministry of Drinking Water and
Sanitation, and Swachh Bharat Abhiyan (Urban), under
Ministry of Housing and Urban Affairs

3. Scope
1. Survey a suitable beach
area with high footfalls and
visibility for the
implementation of Clean
Goa, Clean Beach Campaign
2. To device a strategy and
identify the various
stakeholders involved and
their concerns
Deliverables
1. Making the business
model sustainable through
monetizing and incentivising
the stakeholders
2. Promote the mission of
Swachh Bharat across the
youth
3. Creation of a scalable and
cost effective model

4. IDEATION
CONCEPTUALIZATION
MID RESEARCH
EXECUTIONQuick Survey of the
Calangute beach and
understanding the
various stakeholder
concerns
 Launch of the Reward
Based “Clean Beach, Clean
Goa” Model
 Inaugurated in the
esteemed presence of
Panchayat and MLA
Michael Lobo
 Generated Widespread
interest among the public
 Brainstorming with team of
various models that can be
implemented.
 Holding regular meetings on
call and in person with the
client to run past the ideas
 Creation of a incentive based
Kiosk model
 Meeting and getting
approvals from various
government bodies
 Further research by visiting the
beach and understanding the
current realities
 Pitching the concept to various
shack owners and restaurants for
their support and cooperation
INITIAL
RESEARCH

5. 1) Tie up with Calangute
Panchayat and Tourism
Department
2) Tie Up with CII-Yi network
across Goa
Channel
1) Social Media
2) Newspapers
3) CII-YI Network
Promotion
1) School and College Youth
2) Indian Tourists visiting Goa
3) Local Residents and other
Swachh Bharat Campaigns
Target
1) Create Awareness about Swachh
Bharat Mission
2) Brainstorming of Sustainable
models to be implemented
3) Create a Win-Win based
Ecosystem for future scalability
.
Ideation
1) Sample survey among 30 Shack
owners and various permanent
restaurants and 20 locals
2) Surveyed 37 tourists analysing
their concerns and expectations
3) Literature review on Google
about kiosk cost and other ideas
Research

6. Strengths Weaknesses
Opportunities Threats
1) Cost Effective Model
2) Easy Scalability
3) Strong Support of
Government
Authorities
4) Strong Support and
Guidance by CII-YI
group
1 ) Future tie-ups with
more removed
restaurants and
brands
2) Sponsorship by
corporates and other
bodies as part of CSR
initiatives
1) Lack of Strong
Awareness about the
campaign amongst the
youth
2) Lack of a proper
marketing plan for
future scalability
1) Chances of Non
renewal of Approvals
for future models
1) Non Availability of
people to man the
kiosk every day

7. Polluted
beaches
and water
Residents
Tourists
Shack
owners
Panchayat
Drishti
Authorities
Insufficient Salary
Less man force Lack of interest
Not enough dustbins
Waste disposal system
Callous attitude
No Segregation
Scared of shack owners to raise
voices
Not reliable workers
Issues with truck driversNo control over entry pts
Bribery

9. The research method we used was qualitative research. It provides information about the
“human” side of an issue – that is, the often contradictory behaviours, beliefs, opinions,
emotions, and relationships of individuals. Qualitative methods are also effective in identifying
intangible factors, such as social norms, socioeconomic status, gender roles, ethnicity, and
religion
We have used
 Ethnography (Observations)
 Phenomenological (In-depth interviews)
 Narrative
The methods we used are
 In-depth interviews (Shack owners, panch members, police, lifeguards..)
 Observations (at the beach)
 Focus groups (Panch Members)
Types of sampling used: Random, Purposive and Snowball sampling has been done.

10. 12
5
18
0 0 2 0 0
37
13
0
5 3
6
3
0 0
30
10
1 0 0 0 0
6
3
20
0
5
10
15
20
25
30
35
40
Tourist
liter the
place
Old
shacks as
disposal
grounds
lack of
dustbins
gullys act
as
dumping
grounds
collection
intervals
too long
dogs
overthrow
dustbins
too many
shacks
cops are
not strict
Total
FREQUENCY
CAUSES
Causes of Garbage
Tourist Restaurants Locals
Type of Research – Exploratory
Sampling Technique- Multistep – Stratified (Convenience)
Research Technique – face to face interview
• As it can be seen that tourist as a
cause of garbage has a high
frequency amongst all 3 sections
(Tourists, restaurants, Locals)
• Surprisingly even tourist feel that
they liter, therefore our strategy
was focused on finding a
sustainable method to reduce
tourist garbage littering
• Another cause specially from the
tourist point of view, lack of
dustbins has proven to be a issue

12. 6’ x 6’

13. Leftover waste from ShacksConcentrated Dustbins

14. Garbage left by tourist over a small window of timeStream that gets blocked by garbage and tree

15. Garbage left by vendors and shop ownersPeople Openly drinking

16. Drainage from where waste flows into the seaTourist disposing their waste

17. Smooth Execution of Pilot Run Model
 Successfully set up the kiosk as planned.
 The response received was also pretty good as we had a footfall of around
40 people in the first trial without creating any awareness
 Raising Awareness in Goa - Kiosk model for Swachh Bharat was
published in Times of India and other local newspapers.
 Support from the Calangute Panchayat and Calangute MLA Michael
Lobo
Awards And Recognition
 Clean Beach , Clean Goa Kiosk run model featured in various newspapers
like Time of India, Gomantak , Navhind Times etc
 Received certificates of recognition of the work done by CII-YI
 Strong support and warm words by Panchayat and MLA Michael Lobo’s
team for future scalability of the model

18.  The project creates a win-win situation for all its
stakeholders and the benefits received for each is
as follows
 The tourist or local public receive incentive in the form of
discount coupons for depositing waste.
 The restaurant owners get more footfall and hence
increased revenue for them.
 The Panchayat gets its area cleaned and easy way to
manage waste
 The locals and tourists can enjoy clean surrounding
 Taken Panchayat on board for this project
 Next batch of GIM can take this project ahead in
deploying these kiosks on a regular basis

19. There were added improvements that could have been done during the launch phase of the
plan such as
 Displaying a small case showcasing the ideation to implementation stages of the project
 Result in more footfalls of young volunteers to create enthusiasm about Swachh Bharat
 Generate more project awareness, encompassing its ideation and implementation amongst
the tourists and locals visiting the beach
 More social media campaign for crowdfunding of ideas to innovate the existing model further