THE PRESENTATION IS ALL ABOUT SWACCH BHARAT ABHIYAN WHICH INVOLVES VARIOUS ASPECT OF THE CAMPAIGN INCLUDING INTRODUCTION BACKGROUND QUANTITAVE DATA ETC. IT CAN BE USED BY ANYONE AT EVERY LEVEL.

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3. SWACCH BHARAT ABHIYAN
• Swachh Bharat Abhiyan is a national campaign by the Government of India,
covering 4,041 statutory cities and towns, to clean the streets, roads and
infrastructure of the country.
• The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi,
by Prime Minister Narendra Modi.
• It is India's biggest ever cleanliness drive and 3 million government employees
and school and college students of India participated in this event.

4. BACKGROUND
• With effect from 1 April 1999, the Government of India restructured the
Comprehensive Rural Sanitation Programme and launched the Total Sanitation
Campaign which was later renamed Nirmal Bharat Abhiyan (NBA).
• On 2 October 2014, Prime Minister of India Narendra Modi launched the Swachh
Bharat Mission, which aims to eradicate open defecation by 2019,thus
restructuring the Nirmal Bharat Abhiyan

5. • The campaign of Swachh Bharat launched by the government of India is aimed to
accomplish various goals and fulfil the vision and mission of “Clean India” by
2nd of October 2019 which is 150th birth anniversary of the great Mahatma
Gandhi.
• It has been expected that the investment to cost would be over 62000 crore of
Indian rupee. It has been declared by the government that this campaign is taken
as “beyond politics” and “inspired by patriotism”.
OBJECTIVE OF THE CAMPAIGN

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• To eradicate the system of open defecation in India.
• To convert the insanitary toilets into pour flush toilets.
• To remove the system of manual scavenging.
• To make people aware of healthy sanitation practices by bringing behavioural
changes in people.
• To link people with the programmes of sanitation and public health in order to
generate public awareness.
• To build up the urban local bodies strong in order to design, execute and
operate all systems related to cleanliness.
• To completely start the scientific processing, disposals reuse and recycling the
Municipal Solid Waste.

7. AMBASSADORS
Modi selected 9 public figures to propagate this campaign. They are:

8. PROMOTIONAL CAMPAIGN
• Promotional Campaign of Swacch Bharat Mission includes various source to make
the campaign a huge success which includes:
• Drawing competition at school/college/state/national level.
• Wall Paintings
• Slogan writing in various Government Institution.
• Through Print media
• Elelctronic media.
These are the different sources which encourages the people towards the
cleanliness of the earth.

9. PROMOTIONAL ACTIVITIES
1. Drawing Competition at various levels

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2. Wall paintings competition

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3. Through Print media

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4.Elecrtronic Media

13. MAJOR COMPONENTS OF ABHIYAN
• Construction of individual sanitary latrines for households below the poverty line
with subsidy where demand exists
• Conversion of dry latrines into low-cost sanitary latrines
• Construction of exclusive village sanitary complexes for women providing
facilities for hand pumping, bathing, sanitation and washing on a selective basis
where there is not adequate land or space within houses and where village
panchayats are willing to maintain the facilities
• Setting up of sanitary marts

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• Total sanitation of villages through the construction of drains, soakage pits, solid
and liquid waste disposal
• Intensive campaign for awareness generation and health education to create a
felt need for personal, household and environmental sanitation facilities.
• This would cover 1.04 crore households, provide 2.5 lakh seats of community
toilets, 2.6 lakh seats of public toilets and solid waste management facility for all
towns

15. SUCCESS STORIES OF ABHIYAN
• Maharashtra’s Navlewadi village has water, water everywhere and a zillion
drops to drink!
• The people of this remote village in Puranya taluka faced a massive scarcity of
clean water. But Modi’s Swachh Bharat mission has encouraged them to battle all
odds. The result: A 35,000 litre water tank and several water pipelines have been
installed in the village. Thanks to the abundance of water, the village now boasts
of clean surroundings.

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Odisha’s Koraput decides against defecating in the open!
In one of India’s most backward districts, 11 villages have put open defecation
behind them after over 500 households started using individually constructed
toilets. Achieving this was no easy task for the villagers. The initial response to the
Swacch Bharat rule against open defecation was negative, but the local
government didn’t lose hope. A series of motivational campaigns in the form of
posters, street plays etc. were carried out by the district administration, making the
people conscious of the hazards of open defecation.