THIS PPT WAS MADE IN ORDER TO DESCRIBE MY MBA MINI RESEARCH PROJECT : " THE CLEAN INDIA CAMPAIGN : NECESSITIES AND ECONOMIC EFFECTS"

1. A MINI RESEARCH PAPER ON
The clean India Campaign :
NECESSITIES AND ECONOMIC EFFECTS
Submitted By : Akash Molla
Registration No. 14RSCMD005
Guided By : Dr. Thomson Thomas
Garden City College
THE CLEAN INDIA CAMPAIGN : NECESSITIES AND ECONOMIC EFFECTS

2. Contents of the presentation
1. Objectives of the Study
2. Methodology of the study
3. Data collection
4. Data Analysis
5. Conclusion/findings
6. Recommendations/suggestions
THE CLEAN INDIA CAMPAIGN : NECESSITIES AND ECONOMIC EFFECTS

3. Introduction of the clean India
campaign
• Initiated by : the honorable prime minister Mr. Narendra Modi .
• Madison garden speech of the honorable prime minister
• Promises made : the Indian citizens as well as the NRIs
• Speech in Australia
• Calling the NRIs to come back : make in India
• Involvement : students NGOs celebrities : opposition support
• The clean ganga campaign
• Salutation : remembering the father of India : Mahatma Gandhi
THE CLEAN INDIA CAMPAIGN : NECESSITIES AND ECONOMIC EFFECTS

4. Relevance/Objectives/Scope Of The Study
• Making sure : this is not a waste of money time and effort
• Making sure : it is not a temporary political agenda
• Making sure : all kinds of matured citizens are aware of it
• Making sure : the future generation are growing up with a
habit of cleanliness
• Making sure : people employed for this cause are not
exploited
• Making sure : ecosystem and stray animals are not affected
• Making sure : the nation is generating profit out of the effort
THE CLEAN INDIA CAMPAIGN : NECESSITIES AND ECONOMIC EFFECTS

5. Methodology of the study
• Exploratory research
• Pilot study
• Scales used :
1. Numeric scales
2. Staple scales
THE CLEAN INDIA CAMPAIGN : NECESSITIES AND ECONOMIC EFFECTS

6. Data Analysis
• Data collected through : 4 different questionnaires
• Questionnaire 1 : for the MBA students
• Questionnaire 2 : for the service holders
• Questionnaire 3 : for the local retailers
• Questionnaire 4 : for the local food manufacturers
• 6 random people under the respective category chosen
for survey : each questionnaire
THE CLEAN INDIA CAMPAIGN : NECESSITIES AND ECONOMIC EFFECTS

7. Continued
• Selecting the positive negative and neutral responses for each
questionnaire
• Getting the total count of all kinds of responses for each
questionnaire
• Getting the percentage of positive negative and neutral responses
• Forming pictorial representation of each response received
through the questionnaires in case of scales
• The positive negative and neutral ratings used to endorse the
responses received
THE CLEAN INDIA CAMPAIGN : NECESSITIES AND ECONOMIC EFFECTS

8. Conclusion/findings
• There is a basic difference in desired outcomes of the campaign among different
segments of Indian citizens
• There is a change in behavior : young to elderlies
• There is a fear : the campaign might be aborted in between
• The poor Indians' lifestyle is changing
• India on the way : another economic boom
• Positive attitude in all the segments towards the campaign
• Some believe some parts of the nation are being neglected
• Some complaints of exploitation of the poor
• Stray animals temporarily endangered
THE CLEAN INDIA CAMPAIGN : NECESSITIES AND ECONOMIC EFFECTS

9. Recommendations/Suggestions
• Proper awareness : “ its not Mr. Modi’s campaign ;
its clean India campaign . “
• Proper schedule for municipal services related
• Dustbins should be provided in different localities
• Plastic and harmful materials should be withdrawn permanently
• People littering the surroundings should be fined legally
• Wastes in dump yards should not spread infectious materials
• Wastes should be used as the source of energy and biogas
• Recycle reuse reduce : the “Raddiwalas” should be promoted by
the Government
THE CLEAN INDIA CAMPAIGN : NECESSITIES AND ECONOMIC EFFECTS

10. THANK YOU
10
THE CLEAN INDIA CAMPAIGN : NECESSITIES AND ECONOMIC EFFECTS