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Value Proposition Canvas (explained)

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Value Proposition Canvas (explained)

  1. 1. Value Proposition Designer Julius Parrisius Sales & Mktg @lengoo.de E-Mail: julius.parrisius@lengoo.de Twitter: @jrparrisius Blog: juliusparrisius.wordpress.com
  2. 2. Image Source: Alex Osterwalder, businessmodelgeneration.com
  3. 3. Image Source: Alex Osterwalder, JAM 9 building blocks
  4. 4. © Alex Osterwalder, Flickr.com
  5. 5. Image Source: Alex Osterwalder, businessmodelgeneration.com
  6. 6. © Alex Osterwalder, Flickr.com Goal: product-market fit
  7. 7. What jobs is she trying to get done? (functional, social, emotional etc…) © Alex Osterwalder, Flickr.com
  8. 8. What pains does she have? (Emotions, cost, situations, risks…) © Alex Osterwalder, Flickr.com
  9. 9. What gains is she hoping for? (functional, social, emotional, costs etc…) © Alex Osterwalder, Flickr.com
  10. 10. © Alex Osterwalder, Flickr.com On which products/ services is your VP based? (in-/tangible, digital/virtual, financial, …)
  11. 11. © Alex Osterwalder, Flickr.com How are they pain killers? (Emotionen, Kosten, Situationen, Risiken …)
  12. 12. © Alex Osterwalder, Flickr.com How are they delivering gains? (funktional, sozial, emotional, Kosten …)
  13. 13. It‘s not just this… …it‘s both together! Image Source: Alex Osterwalder, businessmodelgeneration.com
  14. 14. © marthax, Flickr.com 1. What‘s the spider of your industry? Two things to keep in mind in the process:
  15. 15. …think of a spider graph. key comp. factor 1 key comp. factor 2 key comp. factor 3 … … relative market position relative market position relative market position … …
  16. 16. 2. Which type of customer are you targeting? Solution of competition? Ugly work-around / no solution?
  17. 17. © Alex Osterwalder, Flickr.com Now you do it: Design a value proposition for your case.
  18. 18. Thank you! Questions? Julius Parrisius Sales & Mktg @lengoo.de E-Mail: julius.parrisius@lengoo.de Twitter: @jrparrisius Blog: juliusparrisius.wordpress.com

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