Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Value Proposition Canvas (explained)

181,027 views

Published on

This deck explains what the Value Proposition Canvas (aka Designer) is, how it relates to the well-known Business Model Canvas, and what to keep in mind when using it.

Published in: Business, Technology
  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Earn $500 for taking a 1 hour paid survey! read more... ▲▲▲ https://tinyurl.com/realmoneystreams2019
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Just got my check for $500, Sometimes people don't believe me when I tell them about how much you can make taking paid surveys online... So I took a video of myself actually getting paid $500 for paid surveys to finally set the record straight. I'm not going to leave this video up for long, so check it out now before I take it down! ♣♣♣ http://ishbv.com/surveys6/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Value Proposition Canvas (explained)

  1. 1. Value Proposition DesignerJulius ParrisiusSales & Mktg @lengoo.deE-Mail: julius.parrisius@lengoo.deTwitter: @jrparrisiusBlog: juliusparrisius.wordpress.com
  2. 2. Image Source: Alex Osterwalder, businessmodelgeneration.com
  3. 3. Image Source: Alex Osterwalder, JAM9 building blocks
  4. 4. © Alex Osterwalder, Flickr.com
  5. 5. Image Source: Alex Osterwalder, businessmodelgeneration.com
  6. 6. © Alex Osterwalder, Flickr.comGoal: product-market fit
  7. 7. What jobs is she trying toget done?(functional, social, emotional etc…)© Alex Osterwalder, Flickr.com
  8. 8. What pains does she have?(Emotions, cost, situations, risks…)© Alex Osterwalder, Flickr.com
  9. 9. What gains is she hoping for?(functional, social, emotional, costs etc…)© Alex Osterwalder, Flickr.com
  10. 10. © Alex Osterwalder, Flickr.comOn which products/services is your VP based?(in-/tangible, digital/virtual, financial, …)
  11. 11. © Alex Osterwalder, Flickr.comHow are they pain killers?(Emotionen, Kosten, Situationen, Risiken …)
  12. 12. © Alex Osterwalder, Flickr.comHow are they deliveringgains?(funktional, sozial, emotional, Kosten …)
  13. 13. It‘s not just this… …it‘s both together!Image Source: Alex Osterwalder, businessmodelgeneration.com
  14. 14. © marthax, Flickr.com1. What‘s the spider of your industry?Two things to keep in mind in the process:
  15. 15. …think of a spider graph.key comp. factor 1key comp. factor 2key comp. factor 3……relative market positionrelative market positionrelative market position……
  16. 16. 2. Which type of customer are you targeting?Solution of competition?Ugly work-around /no solution?
  17. 17. © Alex Osterwalder, Flickr.comNow you do it:Design a value proposition for your case.
  18. 18. Thank you! Questions?Julius ParrisiusSales & Mktg @lengoo.deE-Mail: julius.parrisius@lengoo.deTwitter: @jrparrisiusBlog: juliusparrisius.wordpress.com

×