1. Networking in the Digital World
April 17, 2012
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2. Who we are:
 Mia Shernoff –EVP Marketing
 Valerie LaSusa – CEO
 Diane Dolinsky-Pickar – Founder
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3. A Digital Minute in 2012 Represents….
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4. Why we are Here: Networking in a…
 Skip to the presentation of
Diane Dolinsky-Pickar
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5. Digital Networking to Get Attention,
Career Opportunities & Exposure
10 Best Digital Tactics

6. Step #1: The Essential Elements: Signature
 Your digital signature

7. Step #1 (cont’d)
 Business card
 Gravatar.com
 Google Alerts for your name
and your brand
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8. Step #2: Strategically Fill Out Your LinkedIn Profile
Headlines, recommendations, professional
pictures, oh my!

9. Step #3: Self-publishing as a Key Strategy

10. Step #3 Self-publishing (cont’d)
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11. Step #3 Self-publishing (cont’d)
 Make your own blog
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12. Step #3: Self-publishing (cont’d)
Co-authors & Collaborators
 Competitors? Heck no!
 Google+ Hangout with Catherine Morgan

13. Step #4: Become an Authority on Q&A
 LinkedIn Answers
 Quora
 Stackoverflow
 Webgrrls
 Meetups, etc.

14. Step #5: Get to Know the Big Guerrillas
 Facebook
• The virality of the News Feed view, 11000
• Sharing
• What commenting does
• Secret groups

15. Step #5 Guerrillas (cont’d)
 Twitter
• Always use hashtags
• Twitter bio search tool: followerwonk.com
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16. Step #5 Guerrillas (cont’d)
 Tweeting: use interactions, mentions, questions
 Example: answering
requests for help,
“Anyone know..?”
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17. Step #6: Take It from Online to Offline

18. Step #7: Set Reasonable Expectations
“The best chicken soup simmers gently a long time”

19. Step #8: Investigate New Tools and Trends
 Explore new concepts!
 E.g.: “Gamification” as a new trend?

20. Step #9 Seek Further Resources
 Mojo40 blog posts about your UVP and your
elevator speech
 Online & offline learning resources on
www.mojo40.com/resources/
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21. Step #10 Teach, Learn and Share
 She who knows, teaches, and she who
doesn’t, learns.

22. Q&A
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