2. Social Media Strategy Description Use mobile devices to enhance communication regarding membership, marketing, and advocacy. QR Codes (Quick Response) Call to Action - Empower people to take action. Lead Capture - How will AADE capture the prospects information. Text messaging – Need to choose an application Coupons and special deals Direct response mechanic on any advertising AADE 2011 Team Goal 2
3. Who is target audience? Healthcare providers interested in diabetes and diabetes education QR Codes AADE Members and customers QR Codes & Text messaging AADE 2011 Team Goal 3
4. What research has been done to support strategy? Number of Members QR Codes costs Text Messaging costs Live Research AADE 2011 Team Goal 4
5. What are the benefits to AADE? Increase Sales Track Data Increased awareness Marketing Communication ROI Fun New generation of health professionals Real Time Localized Messaging Advocacy Target Demographics and Profession AADE 2011 Team Goal 5
6. What are challenges and opportunities? Challenges Current iMIS doesn’t support cell phone field Users will need to download application Costs associated with texting International Outreach (QR Codes) Opportunities Smart Phones – Easy Access International Outreach (QR Codes) Educating members on use Piggyback on branding campaign AADE 2011 Team Goal 6
7. What resources does AADE need to implement strategy? System to deliver text messages Association membership system to support cell phone numbers (iMIS) Option to opt out Cost of Campaign AADE 2011 Team Goal 7
8. What the future can hold? Annual Meeting T-Shirts with QR-Codes Passport can include QR Codes Find a diabetes educator Find an accredited Program AADE 2011 Team Goal 8
