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CALMAT - BUS 516 Entrepreneurship_group_presentation


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CALMAT - BUS 516 Entrepreneurship_group_presentation

  1. 1. CALMAT MBA BUS 516 Entrepreneurship Pei-Jung Chiang Edmond Low
  2. 2. Overview <ul><li>Story of Food Counter (FC) </li></ul><ul><li>FC Mantra </li></ul><ul><li>Business Model </li></ul><ul><li>Competitive Analysis </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Strategy </li></ul><ul><ul><li>Customer Segmentation </li></ul></ul><ul><ul><li>Positioning Statement </li></ul></ul><ul><ul><li>Product Marketing/ Customer Relationships Development </li></ul></ul><ul><li>Business execution plan </li></ul><ul><ul><li>plans to act as an adaptive organization. </li></ul></ul><ul><ul><li>mechanisms to instill ethical behavior </li></ul></ul><ul><ul><li>key business processes. </li></ul></ul>Cherri Edmond Confidential
  3. 3. Story begins… <ul><li>On April 1 st 2010, I see Future </li></ul><ul><li>Nightmare </li></ul><ul><li>Veni – I came </li></ul><ul><li>Vidi – I see </li></ul><ul><li>Vici – I conquer </li></ul><ul><li>..?How? </li></ul>Cherri Edmond Confidential
  4. 4. What is FC? <ul><li>Mantra: </li></ul>Cherri Confidential
  5. 5. FC Business Model <ul><li>Expertise in providing health care services and products </li></ul><ul><li>Superior software paradigm - Online Calorie calculator tool application with interactive journal and health report . </li></ul><ul><li>Using technology, FC tool can reach a large number of customers with minimal costs . </li></ul><ul><li>Freemium business model – Web 2.0 </li></ul><ul><ul><li>offering basic Web services for free to attract consumers. </li></ul></ul><ul><ul><li>while charging a premium for advanced features. </li></ul></ul><ul><li>What is Web.20? </li></ul>Edmond Confidential
  6. 6. Competitor Analysis Cherri Confidential
  7. 7. FC Competitive Advantage <ul><li>Users Simply plug in food online search with nutritional information. </li></ul><ul><li>There are numerous calorie-counting websites, not all of them are complete and comprehensive resources for everything you need to meet your: </li></ul><ul><ul><li>calorie goals, </li></ul></ul><ul><ul><li>boost your nutrition, </li></ul></ul><ul><ul><li>share and read health-minded tips and get all the updates and news on foods </li></ul></ul><ul><li>FC – one stop to provide you with all the guidance and support for a healthy lifestyle that make your life count. </li></ul><ul><li>FC will customize according to each individual need with a database shared with: </li></ul><ul><ul><li>Health consultant or your own personal doctor. </li></ul></ul><ul><ul><li>Restauranters/ Participating food operators. </li></ul></ul><ul><li>It has a built-in intuitive nature that quickly identifies which foods you will like, which recipes you might love to cook and its strong emphasis on community will put you in touch with other like-minded health enthusiasts. </li></ul><ul><li>FC keep track your exercise, managing weight and networking with others. </li></ul>Edmond Confidential
  8. 8. SWOT Analysis Cherri Confidential
  9. 9. FC Strategy <ul><li>External marketing message of FC is that Food Calorie tracking is enjoyable and easier to commit to using social and mobile tech. </li></ul><ul><li>The message of “Make your life count&quot; is illustrated with images and language that furthers this idea. </li></ul><ul><li>Internal positioning goal for the CF staff is to develop tool to guide customers achieve social results as they are pursuing their fitness health goals. This also influences staff to stay healthy. </li></ul><ul><li>Measurable results from this strategy are based on </li></ul><ul><ul><li>users feedback & referrals brought in, </li></ul></ul><ul><ul><li>customer loyalty/attrition rate, </li></ul></ul><ul><ul><li>and the attendance rates of web-users. </li></ul></ul><ul><li>Pricing/ Promotion strategy - introductory </li></ul>Edmond Confidential
  10. 10. Customer Segmentation <ul><li>focused on two target customer groups (particularly women): </li></ul><ul><ul><li>Professional who chronically overweight : </li></ul></ul><ul><ul><ul><li>tried numerous diet programs that fail. </li></ul></ul></ul><ul><ul><ul><li>knowledgeable of most of the popular diet plans and are seeking a program that will impact on their weight gain.  </li></ul></ul></ul><ul><ul><ul><li>highly motivated to find a solution but have experienced a sense of isolation.  </li></ul></ul></ul><ul><ul><ul><li>craving a community approach to their weight problem.  </li></ul></ul></ul><ul><ul><ul><li>want a system that will sustain them after they leave the treatment facility. </li></ul></ul></ul><ul><ul><li>Professional who are facing adult-onset or health issue (obesity-heart-diabetes) : </li></ul></ul><ul><ul><ul><li>This group is highly motivated to make the lifestyle changes that will improve the quality of their lives.  </li></ul></ul></ul><ul><ul><ul><li>looking for a program that will tailor the fitness regimen around their health concerns but won't sacrifice results. </li></ul></ul></ul><ul><li>Both groups have incomes that exceed $50,000 a year and are college educated. </li></ul>Cherri Edmond Confidential
  11. 11. Positioning Statement <ul><li>FC provides easy to use online calorie </li></ul><ul><li>calculator tool with interactive journal and </li></ul><ul><li>health report. Unlike other Calorie Counter, </li></ul><ul><li>we allow customization with qualified </li></ul><ul><li>health consultants/ personal doctor </li></ul><ul><li>services with wide and strong shared </li></ul><ul><li>database with restauranters. </li></ul>Cherri Confidential
  12. 12. Product Marketing/ Customer Relationships Development <ul><li>Core branding element </li></ul><ul><li>Social and Mobile Tech </li></ul><ul><li>Partnership/ Collaboration networking. </li></ul><ul><li>word of mouth. </li></ul>Cherri Edmond Confidential
  13. 13. Business Execution Plan - Milestone <ul><li>1 st phase </li></ul><ul><ul><ul><li>Incorporation  Establish communication infrastructure & Operations  Website  Client </li></ul></ul></ul>Edmond Confidential
  14. 14. FC – an adaptive organization <ul><ul><ul><li>Agile management </li></ul></ul></ul><ul><ul><ul><li>Constantly review product, services, tech & info. </li></ul></ul></ul><ul><ul><ul><li>Pricing strategy to stay competitive </li></ul></ul></ul><ul><ul><ul><li>Opportunity of partnership. </li></ul></ul></ul>Cherri Edmond Confidential
  15. 15. FC Key business processes <ul><li>Early preparation of project resources </li></ul><ul><ul><ul><li>Clear objectives, principles, milestone, confidence </li></ul></ul></ul><ul><li>Vendor relationship approach strategy </li></ul><ul><ul><ul><li>Verify, market study, response </li></ul></ul></ul><ul><li>Consistency of scope definition </li></ul><ul><ul><ul><li>Agile development, monitoring </li></ul></ul></ul><ul><li>Go slow to go fast </li></ul><ul><ul><ul><li>Lesson learnt, trust, capability, capacity </li></ul></ul></ul><ul><li>Customer Oriented </li></ul><ul><ul><ul><li>Social needs. </li></ul></ul></ul>Cherri Edmond Confidential