One page snapshot on how to make your brand, product or idea catch on in the minds of your customers.

1. WHY DO
THINGS
CATCH ON?
Want a brand, product or idea to catch on?
Whether you’re trying to get people to buy something, persuade them to do something, or
simply inform your audience about something, one thing is certain—you want it to catch
on. It's human nature to want to be perceived as the best. Follow these stepps (or as many
of them as possible) to craft contagious content, so that your brand, product or idea is top
of mind and is shared quickly.
Social
Currency
Triggers Emotion Practical
Value
Public Stories
Build a story
people want
to tell. Build a
Trojan
horse, a
narrative or
story people
want to tell.
Ideal critical thinking for direct and digital marketing communication, audit your message
viral ability, and for non-profit organisations who do not have unlimited funds available for
marketing.
Find your
inner-remark-
ability. Make
people feel
like insiders.
Top of mind,
means tip of
tongue. Grow
your habitat,
so that people
are frequently
triggered
about you.
When we
care, we
share. Focus
on feelings
rather than
function.
Useful things
get shared.
Package
knowledge &
expertise to
that people
pass it on.
Built to show,
built to show.
The more
public
something is
the more it's
imitated.
Get a Buzz Six 1-on-1 workshop to discover your brand, product or
idea's inner-remarkability and become contagious for people to
share.
Buzz Six consists of a 26-page workbook.
www.strategise.co.za | Tel: +27 83 270 3591 | info@strategise.co.za | Thibaullt Square, 20th Floor, Suite 2003, Cape Town.