There are a lot of things about the future that are uncertain. The days of promoting and pushing commoditized products are dead. But, at the Digital Growth Institute, there are things that we are certain about. And there is only one way to succeed in sales and marketing in today’s new normal (and beyond). Four words: Help first. Sell second. It's not the right time to push and promote commoditized products and services. As you commit to help first and sell second, you can apply the following digital communication strategy we've used to guide financial brands over the past few months since COVID-19 entered the scene.

1. 5-Step Digital
Communication
Strategy

2. Search the Data
Find those who have been impacted
by all of the shutdown.
1.

3. Drill Down
Look at trends for each person or
business within the different segments
for additional insights.
2.

4. ID Patterns
Prioritize and rank each trend.
3.

5. Develop Custom
Cures
Hit the pause button and ask, listen,
and learn.
4.

6. Communicate
Courage and
Confidence
Share personalized messages that
offer help and hope.
5.

7. For a deeper look inside the
5-Step Digital
Communication Strategy,
read the full article.