Digital growth is a journey—a journey from good to great. It is a journey that begins in the mind. Marketing, sales, and leadership teams at financial brands must first transform their thinking—only then can they transform themselves, their teams, and their strategies for exponential future digital growth. It doesn’t happen overnight. Like running a marathon, it all starts with proper training and planning. Then, once you are off and running, you have to be open to changing conditions, as the environment is unpredictable. The Digital Growth Blueprint and strategic marketing manifesto is made up of twelve key areas. They build on each other but are also independent. In other words, even if you focus on and commit to only one of these twelve points of the manifesto, this effort alone can empower you to make your financial brand’s marketing even better. And if you focus on all twelve, you transform your entire financial brand to maximize your future digital growth potential.

1. 12
Proclamations
of the Digital
Growth
Blueprint

2. We will learn from the
past to escape the
present.
1.

3. We will define a digital
growth purpose.
2.

4. We will empathize with
consumer personas.
3.

5. We will position products
beyond bullet points.
4.

6. We will escape the
dangers of doing digital.
5.

7. We will map out digital
consumer journeys.
6.

8. We will maximize
marketing technologies.
7.

9. We will build a website
that sells.
8.

10. We will be the helpful and
empathetic guide.
9.

11. We will produce content
that helps first.
10.

12. We will promote content
only to guide people.
11.

13. We will prove marketing’s
value once and for all.
12.

14. For more strategies on digital
gr,
check out
Banking on Digital Growth