When we think of the old way of doing business as a financial brand, it’s helpful to envision a growth pyramid. Three-fifths (at least) of the pyramid is built around the legacy branch, sales, and broadcast marketing model. Then, when digital came on the scene, digital was bolted onto the pyramid, retrofitted to the old structure. Are we looking to destroy the old model entirely and start from scratch? No. Rather, what we’re trying to do is flip the growth pyramid upside down: transform the entire growth model so it’s now three-fifths digital and two-fifths physical—at a very minimum—as digital becomes the primary driver for growth, regardless of whether someone applies online, calls into a call center, or comes into a physical branch location to apply for a product. Digital is at the heart of the consumer buying journey. With the new pyramid, your growth model will reflect that. In fact, maybe digital might become four-fifths—or even 100 percent—of your growth pyramid.

1. Transform the
Legacy Growth
Model

2. Break free from the
legacy growth model.

4. The physical branch
and broadcast
marketing model is no
longer the primary
driver for growth.

5. We don't mean tearing
down and destroying
the pillars of the past...

6. But transforming
thinking, strategies,
systems, and habits
from the past.

8. When you flip the
pyramid, digital
becomes the primary
driver for growth.

9. For more strategies on
breaking free from the legacy
model, check out
Banking on Digital Growth