The Digital Growth Blueprint is a key strategic tool that gives you an assessment to objectively benchmark the past, the present, and most importantly, where you can commit to go in the future with courage and confidence. It's at the heart of everything that we teach at the Digital Growth Institute. This framework is comprised of nine essential and co-dependent elements that include specific strategies, systems, technologies, and most importantly habits to maximum your primary goals for marketing, for sales. And for this exercise, we're going to keep things very simple. I want you to answer these questions with a simple yes or a no. And the more yeses you have, it's possible that you could already be headed down the right path. On the flip side, frame the nos as areas of future growth opportunities for you to prioritize and focus so that you can get even better going forward.

1. 9 Questions to
Self-Assess
Your Financial
Brand

2. Does your financial brand
digitally align with the
emotional needs of the
people in the
communities you serve?
1.

3. Do your consumer
personas go beyond basic
demographic data to
humanize and empathize
with key market
segments?
2.

4. Do you differentiate your
product positioning
beyond the same
commoditized product
features that every other
financial brand in your
community promotes?
3.

5. Do you have well-defined
processes in place that
empower your team to
create the space to
optimize digital
experiences every 90
days?
4.

6. Do you have full-funnel,
digital consumer journeys
documented for key
product lines that guide
people towards a bigger,
better and brighter
future?
5.

7. Do you have the right
digital marketing and
sales technologies along
with the capability and
the capacity to maximize
the value they can create?
6.

8. Do you consistently
produce content that
emotionally connects with
the people in the
communities you serve by
helping first and selling
second?
7.

9. Do you have well-defined
systems to promote
content through key
distribution channels to
target, capture, nurture
and convert leads?
8.

10. Can you quantify your
digital marketing and sales
activities beyond vanity
metrics to empower your
marketing team?
9.

11. For more insights, listen to the
full episode of the Banking on
Digital Growth Podcast in the
comments below.