2. SCENTCOMMUNICATION
SCENTCOMMUNICATION
Focus of our business (SCENTCOMMUNICATION / aerome) since
1997: scent storage and scent delivery devices, scent marketing
solutions
Global activities with a network of representing partners in 20
countries
Head office in Cologne, Germany, production facilities in
northern and southern Germany
Constantly we are scouting new markets and researching new
ways to create, generate and deliver fragrances and flavors
Core activities:
Development of scent technologies
Production of scent cartridges and scent systems
Creation of scents and scent concepts
Installation and service/maintenance of scent delivery systems
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3. SCENTCOMMUNICATION
Scent is the most emotional way to communicate
The only sense which is directly connected with the limbic systems
Faster than visual and audio signals
First impression is determined by the scent and it is decisive for liking or not liking an environment, a
person, a brand or a product
Scents make us decide instinctivly
The human brain recalls scents better than any other information
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4. SCENTCOMMUNICATION
Scent as a communications tool can be used in any aspect:
Scent Marketing:
Increase sales, differentiate products, enhance customer experience
Scent Branding:
Brand differentiation through a unique scent, support brand values,
Ambient Fragrancing
Enhance well being, minimize perceived time spent, stimulate customers, increase attention and
impression of service quality
Individual Scenting
Focus on one product and person, add scent to audio- and visual presentation, draw attention to a
product or brand
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5. SCENTCOMMUNICATION
Unique products Our current product
families:
With our proprietary and
patented technologies we ScentController
are able to replicate any individual, exactly controllable, one-to-one
fragrance, flavor or scent
and disperse it in a dry and PromoScent
unique way. Dry product sampling
Today we are working on Scentcube/Scense
tomorrow’s miniaturized and Discreet ambient fragrancing, approx. 40sqm/
digital scent technologies. 400 square feet
ScentDiffuser
Ambient Fragrancing, 100- 2500 sqm /
1000-25,000 square feet
Special Applications
ScentGranule Sachets, ScentStick (cars), etc.
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6. SCENTCOMMUNICATION
ScentController.one Effects on sales:
Despar / Italy: sales increase:
Individual scent Coca-Cola + 91%
experiences
smoked ham: + 340%
Dry, authentic, discreet cheese: + 170%
one-to-one scent Nestlé Buitoni Pesto Sauce:
experiences
More than 100% higher sales
Any scent/flavor/ increase than with a secondary
fragrance can be placement only
presented NordiConad / Italy:
Barilla Pesto Sauce: +746%
Milka Chocolate: +118%
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7. SCENTCOMMUNICATION
ScentController.six Synchronize motion pictures
or interactive content with
any imaginable scent
Individual scent experiences
Dry, authentic, discreet
one-to-one scent
experiences
Any scent/flavor/fragrance
can be presented
Up to 6 scents per unit,
combined up to 48 scents
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8. SCENTCOMMUNICATION
PromoScent General product benefits:
Product sampling
Give-away or scent
promotion in print media
100% authentic rendition
Dry, discreet and controllable
delivery
Enclosed and activated at
the users discretion
Clean and sanitary
Reusable and resealable
Long usage capabilities
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9. SCENTCOMMUNICATION
ScentCube / Scense Ambient Fragrancing
Dry, discreet, easy to use
Based on patented ScentGel
technology
Wide range of scents and
fragrances available
Enhances room atmosphere
Designed for approx. 40
sqm / 400 square feet
ScentGel cartridges:
Easy handling
High scent quality
Long lasting
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10. SCENTCOMMUNICATION
ScentDiffuser Ambient Fragrancing
Enhancing large space environments
Based on pure fragrances
Stand-alone or Bypass systems connected
to HVAC
Most powerful and highest quality scenting
devices on the market
100% nebulization: no spray, no mist!
SD.Wave for up to 250sqm / 2,500 square
feet
SD.Aircon for up to 2,500 sqm / 25,000
square feet
Applications:
Hotels, Casinos, Banks, Events, Retail /
Shops, Malls, Hospitals, Office Buildings,
Theaters, Cinemas, Restaurants, Spas
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11. SCENTCOMMUNICATION
Samsung Signature Scent
„Intimate Blue“
The Samsung scent is crisp, sharp and evocative – a creative and
brilliant expression that reinforces the exceptional and unique
qualities of the brand.
Research has confirmed that the Samsung scent strongly aligns
with its brand personality, is gender neutral, and has a universal,
hedonically positive appeal.
The Samsung signature scent provides new dimensions to the
brand experience. When High-Life Seekers were exposed to it:
98% reported it made the experience more pleasant overall.
66% reported it made them stay longer
36% reported it made them explore more products.
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12. SCENTCOMMUNICATION
Special Applications:
Examples:
ScentGranule Sachets
Highly efficient constant scent delivery through membrane
Product Sampling, long lasting, easy to use, dry, low cost, easy
change of fragrnces possible
ScentStick for cars
with ScentGranules
Micro Diffusing systems
For mobile telephones, PDAs, Game controllers, Car industry,
Aircraft industry
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13. SCENTCOMMUNICATION
Resume:
Scent is the most emotional way to communicate
Scent information is directly linked to our limbic system
Human memory remembers scents better than any other sense
Scent is unique and differentiates brand and product information
Contact:
SCENTCOMMUNICATION
Spichernstr. 6a / 50672 Köln / Germany
Tel. +49.(0)221.485567.20
Fax +49.(0)221.485567.11
Email: info@scentcommunication.com
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