Henkel was founded in 1876 in Germany and is now a global leader in chemicals and consumer goods. It has a diverse portfolio of laundry, home care, beauty and personal care, and adhesive products. Some of its major brands include Persil, Purex, Pril, and Bref. Henkel aims to make people's lives easier, better, and more beautiful through innovative brands and technologies. It has a significant presence in India through its subsidiary Henkel India Limited.

1. PRESENTATION ON HENKELPRESENTED BY ANKIT MALIKM100700008MBA 1 (GEN)Email id-ank5101@yahoo.com

4. HISTORY…………………Founded in 1876 in Aachen as Henkel and Cie by Fritz Henkel(28 year old merchant) and two more partners.They marketed his first product,”Universalwaschmittel”,a universal detergent based on silicate.

5. PROFILE…..TYPE- publicINDUSTRY-chemicals,consumer products.HEADQUATER-Dusseldorf,Germany.KEY PEOPLE-Kasper Rorsted(CEO)REVENUE-Euro 13.57 billion(2009)PROFIT-Euro 602 million(2009)

6. VISION OF COMPANY……..Henkel is a leader with brands and technologies that make people’s live easier,better and more beautiful…….

8. STRUCTURE OF COMPANY…….

10. PRODUCTS ……………..LAUNDRY AND HOME CARE

11. BEAUTY AND PERSONAL CARE

12. ADHESIVE ,SEALANTS AND SURFACE TREATMENTLAUNDRY AND HOME CARELAUNDRY

13. DISHWASHING

14. CLEANINGBEAUTY AND PERSONAL CARE..HAIR

15. BODY AND FRAGRANCES

16. SKIN

17. ORALADHESIVE,SEALANTS AND SURFACES TREATMENT…HOME,SCHOOL,OFFICE

18. INDUSTRIAL

19. CRAFTMAN ,CONSTRUCTION.LAUNDRY AND HOME CARE…LAUNDRY….PERSILMIRPERWELLSILSPEEPUREXHENKOMR WHITEDISHWASH , CLEANINGPRILPURSOMATBREFSOFT SCRUB

22. PERSIL………Germany’s No. 1 laundry detergent stands for fiber-deep cleanliness and perfectly cared-for laundry. With Persil, washing becomes a pleasure – because stubborn soiling and persistent stains don’t stand a chance. 1907 - Persil, the first self-acting laundry detergent in Germany.1922 - The White Lady starts her advertising campaign for Persil.

23. PERSIL……….UniversalThe universalist for all your laundry.ColorThe experts for bright colors.SensitiveThe specialists for skin-friendliness and best Persil purity. Freshness of VernelThe combination of purity with the softness and the freshness of Vernel "Day at the Sea".

26. PUREX…..Purex detergents give your clothes a real, deep-down clean that everybody can see, feel and smell -and always at a great Purex value. Now formulated with Pure Clean Technology, new and improved Purex gets whites whiter and colors brighter than ever before.

27. PUREX…..Laundry DetergentsSoftenersColor Safe Bleach

28. MIR….Mir stands for Tradition and Disruption, expertise and convenience. Mir is known by 99% of French people and is present in 66% of householdsLight Duty DetergentsColorStains remover

29. A premium laundry detergent with an innovative benefit. Not only does it remove the toughest of stains but also kills the germs present in your laundry leaving it clean and germ free.No stains, no germs !

30. HENKO……..Henko Stain Champion Detergent Powder Henko Stain Champion MaticHenko Stain Champion Bar

31. HENKO STAIN CHAMPION..Henko Stain Champion Launched in ’94 in the South: Direct competition to Surf Top end premium : Market share ~9% Focused on stain removal (highest order need for Indian consumer): Pre-treaterpowerpearls (proprietary technology) High-on-quality, relatively low-on-price proposition Earlier campaigns: Positioning Henko as a better option (usage of Surf was more a habit than conviction) Celebrities; Freebies; Regional association to strike emotional chord “Iske power pearls kapromeingeheraeetakjayeaurdaagko jar se nikal” Focus on product performance superior as compared to rivals Technological aspect: No social/emotional angle as such

32. White clothes start turning grey after a number of washes. Mr. White with Lime + Blue & Whiteness Boosters not only gives unmatched whiteness to clothes but also maintains the whiteness for longer period of time.

33. MR WHITE…..Mr. White is a quality detergent that not only provides unmatched whiteness to fabrics but also maintains it for longer period of time. It has the power of Lime + Blue combination & Whiteness Boosters that give Long Lasting Whiteness to clothes.Lime + Blue combination provides better whiteness and leave behind a lingering fragrance. Whiteness boosters provide “Long lasting whiteness” to laundry and prevent them from turning gray after number of washes.Mr. White has an environment friendly formulation, in line with Henkel’s commitment towards quality and responsibility.Long Lasting Whiteness PowderMaintains the whiteness in fabric longerLong Lasting Whiteness BarProvides whiteness to collars, Cuffs and maintains it for longer duration

34. HENKEL MR WHITE….Henkel Mr White Mid priced: Market share ~14%; No 2 in segment Only eco-friendly detergent in its segment: not emphasized Promises superior product performance;unique dazzling whitenessMr White - personifying the brand clearly Relaunched this year: enhanced formulation, a fresh new fragrance, in an all-new pack “Thodasa green thodasa blue. Thodasajadoo. Mr. White. Sabse white”. Social consciousness: Ensure that clothes are the whitest Uses expert: Research on voices of authority Promises the “Power of 2 - Lime + Blue” Focus on premium values: Good quality at a reasonable price

35. DISHWASHING…….

36. PRIL…….First launched in 1951, Pril is a dishwashing detergent that makes it easy, and even fun, to wash plates, glasses, pots and pans.Pril Power GelPril OriginalPril SensitivePril Fragrance Variants

37. Pril is an “Expert in Degreasing”. It is the best solution for all your grease related problems whether it is on the vessels or on the kitchen tile. Pril guarantees grease removal from any surface.

38. PRIL…..Pril Utensil Cleaner BarPril Multi DegreaserPril Glass and Surface CleanerPril Utensil Cleaner Liquid

39. PRIL….Pril was launched in India in 1999 with Liquids and has been a market leader in the liquid segment ever since.Following the success of Pril Liquid in India, it was decided to extend the brand into the bar segment in 2003.

40. Bref, the new powerful cleaner range from Henkel provides you superior performance products that make cleaning easy and thus giving you a sparkling & hygienic home.

41. BREF…….Bref Power CleanerBref Toilet CleanerBref Cistern Block

42. BREF…..Launched in Germany – The bref range is based on extensive research and is today successfully sold in over 30 countries around the world.Power cleaner, toilet cleaner and cistern block are launched into India in 2008.

43. SALES(2009) BY REGION…..

44. SALES(2009) BY BUSINESS SECTOR…