The document discusses sensory branding and marketing. Sensory marketing uses the five senses (sight, sound, touch, smell, and taste) to create emotional connections with customers that help brands stand out and be remembered. It specifically discusses how smell can strongly influence emotions and memories. Examples are given of how supermarkets pipe in the smell of fresh bread to attract customers and how a bank introduced the smell of coffee to create a relaxing environment. Sensory samples are highlighted as a powerful marketing tool, as they allow customers to experience products in a way that increases purchase intent, trial, and positive brand associations.
Sensory branding? How can you brand the senses? (Almost all my friends asked me before the discussion)
Have you noticed the unique CRUNCH sound in any of the kellogs commercials (any where in the world?)
Or did you flew in singapore airlines and wondered why you still remember about the
journey even after 2 days??
Well, Kellogs has copy righted the crunchines sound thats coming in their commercials
( I.e particular decibel sound that brings the CRUNCH sound!)
And singapore airlines has made the frangrance unique for them, and the frangrance will revolve around you in the inflight magazine, Towel, free gifts that you brought from the flight!
Sounds interesting?
Welcome to Sensory Branding.
How to Get Customers to Fall in Love with Your Brand: Sensory MarketingJennifer Dublino
Brands can leverage the power of the senses to connect to their customers on an emotional level, resulting in increased sales, improved customer loyalty and a stronger brand. This presentation shows you how to use sight, sound, touch, taste and smell to accomplish your goals and give you a competitive advantage.
Sensory branding? How can you brand the senses? (Almost all my friends asked me before the discussion)
Have you noticed the unique CRUNCH sound in any of the kellogs commercials (any where in the world?)
Or did you flew in singapore airlines and wondered why you still remember about the
journey even after 2 days??
Well, Kellogs has copy righted the crunchines sound thats coming in their commercials
( I.e particular decibel sound that brings the CRUNCH sound!)
And singapore airlines has made the frangrance unique for them, and the frangrance will revolve around you in the inflight magazine, Towel, free gifts that you brought from the flight!
Sounds interesting?
Welcome to Sensory Branding.
How to Get Customers to Fall in Love with Your Brand: Sensory MarketingJennifer Dublino
Brands can leverage the power of the senses to connect to their customers on an emotional level, resulting in increased sales, improved customer loyalty and a stronger brand. This presentation shows you how to use sight, sound, touch, taste and smell to accomplish your goals and give you a competitive advantage.
Our customer experience and decisions we make first of all depends of our feelings and our sensory perception. That means the best thing you could do with your product and brand - the right sensory mix and sensory positioning among other products and brands.
Designing for the senses is becoming more widespread. Done well, it can be very engaging and increase revenues, brand experience and loyalty. Done badly, it can be overwhelming and drive customers away. Top 10 mistakes in sensory branding as viewed by Vetyver.
Why You Should Invest In Sensory MarketingMichael Ash
An overview of why your business should invest in sensory branding in retail environments, and why you should choose WAV Atmospheric Branding for the job.
Selling More Over the Counter Medicine & Healthcare Products with Scent Marke...Jennifer Dublino
Scent marketing can significantly boost your sales and strengthen your branding in over the counter medicine, personal care and healthcare categories. Learn how it can encourage first time trials, invigorate iconic brands, reduce spillage from open containers and improve the customer experience.
Looking into Scent Marketing? Click to learn about the science behind why marketing with scent is so powerful. And how a scent marketing service works for your company.
Our customer experience and decisions we make first of all depends of our feelings and our sensory perception. That means the best thing you could do with your product and brand - the right sensory mix and sensory positioning among other products and brands.
Designing for the senses is becoming more widespread. Done well, it can be very engaging and increase revenues, brand experience and loyalty. Done badly, it can be overwhelming and drive customers away. Top 10 mistakes in sensory branding as viewed by Vetyver.
Why You Should Invest In Sensory MarketingMichael Ash
An overview of why your business should invest in sensory branding in retail environments, and why you should choose WAV Atmospheric Branding for the job.
Selling More Over the Counter Medicine & Healthcare Products with Scent Marke...Jennifer Dublino
Scent marketing can significantly boost your sales and strengthen your branding in over the counter medicine, personal care and healthcare categories. Learn how it can encourage first time trials, invigorate iconic brands, reduce spillage from open containers and improve the customer experience.
Looking into Scent Marketing? Click to learn about the science behind why marketing with scent is so powerful. And how a scent marketing service works for your company.
This slideshow was created with images from the web. I claim no copyright or ownership of any images. If a copyright owner of any image objects to the use in this slideshow, contact me to remove it. This is for a course in Introductory Psychology using Wayne Weiten's "Psychology: Themes and Variations" 8th ed. Published by Cengage. Images from the text are copyrighted by Cengage.
Our senses fuel our perceptions of the objects and events that surround us. Yet as marketers we're often limited to just two of them—sight and sound.
How much more compelling could brand experiences be if we used the science of perception to design better, more persuasive interactions—taking into account all of our senses?
In our latest white paper, we explain how an experiential approach harnesses the science of the senses to create more effective, more engaging experiences that amplify your message and brand.
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The more beloved the brand, the more valuable the brand.
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In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
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Understanding
AI-Generated Content:
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Market Insights:
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Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
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Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
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2. Our five senses
(Sight, Sound, Touch, Smell and Taste)
help build emotion and thus remain in
our memory longer. Sensory Marketing
plays a vital role in customers’ purchase
decision
1
3. DEFINITION
Sensory branding is a type of marketing that appeals to all the senses in
relation to the brand. It uses the senses to relate with customers on an
emotional level. Brands can forge emotional associations in the
customers' minds by appealing to their senses. A multi-sensory brand
experience generates certain beliefs, feelings, thoughts and opinions to
create a brand image in the consumer's mind.
Visual
Auditory
Olfactory
Gustative
Tactile
2
4. THE ROLE OF SMELL IN OUR LIVES
• The human nose can identify and recall up to 10.000 scents
• Smell is 1.000 times more sensitive than taste
• Most primal and direct sense, immediate impact
• Up to 75% of our emotions are generated by what we smell
• Olfactory cues hardwired into brain’s limbic system
• Direct connection with Emotions and Memories
• “Memory Markers” can stimulate vivid recollections
• Even olfactory cues can cause resurrection and “experience”
• Can impact information processing (smell of coffee or lemon can make us
alert)
• “Proust Effect” relationship between sensory stimulation and memory
(French novelist Marcel Proust)
• It can influence customers' emotional state and mood to make the
customers more susceptible to impact customer behavior.
3
5. OLFACTORY
For example, some supermarkets in Northern Europe are
connected to bakeries by hundreds of meters of pipeline. The
pipes carry the aroma of fresh bread to the stores' entrances.
The strategy works. Passers-by are struck with hunger and drawn
inside the shop.
A major British bank introduced freshly brewed coffee to its
branches with the intention of making customers feel at home.
The familiar smell relaxes the bank's customers, not an emotion
you'd normally associate with such an establishment.
4
9. ARCADE MARKETING
Sensory solutions from Arcade Marketing offer a unique
combination of outstanding quality, customer service and program
management.
•
•
•
•
•
Exceptional rendition quality across all product lines
A portfolio of sampling solutions to serve every kind of campaign
Technology that differentiates and elevates your product
Solutions that optimize any channel: stores, online, direct mail
Label technology that simplifies at-home distribution and can
significantly lower cost
• Insight into consumer behavior and trends through proprietary
research
• Intelligent sampling solutions that create synergy across any
channel (magasines, street marketing)
8
10. The Power Of Sampling Solutions
Whether It’s beauty, fragrance or skin-care products, sensory samples bring
products to life. Consumers are more engaged, more connected and more
inclined to buy when they first test a product with an alluring sensory
sample delivered in stores, in print advertising or at home through direct
mail.
Sensory samples help manufacturers:
• Motivate consumers to buy. Increase purchase intent when consumers
experience a product with a sensory sample.
• Turbocharge advertising and direct marketing performance. Print ads with
sensory samples can have more stopping power than the same ad without a
sample.
• Ignite trial. Sensory samples accelerate the path to purchase by giving
consumers an opportunity to try a product before buying it.
• Create excitement and break through marketplace clutter. Sensory samples
may create an emotional connection to products that generate positive
associations and increases the likelihood of purchase.
9
11. The Power Of Sampling Solutions
Sensory samples help manufacturers:
• Minimize buyers’ remorse among consumers. Buyers like sensory samples
because they reduce the risk of purchasing products that may be incompatible
with their skin or their tastes.
• Engage consumers in the home. At-home samples give consumers more time
to evaluate products, while being perceived as a welcome respite from life’s
daily routine.
• Communicate trust. Sensory samples demonstrate that the company stands
behind its products and is committed to the highest quality.
• Strengthen brand. Sensory samples express that manufacturers and retailers
understand consumers and are working hard to win their loyalty and business.
• Accelerate word-of-mouth buzz. Sensory samples get consumers talking about
your products.
• Collect immediate feedback . Sensory samples offer an immediate customer
response about your product that can be used to enhance the offering and its
presentation to the marketplace.
10