The document discusses John Chung's family business involving fragrances in the Philippines. It started in 1980 when they became distributors of oil fragrances and scents. Over the decades, they expanded their product lines and became exclusive distributors for other brands. In 2007, they launched their own brand called Acqua Suisse, with stores in major malls. Acqua Suisse offers affordable fragrances using premium oils in an innovative perfume bar format. It has since expanded to over 50 branches nationwide through both company-owned and franchise models.

2. FAMILY AFFAIR WITH FRAGRANCES
Head of the Chung Clan is a Chemical Engineer by profession.
1970 – he was involved in the manufacture of SULFAXTAN, a foam booster
for shampoos which he supplied to multinational companies such
as Procter and Gamble, Colgate and UNILEVER.
1976 -1980 – supplied dyes and chemicals to textile companies.
1980 – became a distributor of oil fragrances from the US and Spain;
also became the distributor in the Philippines of IFF
(International Flavors and Fragrances) the no. 1 supplier of
fragrances that time.

3. 1990’s - Exclusive Distributor of LUZI
Mid 1990’s - Developed house brand – Desire Tawas sold in Mercury
and other retail stores.
1996 - Contract Manufacturer for other retail shops up to the present

4. 2007 – John Chung decided it was time to
maximize potentials of its affair with
fragrances …..
ACQUA SUISSE was developed
with its first store in Landmark TRINOMA
under Swiss Fragrances.

5. … A UNIQUE Fragrance Concept
… We entice consumers to our stores with our
VIBRANT DISPENSING BOTTLES.
… Our premium quality perfumes are reasonably
priced. We look “BRANDED” BUT
AFFORDABLE.
… Our scents use only the finest fragrance oils from
SWITZERLAND

6. …OUR SCENTS ARE „EAU DE
PERFUME‟ more concentrated
fragrance oils than “eau de toilette”.
…Consumers can choose from our
WIDE ARRAY OF SCENTS to suit their
particular liking.
… As our support to help the
environment, consumers can bring
their empty ACQUA SUISSE bottles
which we will readily refill with their
choice scents.

7. ACQUA SUISSE is located in three major Malls
AYALA Center is an affiliate of Ayala Corp –
the oldest and one of the largest
conglomerates in the Philippines owned by
Zobel de Ayala.
Ayala Corporation owns and manages 15
malls including GLORIETTA and TRINOMA. ACQUA SUISSE Branch
AYALA Mall Subic

8. Philippine leader in retail
industry
Owns and Manages 45
Super Malls and 22 Stand
alone shopping centers
ACQUA SUISSE Branch
Has SM Mall of Asia with SM Fairview Mall
407,101 SQM floor area

9. Second largest shopping
mall and retail operator
in the Philippines.
Operates 28 malls
ACQUA SUISSE Branch
ROBINSON’S Mall
Ermita & Pioneer

10. Total Branches: 51
Company Owned Branches – 30%
Franchise Owned Branches - 70%

12. Cutting Edge Design
Proprietary fragrance
dispensing showcase

13. Its innovation – The Perfume Bar

14. Our Best Sellers

15. Capability to introduce new scents
Since Swiss Fragrances Inc. is a
direct importer of fragrance oils from
Switzerland, we have the capability to
introduce new cents as requested by
franchisees depending on scents that
are fast moving on their respective
areas.

16. Kiosk Type
PHP 450,000
Franchise Terms: 3 years
Cart Type Royalty & Marketing Fund: 5 %
PHP 350,000
Security Deposit: PHP 25,000

17. Events Participation
Debut Parties
Wedding Parties

18. ACQUA SUISSE Kiosk
US$ 5,000.00
(Cost per Country and
Territory may vary)
ACQUA SUISSE Scent
Dispensing System
US$ 1,600.00

19.  Right to use ACQUA SUISSE Name
 Right to use our proprietary Design and our Scent Dispensing System
 Right to sell our products
 Our proven business system
 Our capability to develop scents/fragrances according to country or
territory preference.
 Our Opportunity to offer new products developed by our aggressive
Research and Development Department.
 Continuous operational assistance to our business partners.
 We offer territorial or country rights
 Right to use our “Parties and Events Package”

20.  Commitment to our business concept.
 Responsible for developing the market in the territory/country.
 Openness to follow our ACQUA SUISSE System.
 Ability and resources to open branches according to the agreed
development schedule.
 Understands that success is founded on the relationship between two (2)
parties over a period of ten (10) years or more.
 Sell only proprietary products in stores.
 Purchase of proprietary products from AQUA SUISSE.
 Will use trademarks only according to set guidelines.

21. Letter of Branch
Intent Opening
Branch
Qualification
Development
Form
Schedule
Memorandum Signing of
of Agreement Agreement