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Short circuit and digital funding

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a presentation on options for getting funding for digital work by Jon Pratty, ACE, SE

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Short circuit and digital funding

  1. 1. Creative Media, fundingopportunities and digital futuresJon Pratty/Arts Council England
  2. 2. Creative Media Policy - basicsIn Achieving great art for everyone we talk of ‘the dizzyingpotential of digital technology in transforming the way wemake, distribute, receive and exchange art.’We want to unlock this largely untapped potential tocreate, share and link artistic and cultural works in waysmade uniquely possible through digital media.The public should be able to access publicly funded culturethrough digital media technologies, complementing andenhancing the live, place-based experiences that continueto form the backbone of the arts.
  3. 3. Creative Media Policy – three key areas• ‘Born digital’ work native to and created for thedigital space• Mediation of existing art and cultural works• Arts and cultural reflection – supporting learningand critical context
  4. 4. Creative Media policy - Key headings• Skills and training• Talent development• Media production• Digital exhibition and distribution• Archives and collections• Data and metadata• Rights and intellectual property• Audience engagement and learning• Business models and organisational development
  5. 5. Direct funding opportunities for Creative MediaDigital Innovation Strategic Funding:The Space (current pilot) (11/12) £3.5 million(already allocated)The Space (set aside for future phase) (12-15) £8millionDigital R&D Fund for the Arts (12-15) £6 millionTotal Investment 2012-15 £17.5million
  6. 6. Digital Research and Development FundPartnership between ACE, AHRC and NESTASupports collaboration between organisations with artprojects, tech providers and researchersEnhancing audience reach and developing new businessmodelsFund open until December 2013 for expressions ofinterest, then full applications after that.Accessibility is particularly highlighted
  7. 7. Digital R & D fund- what kind of projects?UGC and Social mediaDistribution and exhibitionMobile, location and gamesData and archivesResourcesEducation and learning projects
  8. 8. Other relevant funding streams• Grants for the Arts• Strategic Touring Fund• Creative People and Places• Capital Funding• Renaissance
  9. 9. What are we funding?• Streaming Out – three networking seminars about newkinds of real-time digital culture• Ideas Camps – Blast Theory leading three in-depth ideageneration and mentoring groups across SE area• Culture Kent Pathfinder project – a Culture/Tourismopen data multi-platform project• Digital Accessibility Culture Hack – all about bringingtogether deaf and disabled artists and technicalfacilitators to generate supremely accessible digitalculture
  10. 10. Ambition? Raising the bar• Achieving great art and culture for everyone• Digital - situating publicly-funded culture in society• Reaching people already ahead of us as digitalconsumers and audiences• Looking inwards within culture spaces• Is our first outreach audience ourselves?
  11. 11. Participatory culture – a new challenge• Understanding chances to make new connections• Not negative or regressive in terms of skills or authority• A further step on from traditional art & curatorial values• Establishing trust, scholarship and educational values• Broad connections making new meanings from familiarobjects and ideas
  12. 12. Skills for the future• Not developing, coding, understanding digital systems orhaving your teeth pulled out• Culture, learning and relationships are key• Our world is becoming a giant database• Everything is connected• Understanding the new connections is key• But it’s not about technology
  13. 13. That’s allJon PrattyRelationship Manager, Digital and Creative EconomyArts Council Englandjon.pratty@artscouncil.org.uk

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