Culture, Audience and Technology – the next 5 years Nick Poole CEO, Collections Trust
Introductions <ul><li>Nick Poole </li></ul><ul><li>CEO of Collections Trust </li></ul><ul><li>Chair of the International C...
The Collections Trust <ul><li>Independent UK organisation </li></ul><ul><li>Campaigning for the public right to access and...
OpenCulture <ul><li>OpenCulture is our name for the principle that culture is best when it is shared and celebrated. </li>...
Today’s session <ul><li>Session 1: Defining Culture </li></ul><ul><li>Session 2: Mapping trends </li></ul><ul><li>Session ...
Defining Culture <ul><li>What does ‘Culture’ mean to you? </li></ul>
Mapping trends <ul><li>What are the social issues emerging around Culture? </li></ul>
Social issues <ul><li>At a time of crisis, both economic and ideological, people are turning to things that have depth, va...
Social issues <ul><li>The right to representation – should all belief systems be given equal weight? If not, who decides? ...
Mapping trends <ul><li>What are the technological opportunities emerging around Culture? </li></ul>
Technological Opportunities <ul><li>The mainstreaming of the web, and convergence of consumer electronics is leading to a ...
Technological Opportunities <ul><li>Technology is changing the economic landscape in some profound ways </li></ul><ul><li>...
Technological Opportunities <ul><li>Exploring some examples: </li></ul><ul><li>Culture Grid – creating a channel which put...
Technological Opportunities <ul><li>Moving away from websites to applications and the flow of data </li></ul><ul><li>Makin...
Mapping trends <ul><li>What are the economic issues emerging around Culture? </li></ul>
Economic Issues <ul><li>Significant reductions in public spending on the Arts </li></ul><ul><li>Merging or consolidation o...
The future! <ul><li>We’ll be out of recession and into a period of relative stability </li></ul><ul><li>People will contin...
The future! <ul><li>The Digital Divide will be bridged by mobile </li></ul><ul><li>It’s unlikely you’ll need to provide th...
Mapping trends <ul><li>What are the implications for your organisation/practice? </li></ul>
Nick Poole CEO Collections Trust http://www.collectionstrust.org.uk @NickPoole1 @collectiontrust
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Culture, audience and technology

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Presentation (05.07.2010) looking at the relationship between Collections Management and representation.

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Culture, audience and technology

  1. 1. Culture, Audience and Technology – the next 5 years Nick Poole CEO, Collections Trust
  2. 2. Introductions <ul><li>Nick Poole </li></ul><ul><li>CEO of Collections Trust </li></ul><ul><li>Chair of the International Council of Museums, UK </li></ul><ul><li>Councillor of the Museums Association </li></ul><ul><li>Councillor of CILIP </li></ul><ul><li>Special advisor on Culture & Technology to the European Commission </li></ul><ul><li>Advisor to DCMS </li></ul>
  3. 3. The Collections Trust <ul><li>Independent UK organisation </li></ul><ul><li>Campaigning for the public right to access and benefit from Collections in museums, archives, libraries and galleries </li></ul><ul><li>Built around article 27 of the Universal declaration of Human Rights: </li></ul><ul><li>“ Everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits.” </li></ul><ul><li>http://openculture.collectionstrustblogs.org.uk </li></ul><ul><li>http://www.collectionstrust.org.uk </li></ul><ul><li>http://www.collectionslink.org.uk </li></ul><ul><li>http://www.culturalpropertyadvice.gov.uk </li></ul>
  4. 4. OpenCulture <ul><li>OpenCulture is our name for the principle that culture is best when it is shared and celebrated. </li></ul><ul><li>We believe that cultural identity is a right, and that culture provides a lens through which we can reflect on and understand conflict, intolerance and aggression. </li></ul><ul><li>We believe that cultural organisations have a moral imperative to promote intercultural dialogue and understanding </li></ul><ul><li>Our work is designed to engage with future trends and priorities in the sector and to help define a future role for cultural organisations as agents of social change and development. </li></ul>
  5. 5. Today’s session <ul><li>Session 1: Defining Culture </li></ul><ul><li>Session 2: Mapping trends </li></ul><ul><li>Session 3: Thinking through implications (opportunities and challenges) </li></ul><ul><li>Anything else? </li></ul>
  6. 6. Defining Culture <ul><li>What does ‘Culture’ mean to you? </li></ul>
  7. 7. Mapping trends <ul><li>What are the social issues emerging around Culture? </li></ul>
  8. 8. Social issues <ul><li>At a time of crisis, both economic and ideological, people are turning to things that have depth, value and meaning, and which help them to understand the world. </li></ul><ul><li>Mass unemployment and economic uncertainty risk undermining cultural identity, and political and social unrest always manifest as cultural intolerance. </li></ul><ul><li>The range of consumer and leisure pursuits has expanded significantly, meaning that people have less time for culture </li></ul><ul><li>“ The unexamined life is not worth living” – taking time for culture, for reflection and thought is critical to mental health and welfare. </li></ul>
  9. 9. Social issues <ul><li>The right to representation – should all belief systems be given equal weight? If not, who decides? </li></ul><ul><li>The risk of the ‘single story’ </li></ul><ul><li>The rise and fall (and subsequent rise) of the Diversity Agenda </li></ul><ul><li>Citizen Journalism and democratic culture </li></ul>
  10. 10. Mapping trends <ul><li>What are the technological opportunities emerging around Culture? </li></ul>
  11. 11. Technological Opportunities <ul><li>The mainstreaming of the web, and convergence of consumer electronics is leading to a more digitally-empowered population than ever </li></ul><ul><li>The web in particular puts the power of mass-distribution in the hands of the creative individual </li></ul><ul><li>In some ways, the social contract with the audience is being re-written </li></ul><ul><li>Moving from publishing to interaction to collaboration </li></ul><ul><li>Building on the principle that knowledge grows through use, the more open and reusable your material, the more it will be used to create new works </li></ul>
  12. 12. Technological Opportunities <ul><li>Technology is changing the economic landscape in some profound ways </li></ul><ul><li>The basic barriers to entry for online delivery have come crashing down </li></ul><ul><li>Opening the way to 24-hour trade </li></ul><ul><li>Creating digital white noise – in the web environment, differentiation and reach are the primary economic factors </li></ul><ul><li>Challenges to authenticity </li></ul><ul><li>Always important to remember that if you compare the history of the web to the history of print, we are still at the stage of making impressions in baked mud. </li></ul>
  13. 13. Technological Opportunities <ul><li>Exploring some examples: </li></ul><ul><li>Culture Grid – creating a channel which puts culture into mainstream services such as Google, the BBC, Channel4 </li></ul><ul><li>Augmented reality – Google Goggles </li></ul><ul><li>The Galaxy Zoo project </li></ul><ul><li>Museum of London Transport, Underground Lives </li></ul>
  14. 14. Technological Opportunities <ul><li>Moving away from websites to applications and the flow of data </li></ul><ul><li>Making the cultural experience familiar and intuitive </li></ul><ul><li>Constructing a viable digital economy </li></ul>
  15. 15. Mapping trends <ul><li>What are the economic issues emerging around Culture? </li></ul>
  16. 16. Economic Issues <ul><li>Significant reductions in public spending on the Arts </li></ul><ul><li>Merging or consolidation of national Arts & Culture organisations </li></ul><ul><li>Increasing emphasis on the Creative Industries </li></ul><ul><li>Returning to a culture of philanthropy </li></ul><ul><li>Constraints on public leisure spend </li></ul><ul><li>International art marker remains bouyant </li></ul>
  17. 17. The future! <ul><li>We’ll be out of recession and into a period of relative stability </li></ul><ul><li>People will continue to demand high-quality, meaningful cultural experiences </li></ul><ul><li>The distinction between online and offline will have become less and less relevant </li></ul><ul><li>Patterns of consumer behaviour will continue to fragment across a portfolio of leisure pursuits </li></ul><ul><li>Audiences will come pre-loaded with an expectation of their right to participate in and interact with their cultural services </li></ul>
  18. 18. The future! <ul><li>The Digital Divide will be bridged by mobile </li></ul><ul><li>It’s unlikely you’ll need to provide the technology </li></ul>
  19. 19. Mapping trends <ul><li>What are the implications for your organisation/practice? </li></ul>
  20. 20. Nick Poole CEO Collections Trust http://www.collectionstrust.org.uk @NickPoole1 @collectiontrust

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