Peter Knott, Arts Council England introduces the Digital R&D Fund for Arts and Culture


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Digital R&D Fund for Arts and Culture: Digital Day (Bristol)

Peter Knott, Regional Director, East Midlands – Arts Council England

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Peter Knott, Arts Council England introduces the Digital R&D Fund for Arts and Culture

  1. 1. Peter Knott <br />Regional Director,<br />East Midlands<br />Arts Council England <br />
  2. 2. Digital and the arts and culture sector<br />Bicycle Ballet, Brighton, 2006<br />Photo: Matthew Andrews<br />
  3. 3. Achieving great art for everyone<br />Achieving great art for everyone sets out our vision for the arts<br />Shaped by views of artists, arts organisations, the public<br />and our many stakeholders and partners, it focuses our<br />work for the next 10 years and provides the rationale for all <br />of our investments<br />
  4. 4. Our evolving vision for digital<br />Thinking digitally <br /> Thinking digitally<br />Who Wants to be a Hero Now, Blind Ditch <br />Vanland young people's rural media project 2004 - 2006.  <br />Adrienne Hart taking part in Dance SCAPES project, Swindon<br />Photo: Kevin Clifford<br />
  5. 5. Thinking digitally<br />We want to support a transformative step change in the <br />way that artists and arts organisations engage with digital <br />media and technologies, thereby radically expanding the<br />scope, reach and impact of arts and culture.<br />We recognise that digital development can support the<br />development of artistic forms and practice as part of an<br />organisation’s mission; digital marketing and audience<br />development; new business and organisational models;<br />and digital media production and digital distribution<br />
  6. 6. Thinking digitally<br />We want arts organisations to be more focused on creating imaginative digital content that can attract audiences, leading to a greater proportion of publicly funded arts and culture content and experiences being available to the public<br />We want to generate greater digital capacity within the arts sector, particularly in relation to digital marketing, organisational development and digital media production and distribution<br />
  7. 7. Thinking digitally<br />We want to support the arts and cultural sector in attracting investment from technology and creative media industry partners to explore new audiences and markets for digital content, products and services<br />Through digital technologies, we want to encourage a larger more diverse audience to experience and benefit from the arts we fund; this includes people living in areas where arts participation is currently low, and children and young people<br />
  8. 8. Putting policy <br />into action<br />Putting policy <br />into action<br />Jonah Bokaer's 'Three Cases of Amnesia‘, Bournemouth University. <br />Photo credit: Roy Riley   <br />Skin, ACE Dance and Music<br />Photo: Brian Slater<br />
  9. 9. Putting policy into action<br />Our vision for digital builds strong foundations:<br /><ul><li>drawing out the research and evidence from the Digital Opportunities Programme (available soon)
  10. 10. working closely with the BBC Academy on our Building Digital Capacity for the Arts programme
  11. 11. investing in pilot projects such as this Digital R&D Fund</li></li></ul><li>Putting policy into action<br />To achieve our vision, we will pursue a policy approach<br />across our total investment in the arts from 2012 <br />We will use our investment intelligently across our national<br />portfolio, Grants for the arts and strategic funding streams,<br />addressing needs and opportunities and adding value to<br />what is happening already<br />
  12. 12. Putting policy into action<br /><ul><li>organisations in our national portfolio will be</li></ul> crucial partners in realising this vision. We will<br /> expect all organisations to consider how digital technology can enable them to deliver their missions better<br /><ul><li>Grants for the arts, our open-access Lottery</li></ul> funding programme for arts activities will continue to fund artists working with digital technology and digital projects<br />
  13. 13. Putting policy into action<br /><ul><li>later on this year, we will announce a digital innovation and development programme, focussing on gaps and opportunities for the sector, covering areas such as capacity building, skills, content development and R&D
  14. 14. we will consolidate existing partnerships and develop new ones with partners across the technology, film, broadcast and creative media sectors</li></li></ul><li>Putting policy into action<br /><ul><li>we will play a leading role in advocacy and policy development, covering areas such as:
  15. 15. intellectual property
  16. 16. national government media and communication reviews
  17. 17. cross cultural sector work on open data</li></li></ul><li>Taken together, these<br />actions will support a<br />continuum of<br />development and<br />innovation activities<br />that will use digital<br />technologies to<br />radically expand the<br />scope, reach and<br />impact of arts and<br />culture<br />Band on the Wall, Manchester, refurbished with £2.5million in Arts Council capital funding. Image by Brian Slater Photography.  <br />
  18. 18. Andrew Motion poem in Sheffield<br />Photo: Jack Eames<br />