Peter Knott, Regional Director for Arts Council England in the East Midlands, discusses their evolving vision for digital technologies and the arts. They want to support a transformative change in how artists and organizations engage with digital media to expand the reach and impact of arts and culture. Their approach includes investing in digital content, building capacity for digital skills, exploring new audiences and markets, and partnering with technology and media industries. They will pursue this vision through their various funding programs and strategic partnerships.

1. Peter Knott Regional Director, East Midlands Arts Council England

2. Digital and the arts and culture sector Bicycle Ballet, Brighton, 2006 Photo: Matthew Andrews

3. Achieving great art for everyone Achieving great art for everyone sets out our vision for the arts Shaped by views of artists, arts organisations, the public and our many stakeholders and partners, it focuses our work for the next 10 years and provides the rationale for all of our investments

4. Our evolving vision for digital Thinking digitally Thinking digitally Who Wants to be a Hero Now, Blind Ditch Vanland young people's rural media project 2004 - 2006. Adrienne Hart taking part in Dance SCAPES project, Swindon Photo: Kevin Clifford

5. Thinking digitally We want to support a transformative step change in the way that artists and arts organisations engage with digital media and technologies, thereby radically expanding the scope, reach and impact of arts and culture. We recognise that digital development can support the development of artistic forms and practice as part of an organisation’s mission; digital marketing and audience development; new business and organisational models; and digital media production and digital distribution

6. Thinking digitally We want arts organisations to be more focused on creating imaginative digital content that can attract audiences, leading to a greater proportion of publicly funded arts and culture content and experiences being available to the public We want to generate greater digital capacity within the arts sector, particularly in relation to digital marketing, organisational development and digital media production and distribution

7. Thinking digitally We want to support the arts and cultural sector in attracting investment from technology and creative media industry partners to explore new audiences and markets for digital content, products and services Through digital technologies, we want to encourage a larger more diverse audience to experience and benefit from the arts we fund; this includes people living in areas where arts participation is currently low, and children and young people

8. Putting policy into action Putting policy into action Jonah Bokaer's 'Three Cases of Amnesia‘, Bournemouth University. Photo credit: Roy Riley Skin, ACE Dance and Music Photo: Brian Slater

10. working closely with the BBC Academy on our Building Digital Capacity for the Arts programme

15. intellectual property

16. national government media and communication reviews

18. Andrew Motion poem in Sheffield Photo: Jack Eames