NESTA Digital Day     Welcome  Rob WoodwardCEO, STV Group and  NESTA Trustee
Digital Day Outline  1.30 – 1.40pm   Introduction to the Digital R&D Fund  1.50 – 2.10pm   Digital meets the arts - an inn...
About NESTA…Founded: 1998, with £300M endowmentMission: Bring ideas to life and help make innovation happenHow? Through po...
NESTA Digital R&D Arts and Culture, Scotland The Fund is a partnership between Creative Scotland, Arts & Humanities Resear...
Supporting cultural/arts organisations to innovateEnabling arts and cultural organisations to engage audiences in new ways...
Why NESTA?  Public benefit  Research outcomes  Transferability/scaleability  Benefit to the wider sector not just the ...
NESTA Digital R&D Fund for Arts and Culture,                 Scotland             Jackie McKenzie, NESTA    Head of Innova...
NESTA creative economy programmes     Support for arts and cultural organisations to innovate     Creative entrepreneur ...
Audience engagement and reach: Broadening -             capturing a larger share of the population known to        be trad...
Business models A business model is the mechanism by which a business intends to manage its costs and generate its outcome...
The Fund’s eligibility criteria  An arts and cultural organisation based in Scotland - which is   either predominately pu...
What type of projects are we looking for?   Innovative digital projects which will expand audience reach and    engagemen...
Fund assessment criteria    Innovation in the proposal    Wider impact to benefit for the sector (learning / copycat)   ...
Digital R&D Fund timetable6, 14, 16 March 2012 - Digital Days – Perth, Glasgow, Edinburgh25 April 2012 - Deadline for Fund...
LSO Pulse App
Imperial War Museum kiosks
The Sage Gateshead plus Manchester Camerata, Aurora, Berwick Maltings,Alnwick Playhouse and Durham Gala with Videojuicer a...
Digital meets the arts:                    Case study           Ben Templeton, Creative Director                   Thought...
Questions?
Introduction to Creative Scotland’s digital        development initiatives   Morgan Petrie, Portfolio Manager,          Cr...
Would like to meet…  An opportunity to meet interesting arts/cultural organisations and  digital companies attending the D...
An opportunity to meet interesting arts/cultural organisations anddigital companies attending the Digital Days in Perth, G...
Thank You!www.nesta.org.uk/digital_rnd_scotland      rndscotland@nesta.org.uk              @rndscot
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NESTA Digital Day presentation

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The Digital Research and Development Fund for Arts and Culture in Scotland is a partnership between Creative Scotland, Arts & Humanities Research Council (AHRC) and NESTA to support arts and cultural organisations across Scotland who want to work with digital technologies to expand their audience reach and engagement and/or explore new business models.

NESTA ran a series of Digital Day events across Scotland aimed at arts/cultural organisations and digital providers to provide information on the Digital R&D Fund for Arts and Culture Scotland;and encourage new collaborations between arts and cultural organisations and technology companies.

We have made all speaker presentations available at: nesta.org.uk/digital_rnd_scotland

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  • Opportunity to hear more about NESTA’s Digital R&D Fund from Jackie McKenzie Hear from our case study speaker Ben Templeton who is Creative Director of Bristol based Thoughtden ( www.thoughtden.co.uk) . Ben has lead a number of projects for arts and cultural organisations including the Tate and most recently Southbank Centre. With expertise in games design, informal learning and pervasive technologies, he will be providing some insights into how digital technology can enhance the audience experience. A Panel Q&A – a chance to ask any questions you have about the Fund A chance to hear about the other digital initiatives for the arts and culture sector which Creative Scotland is supporting Then an opportunity for you to meet potential collaborators over a cup of tea! We will be tweeting from this event and have a twitter hashtag which you can follow: #rndscot  
  • But first, let me tell you briefly about NESTA…
  • The Digital Research and Development Fund for Arts and Culture, Scotland is a partnership between Creative Scotland, Arts & Humanities Research Council (AHRC) and NESTA to support arts and cultural organisations across Scotland who want to work with digital technologies to expand their audience reach and engagement and/or explore new business models. A key element of the £500,000 Fund is supporting collaborative partnerships between arts and cultural organisations and technology providers; and to provide a body of rich research evidence, data and case studies that inspires and supports the capacity of the wider arts and cultural sector to innovate. We are now inviting arts and cultural organisations in Scotland to submit projects which test digital propositions around audience reach and engagement and new business models – before the Fund proposal deadline of 25 th April 2012.
  • The idea is to fund rigorous R&D collaborations between arts organisations and technology companies in a way that the entire sector can learn from – this is ensured by including a research team into the project. At the heart of the fund is the principle of shared learning and the commitment to publish the data and research findings arising from the R&D.
  • Why is NESTA involved in this project? We are interested in how digital research and development funding within the arts/culture sector has much wider benefit to the whole sector, not only just to the individual funded organisations. NESTA hopes that the projects will create public benefit through innovating their offer/distribution of their cultural products to support increased/new audiences. Robust research outcomes which inform the sector will be created through publishing findings and iterative reports/blogs throughout the Fund. The funded projects will be able to learn from the project and share their learning with their peers, for the benefit of the wider sector. We hope new technology partnerships will be established with cultural organisations for the benefit of the funded projects. Case studies will be produced and publicised to benefit the sector and the uptake will be tracked.
  • NESTA Digital Day presentation

    1. 1. NESTA Digital Day Welcome Rob WoodwardCEO, STV Group and NESTA Trustee
    2. 2. Digital Day Outline 1.30 – 1.40pm Introduction to the Digital R&D Fund 1.50 – 2.10pm Digital meets the arts - an innovative case study 2.10 – 2.30pm Panel Q&A 2.30 – 2.45pm Introduction to Creative Scotland digital development initiatives 2.45 – 3.50pm Would like to meet, with tea and coffee! 3.50 – 4.00pm Close Twitter: @rndscot Event hashtag: #rndscot
    3. 3. About NESTA…Founded: 1998, with £300M endowmentMission: Bring ideas to life and help make innovation happenHow? Through policy research, programmes and investmentNESTA’s 3 main areas of work:Innovation and EconomicGrowthSocial and Public SectorInnovationCreative Economy
    4. 4. NESTA Digital R&D Arts and Culture, Scotland The Fund is a partnership between Creative Scotland, Arts & Humanities Research Council (AHRC) and NESTA to support arts and cultural organisations across Scotland who want to work with digital technologies to expand their audience reach and engagement and/or explore new business models. The Fund’s overall objective is: “to enable the use of digital technologies in the arts and cultural sector to engage audiences in new ways and to create opportunities for new business models”
    5. 5. Supporting cultural/arts organisations to innovateEnabling arts and cultural organisations to engage audiences in new waysand create opportunities for new business models, through the use of digitaltechnology. Arts Technology Research organisation partner team Digital R&D Fund Digital innovation projects and sector-wide knowledge
    6. 6. Why NESTA?  Public benefit  Research outcomes  Transferability/scaleability  Benefit to the wider sector not just the individual cultural organisations
    7. 7. NESTA Digital R&D Fund for Arts and Culture, Scotland Jackie McKenzie, NESTA Head of Innovation Programmes Scotland www.nesta.org.uk/digital_rnd_scotland jackie.mckenzie@nesta.org.uk
    8. 8. NESTA creative economy programmes  Support for arts and cultural organisations to innovate  Creative entrepreneur programmes/resources  Mentoring for creative business start-up and growth  Skills for creative industries  Policy and research
    9. 9. Audience engagement and reach: Broadening - capturing a larger share of the population known to be traditional participants but who currently do not participate Deepening - intensifying current participants level of involvement by eg increasing the number of attendances or by the degree of audience (active or passive) engagement Diversifying - attracting new audience groups/different demographic (eg young people/rural population/ international market).
    10. 10. Business models A business model is the mechanism by which a business intends to manage its costs and generate its outcomes- in the case of for- profits, the outcomes are primarily revenues earned. In the case of non-profits, the outcome is primarily the public good created.
    11. 11. The Fund’s eligibility criteria  An arts and cultural organisation based in Scotland - which is either predominately publically funded and/or is a registered charity and who wants to work with digital technologies to: expand its audience reach and engagement and/or explore new business models  Your proposal must involve a collaborative partnership between yourself as an arts and cultural organisation and a technology provider that can provide technology services to arts and cultural organisations.
    12. 12. What type of projects are we looking for?  Innovative digital projects which will expand audience reach and engagement and/or to develop new business models  Proposals from all sizes of arts and cultural organisations in Scotland - we have 2 award levels of projects: 1) under £25,000 and 2) £25,000-£100,000  Collaborations between arts and cultural organisations, technology providers and where possible, other cultural/arts organisations.
    13. 13. Fund assessment criteria  Innovation in the proposal  Wider impact to benefit for the sector (learning / copycat)  Collaboration is genuine  Project delivery and timeframe (value for money / realistic)  Spread of projects  NESTA / AHRC / Creative Scotland – panel decision
    14. 14. Digital R&D Fund timetable6, 14, 16 March 2012 - Digital Days – Perth, Glasgow, Edinburgh25 April 2012 - Deadline for Fund applications14 May 2012 - Organisations informed of funding decisions1 June 2012 - One day collaborative workshop bringing together all projects31 March 2013 - All project activity must be completedAutumn 2012 – Second call for R&D Fund proposals opens (funding decisionsmade in January 2013, all project activity must be completed by December 2013)
    15. 15. LSO Pulse App
    16. 16. Imperial War Museum kiosks
    17. 17. The Sage Gateshead plus Manchester Camerata, Aurora, Berwick Maltings,Alnwick Playhouse and Durham Gala with Videojuicer and Aframe
    18. 18. Digital meets the arts: Case study Ben Templeton, Creative Director Thought Den www.thoughtden.co.ukView Ben’s slides from the event here: tdn.lv/nesta0312
    19. 19. Questions?
    20. 20. Introduction to Creative Scotland’s digital development initiatives Morgan Petrie, Portfolio Manager, Creative Scotland www.creativescotland.com
    21. 21. Would like to meet… An opportunity to meet interesting arts/cultural organisations and digital companies attending the Digital Days in Perth, Glasgow and Edinburgh.
    22. 22. An opportunity to meet interesting arts/cultural organisations anddigital companies attending the Digital Days in Perth, Glasgow andEdinburgh.
    23. 23. Thank You!www.nesta.org.uk/digital_rnd_scotland rndscotland@nesta.org.uk @rndscot

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