media studies evaluation question 5

1. The way in which I wanted to attract my target
audience was through my cover of my magazine
as it is the first thing that a reader will view. I
achieved this by having a large image of the
model/artist in the centre eye-line. This allowed
me to keep my cover simplistic and basic which is
the style in which I was trying to achieve. It also
personally looks more aesthetically attractive
then a busy and loud cover like NME or Kerrang,
this style of cover would not attract my target
audience in any way. The image that I chose to
use on my front cover is very simplistic in
relationship with the colours of the whole
magazine. Also the picture is a mid shot, I used
this as it is a popular camera angle used in most
magazine covers. As I discussed in my answer to a
previous question my audience for my magazine
was narrowed down to ‘Leaning Edge’ and
‘Activists’ which both fit into the indie/alternative
genre. This helped me especially with looking at
how to attract and address my audience because
I was able to analyse each groups to find details
about them. This was an essential step in
planning my magazine as it is crucial to how
effective the final product would be and how I
would imagine it attracting audience in an actual
retail market in consumption

2. I wanted to do some aspects of my
magazine to be unconventional as this
would interest my target audience and
attract more target audience or even
convert people to view my magazine. I
built on the name to create something
that lived up to the alternative name, I
wanted something short snappy and
straight to the point. This was an
inspired idea from the cover of surface
magazine which does a similar issue
name of each of their magazine, it
gives the magazine something different
about each one as they are based on
different aspects of music and artists. I
think that including this allows my
cover to remove itself from the
mainstream audience and towards the
niche/alternative audience which are
my target audience.

3. I did not include any specific cover lines on the cover of my magazine because I wanted all focus
to be on the image and the title which takes up a very large amount of the page. This was
because these were the main components of the magazine which portrayed what the magazine
was about and give the reader a deeper understanding. On my contents page and double page I
have included informal language in my double page spread as this is what I found would attract
my indie/alternative target audience better. I think it gives a more relaxed feel which works with
the age range that was my target audience.