Leitrim Business Network
Education Based Marketing
‘Give before you ask’
Training/Mentoring in
Digital Marketing/Social Media
2005
What is Education-Based Marketing?
Sharing knowledge to build trust.
Education-Based Marketing is a powerful
marketing strategy that establishes trust
and credibility using educational
messag...
Digital Marketing Daily
FREE Online Training
every day
New Book
Record once, sell often
How to create, market
and sell onl...
Answer the questions being asked
(and the ones that are not)
Build trust.
Remove doubt, fear and objections.
START
BLOGGING
How?
1. Set up a WordPress Blog
2. Answer the most FAQ
3. Encourage questions
4. Survey
5. Blog weekly
6. SpeakPipe.com
Write
an
eBook
How?
1. [Survey] What are the main pain
points?
2. Each one can be a chapter
3. Type it up with Word or Publisher
4. Save ...
Create a
short
online
course
How?
1. VIDEO
a. PowerPoint
b. Jing [FREE]
c. Snagit [€43]
d. Camtasia [Win €256, Mac €85]
e. Smart Phone and external mic
Start a
Podcast
How?
2. Audio
a. Headset
b. Smart Phone
c. USB Microphone
d. iTunes
e. SoundCloud
f. Audioboo
g. Use audio from video (Bre...
All great content for your
blog
Host a
Webinar/
Hangout
[FREE Online Broadcast]
Options
1. You on camera
2. Broadcast (screen share) a PowerPoint
Presentation or
3. A website or software application
4. ...
How?
1. Choose your topic (30 minutes incl. Q & A)
2. Choose delivery method
3. Choose a date and time
4. Define your call...
Summary
• It’s a game changer
• You will really stand out
• You already have the knowledge and
• There is loads more where...
Q & A
Education Based Marketing with Johnny Beirne
Education Based Marketing with Johnny Beirne
Education Based Marketing with Johnny Beirne
Education Based Marketing with Johnny Beirne
Education Based Marketing with Johnny Beirne
Education Based Marketing with Johnny Beirne
Education Based Marketing with Johnny Beirne
Education Based Marketing with Johnny Beirne
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Education Based Marketing with Johnny Beirne

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Education Based Marketing with Johnny Beirne. Education Based Marketing will increase sales, it is as simple as that.

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Education Based Marketing with Johnny Beirne

  1. 1. Leitrim Business Network Education Based Marketing ‘Give before you ask’
  2. 2. Training/Mentoring in Digital Marketing/Social Media 2005
  3. 3. What is Education-Based Marketing? Sharing knowledge to build trust.
  4. 4. Education-Based Marketing is a powerful marketing strategy that establishes trust and credibility using educational messages. It is the direct opposite of traditional marketing, which uses selling-based messages.
  5. 5. Digital Marketing Daily FREE Online Training every day New Book Record once, sell often How to create, market and sell online courses
  6. 6. Answer the questions being asked (and the ones that are not) Build trust. Remove doubt, fear and objections.
  7. 7. START BLOGGING
  8. 8. How? 1. Set up a WordPress Blog 2. Answer the most FAQ 3. Encourage questions 4. Survey 5. Blog weekly 6. SpeakPipe.com
  9. 9. Write an eBook
  10. 10. How? 1. [Survey] What are the main pain points? 2. Each one can be a chapter 3. Type it up with Word or Publisher 4. Save as a PDF 5. Give away or sell with eJunkie
  11. 11. Create a short online course
  12. 12. How? 1. VIDEO a. PowerPoint b. Jing [FREE] c. Snagit [€43] d. Camtasia [Win €256, Mac €85] e. Smart Phone and external mic
  13. 13. Start a Podcast
  14. 14. How? 2. Audio a. Headset b. Smart Phone c. USB Microphone d. iTunes e. SoundCloud f. Audioboo g. Use audio from video (Brendon Burchard)
  15. 15. All great content for your blog
  16. 16. Host a Webinar/ Hangout [FREE Online Broadcast]
  17. 17. Options 1. You on camera 2. Broadcast (screen share) a PowerPoint Presentation or 3. A website or software application 4. Automated webinar 5. Stream a live course/presentation 6. Record
  18. 18. How? 1. Choose your topic (30 minutes incl. Q & A) 2. Choose delivery method 3. Choose a date and time 4. Define your call-to-action (CTA)
  19. 19. Summary • It’s a game changer • You will really stand out • You already have the knowledge and • There is loads more where that came from
  20. 20. Q & A

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