Jason Klein sports company 88 Marketing

2. DDiirreeccttoorr ooff MMaarrkkeettiinngg
Definition: Work to promote services or products to their
clients
A director of Marketing needs to have expertise in:
 Analyzing research
 Developing Marketing strategies
 They need a bachelors degree and at least experience in
this work environment

3. CCoonnttiinnuueedd....
 Directors of Marketing usually work for:
 Big companies: NFL, MLB, NBA, etc.
 Schools
 Advertising firms
 Non-profit organizations
 Goal: To brainstorm ways to direct business towards
their clients, oversee market research and stay on top of
products and services that are or can potentially be in
demand.

4. SSttaarrttiinngg ooffff
 Klein graduated from the University of California,
Riverside with a B.A. in Psychology
 Klein while in school was an intern at the Los Angeles
Lakers in the sponsorship department
 Keeping with the L.A. Lakers he worked for one of the
WPP’s marketing agencies on brands like Miller Beer and
Sears
 He returned to the property side working as Director of
Sales and Marketing for California Speedway

5. CCoonnttiinnuueedd....
 He spent 10 years working in baseball for the L.A.
Dodgers as Director of Corporate Partnerships then
became the Vice President for Western Region, MLB
Advanced Media
 In 2010, he launched 88 Marketing
 He’s now been in Marketing for 19 years

6. 8888 MMaarrkkeettiinngg
 Is a LA based company focused on sponsorship
consulting for brands, new media and sales
representation for sports and entertainment properties.
 He works with sports properties to help with their
sponsorship sales efforts
 Consults with properties on how to monetize their
digital assets
 Works with brands on their overall sports marketing

7. HHooww 8888 MMaarrkkeettiinngg ggoott iittss
nnaammee
 “It comes from the ’88 World Series, when Kirk
Gibson hit the home run in Game 1. Gibson used to
play for the Tigers when I was a kid, then when I
moved out to California, he played for the Dodgers. I
was lucky enough to be at Game 1 of the World Series
and he hit that home run. To this day, besides getting
married and having our baby, its probably the most
memorable moment of my life.”

8. HHooww hhee ggoott ttoo wwhheerree hhee iiss....
 Jason Klein easily got to where he was due to the time
he took out to make sure he got the experience he
needed in this certain field. He didn’t even do extensive
schooling nor did he study marketing, he just found
something that he loved, which was watching sports
and playing them and then replicated it in his career
path. He didn’t necessarily study to be a Director of
Marketing, he gained his experience and then was able
to branch off and do his own thing.

9. SStteeppss ttoo bbeeccoommiinngg aa
DDiirreeccttoorr ooff MMaarrkkeettiinngg
 Try to get a bachelors degree in a major that has a close relationship to marketing, while
taking classes such as
 Public relations
 Marketing
 Statistics
 Business
 Consider a graduate degree, getting an MBA allows you to get a one up on other people
 Intern with big or small companies, with public relations, sales and marketing
 After school continue in the marketing field, review your resume and apply for jobs
 After being with your company for some time, look for the next promotion to take
advantage of

10. IInntteerreessttiinngg ffaaccttss....
 His biggest professional
disappointment…
“Not getting a championship ring while working
for one of the teams. When you work in sports,
its one of the only things you can get in our
industry.”

11. KKlleeiinn’’ss bbiiggggeesstt cchhaalllleennggee
wwiitthh ssttaarrttiinngg 8888 MMaarrkkeettiinngg....
 “Besides the economy, I think initially
working by myself without any support
staff. In this new venture, it is all me. I
am the IT department and the
accounting department. The toughest
part is doing everything on your own, but
its also challenging and exciting part
too.”

12. Klein’s aaddvviiccee ttoo ppeeooppllee wwaannttiinngg ttoo
ppuurrssuuee tthhee ssppoorrttss iinndduussttrryy
 “You have to be 100%
committed , you have to do it
right from the beginning; then
don’t look back.”

13. LLiinnkkeeddIInn:: KKaarrllii HHaauussmmaann
DDiirreeccttoorr ooff MMaarrkkeettiinngg aanndd PPrroommoottiioonnss aatt SStt.. JJoohhnn’’ss
UUnniivveerrssiittyy

14. LLiinnkkss
 Website
 http://88marketing.com/