1. Family film – Due to the character being animated Basic easy to read bold font making
allowing is to be seen by children it clear and easy to read for children
A bear lurking in the shadows of this
poster automatically arising
questions as to why the bear is in the
background looking at the girl in the
center
The characters hair
color stand out
against the
background making
her the center of
attention
The background looks magical giving it a It being available in summer appeals
sense of excitement to children as that’s the beginning of
their summer holidays
No actors listed which appeals to the The bow and arrow is pointing to us
audience of children because instantly drawing us in
pictures are a main focus

2. The audience is positioned to find
You could argue that the audience taps into what Blumler
some sort of representation of
and Katz (1974) would have called the gratification of
themselves allowing them to get
‘Diversion’ as it is an animation consisting of magic which
involved in the film emotionally
allows children to escape into a fantasy world whilst
watching
You could also link this to Personal Relationships
because it forms companionship. Allowing the audience
to idolize the main character as she looks brave