1. Mis en scene is a mixture of key elements from the
film, things viewers may recognise or see in the film. Main character pointing
Bright colours and things reaching out creates at audience again
commotions of fun and excitement. engaging tem with the
product.
Audience are
conveyed to be
The top hat, ecstatic to see them,
traditionally worn implying the brilliant
by the ring and something you
leader, asserts have to see.
the dominance,
‘the king of the
jungle’ he’s Synergy with
clearly in charge DreamWorks,
of the group. promoting
them.
The Tag line, further
characters are promoting the film,
pulling silly describing them as the
faces most wanted and
anchoring the popular people in
fun, light- Europe.
hearted feel.
‘Camera angle’ is
on level with Title is big and bold. It’s
characters, a contrasting colour to
anchoring the the back ground allowing
easy fun feel. It’s it to stand out, it’s a big
a equal chunky font with
relationship if All characters are pulling funny connotations of warmth
Direct eye contact with
they’re on your faces, humour fits to that of the and fun.
audience, engaging them
level. Synergy with Facebook, target audience anchoring the
showing that that many fun light-hearted feel.
people like it, and is self Selling the soundtrack to their audience, its in a
promoting by presenting Selling themselves as a
font that has connotations of fun, on a
itself to be a global worldwide product, with
contrasting colour to the background of the
product. connotations of success and
website.