COLOURThe main colours used in the poster for ‘The Awakening’ are mainlya dull black and a light grey with a hint of white. The colour blackis significant of death and evil as well as mysterious, supernaturaland sinister. This could imply that there is something unknown inthe film as it creates quite a dark uneasy atmosphere. The dull greycolour also emphasises this as they are stereotypically associatedwith horror and bad happenings since the colours appear lifeless.The colour white that is used slightly suggests some goodnessamongst all the dark; it is significant of peace and possibly couldrepresent hope in light of a dark situation.
SYMBOLSIn the awakening poster, there are a couple of main symbols. The house is inthe background plays a huge part in the portraying of the film. The house isin the main focus of the image even though it is in the background, thissuggesting that the house holds some significance for the narrative. We do notneed any foreknowledge of the film to know that the house will be some wayincluded as the de-saturated, isolated old house automatically implies an eeriefeel in which we are at unease as to what will happen there and the locationssignificance. As well as this, the childs face in the background of the imageholds significance as well, we are unaware of who the character is however, weknow that it will be symbolic to the film since he is almost hidden away out ofthe poster, but still in focus.
FIGURES & OBJECTSThe main central figure in ‘The Awakening’ poster is the female. We canimmediately tell that the woman holds some significance for the film as she iscentrally directed on the poster, showing she is important as she is frameddirectly in the middle of the poster. The fact that the woman is almostwrapping her arms around herself however, suggests that she might be hidingsomething and is perhaps insecure. The woman is representedphotographically in order to portray the expression on her face as well asincluding the costume of the woman. Another object in the poster is the bentin trees. These have been used almost illustratively in order to attempt to addto the atmosphere and the story. The trees appear to be forming almost anarched walk way behind the female, this implies that they are almost closing inon her; suggesting that she is not safe. As well as this, the trees add to theisolated and eerie setting seeing as there are no leaves on them, representingthe lack of life about.
AUDIENCEI think the intended audience for the poster is any age range from aroundteenage years. The poster creates quite a scary and eerie effect andtherefore, will not be suitable for children. As a result of this I think that theposter appeals to any other audience as it is not specific what the film isabout meaning you cannot get a feel for the narrative to further categorise thetype of audience it is appealing to.
PERSUASIVE TECHNIQUESPersuasive techniques of the film poster are the captions below the title. Thisis almost a cliff hanger for the audience as the phrase ‘all the children aregone, except one’ leave the audience uneasy as we do not know what it means.This persuades the audience to view the film as they wish to find out more. Aswell as this, the actors and the critic reviews attract audiences towards the filmas they almost advertise the film and give it a unique selling point.
GENREIn the poster, elements of the horror/thriller genre are mostly shown. Forexample, the isolated house in the background is stereotypically an element ofthis genre as it is symbolic throughout the film of an old, dark house in themiddle of nowhere that something is going to happen in. The female coveringherself also adds to this genre. We are unaware of her use at this point fromthe poster but get the idea that she could be used as a detective or heroine aswell as being a female protagonist. The lack of colour in the poster also links in with the genre since the dark and eerie atmosphere often represents something supernatural or evil.
USPThe names of 2 acting stars are featured on the poster. This is a unique sellingpoint. The purpose of advertising the stars names is to appeal to audiences; ifa viewer see’s an actor they like advertised in a film they are more likely to goand see the film and therefore meaning that the film is successful.
STAR EXPERTSExpert critiques are quoted on the film poster as this reels the audiences in. Ifthe film ha been highly rated by professionals then people are more likely toview the film as a lot of people base their opinions on what is said in themedia etc. Therefore, if critiques have rated the film highly and recommendedit then people are more likely to trust this and view the film. The reviews alsogive the audience more of an incline as to what the film is about and as aresult of this, may persuade more audiences to see the film.
ATTENTIONThe attention of the poster is more than likely gained fromthe special effects. The faded out child’s face in thebackground is not immediately obvious and therefore theattention of the audience is gained once they notice it as theybeing to see interest in the poster. The audience questionwhat the film may be about. Furthermore, the femalecharacter featured on the poster will grab the readersattention. The woman is portrayed as a female protagonistwhich subverts typical film conventions. This will appeal toaudiences as it is something ‘different.’
TAG LINESThe tagline for The Awakening being ‘All children are gone. Except for one’makes the audience feel slightly uneasy as it is slightly nerve racking. The linehas been used in order to create a cliff hanger for the audience. It does notanswer any questions or mention why there is one ‘child’ left but it leaves usto question ourselves what the film might be about. This is used as apersuasive technique so that audiences will go and see the film in order tohave their questions/theories answered.