The poster analyzes key elements of a film poster including prominent text, imagery, color schemes, and production details. It discusses how these elements are used to attract audiences, provide clues about the film's genre, plot, and tone through symbolic representations and intentional ambiguities designed to generate interest and mystery around the film.

1. Film Poster Analysis

2. The main actor’s name has The main image is at a
been put at the top and canted angle, which makes
stands out against the the audience feel
lighter coloured background disorientated and creates a
to get the audience’s view/angle that we are not
attention as they may want used to seeing, suggesting
to see the film because he’s that the people are
their favourite actor or they otherworldly.
recognise him. The woman is facing away
from the audience and is
There is a group of children
dressed in black, giving
gathered around the
clues that she is the woman
woman and they are
the film is about. She is
almost transparent,
hiding her identity,
suggesting they are dead
suggesting that is
or are ghosts. It could also
something that will be
imply that the woman has
revealed during the film.
done something to them of
has a connection. The
The tagline makes the
children also have dark
audience think as it
rings around their eyes to
doesn’t explicitly say what
show that they are not
the woman will let go of,
healthy/normal/alive.
making them want to
watch the film and find
The production details are out.
in small, thin font as they
aren’t as important as if the The film title is in white
audience only gets a quick which makes it stand out
look at the poster, the main and is also distorted, which
thing they want them to is a convention of horror film
remember is the film title. font. ‘Woman’ and ‘black’
The details include the The colour scheme uses brown, black and white have been made larger to
director, main actors, and has a sort of sepia tone to it, giving clues to show they are the more
production companies, film the time period that the film is set in (early important words.
rating and website. 1900’s)

3. The main image makes it hard to The poster mentions what the
see who the figure is, which ties producer and co-writer worked
in with the film title. However, on these films but doesn’t say
unlike typical ghosts the rain is who. It suggests that the fans of
actually hitting the figure instead these films may then want to see
of going through it and this links the Invisible, and that the
with the tagline as the character producers and co-writer are well
may be in between life and established and have worked on
death. successful projects before so this
film must be good.
The film title is the main
thing that stands out, but
also blends in slightly with
the rain as if it’s getting
washed away. This links with
the film title as it’s
disappearing.
The tagline gives the
film some mystery as
it makes the
audience wonder
what it’s referring to
and how it fits in with
Production details
the film.
are located at the
bottom again in
small, thin writing
along with the rating
and the film’s
website.

4. The main image and the title are
linked as they are both related to
a ring. It also looks like an eye,
The tagline for this film
which also ties in with the
emphasises that it’s a horror film
tagline (“you see”). The ring of
due to its warning like nature. It
light could also look like the
also implies that the ring is a key
static from a TV, suggesting that
plot device.
will have some importance in
the film as well.
The background of the poster is
black which shows that it is of
the horror genre. The image is
also in the middle of the poster
to make it the main focus and
the most eye catching part of the
There is no mention of poster.
production details, rating or a
website at the bottom, which
goes against film poster
conventions. This may be so the
main focus is the title and
tagline, therefore creating more
mystery around the film. There is
also no release date.