2. What is Information Architecture?
• Design, structure, and layout of site material
• Everything from visuals, to bolded and
highlighted topics
• Language structure
• Arrangement of content
3. How can we apply Information
Architecture to our writing?
• Be clear and concise
• Stay true to business objectives and
personal goals
• Make content easily accessible and
understandable
• Serve our audience
4. Why will Information Architecture
help our users?
• Satisfy their questions
• Enhance understanding for specific
answers
• Help accomplish the task at hand
• Guide others who may have similar
concerns
5. What websites do we like or dislike?
Why?
Does our decision have anything to
do with Information Architecture?
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