This document summarizes the story of IDEATE Furniture, which was created by Swell Product Design + Marketing. They were unhappy with their existing whiteboard, so they decided to design and build their own whiteboard from scratch. They enjoyed using their custom whiteboard so much that they built several more for their office. The full story of how IDEATE Furniture was created can be found on Medium.

1. Client Story: IDEATE Furniture

2. • Client: Swell Product Design + Marketing
• Project: Furniture Design
• Industry: Product Design

3. With cloud access and laptops,
why do knowledge workers
come to work anymore?

4. Because we believe we work better
together

5. The thing was, we
hated our whiteboard.

7. A lot.

8. So, we decided to throw
it out and build one from
scratch.

10. We liked it so much,
we built another.

12. And another.

14. And another.

16. Check out the full story of
our IDEATE Furniture on
Medium.