How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com http://www.facebook.com/digitalspace

1. The “How To Social Media Job Search” Overview
Digital Space Consulting | 2012
“Nobody ever got a job sitting at home waiting for the phone to ring.” - Me

2. The lines aren’t airplanes - they represent the real time,
constant flow of data across the world

3. The New Reality….
People use social media to create their personal brand,
search for jobs, and connect with companies, products,
people and ideas – how are you connected?
Your resume is now a
search

4. Wait…About Me
• Integrated marketing firm with over 10 years of
direct advertising agency experience
• Extensive expertise in core marketing – including:
– Local search marketing
– Pay Per Click (Google AdWords)
– Search Engine Optimization
– Insights and Web Analytics (Google Analytics)
– Marketing Strategy
– Brand Positioning
– Targeting/Segmentation
• Plus – I’m a dad, husband, and sports junkie
• Oh, and I sat in your spot and used tools like these to find a job….

5. Agenda
• Why should social media should be a part of the job search strategy
• A nice little video
• Where do people get started / what platforms should they use (And, what’s a platform?)
• How to create a game plan for job seekers
• Daily resources for every job seeker
• My warning
• Q&A

6. Why should social should be a part of your job
search strategy
• Gain visibility
• Unlimited access to professionals in your target audience
• Provide transparency
• Being open and honest allows you to connect with others
on common ground
• Helps you “give to get”
• Ask for help only after offering help to others the majority
of time
• Allow “nobodies” to become somebody
• Create and cultivate your personal brand
What The ROI of Social Media?

7. Social Media – Use These Platforms
• Facebook, Twitter, and LinkedIn are networking tools - Designed
to connect you with friends, family, and employers
• Social media helps you extend your reach
• When you let people know you’re looking for work, they let
their friends know, and so on and so on
• By using social media to assist your job search you are
potentially casting the widest global net you possible can

8. Nice video – but seriously, is it really like that?
• 695,000 Facebook status updates
• 1,500 blog posts
• 13,000 iPhone apps downloaded
• 100+ new LinkedIn accounts
• 694,455 Google searches
• 98,000 Tweets

9. The stats are wildly impressive –
but not really helping.
Can this blah, blah, Facebook, Twitter,
blah, social media thing really…
Help People get a Job?

10. The “How To” Social Media Job
Search
Hello World……

11. Step 1: Create a home
• What you will be able to do
• Direct people to your online profile via
email, business cards, LinkedIn, etc.
• Provide a 30 second online commercial
about you that works 24/7
• Create a centralized link to your digital
footprint
• LinkedIn
• Twitter
• Facebook
• Blog

12. Next, Create profiles – engage
• Get a Gmail email address
• Become a student of each platform (Facebook, Twitter, LinkedIn)
• Engage and start conversations – offer help and answer questions
• Make sure that your profile is updated
• Share useful content such as articles, etc. that your target market
would value
• Write your profile for the job you want, not just the job(s) you’ve
had
• Include keywords that are relevant to the type of job that you are
searching for
• Optimize your profiles to let recruiters find you

13. Then, optimize your profiles (LinkedIn)
• 100% completed profile
• Write for the job you want, not for the
job(s) you had
• Add a picture
• Share news
• Ask for recommendations
• Join groups
• Section (certification, classes)
• Skills

14. So how to use LinkedIn in your job search
• Create a detailed profile – write for the job you want / not for the job you had
• Think about the top three to four keywords that you use to search for jobs
• Include: employment descriptions, education, industry, photo, and website links
• Include all of your resume keywords and skills in your profile
• Make it easier for recruiters to find you
• Get recommendations from people you have worked with
• Follow your target companies
• Use LinkedIn’s Advanced Job Search — sign up for automatic alerts
• Use LinkedIn ‘Groups’ and ‘Answers’ to network and demonstrate your expertise in your field
• More connections = More opportunities

15. And then use these tools from LinkedIn

16. Next, optimize Twitter
• Add a picture
• Use same picture across all social
media profiles
• Write a keyword based description
• Use as your 30 second commercial
• Use a link to your social media profiles
• LinkedIn
• Magnt / About.me
• Find people to follow (Like recruiters)
• www.listorious.com

17. How to use Twitter in your job search
• Follow known experts in your industry
• Tools like Twellow.com can help you identify them
• Follow (#) Hashtags and frequent www.search.twitter.com
• Follow job search sites
• Search Twitter for job openings
• Search by location, job titles, company names, or hashtags
• I.e., #jobs, #job, #jobsearch #jobseeker, #dallas, #marketing, #career
• TweetMyJobs.com
• TwitJobsSearch.com
• Tweepsearch.com (find people/recruiters)
• Sign up for job alerts (mobile, e-mail, Twitter, Facebook)
• Follow recruiters
• Go to www.listorious.com (log into Twiter)
• Type “recruiters” in search box (search for lists)
• Find what you like – click “follow”
• You’re now following your selected list on Twitter

18. Be An Authority – Find Something To Say: Google
Google Reader
• Web-based aggregator, capable of reading
RSS feeds
• Have content automatically sent to your
Google account
• www.google.com/reader
Google Alerts
• Set up Google Alerts to help you monitor job
leads that never appear on major job boards
• Search query: (Dallas AND marketing)
• Set up a Google alert for :
• Your own name to monitor your personal brand
• Company press releases
• Keyword research
• Industry events/news updates
• www.google.com/alerts

19. Be An Authority – Find Something To Say:
LinkedIn
• LinkedIn Signal - http://youtu.be/BDhj72OPCZk
• Filter: Browse only relevant status
updates from your stream
• Search for keywords, topics or people
across the stream
• Get an auto updated real-time stream
with rich content
• Find the hottest trending links across any
relevant topic
• And one more thing: saved real time
searches

20. Game plan
The key is to make
• Create profiles (Facebook, Twitter, LinkedIn)
yourself visible on the
• Establish a simple one page website (About.me)
Internet – through your
• Post your philosophy, passion, experience
website, by blogging, and
• Listen to what jobs are being posted
via value based use of
• Google Alerts
social media.
• Twitter: www.twitter.com/jloomstein/DallasJobList
• Build and develop a personal and professional online brand
that reflects your skills, background, passions, experience, and personality
• Questions you should always be asking yourself
• Who are you writing for?
• What is the purpose?
• What is the call to action?
• What are you measuring?
Platform Tools Description Sunday Monday Tuesday Wednesday Thursday Friday Saturday
LinkedIn LinkedIn.com Anwers, company follow,
Twitter Search Search.twitter, wefollow, twellow.com, KW search
twitterfall.com. listorious.com
Twitter Posting HootSuite Idea, questions, articles,
Facebook Posting HootSuite Build community
Blog Wordpress Though leadership/solution

21. That was a lot….Can we organize the chaos ?
• Here is how to manage the social you
• Hootsuite.com
• SocialMention.com
• Google Alerts
• Google Reader
• What you will be able to do
• Schedule tweets/Facebook/LinkedIn
posts automatically
• Automatically news alerts sent
directly to you (person, company,
industry)

22. Social Media Job Search – The Bottom Line

23. Two Last Things + My
Warning

24. 2 Find Out What People Are Searching For
- Find your top 3-5 terms
- People search (LinkedIn)
- Google Insights
1 Create Profiles
- About.me Optimize profiles
- LinkedIn 3
- Add keywords to headlines, titles,
- Facebook descriptions, summary, skills, links to
- Twitter websites, bios, etc.
4 Find Stuff To Say / Organize Content
- Google Alerts
- Google Reader
- LinkedIn News/Signal
- Twitter List/ Listorious
- SocialMention.com
5 Say Something
- Hootsuite
- LinkedIn
- Twitter
Measure
- Facebook 6 - # Followers
- # Connections
- # LinkedIn Views
- # LinkedIn Searches

25. Resources
Profile set-up Google Tools Twitter Tools
• Magnt.com • Google Reader • Search.Twitter.com
• Posterous.com • Google Insights • Twellow.com
• About.me • Google Trends • TweetMyJobs.com
• Word press • Google Alerts • Listorious.com
Job Search/Networking
Social media profiles Business Cards • Indeed.com
• Facebook • Vistaprint.com • LinkedIn.com
• Twitter • Moocards.com • Craigslist.com
• LinkedIn • Meetup.com
• YouTube Automation Tools
• Slideshare.net • Hootsuite.com
• SocialMention.com Top Resources
Social Media Monitoring • Ping.fm • Socialmediaexplorer.com
• Socialmention.com • Google Alerts • Mashable.com
• Search.Twitter.com • Google Reader • Copyblogger.com
• Boardreader.com • Hubspot.com

26. My Warning
• It’s your brand - Own it
• Once you engage – you have to stay engaged
• Build community and fans will expect you to be
available
• Expect raving fans who will want to get involved
• You don’t have to do everything – do something
• Perfection is the enemy of good

27. Questions – Let’s connect
Digitalspaceconsulting.com
James@digitalspaceconsulting.com
Twitter.com/eDigitalSpace
214.263.8522
Slideshare.net/jloomstein/presentations
www.Twitter.com/Jloomstein/DallasJobList
James Loomstein, MBA

28. Digital Space Consulting
@eDigitalSpace
Thank You