The survey of 66 responses found that most respondents were 17 or younger and female. It also found that the majority watch films more than once a week but only horror films once a month. For new film releases, most would prefer to purchase the DVD rather than wait for TV broadcast. Of the word options for a horror TV channel name, "Dread" was most popular. The survey provided some additional name suggestions from respondents but the researchers decided to stick with "Dread" for their project.
2. Distribution
Using a combination of
college resources
combined with social
networking we gained
a fairly substantial
result of 66 responses
in just 24 hours.
3. 17 or younger
18-20
21-39
40-59
60 or older
Question One
How old are you?
Out of 66 responses
these are our results;
17 or younger-54
18 to 20-9
21 to 39-2
40 to 59-1
60 or older-0
As you can see, our
sample was mainly
aged 17 or younger,
most likely due to the
methods we used to
distribute our survey.
4. Question Two
Male
Female
What is your
gender?
Out of 65 responses
these are our results;
Male-25
Female-40
The majority of our
sample were female
participants, as this
was a volunteer study
we had no control over
the gender
balance, showing that
depending on our
target audience we may
need to think of
different ways to reach
them depending on
gender.
5. Question Three
Never
Once a month
Once a week
More than once a
week
How often do you
watch films?
Out of 66 responses
these are our results;
Never-1
Once a month-11
Once a week-21
More than once a
week-33
From our results we
can see that the
majority of young
people appear to be
watching more than
one film a week,
opening the door for a
new film channel.
6. Question Four
Never
Once a month
Once a week
More than once a
week
How often do you
watch horror films?
Out of 66 responses these
are our results;
Never-22
Once a month-33
Once a week-8
More than once a week-4
The most popular
response for this question
was once a month, with
the second most popular
being never meaning that
there is area for
improvement that a new
channel could be part of.
7. Question Five
How well does this
image advertise the
film in your opinion?
Out of 66 responses these
are our results;
Very well-8
Well-33
Average-21
Below average-4
Poorly-3
Most of our sample felt
that the image we provided
was successful and
advertised the film
well, we can now take
elements from this image
and create our own using a
similar style.
Very well
Well
Average
Below average
Poorly
8. Question Six
TV
DVD
Other
When a film is
released would
you rather pay for
the DVD or wait
for it to be shown
on TV?
Out of 66 responses
these are our results;
TV-19
DVD-35
Other-14
Other answers
included;
-Cinema
-Internet
-Blue ray
-Download
9. Question Seven
Trepidation
Dread
Fear
Panic
Which of the
following words
do you feel is the
most suited as the
name of a horror
TV channel?
Out of 65 responses
these are our results;
Trepidation-9
Dread-25
Fear-21
Panic-10
The most popular
result and the name we
will continue with
through out our project
is ‘Dread’
10. Question Eight
Do you have any suggestions for
the name of a new horror TV
channel?
Out of 22 responses
these are our selected
suggestions;
Fright night
Horrific
Fear Factor
Terror
At this moment we are
not planning on
continuing with any of
the suggestions
provided by our survey
responses.
