STKI Israeli it market study 2021 revised V2

Age of Implementation:
delivering value NOW, NOW, NOW
Israeli IT Market
Study
2021
(revised)

Copyright@STKI_2021 Do not remove source or attribution from any slide, graph or portion of graph
2
Covid19 (in all of its different waves) brought many changes in the way we deliver, what we deliver and how fast we
deliver IT services. New technologies and new organizational structures were needed in order to satisfy the different
delivery scenarios.
POST COVID19 and this set of scenarios have many names:
• Remote-first Economy: Post-covid19 accelerated an ongoing shift to new processes and cultural norms that enable
employees to work productively and build relationships from anywhere. They built new relationships with customers
through B2C, B2B and D2C business models.
• Data Economy: Post-covid19 pushed the use of data and algorithms for purposes of prediction, management,
measurement, and governance.
• Distributive Economy: A post-covid19 paradigm promoting the distribution of innovation and wealth
• Passion Economy: Before covid19 people were forced to make a choice when it came to work: follow the money or
follow their passion; But now, business and art, profit and passion, are linked through a combination of open
design (products, processes, services), new technologies, open business models, freelance employment, etc
• Implementation Age: Most enduring impact will be as an IMPLEMENTATION ACCELERANT. accelerate
implementations of technologies in order to deliver VALUE (NOW, NOW, NOW)
STKI analysts measured the pulse of the Israeli IT Market after Covid19 and publish here our research conclusions
I hope it will answer most of your questions
INTRODUCTION 2

3
• Dr. Schwarzkopf has worked during the last 40 years in all areas of Computer Information Services:
▪ As an Industry Analyst at META Group (Israeli Research Manager) and was named a META Group Research Fellow.
▪ As an academic researcher in Entrepreneurship Sciences; has published and presented in several international IT and
Management Conferences
▪ Editorial Board Member of the academic journal "International Journal of Opportunity, Growth and Value Creation".
▪ As a consultant in Arthur Andersen Consulting (USA), Booz Allen (USA) and Kesselman & Kesselman (Israel)
▪ As a systems professional in SCS Computers and the R&D Unit of the Israel Defense Forces.
▪ As a marketing professional in Digital Equipment Corporation.
▪ As a teacher/mentor in the MIS department / Tel-Aviv Yafo Academic College and the Computer School of the IDF.
▪ As an entrepreneur founding three companies in the IT arena: STKI and companies in the areas of store/forward mail and
office systems.
• Dr. Schwarzkopf served on the Board of Directors of Ashot Ashkelon Industries, served as President of the Gymnasia
Herzelia Association, Co-founder of the Mashov Political Movement and was a member of the Central Committee of
the Labor Party. Major (Rav-Seren) in the reserves, Israel Defense Forces (where he served in an elite unit and later
in the R&D unit). Registered Engineer (IS22881), member of MENSA Israel.
• Dr. Schwarzkopf received BSE and MSE degrees (Systems Engineering) from the University of Central Florida.
Received an MSIA (Management Information Systems) and ABD (PhD Program) in Systems Science (received
(twice) the William Larimer Mellon Scholarship/Award) from Carnegie Mellon University. His doctorate (DBA
Entrepreneurship) he received from Weatherhead School of Management at Case Western Reserve University
Dr. Jimmy Schwarzkopf, Research Fellow , STKI
Dr. Jimmy Schwarzkopf, Research Fellow , STKI 3

4
Study Chapters (pages)
8

5
• Who we (STKI) are and what we (STKI) do
• Methodologies for the 2021 Israeli IT Market Study
• How to read and benefit from :
• Product/ Services Market for 2018-2020
• Product/ Services Market Forecasting for 2021-2022
• Vendor Rankings for Hardware, Software & Value-Added
Products /Services
• Product Positioning (support & market penetration)
5
STKI : IT Knowledge Integrators

6
▪ Over 29 years of experience in the IT analyst sector and thousands of annual face-to-face
interviews with key industry participants have enabled STKI analysts to establish solid, long-
standing relationships with customers.
▪ STKI customers include major IT organizations (government, financial institutions, telecoms,
manufacturing, medical, education, etc.) and IT suppliers/vendors (infrastructure and software
suppliers, consulting and professional services firms).
▪ STKI works closely with vendor senior management (strategy, business development, and
marketing).
▪ Where end users are concerned, analysts meet with CEOs, CFOs, CMOs, CDOs and CIOs (as with all
levels of IT decision making) thereby attaining complete information of their technology as well as
their business needs.
STKI's mission is to advise and analyze users of business technologies as well as their
suppliers while conducting original research and providing advisory services regarding all
parts of the technology puzzle.
▪
Founded in 1992, STKI is the leading business technologies
market research and strategic analyst firm in Israel.
Founded in 1992, STKI is the leading business technologies
market research and strategic analyst firm in Israel.
6

7
Face-to-face meetings
STKI Analyst House Calls
(for both users and
vendors)
CIO STKI "Help Desk"
Inquiries
Surveys
Strategic Marketing &
Positioning
Round Tables for users
Vendor Discovery Series
(Newsletters and
workshops)
Vendor Innovation
Workshops
In-house Workshops
CIO Annual Bootcamp
CTO Annual Bootcamp
Brainstorming
(based on Design Thinking)
Workshops
STKI Annual Summit
STKI services include
Virtual meetings* Weekly Webinars*
* new
7

8
8

9
STKI Research Results:
1. IT Trends
2. Surveys about organizational issues
3. Round Table Summaries
4. Industry IT Budgets
5. IT Market Forecasts by category
6. Vendor Tiers by category
7. Product Positioning
8. Staffing Ratios
9

10
STKI Methodology: equilibrium model
The sum of all IT expenditures (from users)
must be equal to all IT sales (from vendors).
most research firms are either
"demand-based"
(market information based on data from users of IT)
"supply-based"
(market information based on data from IT vendors).
STKI is one of the only research firms using an equilibrium model
and the only one in Israel.
10

11
In order to calculate the “IT Market”
(what is bought/sold in Israel)
What users bought?
From whom?
Why?
What users bought?
From whom?
Why?
Technology
Users
Technology
Users
Technology
Vendors
how much did they sell?
to whom?
for how much?
competitors?
how much did they sell?
to whom?
for how much?
competitors?
11

12
› Yearly revenues of hardware sales and hardware maintenance
› Yearly revenues of software subscriptions & licenses, software maintenance
› Differentiation between new projects and continuing projects (New projects count more)
› Distinguish between work done by the vendor's employees and work outsourced to other vendors.
The revenue should be transferred to the vendor actually doing the work.
› Differentiate revenues from projects done in fixed price, cost plus (SLA defined) , managed services
and those done by staff augmentation (non SLA) projects.
› Differentiate value of work done by high level internal professionals in a project versus that done by
staff augmentation employees in the clients IT department.
› We do not include any work/ products for OEMs and military non-IT projects.
Our study looks at any vendor value (products/services) sold to
enterprises (also government & security) in Israel; taking into
account the client’s view/mindshare of value delivered
12

13
13

14
14

15
Over
150
categories
(revised)
Over
150
categories
(revised)
15
servers X86
Legacy (non-x86)
Data Appliances
HCI appliances
Public Cloud IaaS
PaaS (Compute as a
Service )
Window PCs (Notebook
& Desktops) Enterprise
only
Non window's PC's
Enterprise only
Enterprise Storage
:Disks (HHD and SSD)
Enterprise Storage Tape
Libraries, VTL Backup
and other storage
Appliances
Public Cloud IaaS
Storage & Backup as a
Service
Enterprise Networking
Security / Cyber
Appliances
VoIP/Call Center
Equipment
Call Center as a
Service
Data Center Physical
Equipment
Off-site Data Center:
Co-Location; Hosting
(Client owns the HW)
POS +Self Service
(ATM/Kiosks/other)
Infrastructure & System
Software
storage & backup SW
data platforms (SQL,
NoSQL dbms)
AppWEB Server, BPM,,
Emulation, , BRMS
ESB, SOA, FTP,
Messaging, , Streaming,
IT Operations, Asset
Management, APM,
ITSM - Service Desk
Endpoint related tools
NetworkWeb cloud
services (FW, WAF, ddos
data content related
tools (DLP, DB FW, DLP
cyber management tools
(SIEM tool, Incident
Zero Trust including
identity, access, SDP
Other cyber tools
(secure development,
Project & Portfolio
Management
Development tools, ALM,
Devops for all
Low Code tools
Governance, Risk &
Compliance
Office productivity (office
calendar, mail etc.), KM
(Enterprise Portals, ECM, Search,
Knowledgebases tools)
Digital Output
Management/Customer
Employee Collaboration
& Engagement Tools
IT Strategy Consulting
Organizational & Digital
Transformation Consulting (inc.
change mngt, agile consulting, etc.)
Data Strategy Consulting
IT Infrastructure & Cloud Consulting
Application Projects Consulting
Customer & Employee Experience
consulting (customer journeys,
service design)
Automation & Process Consulting
Project Management/ OCIO
Consulting
Cyber Security Consulting
Software Maintenance (3rd party)
Hardware Maintenance (3rd party)
Consolidation/ Virtualization/
Containers /Monitoring/ BSM/
Storage/ Hardware/ Networking
Projects
DevOps and Infrastructure
automation projects
Software integration of middleware,
SOA & BPM
Cyber security product
implementations
Unified Communication Projects
(IM, Video, Voice)
Devops and Infrastructure
automation projects
Software integration,of middleware,
SOA & BPM
implementation
Unified Communication Projects (IM,
Video, Voice)
PPM & Project management
ALM & Development & Testing
tools implementation
Low Code tool implementation
ERP Implementations
HR & Talent Mngt & Payroll
Implementations
CRM Implementations
ITSM Implementation
E-Commerce and Marketplace
Implementations
Marketing Automation
Implementations
Data Science projects
Data management implementation
(quality, etl, catalogs...)
BI and Analytics implementation /
development
General Software Development
(except Web & Mobile)
Web & Mobile Development
UX Design
Finance Industry Core Projects
Transportation
Public (COVID19) Projects
e-payments Projects
Retail Projects
Public (government) modernizations
Contact Center and Multi channel
engagement projects
Employee Collaboration &
Engagement Tools
Knowledge Management (ECM,
Portals, Search, Knowledgebases.. )
Technological Innovation Projects
Automation tools (RPA, OCR)
Implementations
Blockchain projects
IoT Projects
Professional Education,
Coaching & Mentoring
Project testing & QA
Fruition & Implementation (‫)הטמעה‬
Regulation Projects
Auditing, Governance & Risk
Management
Complete and/or application
outsourcing (Client owns the HW)
Infrastructure Outsourcing
(infrastructure, storage mngt, DBA
services)
Call Centers/Help Desk Outsourcing
Services
Cyber security managed services -
CISO as a service, etc. (excluding
SIEM service)
SIEM as a Service
Printing Outsourcing Services (pay
per click)
Business Services as a Service-
BSaaS (Salaries, Payments, BPO, etc.)
Location Based Projects
Self-Service Projects
Tele-medicine Projects
Other…..........................

16
456 IT
VENDORS
(4/2021)
in Israel
456 IT
VENDORS
(4/2021)
in Israel
16

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17

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Manufacturers/Software Houses, Distributors, VARs
NO double bookings for IT Market Size Forecasts
Resellers (VARs) get credit only for their value added unless the
manufacturer/software house is not present in Israel, then they get full credit.
Integrators and other Value Added Service Providers get credit only for the
“services-work” they contributed to the project.
18

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DISTRIBUTORS (usually are not shown in our study)
are intermediary reseller entities; between the original
MANUFACTURERS OF HARDWARE PRODUCTS or
SOFTWARE HOUSES and other entities in the distribution
channel (VARs and INTEGRATORS).
VALUE-ADDED RESELLERS (VARs) offer third party
software and hardware to the end user or integrators at
a markup, along with a limited combination of
procurement consulting, configuration, and
customization services (shown under HARDWARE or
SOFTWARE)
INTEGRATORS offer professional’s services (consulting,
developing, implementing or sourcing manpower) in
order to deliver enterprise computer services to the
organization. (shown under VALUE ADDED SERVICES ).
19

20
Methodology for “Israeli Positioning”
is NOT a technological or functional positioning and SHOULD NOT be used as
such. This positioning is intendent to reflect ONLY THE DEGREE to which a
product is PRESENT AND SUPPORTED IN ISRAEL
Focused on the enterprise sector (not SMB)
 X axis (Market Presence):
Installed base; New sales; Mindshare
 Y axis (Local ISRAELI Support):
Number and quality of Sis; localization; local R&D
 Vendors to watch: New players that only recently entered the market and
therefore cannot be evaluated against longtime players
 Global leaders: marked according to international analyst firms

21
Israeli Product Positioning Slides
V3

22
“Israeli Positioning” slides
This is NOT a technological or functional positioning
and SHOULD NOT be used as such.
This positioning is intendended to reflect
ONLY THE DEGREE
to which a product is
PRESENT AND SUPPORTED IN ISRAEL
V3

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24

25

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volume of exports and the weight of high-tech companies
Source: The Export Institute, 2020

27
Economic Outlook for Israel 1

28

29

30

31
Data about Mobile, Internet, eCommerce

32
use of Social Media as % of population

33
STATISTICS and important DATA… telecom
Operator
System
name
Year
operational
Total
design
capacity
Landing
points
Italy
Greece
Turkey
Israel
Cyprus
Italy
Cyprus
Israel
Italy
Israel
France
Cyprus
Israel
Three companies operate fiber optic submarine
communications cables connecting Israel and Europe:
Bezeq
International
JONAH 2012 7.2Tbit/s
Tamares
Telecom
Tamares
Cable
2012 42Tbit/s
Telecom Italia
MedNautilus 2002 3.84Tb/s
LEV 1998 20Gb/s
Fixed line operators Bezeq, HOT, 012 Smile, Cellcom
Number of fixed phone lines 3.4 million (2014)[1]
Cellular mobile network
operators
Pelephone, Cellcom, Partner, Hot
Mobile, Golan Telecom
MVNO operators
Rami Levy, Free Telecom – x2one
Israel, Home Cellular, 019 Telzar,
Cellact
Number of cellular
subscribers 10.276 million (2014)[1]
Multi-channel TV operators HOT (cable), yes (satellite)
Number of TV subscribers 1.485 million (2014)[1]
Number of Internet Service
Providers (ISPs) 50+ (2014)[1]
Number of broadband
subscriber ~2.075 million (2014)[1]
Average Internet speed 37Mbps (2014)
[1]

34
Number of Companies (including government) and sizes
number of
companies
(paying taxes)
number of
companies
(paying taxes)
number of
companies
(paying taxes)
number of
companies
(paying taxes)
number of
companies
(paying
taxes)
& of
TOTAL
21-100 17,995 18,470 4,725 4,849 51-100 3,554 1.31% 3,554 3,554 51-100
6-20 52,265 52,970 38,857 38,760 10-50 30,938 11.37% 30,938
up to 5 192,641 197,928 231,609 235,210 up to 9 234,128 86.01% 234,128
ACCORDING TO
BITUACH LEUMI
2/2017
ACCORDING TO
BITUACH LEUMI
2/2018
ACCORDING TO
BITUACH LEUMI
2/2019
ACCORDING TO
BITUACH LEUMI
2/2020
101-250 2,752 2,817 101-250 2,173
265,066 up to 50
totals
267,275
totals
272,221
totals
ACCORDING TO BITUACH LEUMI 6/2021
273,981 279,610
1,428 0.52%
3,601 over 101
251+ 1,622 1,796 251+
0.80%
number
of
employees
v1
2020
number of
employees v1
subtotals
2019
number of
employees
v1
1,696
2,738
283,253
2016
1,711
2,708
2017 2018

35
developments in the business sector
data on opening and closing of businesses

36
The development of agreed credit days in the economy

37
Business “health” in Israel

38
Companies (businesses) in Israel
• In recent years, some 55,000 businesses have opened in Israel each year, while
40,000-45,000 businesses have closed each year:
• In 2019: 56,500 businesses opened, and 45,500 businesses were closed
• In 2020: 40,000 businesses were opened (decrease of 30% compared to
2019) and almost 75,000 businesses were closed (65% increase compared to
2019)
• Industries with a high number of business closures : restaurants (around
4,000 restaurants and food stalls closed), building and renovation
contractors (some 2,000 businesses closed in this field), transport and
transportation (some 1,200 businesses closed the field), fashion and
clothing stores (around 950 closed in this field), and others.
• In 2021 we are seeing changes in the areas of new business (spirit of the
times): e-commerce, deliveries, various ventures, courses and training, home
cooking and baking, and more.

39
‫הקורונה‬ ‫נגיף‬ ‫התפשטות‬ ‫בעת‬ ‫העסקים‬ ‫מצב‬ ‫סקר‬ ‫תוצאות‬
)
‫גל‬
11
(
Survey of Businesses in Israel during the Coronavirus Crisis (11th Wave)
‫שינוי‬ ‫על‬ ‫המעסיקים‬ ‫צפי‬
‫בכלל‬ ‫העתידי‬ ‫העובדים‬ ‫במספר‬
‫הסקר‬ ‫אוכלוסיית‬
‫בין‬ ‫התפעולי‬ ‫ברווח‬ ‫השינוי‬
‫שנת‬
2019
‫לשנת‬
2020
‫אפריל‬ ‫בחודש‬ ‫סקר‬
)
18.04.2021
-
22.04.2021
(

40
‫במאי‬ ‫העבודה‬ ‫כוח‬ ‫תכונות‬
2021
-
‫מקוריים‬ ‫נתונים‬

41
‫מהבית‬ ‫בעבודה‬ ‫היעילות‬ ‫מידת‬
,
‫העבודה‬ ‫למקום‬ ‫בהשוואה‬
‫ודצמבר‬ ‫יולי‬ ‫חודשים‬ ‫מין‬ ‫לפי‬
2020

42
‫ענף‬ ‫לפי‬ ‫מהבית‬ ‫בעבודה‬ ‫תמיכה‬ ‫על‬ ‫המדווחים‬ ‫שיעור‬
‫דצמבר‬
2020

43
Israel Economic Activity

44
% yearly change : “State of the Economy Index”
State of the Economy
Index
reflects the economy’s
difficulty in increasing the
volume of production, (low
supply of qualified workers)
so the country needs to
provide a larger share of the
demand from outside sources

45
Business Tendency Survey - MAY 2021

46
46
Values in Million USD
2014 2015 2016 2017 2018 2019 2020 2021 2022
6,353,028 6,493,030 6,639,382 6,954,684 6,795,150 7,488,300 7,597,000 8,390,500 9,426,500
% change 2.20% 2.25% 4.75% -2.29% 10.20% 1.45% 10.44% 12.35%
Total IT market
2014 2015 2016 2017 2018 2019 2020 2021 2022
6,353,028 6,493,030 6,639,382 6,954,684 6,795,150 7,488,300 7,597,000 8,390,500 9,426,500
% change 2.20% 2.25% 4.75% -2.29% 10.20% 1.45% 10.44% 12.35%
Total IT market
STKI changed “categories”
retroactively (2017) in order to
represent better the trends of:
on-prem, cloud, payment by
subscription, All as a Service, etc

47
IT Market (K USD) 2014-2022

48
industry
Budgets
2017
change
from
2017
Budgets
2018
change
from
2018
Budgets
2019
change
from
2019
Budgets
2020
change
from
2020
Budgets
2021
% total
Market
size
% total industry
government $1,530 6.54% $1,630 5.95% $1,727 -16.04% $1,450 4.14% $1,510 16%
security $506 3.75% $525 2.29% $537 2.42% $550 5.45% $580 6%
education $270 8.15% $292 4.45% $305 14.75% $350 17.14% $410 4%
health $335 4.48% $350 -2.86% $340 14.71% $390 15.38% $450 5%
utilities $235 -8.51% $215 -2.33% $210 11.90% $235 6.38% $250 3%
transport $325 4.62% $340 7.35% $365 10.96% $405 11.11% $450 5%
banks $865 6.36% $920 10.87% $1,020 -6.86% $950 -3.16% $920 10%
insurance $395 2.53% $405 3.70% $420 3.57% $435 3.45% $450 5%
fin other $265 16.98% $310 29.03% $400 12.50% $450 13.33% $510 5%
manuf $880 -0.57% $875 -1.71% $860 -2.33% $840 7.14% $900 10%
retail $230 3.48% $238 -3.36% $230 8.70% $250 18.00% $295 3%
high tech $825 2.06% $842 7.01% $901 38.73% $1,250 32.00% $1,650 17%
IT local vendors $150 10.00% $165 9.09% $180 -2.78% $175 2.86% $180 2%
telecomm $205 12.20% $230 13.04% $260 -5.77% $245 -6.12% $230 2%
media $175 2.86% $180 11.11% $200 15.00% $230 8.70% $250 3%
SMB/SME $400 2.50% $410 -6.10% $385 -11.69% $340 17.65% $400 4% $400 4.24% SMB
in M USD
$7,591 4.43% $7,927 5.21% $8,340 2.46% $8,545 10.42% $9,435 100% $9,435 100% in M USD
$480 5.09%
telecomm
/ media
$1,195 12.67%
manuf/
retail
$1,830 19.40%
high tech/
IT
$700 7.42%
utilities/
transport
$1,880 19.93% financial
IT BUDGETS (cash-out NOT opex/capex accounting)include some other expenses
$2,950 31.27% public
Copyright@STKI_2021 Do not remove source or attribution from any slide, graph or portion of graph Values in Million USD

49
Israeli IT Market (K USD) 2014-2022

50
Israeli IT Market (% change) 2014-2022

51
HARDWARE (on-prem & as a service) PRODUCTS
51

52
Hardware (Infrastructure) Market 2018-2022
2014 2015 2016 2017 2018 2019 2020 2021 2022
hardware market 1,698,000 1,674,000 1,655,200 1,688,000 1,756,150 1,868,000 2,065,000 2,287,000 2,558,000
% change -1.41% -1.12% 1.98% 4.04% 6.37% 10.55% 10.75% 11.85%

53
TOP VENDORS: Hardware-Infrastructure Markets

54
Hardware (Infrastructure) Categories (pages)

55
SERVER MARKET 2018-2022
2018 2019 2020 0.05% 2021 2022
servers X86 $305.00 1.64% $310.00 -6.45% $290.00 10.34% $320.00 3.75% $332.00
Legacy (non-x86) $32.00 -4.69% $30.50 -14.75% $26.00 19.23% $31.00 12.90% $35.00
Data Appliances $13.00 15.38% $15.00 -13.33% $13.00 -15.38% $11.00 -9.09% $10.00
HCI appliances $36.00 25.00% $45.00 24.44% $56.00 25.00% $70.00 21.43% $85.00
Public Cloud IaaS PaaS
(Compute as a Service )
$130.00 30.77% $170.00 17.65% $200.00 30.00% $260.00 38.46% $360.00
TOTALS $516.00 10.56% $570.50 2.54% $585.00 18.29% $692.00 18.79% $822.00
2018 2019 2020 0.05% 2021 2022
servers X86 $305.00 1.64% $310.00 -6.45% $290.00 10.34% $320.00 3.75% $332.00
Legacy (non-x86) $32.00 -4.69% $30.50 -14.75% $26.00 19.23% $31.00 12.90% $35.00
Data Appliances $13.00 15.38% $15.00 -13.33% $13.00 -15.38% $11.00 -9.09% $10.00
HCI appliances $36.00 25.00% $45.00 24.44% $56.00 25.00% $70.00 21.43% $85.00
Public Cloud IaaS PaaS
(Compute as a Service )
$130.00 30.77% $170.00 17.65% $200.00 30.00% $260.00 38.46% $360.00
TOTALS $516.00 10.56% $570.50 2.54% $585.00 18.29% $692.00 18.79% $822.00

56
SERVERS X86

57
SERVERS X86 VARs

58
Market Presence
Local
Support
DellEMC
HPE
CISCO
Lenovo
Fujitso
Same
positioning
General Purpose INTEL Server Brands

59
LEGACY (NON-X86)
Legacy
(non-x86) VARS
alphabetic order
CCC
Emet
Malam Team
One
Yael Group

60
DATA APPLIANCES
Data
Appliances
VARS
alphabetic
order
Emet
HILAN-NESS-
we-ankor
Matrix

61
HCI APPLIANCES
HCI appliances VARS
alphabetic order
Bezeqint
Bynet
Cellcom
DNA-IT
Emet
Malam Team
Matrix
One
Terasky
Yael Group

62
PUBLIC CLOUD IaaS; PaaS, Compute as a Service

63
PUBLIC CLOUD (VARs) IaaS; PaaS, Compute as a Service

64
Market Presence
Local
Support
AWS
Microsoft
Google
Oracle
IBM
Global Public Clouds

65
CLIENTS (commercial only) MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Window PCs (Notebook &
Desktops) Enterprise only
$278.00 1.08% $281.00 28.83% $362.00 -3.31% $350.00 -14.29% $300.00
Non window's PC's
Enterprise only
$13.00 7.69% $14.00 50.00% $21.00 33.33% $28.00 10.71% $31.00
TOTALS $291.00 1.37% $295.00 29.83% $383.00 -1.31% $378.00 -12.43% $331.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Window PCs (Notebook &
Desktops) Enterprise only
$278.00 1.08% $281.00 28.83% $362.00 -3.31% $350.00 -14.29% $300.00
Non window's PC's
Enterprise only
$13.00 7.69% $14.00 50.00% $21.00 33.33% $28.00 10.71% $31.00
TOTALS $291.00 1.37% $295.00 29.83% $383.00 -1.31% $378.00 -12.43% $331.00

66
WINDOWS PCs (COMMERCIAL ONLY)
Window PCs
(Notebook &
Desktops) Enterprise
only- VARS alphabetic
order
BezeqInt
CCC
Emet
Malam Team
Matrix
One
Yael Group

67
STORAGE MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Enterprise Storage :Disks
(HHD and SSD) $119.50 2.93% $123.00 7.32% $132.00 2.27% $135.00 -3.70% $130.00
Libraries, VTL Backup and
other storage Appliances
$30.15 6.14% $32.00 31.25% $42.00 14.29% $48.00 6.25% $51.00
Public Cloud IaaS Storage &
Backup as a Service
$20.00 35.00% $27.00 29.63% $35.00 17.14% $41.00 21.95% $50.00
TOTALS $169.65 7.28% $182.00 14.84% $209.00 7.18% $224.00 3.13% $231.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Enterprise Storage :Disks
(HHD and SSD) $119.50 2.93% $123.00 7.32% $132.00 2.27% $135.00 -3.70% $130.00
Libraries, VTL Backup and
other storage Appliances
$30.15 6.14% $32.00 31.25% $42.00 14.29% $48.00 6.25% $51.00
Public Cloud IaaS Storage &
Backup as a Service
$20.00 35.00% $27.00 29.63% $35.00 17.14% $41.00 21.95% $50.00
TOTALS $169.65 7.28% $182.00 14.84% $209.00 7.18% $224.00 3.13% $231.00

68
ENTERPRISE STORAGE DISKS (HHD & SSD)

69
ENTERPRISE STORAGE DISKS (HHD & SSD) VARs

70
Market Presence
Local
Support
EMC
IBM
NETAPP
Hitachi
Infinidat
HPE
Lenovo The fact that one vendor is
located next to another
doesn’t mean they are
similar in terms of
functionality/technology.
Vendors to watch:
Pure Storage
Similar location
General Purpose Storage

71
Market Presence
Local
Support
EMC
IBM
NETAPP
Hitachi
HPE
The fact that one vendor is
located next to another
doesn’t mean they are
similar in terms of
functionality/technology.
Infinidat
High End For Critical Systems Storage

72
ENTERPRISE STORAGE TAPE LIBRARIES,
VTL, BACKUP & OTHER STORAGE APPLIANCES

73
ENTERPRISE STORAGE TAPE LIBRARIES, VTL, BACKUP,
OTHER STORAGE APPLIANCES VARs

74
DRaaS (Storage as a Service)

75
NETWORKING, VoIP, SECURITY MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Enterprise Networking $220.00 2.27% $225.00 4.44% $235.00 10.64% $260.00 5.77% $275.00
Security / Cyber
Appliances
$148.00 5.41% $156.00 15.38% $180.00 8.33% $195.00 4.10% $203.00
VoIP/Call Center
Equipment
$51.50 2.91% $53.00 47.17% $78.00 5.13% $82.00 4.88% $86.00
Call Center as a Service $5.00 60.00% $8.00 125.00% $18.00 33.33% $24.00 16.67% $28.00
TOTALS $424.50 4.12% $442.00 15.61% $511.00 9.78% $561.00 5.53% $592.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Enterprise Networking $220.00 2.27% $225.00 4.44% $235.00 10.64% $260.00 5.77% $275.00
Security / Cyber
Appliances
$148.00 5.41% $156.00 15.38% $180.00 8.33% $195.00 4.10% $203.00
VoIP/Call Center
Equipment
$51.50 2.91% $53.00 47.17% $78.00 5.13% $82.00 4.88% $86.00
Call Center as a Service $5.00 60.00% $8.00 125.00% $18.00 33.33% $24.00 16.67% $28.00
TOTALS $424.50 4.12% $442.00 15.61% $511.00 9.78% $561.00 5.53% $592.00

76
ENTERPRISE NETWORKING

77
ENTERPRISE NETWORKING VARs

78
Market Presence
Local
Support
CISCO
HPE
Juniper
Arista
Mellanox (Nvidia)
Enterprise Networking

79
SECURITY/ CYBER APPLIANCES

80
SECURITY/ CYBER APPLIANCES VARs

81
VoIP / CALL CENTER EQUIPMENT

82
CALL CENTER as a SERVICE

83
SELF-SERVICE & DC EQUIPMENT MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Equipment
$97.00 2.58% $99.50 -14.57% $85.00 20.00% $102.00 58.82% $162.00
Co-Location; Hosting (Client
owns the HW)
$88.00 6.82% $94.00 8.51% $102.00 22.55% $125.00 60.00% $200.00
POS +Self Service
(ATM/Kiosks/other)
$170.00 8.82% $185.00 2.70% $190.00 7.89% $205.00 7.32% $220.00
TOTALS $355.00 6.62% $378.50 -0.40% $377.00 14.59% $432.00 34.72% $582.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Equipment
$97.00 2.58% $99.50 -14.57% $85.00 20.00% $102.00 58.82% $162.00
Co-Location; Hosting (Client
owns the HW)
$88.00 6.82% $94.00 8.51% $102.00 22.55% $125.00 60.00% $200.00
POS +Self Service
(ATM/Kiosks/other)
$170.00 8.82% $185.00 2.70% $190.00 7.89% $205.00 7.32% $220.00
TOTALS $355.00 6.62% $378.50 -0.40% $377.00 14.59% $432.00 34.72% $582.00

84
DATA CENTER PHYSICAL EQUIPMENT

85
DATA CENTER PHYSICAL EQUIPMENT VARs

86
OFF-SITE DATA CENTER, CO-LOCATION, HOSTING
(client owns the HW)
** under construction

87
POS & SELF SERVICE (ATM, KIOSKS, OTHER)

88
88
SOFTWARE (on-prem & cloud) PRODUCTS

89
Software (on-prem & cloud)
Market 2018-2022
2014 2015 2016 2017 2018 2019 2020 2021 2022
1,625,014 1,687,515 1,742,266 1,833,667 1,804,500 1,971,200 1,919,000 2,092,000 2,277,000
% change 3.85% 3.24% 5.25% -1.59% 9.24% -2.65% 9.02% 8.84%
software market

90
TOP VENDORS: Software Markets
VARs
Software Companies Software VARS

91
SOFTWARE CATEGORIES (pages)

92
SYSTEM, STORAGE & DATA PLATFORMS
MARKET 2018-2022
2018 2019 2020 2021 2022
Infrastructure & System Software $150.00 17.33% $176.00 7.95% $190.00 7.89% $205.00 -2.44% $200.00
storage & backup SW $82.00 21.95% $100.00 5.00% $105.00 4.76% $110.00 -4.55% $105.00
data platforms (SQL, NoSQL dbms) $65.00 -3.08% $63.00 -4.76% $60.00 3.33% $62.00 4.84% $65.00
TOTALS $297.00 14.14% $339.00 4.72% $355.00 6.20% $377.00 -1.86% $370.00
2018 2019 2020 2021 2022
Infrastructure & System Software $150.00 17.33% $176.00 7.95% $190.00 7.89% $205.00 -2.44% $200.00
storage & backup SW $82.00 21.95% $100.00 5.00% $105.00 4.76% $110.00 -4.55% $105.00
data platforms (SQL, NoSQL dbms) $65.00 -3.08% $63.00 -4.76% $60.00 3.33% $62.00 4.84% $65.00
TOTALS $297.00 14.14% $339.00 4.72% $355.00 6.20% $377.00 -1.86% $370.00

93
INFRASTRUCTURE & SYSTEM SOFTWARE
Infrastructure
& System
Software
VARS -
alphabetical
AMAN
Belocal
Bezeqint
Bynet
Elad
Emet
Malam Team
Matrix
Ness Hilan We
One
Terasky
Yael Group

94
STORAGE & BACKUP SOFTWARE

95
STORAGE & BACKUP SOFTWARE VARs

96
z
Market Presence
Local
Support
Veeam
Commvault
Veritas
DellEMC
Rubrik
Brands in backup
– SW, backup
appliances (not
“apples to
apples”)
Arcserve
HCL (TSM)
Backup Solutions

97
DATA PLATFORMS (SQL, NoSQL, DBMS)

98
DATA PLATFORMS (SQL, NoSQL, DBMS) Cloud-based

99
MIDDLEWARE TOOL MARKET 2018-2022
2018 2019 2020 2021 2022
AppWEB Server, BPM,, Emulation,
, BRMS APaaS (container platforms)
$46.00 2.17% $47.00 -4.26% $45.00 4.44% $47.00 6.38% $50.00
ESB, SOA, FTP, Messaging, ,
Streaming, API Mngt
$12.50 4.00% $13.00 15.38% $15.00 6.67% $16.00 12.50% $18.00
TOTALS $58.50 2.56% $60.00 0.00% $60.00 5.00% $63.00 7.94% $68.00
2018 2019 2020 2021 2022
AppWEB Server, BPM,, Emulation,
, BRMS APaaS (container platforms)
$46.00 2.17% $47.00 -4.26% $45.00 4.44% $47.00 6.38% $50.00
ESB, SOA, FTP, Messaging, ,
Streaming, API Mngt
$12.50 4.00% $13.00 15.38% $15.00 6.67% $16.00 12.50% $18.00
TOTALS $58.50 2.56% $60.00 0.00% $60.00 5.00% $63.00 7.94% $68.00

100
AppWEB Server, BPM, Emulation, BRMS
APaaS (container platforms)

101
AppWEB Server, BPM, Emulation, BRMS
APaaS (container platforms) VARs

102
Market Presence
Local
Support
RedHat (IBM) openshift
VMWARE tanzu
SUSE Rancher
On-Premise (+Cloud) Container Platforms

103
ESB, SOA, FTP, Messaging, , Streaming, API Mngt

104
ESB, SOA, FTP, Messaging, , Streaming, API Mngt -- VARs

105
Market Presence
Local
Support
IBM
Google
Broadcom (layer7)
SoftwareAG
WSO2
Vendors to watch:
Redhat (3scale)
Salesforce (Mulesoft)
Tyk
KONG
Microsoft
API Management (with on premise option)

106
API Management (with on premise options) selected integrators
Vendor Product Israeli Rep. Integrators
IBM API Connect IBM Matrix, Ellipsis
Google APIGEE Google Israel Yeal Software
Tibco Mashary Yeal Software
Redhat 3Scale Redhat Israel Matrix
Broadcom Layer7 Ness Pro Ness Pro, Emet
SoftwareAG WebMethods API mng. SoftwareAG Israel One
Tyke EL-AZ
Open source

107
Market Presence
Local
Support
IBM
Oracle
Tibco
SoftwareAG
WSO2
Brands in
Application
integration include
ESB, IPaaS, Hybrid
integration etc. (not
“apples to apples”)
iConduct
OpenLegacy
Magic
Redhat
Talend
Informatica
Workato
Salesforce (Mulesoft)
Boomi
Vendors to watch:
Celigo
SAP
IPPAS
Application Integration

108
Application Integration Selected Integrators
IBM WMB Websphere
Message Broker
IBM Matrix, Ellipsis
Iconduct Iconduct Iconduct Ness Pro One
Tibco BusinessWorks Yeal Software
Redhat Fuse Redhat Israel Matrix
Workato Workato Service Wise, Malam
SoftwareAG WebMethods SoftwareAG Israel One
Oracle OSB Oracle Israel Malam One
Magic XPI Magic Israel Malam
WSO2 WSO2 Enterprise
Integrator
Matrix
Open source

109
Application Integration Selected Integrators / Cont.
OpenLegacy OpenLegacy OpenLegacy Ness
Talend Talend Integration UCL
Informatica Informatica PowerCenter Aman
Celigo Integrator.io SangIT

110
IT MANAGEMENT & OPERATIONS TOOLS
MARKET 2018-2022
2018 2019 2020 2021 2022
IT Operations, Asset Management,
APM, AIOPS Monitoring, Workload-
Scheduling excluding ITSM,
Service Desk
$80.00 5.62% $84.50 -5.33% $80.00 -6.25% $75.00 6.67% $80.00
ITSM - Service Desk $24.00 10.42% $26.50 -16.98% $22.00 13.64% $25.00 8.00% $27.00
TOTALS $104.00 6.73% $111.00 -8.11% $102.00 -1.96% $100.00 7.00% $107.00
2018 2019 2020 2021 2022
IT Operations, Asset Management,
APM, AIOPS Monitoring, Workload-
Scheduling excluding ITSM,
Service Desk
$80.00 5.62% $84.50 -5.33% $80.00 -6.25% $75.00 6.67% $80.00
ITSM - Service Desk $24.00 10.42% $26.50 -16.98% $22.00 13.64% $25.00 8.00% $27.00
TOTALS $104.00 6.73% $111.00 -8.11% $102.00 -1.96% $100.00 7.00% $107.00

111
IT Operations, Asset Management, APM, AIOPS Monitoring,
Workload-Scheduling (excluding ITSM, Service Desk)

112
IT Operations, Asset Management, APM, AIOPS Monitoring,
Workload-Scheduling (excluding ITSM, Service Desk) VARs

113
Market Presence
Local
Support
BMC
Broadcom
(CAAutomic)
IBM/HCL
Job Scheduling

114
Job Scheduling Selected Integrators
BMC Control-M BMC Matrix
Broadcom Automic Broacdom Israel Ness Pro
IBM/HCL IBM/HCL workload
manager
IBM Matrix, Emet

115
ITSM - Service Desk

116
ITSM - Service Desk VARs

117
SECURITY (CYBER) TOOLS MARKET 2018-2022
2018 2019 2020 2021 2022
Endpoint related tools $43.50 5.75% $46.00 15.22% $53.00 3.77% $55.00 3.64% $57.00
NetworkWeb cloud services (FW,
WAF, ddos services , etc.)
$75.00 6.00% $79.50 10.69% $88.00 4.55% $92.00 7.61% $99.00
data content related tools (DLP,
DB FW, DLP Halbana, etc.)
$32.50 10.77% $36.00 2.78% $37.00 8.11% $40.00 5.00% $42.00
cyber management tools (SIEM
tool, Incident responds, automation)
$33.00 6.06% $35.00 2.86% $36.00 15.28% $41.50 3.61% $43.00
Zero Trust including identity,
access, SDP software defined
perimeter, SASE (secure access
$20.00 5.00% $21.00 4.76% $22.00 4.55% $23.00 17.39% $27.00
Other cyber tools (secure
development, awareness etc.)
$11.00 4.55% $11.50 4.35% $12.00 4.17% $12.50 4.00% $13.00
TOTALS $215.00 6.51% $229.00 8.30% $248.00 6.45% $264.00 6.44% $281.00
2018 2019 2020 2021 2022
Endpoint related tools $43.50 5.75% $46.00 15.22% $53.00 3.77% $55.00 3.64% $57.00
NetworkWeb cloud services (FW,
WAF, ddos services , etc.)
$75.00 6.00% $79.50 10.69% $88.00 4.55% $92.00 7.61% $99.00
data content related tools (DLP,
DB FW, DLP Halbana, etc.)
$32.50 10.77% $36.00 2.78% $37.00 8.11% $40.00 5.00% $42.00
cyber management tools (SIEM
tool, Incident responds, automation)
$33.00 6.06% $35.00 2.86% $36.00 15.28% $41.50 3.61% $43.00
Zero Trust including identity,
access, SDP software defined
perimeter, SASE (secure access
$20.00 5.00% $21.00 4.76% $22.00 4.55% $23.00 17.39% $27.00
Other cyber tools (secure
development, awareness etc.)
$11.00 4.55% $11.50 4.35% $12.00 4.17% $12.50 4.00% $13.00
TOTALS $215.00 6.51% $229.00 8.30% $248.00 6.45% $264.00 6.44% $281.00

118
Endpoint related tools

119
NetworkWeb cloud services
(FW, WAF, DDOS services , etc.)

120
Data Content Related Tools (DLP, DB FW, DLP (Halbana) etc.)

121
CYBER MANAGEMENT TOOLS
(SIEM tool, incident responds, automation)

122
Zero Trust including identity, access, SDP software defined
perimeter, SASE (secure access service edge) IDM, Access

123
other cyber tools (secure development, awareness etc.)

124
PROJECT DEVELOPMENT & MANAGEMENT TOOLS
MARKET 2018-2022
2018 2019 2020 2021 2022
Project & Portfolio Management $28.00 3.57% $29.00 -13.79% $25.00 -12.00% $22.00 -9.09% $20.00
Development tools, ALM, Devops
for all environments (including
Mobile)
$74.00 2.70% $76.00 -14.47% $65.00 7.69% $70.00 2.86% $72.00
Low Code tools $2.00 115.00% $4.30 39.53% $6.00 50.00% $9.00 33.33% $12.00
TOTALS $104.00 5.10% $109.30 -12.17% $96.00 5.21% $101.00 2.97% $104.00
2018 2019 2020 2021 2022
Project & Portfolio Management $28.00 3.57% $29.00 -13.79% $25.00 -12.00% $22.00 -9.09% $20.00
Development tools, ALM, Devops
for all environments (including
Mobile)
$74.00 2.70% $76.00 -14.47% $65.00 7.69% $70.00 2.86% $72.00
Low Code tools $2.00 115.00% $4.30 39.53% $6.00 50.00% $9.00 33.33% $12.00
TOTALS $104.00 5.10% $109.30 -12.17% $96.00 5.21% $101.00 2.97% $104.00

125
Project & Portfolio Management Tools

126
Market Presence
Local
Support
Atlassian
CA
Microsoft
MSP
Schiforma
Service
Now
SAP
BMC
Clarizen
Vendors to Watch:
Monday.com
PPM Israeli Market Positioning

127
PPM Tools & Integrators
12
7
127
Global leader

128

129

130
Development tools, ALM, Devops for all
environments (including Mobile)

131
Market Presence
Local
Support
Atlassian
Microsoft
Microfocus
IBM
Broadcom (Rally)
ALM (Application Lifecycle Management)

132
ALM Selected Integrators
Atlassian Jira, Confluence,
Bitbucket, etc.
Methoda, Matrix,
practiproject , HMS
Broadcom Rally NessPro
Microfocus QC, Octaine, etc. Microfocus Israel matrix qualitset vness
Gitlab Gitlab ALM Toolbox
sonatype Matrix

133
Low Code tools

134
EGRC MARKET 2018-2022
2018 2019 2020 2021 2022
Governance, Risk & Compliance $20.00 24.50% $24.90 -19.68% $20.00 -10.00% $18.00 -5.56% $17.00
TOTALS $20.00 24.50% $24.90 -19.68% $20.00 -10.00% $18.00 -5.56% $17.00
2018 2019 2020 2021 2022
Governance, Risk & Compliance $20.00 24.50% $24.90 -19.68% $20.00 -10.00% $18.00 -5.56% $17.00
TOTALS $20.00 24.50% $24.90 -19.68% $20.00 -10.00% $18.00 -5.56% $17.00

135
Governance, Risk & Compliance Tools

136
KNOWLEDGE & COLLABORATION TOOLS
MARKET 2018-2022
2018 2019 2020 2021 2022
Office productivity (office calendar,
mail etc.), KM (Enterprise Portals,
ECM, Search, Knowledgebases tools)
$175.00 -6.86% $163.00 -3.07% $158.00 -1.90% $155.00 -9.68% $140.00
Digital Output
Management/Customer
$20.00 10.00% $22.00 13.64% $25.00 12.00% $28.00 14.29% $32.00
Engagement Tools
$8.00 25.00% $10.00 50.00% $15.00 33.33% $20.00 50.00% $30.00
2018 2019 2020 2021 2022
Office productivity (office calendar,
mail etc.), KM (Enterprise Portals,
ECM, Search, Knowledgebases tools)
$175.00 -6.86% $163.00 -3.07% $158.00 -1.90% $155.00 -9.68% $140.00
Digital Output
Management/Customer
$20.00 10.00% $22.00 13.64% $25.00 12.00% $28.00 14.29% $32.00
Engagement Tools
$8.00 25.00% $10.00 50.00% $15.00 33.33% $20.00 50.00% $30.00

137
Office productivity (office calendar, mail etc.), KM (Enterprise
Portals, ECM, Search, Knowledgebases tools)

138
KM (Enterprise Portals, ECM, Search, Knowledgebases tools) VARs

139
Employee Collaboration & Engagement Tools

140
ANALYTICS & DATA MANAGEMENT TOOLS
MARKET 2018-2022
2018 2019 2020 2021 2022
BI and Analytics Tools $125.00 4.00% $130.00 7.69% $140.00 7.14% $150.00 5.33% $158.00
Data Mgmt. Tools (including data
catalog, governance, ETL, quality)
$45.00 11.11% $50.00 16.00% $58.00 3.45% $60.00 20.00% $72.00
Data Science Tools $10.00 20.00% $12.00 50.00% $18.00 11.11% $20.00 30.00% $26.00
AI/ML/DL Tools $3.00 166.67% $8.00 37.50% $11.00 45.45% $16.00 37.50% $22.00
TOTALS $183.00 9.29% $200.00 13.50% $227.00 8.37% $246.00 13.01% $278.00
2018 2019 2020 2021 2022
BI and Analytics Tools $125.00 4.00% $130.00 7.69% $140.00 7.14% $150.00 5.33% $158.00
Data Mgmt. Tools (including data
catalog, governance, ETL, quality)
$45.00 11.11% $50.00 16.00% $58.00 3.45% $60.00 20.00% $72.00
Data Science Tools $10.00 20.00% $12.00 50.00% $18.00 11.11% $20.00 30.00% $26.00
AI/ML/DL Tools $3.00 166.67% $8.00 37.50% $11.00 45.45% $16.00 37.50% $22.00
TOTALS $183.00 9.29% $200.00 13.50% $227.00 8.37% $246.00 13.01% $278.00

141
BI and Analytics Tools

142
Market Presence
Local
Support
Qlik
Microsoft
IBM
Global leader
Salesforce (Tableau)
Pyramid Analytics
Tibco Spotfire
SAS
Microstrategy SAP
Oracle
Panorama
Web Focus
Sisense
re:Dash (Databricks)
Einstain Analytics
BI and Discovery Analysis Tools

143
BI General Platforms - Part 1:

144
BI Platforms - Part 2:

145
Data Mgmt. Tools (including data catalog,
governance, ETL, quality)
VARs
(Alphabetic
order):
Aman
Brillix
Emet
HMS
Malam
Matrix
UCL
AI Smart Stream
Solutions

146
Market Presence
Local
Support
Informatica
Talend
Microsoft
Oracle
IBM
Vendors to
watch: new
age cloud data
integration
such as Skyvia,
Stich (talend),
Xplenty, etc.
ETL (Extract Transform Load)

147
ETL Selected Integrators
Informatica Informatica Informatica Israel Aman Matrix
Talend Talend Integration UCL

148
Data Science Tools

149
Market Presence
Local
Support
SAS
IBM
Spss + Watson Studio
Global leader
Data Robot
Amazon
Google
Alteryx
Oracle
Python
Rapid Miner
Knime
SAP
Microsoft
DMway
Databricks
Iguazio
Analytics & Data Science Platform

150
Data Science Platforms – Part 1:

151
Data Science Platforms – Part 2:

152
ENTERPRISE MANAGEMENT SYSTEMS
MARKET 2018-2022
2018 2019 2020 2021 2022
ERP $120.00 10.00% $132.00 -28.03% $95.00 26.32% $120.00 8.33% $130.00
vertical / core applications $185.00 8.11% $200.00 -25.00% $150.00 0.00% $150.00 13.33% $170.00
CRM $60.00 10.00% $66.00 -6.06% $62.00 20.97% $75.00 6.67% $80.00
HR/ Talent Mgmt./ LMS $21.50 11.63% $24.00 16.67% $28.00 25.00% $35.00 28.57% $45.00
Marketing Automation Software $3.00 133.33% $7.00 42.86% $10.00 50.00% $15.00 33.33% $20.00
TOTALS $389.50 10.14% $429.00 -19.58% $345.00 14.49% $395.00 12.66% $445.00
2018 2019 2020 2021 2022
ERP $120.00 10.00% $132.00 -28.03% $95.00 26.32% $120.00 8.33% $130.00
vertical / core applications $185.00 8.11% $200.00 -25.00% $150.00 0.00% $150.00 13.33% $170.00
CRM $60.00 10.00% $66.00 -6.06% $62.00 20.97% $75.00 6.67% $80.00
HR/ Talent Mgmt./ LMS $21.50 11.63% $24.00 16.67% $28.00 25.00% $35.00 28.57% $45.00
Marketing Automation Software $3.00 133.33% $7.00 42.86% $10.00 50.00% $15.00 33.33% $20.00
TOTALS $389.50 10.14% $429.00 -19.58% $345.00 14.49% $395.00 12.66% $445.00

153
ERP PACKAGES

154
Market Presence
Local
Support
SAP
Oracle
Infor LN
eBusiness Suite +
Oracle ERP Cloud
ECC + S/4Hana
Priority
Large-Scale ERP

155
Market Presence
Local
Support
Priority
Oracle Netsuite
One1view
Comax
Infor M3
SAP B1 + SBD
Tafnit
Microsoft
QAD
SMB + Mid market ERP projects (~10-300 users)

156
CRM APPLICATIONS

157
CRM Platforms

158
CRM Packages

159
CRM Packages cont

160
HR/ Talent Mgmt./ LMS APPLICATIONS

161
MARKETING AUTOMATION SOFTWARE

162
Market Presence
Local
Support
Vendors to Watch:
Pega Marketing Automation
SalesManago
SAP Emarsys
Unica Journey
Oracle
Acoustic
Salesforce
SAS
Upsite
SAP
Adobe
Hubspot
Global leader
Marketing Automation Suites

163
Marketing Automation Platforms

164
Package Rep. in Israel Integrators
SAP Marketing Cloud
SAP Emarsys Engagement Platform
SAP Israel
SAP Hybris Marketing: Abra, NGSoft,
Matrix, STUNIS ,iProsis, Ideo Digital,
Hilan-Ness
Emarsys: SAP Israel, Be2See
Hubspot Yael Group (CloudTech)
Upsite Hilan-Nesspro Digital Hilan-Nesspro Digital
Pega Marketing Automation Elad Elad
SalesManago SignatureIT SignatureIT
Marketing Automation Platforms CONT

165
BUSINESS APPLICATION SYSTEMS
MARKET 2018-2022
2018 2019 2020 2021 2022
engagement tools (Chatbots,
Virtual IVR, Video, Voice, etc.…)
$29.00 17.24% $34.00 47.06% $50.00 16.00% $58.00 12.07% $65.00
E-Commerce Platforms $1.00 150.00% $2.50 300.00% $10.00 50.00% $15.00 33.33% $20.00
Web Content Management
Platforms
$10.00 85.00% $18.50 8.11% $20.00 7.50% $21.50 6.98% $23.00
Marketplace Platforms $0.00 #DIV/0! $0.00 #DIV/0! $5.00 100.00% $10.00 80.00% $18.00
PLM Systems $5.00 30.00% $6.50 -23.08% $5.00 20.00% $6.00 33.33% $8.00
Blockchain platforms $0.00 $2.00 50.00% $3.00 33.33% $4.00 50.00% $6.00
RPA Platforms $4.00 75.00% $7.00 185.71% $20.00 25.00% $25.00 40.00% $35.00
IOT tools and platforms $1.50 133.33% $3.50 42.86% $5.00 20.00% $6.00 66.67% $10.00
TOTALS $50.50 46.53% $74.00 59.46% $118.00 23.31% $145.50 27.15% $185.00
2018 2019 2020 2021 2022
engagement tools (Chatbots,
Virtual IVR, Video, Voice, etc.…)
$29.00 17.24% $34.00 47.06% $50.00 16.00% $58.00 12.07% $65.00
E-Commerce Platforms $1.00 150.00% $2.50 300.00% $10.00 50.00% $15.00 33.33% $20.00
Web Content Management
Platforms
$10.00 85.00% $18.50 8.11% $20.00 7.50% $21.50 6.98% $23.00
Marketplace Platforms $0.00 #DIV/0! $0.00 #DIV/0! $5.00 100.00% $10.00 80.00% $18.00
PLM Systems $5.00 30.00% $6.50 -23.08% $5.00 20.00% $6.00 33.33% $8.00
Blockchain platforms $0.00 $2.00 50.00% $3.00 33.33% $4.00 50.00% $6.00
RPA Platforms $4.00 75.00% $7.00 185.71% $20.00 25.00% $25.00 40.00% $35.00
IOT tools and platforms $1.50 133.33% $3.50 42.86% $5.00 20.00% $6.00 66.67% $10.00
TOTALS $50.50 46.53% $74.00 59.46% $118.00 23.31% $145.50 27.15% $185.00

166
Contact Center and Multi channel engagement tools
(Chatbots, Virtual IVR, Video, Voice, etc.…)

167
Contact Center and Multi channel engagement tools
(Chatbots, Virtual IVR, Video, Voice, etc.…)

168
Package Israeli Rep. Integrators
Twillio Aman Aman
7Twenty 7Twenty Matrix
Vongae (Nexmo) KPMG KPMG
Commbox Commbox eWave, Matrix, Hilan-NessPro
Glassix Glassix, Consist I.E Mittwoch, Consist
Simplechat Elad Elad
Omni – Channel Platforms

169
E-Commerce & Marketplace Platforms

170
Web Content Management Platforms
VARs
VARs

171
Blockchain Platforms

172
RPA Platforms

173
Market Presence
Local
Support
Vendors to Watch:
IBM RPA
Microsoft Power Automate
Nice
RPA
Kryon
Automation
Anywhere
UiPath
Jacada
Kofax
RPA Positioning

174
* - Current installation
RPA Integrators

175
Integrators
New Clients 2021
Clients
EY, IBM, KPMG,
Yael, Matrix, Ness,
Bynet
Bynet: Wolfson Hospital
Hilan, Western Digital
Ness: Meitav Dash - OCR
Matrix: Max
Teva, Mekorot, Shaam
Automation
Anywhere
IBM, ABP
IBM RPA
Deloitte, Valor
Tnuva
Applied Materials, Bank
Mizrachi, Iroads
NICE RPA
Malam/
Aman
Kofax
Discount
Jackada
(RDA)
InterAI
Cellcom
InterAI
RPA Integrators CONT

176
IoT Tools and Platforms
IoT VARs
Alphabetical
Abra
Bynet
Cloudofthings
CodeOasis
DxC
ELAD
Emet
EWAVE
EY
GIV Solutions
I.E.Mittwoch
MALAM TEAM
Matrix
One
Softimize
Systematics
Yael

177
Industry Specific and Special Purpose Applications
MARKET 2018-2022
2018 2019 2020 2021 2022
GIS, WMS, transportation, etc $100.00 10.00% $110.00 -22.73% $85.00 17.65% $100.00 20.00% $120.00
banking, insurance and other
financial market software
$80.00 12.50% $90.00 -27.78% $65.00 23.08% $80.00 25.00% $100.00
TOTALS $180.00 11.11% $200.00 -25.00% $150.00 20.00% $180.00 22.22% $220.00
2018 2019 2020 2021 2022
GIS, WMS, transportation, etc $100.00 10.00% $110.00 -22.73% $85.00 17.65% $100.00 20.00% $120.00
banking, insurance and other
financial market software
$80.00 12.50% $90.00 -27.78% $65.00 23.08% $80.00 25.00% $100.00
TOTALS $180.00 11.11% $200.00 -25.00% $150.00 20.00% $180.00 22.22% $220.00

178
178
VALUE ADDED SERVICES

179
VALUE ADDED SERVICES MARKET
2014 2015 2016 2017 2018 2019 2020 2021 2022
3,030,014 3,131,515 3,241,916 3,433,017 3,234,500 3,649,100 3,613,000 4,011,500 4,591,500
% change 3.85% 3.24% 5.25% -1.59% 9.24% -2.65% 9.02% 8.84%
VAS market

180
TOP 10 VENDORS: Value-Added Services Markets

181
VAS CATEGORIES (pages)
182 194 197 205 212
216 223 228 232 233
237 242 246 249
255

182
"ENTERPRISE" CONSULTING MARKET 2018-2022
2018 2019 2020 2021 2022
IT Strategy Consulting $27.50 5.45% $29.00 13.79% $33.00 21.21% $40.00 7.50% $43.00
change mngt, agile consulting, etc.) $14.00
7.14%
$15.00
40.00%
$21.00
42.86%
$30.00
40.00%
$42.00
Data Strategy Consulting $9.50 36.84% $13.00 53.85% $20.00 60.00% $32.00 40.63% $45.00
IT Infrastructure & Cloud Consulting $13.00 3.85% $13.50 33.33% $18.00 38.89% $25.00 60.00% $40.00
Application Projects Consulting $23.00 15.22% $26.50 20.75% $32.00 9.38% $35.00 8.57% $38.00
service design) $17.00
17.65%
$20.00
50.00%
$30.00
40.00%
$42.00
26.19%
$53.00
Automation & Process Consulting $6.00 33.33% $8.00 50.00% $12.00 50.00% $18.00 38.89% $25.00
Consulting $12.00 16.67%
$14.00 28.57%
$18.00 38.89%
$25.00 44.00%
$36.00
Cyber Security Consulting $26.00 7.69% $28.00 50.00% $42.00 47.62% $62.00 20.97% $75.00
TOTALS $148.00 12.84% $167.00 35.33% $226.00 36.73% $309.00 28.48% $397.00
2018 2019 2020 2021 2022
IT Strategy Consulting $27.50 5.45% $29.00 13.79% $33.00 21.21% $40.00 7.50% $43.00
change mngt, agile consulting, etc.) $14.00
7.14%
$15.00
40.00%
$21.00
42.86%
$30.00
40.00%
$42.00
Data Strategy Consulting $9.50 36.84% $13.00 53.85% $20.00 60.00% $32.00 40.63% $45.00
IT Infrastructure & Cloud Consulting $13.00 3.85% $13.50 33.33% $18.00 38.89% $25.00 60.00% $40.00
Application Projects Consulting $23.00 15.22% $26.50 20.75% $32.00 9.38% $35.00 8.57% $38.00
service design) $17.00
17.65%
$20.00
50.00%
$30.00
40.00%
$42.00
26.19%
$53.00
Automation & Process Consulting $6.00 33.33% $8.00 50.00% $12.00 50.00% $18.00 38.89% $25.00
Consulting $12.00 16.67%
$14.00 28.57%
$18.00 38.89%
$25.00 44.00%
$36.00
Cyber Security Consulting $26.00 7.69% $28.00 50.00% $42.00 47.62% $62.00 20.97% $75.00
TOTALS $148.00 12.84% $167.00 35.33% $226.00 36.73% $309.00 28.48% $397.00

183

184

185
Organizational & Digital Transformation Consulting

186
Organizational & Digital Transformation Consulting

187
Data Strategy Consulting

188
IT Infrastructure & Cloud Consulting

189
Application Projects Consulting

190
Customer & Employee Experience Strategy Consulting

191
Project Management/ OCIO Consulting

192

193

194
3rd PARTY MAINTENANCE MARKET 2018-2022
2018 2019 0.05% 2020 0.05% 2021 0.05% 2022
Software Maintenance (3rd party) $25.00 -8.00% $23.00 -8.70% $21.00 -4.76% $20.00 -2.50% $19.50
Hardware Maintenance (3rd party) $79.00 -1.27% $78.00 -10.26% $70.00 -2.86% $68.00 -4.41% $65.00
TOTALS $104.00 -2.88% $101.00 -9.90% $91.00 -3.30% $88.00 -3.98% $84.50
2018 2019 0.05% 2020 0.05% 2021 0.05% 2022
Software Maintenance (3rd party) $25.00 -8.00% $23.00 -8.70% $21.00 -4.76% $20.00 -2.50% $19.50
Hardware Maintenance (3rd party) $79.00 -1.27% $78.00 -10.26% $70.00 -2.86% $68.00 -4.41% $65.00
TOTALS $104.00 -2.88% $101.00 -9.90% $91.00 -3.30% $88.00 -3.98% $84.50

195
Software Maintenance (3rd party)

196
Hardware Maintenance (3rd party)

197
INFRASTRUCTURE PROJECTS (on premise only)
MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Projects
$205.00 1.46% $208.00 -6.25% $195.00 4.62% $204.00 1.96% $208.00
automation projects
$7.00 28.57% $9.00 33.33% $12.00 33.33% $16.00 31.25% $21.00
SOA & BPM
$75.00 6.67% $80.00 -25.00% $60.00 25.00% $75.00 6.67% $80.00
implementations
$209.50 2.15% $214.00 4.67% $224.00 4.46% $234.00 5.98% $248.00
(IM, Video, Voice)
$10.00 25.00% $12.50 100.00% $25.00 20.00% $30.00 33.33% $40.00
TOTALS $506.50 3.36% $523.50 -1.43% $516.00 8.33% $559.00 6.80% $597.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Projects
$205.00 1.46% $208.00 -6.25% $195.00 4.62% $204.00 1.96% $208.00
automation projects
$7.00 28.57% $9.00 33.33% $12.00 33.33% $16.00 31.25% $21.00
SOA & BPM
$75.00 6.67% $80.00 -25.00% $60.00 25.00% $75.00 6.67% $80.00
implementations
$209.50 2.15% $214.00 4.67% $224.00 4.46% $234.00 5.98% $248.00
(IM, Video, Voice)
$10.00 25.00% $12.50 100.00% $25.00 20.00% $30.00 33.33% $40.00
TOTALS $506.50 3.36% $523.50 -1.43% $516.00 8.33% $559.00 6.80% $597.00

198
Consolidation/ Virtualization/ Containers /Monitoring/ BSM/
Storage/ Hardware/ Networking Projects

199
Consolidation/ Virtualization/ Containers /Monitoring/ BSM/
Storage/ Hardware/ Networking Projects

200
DevOps & Infrastructure Automation Projects

201
Software Integration of Middleware, SOA & BPM

202
Cyber Security Product Implementations

203
Cyber Security Product Implementations

204
Unified Communication Projects (IM, Video, Voice)

205
CLOUD INFRASTRUCTURE PROJECTS
MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
automation projects $1.50
100.00%
$3.00
166.67%
$8.00
62.50%
$13.00
53.85%
$20.00
SOA & BPM $5.00
60.00%
$8.00
50.00%
$12.00
50.00%
$18.00
33.33%
$24.00
implementation $5.00
200.00%
$15.00
20.00%
$18.00
33.33%
$24.00
33.33%
$32.00
Video, Voice) $2.00
400.00%
$10.00
250.00%
$35.00
42.86%
$50.00
20.00%
$60.00
TOTALS $13.50 166.67% $36.00 102.78% $73.00 43.84% $105.00 29.52% $136.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
automation projects $1.50
100.00%
$3.00
166.67%
$8.00
62.50%
$13.00
53.85%
$20.00
SOA & BPM $5.00
60.00%
$8.00
50.00%
$12.00
50.00%
$18.00
33.33%
$24.00
implementation $5.00
200.00%
$15.00
20.00%
$18.00
33.33%
$24.00
33.33%
$32.00
Video, Voice) $2.00
400.00%
$10.00
250.00%
$35.00
42.86%
$50.00
20.00%
$60.00
TOTALS $13.50 166.67% $36.00 102.78% $73.00 43.84% $105.00 29.52% $136.00

206
CLOUD: Consolidation/ Virtualization/ Containers /Monitoring/
BSM/ Storage/ Hardware/ Networking Projects

207
CLOUD: Consolidation/ Virtualization/ Containers /Monitoring/
BSM/ Storage/ Hardware/ Networking Projects

208
DevOps & Infrastructure Automation Cloud Projects

209
Software Integration of Cloud Middleware, SOA & BPM

210
Cyber Security Cloud Product Implementation

211
Cyber Security Cloud Product Implementation

212
IMPLEMENTATION OF PROJECT MANAGEMENT &
DEVELOPMENT TOOLS MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
PPM & Project management $35.00 54.29% $54.00 -53.70% $25.00 44.00% $36.00 38.89% $50.00
tools implementation $58.00
29.31%
$75.00
-40.00%
$45.00
15.56%
$52.00
30.77%
$68.00
Low Code tool implementation $0.00 $2.00 200.00% $6.00 33.33% $8.00 75.00% $14.00
TOTALS $93.00 40.86% $131.00 -41.98% $76.00 26.32% $96.00 37.50% $132.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
PPM & Project management $35.00 54.29% $54.00 -53.70% $25.00 44.00% $36.00 38.89% $50.00
tools implementation $58.00
29.31%
$75.00
-40.00%
$45.00
15.56%
$52.00
30.77%
$68.00
Low Code tool implementation $0.00 $2.00 200.00% $6.00 33.33% $8.00 75.00% $14.00
TOTALS $93.00 40.86% $131.00 -41.98% $76.00 26.32% $96.00 37.50% $132.00

213
PPM & Project Management Implementation

214
ALM & Development & Testing Tools Implementation

215
Low Code Tool Implementation

216
ENTERPRISE SOFTWARE IMPLEMENTATIONS
MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
ERP Implementations $138.00 15.94% $160.00 -25.00% $120.00 13.33% $136.00 19.12% $162.00
Implementations $28.00
14.29%
$32.00
-21.88%
$25.00
20.00%
$30.00
40.00%
$42.00
CRM Implementations $188.00 3.72% $195.00 -25.64% $145.00 17.24% $170.00 10.59% $188.00
ITSM Implementation $20.00 25.00% $25.00 -20.00% $20.00 15.00% $23.00 8.70% $25.00
15.00%
$46.00
17.39%
$54.00
29.63%
$70.00
21.43%
$85.00
14.29%
$32.00
6.25%
$34.00
17.65%
$40.00
12.50%
$45.00
TOTALS $442.00 10.86% $490.00 -18.78% $398.00 17.84% $469.00 16.63% $547.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
ERP Implementations $138.00 15.94% $160.00 -25.00% $120.00 13.33% $136.00 19.12% $162.00
14.29%
$32.00
-21.88%
$25.00
20.00%
$30.00
40.00%
$42.00
CRM Implementations $188.00 3.72% $195.00 -25.64% $145.00 17.24% $170.00 10.59% $188.00
ITSM Implementation $20.00 25.00% $25.00 -20.00% $20.00 15.00% $23.00 8.70% $25.00
15.00%
$46.00
17.39%
$54.00
29.63%
$70.00
21.43%
$85.00
14.29%
$32.00
6.25%
$34.00
17.65%
$40.00
12.50%
$45.00
TOTALS $442.00 10.86% $490.00 -18.78% $398.00 17.84% $469.00 16.63% $547.00

217
ERP Implementations

218
HR & Talent Mngt & Payroll Implementations

219
CRM Implementations

220
ITSM Implementation

221
E-Commerce and Marketplace Implementations

222
Marketing Automation Implementations

223
DATA, ANALYTICS & BI PROJECTS MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Data Science projects $2.00 150.00% $5.00 140.00% $12.00 83.33% $22.00 72.73% $38.00
(quality, etl, catalogs...) $25.00
40.00%
$35.00
-14.29%
$30.00
16.67%
$35.00
20.00%
$42.00
development $175.00
24.57%
$218.00
10.09%
$240.00
10.42%
$265.00
13.21%
$300.00
TOTALS $202.00 27.72% $258.00 9.30% $282.00 14.18% $322.00 18.01% $380.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Data Science projects $2.00 150.00% $5.00 140.00% $12.00 83.33% $22.00 72.73% $38.00
(quality, etl, catalogs...) $25.00
40.00%
$35.00
-14.29%
$30.00
16.67%
$35.00
20.00%
$42.00
development $175.00
24.57%
$218.00
10.09%
$240.00
10.42%
$265.00
13.21%
$300.00
TOTALS $202.00 27.72% $258.00 9.30% $282.00 14.18% $322.00 18.01% $380.00

224
Data Science Projects

225
Data Management Implementations (Quality, ETL, Catalogs...)

226
BI and Analytics Implementation / Development

227
BI and Analytics Implementation / Development

228
BUSINESS APPLICATIONS DEVELOPMENT &
IMPLEMENTATIONS MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
(except Web & Mobile) $105.00
11.43%
$117.00
-18.80%
$95.00
-98.95%
$1.00
0.00%
$1.00
Web & Mobile Development $29.00 10.34% $32.00 34.38% $43.00 34.88% $58.00 37.93% $80.00
UX Design $47.00 11.70% $52.50 14.29% $60.00 15.00% $69.00 14.49% $79.00
TOTALS $181.00 11.33% $201.50 -1.74% $198.00 -35.35% $128.00 25.00% $160.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
(except Web & Mobile) $105.00
11.43%
$117.00
-18.80%
$95.00
-98.95%
$1.00
0.00%
$1.00
Web & Mobile Development $29.00 10.34% $32.00 34.38% $43.00 34.88% $58.00 37.93% $80.00
UX Design $47.00 11.70% $52.50 14.29% $60.00 15.00% $69.00 14.49% $79.00
TOTALS $181.00 11.33% $201.50 -1.74% $198.00 -35.35% $128.00 25.00% $160.00

229
General Software Development (including Web & Mobile)

230
UX Design

231
UX Design

232
INDUSTRY SPECIFIC & SPECIAL PURPOSE DEVELOPMENT
& IMPLEMENTATIONS MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Finance Industry Core Projects $150.00 33.33% $200.00 -35.00% $130.00 -15.38% $110.00 9.09% $120.00
Transportation $50.00 20.00% $60.00 25.00% $75.00 13.33% $85.00 12.94% $96.00
Public (COVID19) Projects $0.00 #DIV/0! $0.00 #DIV/0! $120.00 -58.33% $50.00 -100.00% $0.00
e-payments Projects $0.00 #DIV/0! $8.00 337.50% $35.00 28.57% $45.00 37.78% $62.00
Retail Projects $0.00 #DIV/0! $20.00 110.00% $42.00 78.57% $75.00 26.67% $95.00
Public (government) modernizations $60.00 8.33% $65.00 -46.15% $35.00 28.57% $45.00 33.33% $60.00
OTHERS: $30.00 33.33% $40.00 -37.50% $25.00 80.00% $45.00 11.11% $50.00
TOTALS $290.00 35.52% $393.00 17.56% $462.00 -1.52% $455.00 6.15% $483.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Finance Industry Core Projects $150.00 33.33% $200.00 -35.00% $130.00 -15.38% $110.00 9.09% $120.00
Transportation $50.00 20.00% $60.00 25.00% $75.00 13.33% $85.00 12.94% $96.00
Public (COVID19) Projects $0.00 #DIV/0! $0.00 #DIV/0! $120.00 -58.33% $50.00 -100.00% $0.00
e-payments Projects $0.00 #DIV/0! $8.00 337.50% $35.00 28.57% $45.00 37.78% $62.00
Retail Projects $0.00 #DIV/0! $20.00 110.00% $42.00 78.57% $75.00 26.67% $95.00
Public (government) modernizations $60.00 8.33% $65.00 -46.15% $35.00 28.57% $45.00 33.33% $60.00
OTHERS: $30.00 33.33% $40.00 -37.50% $25.00 80.00% $45.00 11.11% $50.00
TOTALS $290.00 35.52% $393.00 17.56% $462.00 -1.52% $455.00 6.15% $483.00

233
ENGAGEMENT & KNOWLEDGE MANAGEMENT PROJECTS
MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
engagement projects $45.00
6.67%
$48.00
35.42%
$65.00
15.38%
$75.00
6.67%
$80.00
Engagement Tools $10.00
25.00%
$12.50
140.00%
$30.00
16.67%
$35.00
20.00%
$42.00
Portals, Search, Knowledgebases.. ) $78.00
7.69%
$84.00
-10.71%
$75.00
6.67%
$80.00
6.25%
$85.00
TOTALS $133.00 8.65% $144.50 17.65% $170.00 11.76% $190.00 8.95% $207.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
engagement projects $45.00
6.67%
$48.00
35.42%
$65.00
15.38%
$75.00
6.67%
$80.00
Engagement Tools $10.00
25.00%
$12.50
140.00%
$30.00
16.67%
$35.00
20.00%
$42.00
Portals, Search, Knowledgebases.. ) $78.00
7.69%
$84.00
-10.71%
$75.00
6.67%
$80.00
6.25%
$85.00
TOTALS $133.00 8.65% $144.50 17.65% $170.00 11.76% $190.00 8.95% $207.00

234
Contact Center & Multi Channel Engagement Projects

235
Employee Collaboration & Engagement Tools

236
Knowledge Management (ECM, Portals, Search, Knowledgebases.. )

237
INNOVATION PROJECTS & IMPLEMENTATIONS
MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Technological Innovation Projects $20.00 25.00% $25.00 -60.00% $10.00 80.00% $18.00 66.67% $30.00
36.67%
$4.10
509.76%
$25.00
28.00%
$32.00
25.00%
$40.00
Blockchain projects $1.00 50.00% $1.50 166.67% $4.00 50.00% $6.00 66.67% $10.00
IoT Projects $3.50 114.29% $7.50 -33.33% $5.00 30.00% $6.50 53.85% $10.00
TOTALS $27.50 38.55% $38.10 15.49% $44.00 42.05% $62.50 44.00% $90.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Technological Innovation Projects $20.00 25.00% $25.00 -60.00% $10.00 80.00% $18.00 66.67% $30.00
36.67%
$4.10
509.76%
$25.00
28.00%
$32.00
25.00%
$40.00
Blockchain projects $1.00 50.00% $1.50 166.67% $4.00 50.00% $6.00 66.67% $10.00
IoT Projects $3.50 114.29% $7.50 -33.33% $5.00 30.00% $6.50 53.85% $10.00
TOTALS $27.50 38.55% $38.10 15.49% $44.00 42.05% $62.50 44.00% $90.00

238
Technological Innovation Projects

239
Automation Tools (RPA, OCR, others) Consulting & Implementations

240
Blockchain Projects

241
IoT Projects

242
TESTING, TRAINING, FRUITION & HATMAA PROJECTS
MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Coaching & Mentoring $65.00
2.31%
$66.50
-15.79%
$56.00
-10.71%
$50.00
8.00%
$54.00
Project testing & QA $100.00 5.00% $105.00 4.76% $110.00 4.55% $115.00 2.61% $118.00
Fruition & Implementation (‫הטמעה‬) $82.00 2.44% $84.00 -10.71% $75.00 6.67% $80.00 5.00% $84.00
TOTALS $247.00 3.44% $255.50 -5.68% $241.00 1.66% $245.00 4.49% $256.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Coaching & Mentoring $65.00
2.31%
$66.50
-15.79%
$56.00
-10.71%
$50.00
8.00%
$54.00
Project testing & QA $100.00 5.00% $105.00 4.76% $110.00 4.55% $115.00 2.61% $118.00
Fruition & Implementation (‫הטמעה‬) $82.00 2.44% $84.00 -10.71% $75.00 6.67% $80.00 5.00% $84.00
TOTALS $247.00 3.44% $255.50 -5.68% $241.00 1.66% $245.00 4.49% $256.00

243
Professional Education, Coaching & Mentoring

244
Project Testing & QA

245
Fruition & Implementation (‫)הטמעה‬

246
EGRC & REGULATION PROJECTS & IMPLEMENTATIONS
MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Regulation Projects $60.00 6.67% $64.00 -21.88% $50.00 10.00% $55.00 27.27% $70.00
Management $72.00
4.17%
$75.00
-22.67%
$58.00
6.90%
$62.00
8.06%
$67.00
TOTALS $132.00 5.30% $139.00 -22.30% $108.00 8.33% $117.00 17.09% $137.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
Regulation Projects $60.00 6.67% $64.00 -21.88% $50.00 10.00% $55.00 27.27% $70.00
Management $72.00
4.17%
$75.00
-22.67%
$58.00
6.90%
$62.00
8.06%
$67.00
TOTALS $132.00 5.30% $139.00 -22.30% $108.00 8.33% $117.00 17.09% $137.00

247
Regulation Projects

248
Auditing, Governance & Risk Management

249
OUTSOURCING & MANAGED SERVICES
MARKET 2018-2022
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
outsourcing (Client owns the HW) $140.00
1.43%
$142.00
2.11%
$145.00
4.83%
$152.00
18.42%
$180.00
services) $110.00
1.82%
$112.00
7.14%
$120.00
6.67%
$128.00
4.69%
$134.00
Services $82.00
3.66%
$85.00
29.41%
$110.00
27.27%
$140.00
7.14%
$150.00
SIEM service) $27.00
14.81%
$31.00
67.74%
$52.00
34.62%
$70.00
21.43%
$85.00
SIEM as a Service $3.00 16.67% $3.50 185.71% $10.00 50.00% $15.00 33.33% $20.00
per click) $58.00
12.07%
$65.00
-46.15%
$35.00
20.00%
$42.00
19.05%
$50.00
$145.00
10.34%
$160.00
15.63%
$185.00
12.43%
$208.00
5.77%
$220.00
TOTALS $565.00 5.93% $598.50 9.77% $657.00 14.92% $755.00 11.13% $839.00
2018 0.05% 2019 0.05% 2020 0.05% 2021 0.05% 2022
outsourcing (Client owns the HW) $140.00
1.43%
$142.00
2.11%
$145.00
4.83%
$152.00
18.42%
$180.00
services) $110.00
1.82%
$112.00
7.14%
$120.00
6.67%
$128.00
4.69%
$134.00
Services $82.00
3.66%
$85.00
29.41%
$110.00
27.27%
$140.00
7.14%
$150.00
SIEM service) $27.00
14.81%
$31.00
67.74%
$52.00
34.62%
$70.00
21.43%
$85.00
SIEM as a Service $3.00 16.67% $3.50 185.71% $10.00 50.00% $15.00 33.33% $20.00
per click) $58.00
12.07%
$65.00
-46.15%
$35.00
20.00%
$42.00
19.05%
$50.00
$145.00
10.34%
$160.00
15.63%
$185.00
12.43%
$208.00
5.77%
$220.00
TOTALS $565.00 5.93% $598.50 9.77% $657.00 14.92% $755.00 11.13% $839.00

250
Complete and/or Application Outsourcing
(client owns the HW)

251
(infrastructure, storage mngt, DBA services)

252
Call Centers/Help Desk Outsourcing Services

253
SIEM as a Service

254
Business Services as a Service- BSaaS
(Salaries, Payments, BPO, etc.)

STKI Israeli it market study 2021 revised V2

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