Marketing, Funding, & Partnerships for STEM in Libraries
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Tips on obtaining funding and partnerships for your library based STEM program.
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Marketing, Funding, & Partnerships for STEM in Libraries
- 1. Marketing, Funding, & Partnerships for STEM in Libraries Engineering/2 by Flickr user Howard Stanbury
- 2. Marketing for STEM More than a pretty flyer or packaging Do your research & know your Community
- 3. Great Example- Fayetteville Free Library http://conferences.infotoday.com/documents/219/D205_Considine.pdf
- 8. In FY 2013 and 2014, IMLS awarded more than $23 million in grants for STEM-related projects. http://www.imls.gov/about/stem.aspx
- 9. Funding • Donations • Grants • Sponsorships
- 11. Funding • Donations • Grants • Sponsorships • Crowdfunding
- 13. Funding • Donations • Grants • Sponsorships • Crowdfunding • Beta Testing
- 15. Building Partnerships • Determine Your Need • Timing • Give Back What You Take • Evaluate
- 16. Schools & Libraries Together! • Extended Reach • Project Collaboration • Shared Resources • Kids Win!
- 17. Elevator Speech • Brief, no longer than 30-60 seconds • Not a sales pitch • Engaging • Motivating • Impressionable • Think Simon Sinek’s book Start with Why
- 18. Jennifer HopwoodMS Library and Information Science BA English & Education @jhopwood80 about.me/jenniferhopwood
Editor's Notes
- Went from 19 classes per year to 240+ per year.
- By replying to Chase’s Twitter post, he was able to make a connection with the company to have a discussion about making things happen.
- I will admit that by the last day, I was pretty tired of hearing about Makerspaces. I really wanted to hear about new technologies like wearables and no interface technologies. It was at almost my last session that I finally heard those words. Brian Pichman of the evolveproject.org presented a session about the Consumer Electronics Show that was held in January. Those same trends that Nini introduced were present in his highlights from the show. As the evolveproject was developed as a way to connect tech startups with libraries, he highlighted some emerging tech that we should watch out for.
- Before we can start these partnerships, we must first determine what the roles are of this partnership. What is expected from each side? Have a specific goal in mind on what you want to accomplish. It is also important to consider the timing of a project. Schools and libraries are both busy, but there are times that are busier than others. It is especially important not to form a new partnership when you only have a limited time. It is not fair to either side and the output may not be the best that it could be. If there are materials that need to be gathered it is especially important to give each side time to gather those materials. Partnerships are also a two way street. There needs to be an equal balance of what each side is putting into the project. For example, a local business may donate food to a library program, but the library should take a moment at the program to thank that business for their sponsorship. Vice versa the business could put up a sign stating that they are a sponsor. This is a win-win for both sides. Volunteering time is sometimes just as important as donating a product. Think about forming partnerships with your local community college. Sometimes you also need to start small to test the waters. Not every relationship will work and sometimes small projects can lead to bigger support down the road. That is why it is important to reevaluate the roles and needs of a partnership for each project.
- One of the reasons that it is so important that schools and libraries partner together is because of the benefits to that collaboration. By having schools partner with libraries, their reach can be extended beyond the classroom into afterschool programs and summer programs. Librarians can visit the classroom for outreach programs as well as sharing their connections for other free or low budget speakers. Sharing resources is another great benefit because in many cases libraries have larger collections and the ability to borrow additional materials from other systems. Libraries can also benefit from partnerships especially when submitting grant applications, again because of that focus on education funding. It is also another way to promote the services of the library to new or infrequent users. When we work together the kids are the real winners because we are doing the utmost to best serve their information needs.
- “Hi, my name is Jennifer Hopwood and I am a librarian with XYZ library. Did you know that most girls become uninterested in science class by the time they reach highschool. The XYZ library is working to change that through afterschool programming targeted at middle school age girls, but we can’t do that alone. With just a small monetary or product donation, we can extend our reach towards more programs and more participants to make sure that we are helping these girls succeed. “ “What’s STEM? I’m glad you asked. It stands for Science, Technology, Engineering, and Mathematics. There is currently a nationwide initiative to provided additional formal and informal education opportunities for our next gen scientists which will not only help our children succeed in a global market, but will also show them that science and math can be fun. Are you interested in becoming involved?”