Crowdfunding for Ocean Sciences

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Presentation for #SciOOceans 2013 on crowdfunding & ocean sciences

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Crowdfunding for Ocean Sciences

  1. 1. Crowdfunding for Ocean Sciences: #sciocrowd Jarrett Byrnes University of Massachusetts Boston http://www.slideshare.net/JarrettByrnes/sicooceans-2013-scifund
  2. 2. Data from: http://dellweb.bfa.nsf.gov/awdfr3/default.asp http://report.nih.gov/success_rates/Success_ByActivity.cfm Science Funding Rates Declining stimulus #SciQuester = 1000 NSF grants not funded this year
  3. 3. Public Science Literacy Needs Work
  4. 4. Ecklund et al. 2012 PLoS One Scientist's Attitudes Towards Outreach Not So Good In scientists’ own words, science outreach is a bleak prospect with limited room for improvement. Seventy-four percent of respondents list one or more significant impediments to their ability to do science outreach, yet less than half have concrete ideas for how science outreach could be improved.
  5. 5. Ecklund et al. 2012 PLoS One Little Reward Structure for Outreach Scientists also perceive that they are rewarded little for science outreach work, especially in the tenure process.
  6. 6. Science Communication Exploding Online sciencepond.com twitter.com/jebyrnes/eemb
  7. 7. 135% of goal!!
  8. 8. Crowdfunding and You! 1. Let’s do this thing. How do I do it? 2. What can I learn from those who have gone before?
  9. 9. What Platform Should I Use?
  10. 10. What Platform Should I Use? • What is their policy on success? • What are their fees? • Do they allow for givebacks? • Do they facilitate connections to donors? • Are they a neat platform with no projects?
  11. 11. My University is Cool with this, Right? • Maybe. • Talk to your Office of Sponsored Research • Or find a nonprofit foundation to work with • THIS IS AN OPPORTUNITY! http://scifundchallenge.org/blog/2011/10/10/will-your-university-allow-you-to-crowdfund-for-your-research-part-2/
  12. 12. Anatomy of a Crowdfunding Proposal 1. Goal • accomplishment 2. Time Limit • urgency 3. Proposal • clarity is key 4. Video • accessibility 5. Rewards • engagement
  13. 13. What do I need to know about video production? • iMovie is love • So is Audacity (for audio) • Borrow a camera! Good video is good! • Beware of using copyrighted material • KEEP IT SHORT – 2-3 minutes if possible
  14. 14. What do I include in my pitch? • What am I doing? • Why is this awesome? • Why does this matter to you? • How will your funds be spent? • How will you stay connected?
  15. 15. The Moh Dollahz Population Dynamics of a Campaign WOO!!! We’ve Launched! The Doldrums Now’s the time!
  16. 16. Outreach Strategies • Start early. Years early. • Social media helps with momentum • Harness network effects whenever possible • Work with your university • Identify community groups interested in your work • Build new relationships!
  17. 17. Crowdfunding and You! 1. Let’s do this thing. How do I do it? 2. What can I learn from those who have gone before?
  18. 18. The future? doctorzen.net
  19. 19. How did Palmer Do it? Wikipedia.org twitter.com/amandaplamer http://www.ted.com/talks/amanda_palmer_the_art_of_asking.html
  20. 20. If you build it, they will come
  21. 21. If you build it, they will come
  22. 22. Be an Engagement Rockstar
  23. 23. Number of fans Interestinyourresearch Super-engaged fans that contribute $ to your research Larger number of fans that don’t contribute, but are still impacted by your message A version of the 1000 True Fans Model
  24. 24. Capitalize on Interest
  25. 25. Connect to Stakeholders
  26. 26. Science Projects with Community Engagement Bring in $$$ http://www.indiegogo.com/ubiome
  27. 27. This is the End of the Beginning
  28. 28. New Connections & Engagement = 30k!
  29. 29. Press contacts Twitter presence Project views Money for research Friends and family Emailing contacts 1.7 project views per email 92 views per press contact 1 project view per tweet per 70 followers Contributors Engagement*Effort = Success
  30. 30. How Can I Crowdfund my Science? • Build an audience for your work - Crowdfunding, Blog, Tweet, Science Cafes, etc. • Get trained in outreach - Media & social network training • Ask how your work can engage the crowd • Work to change academic culture & policy - Hiring & promotion practices - Collaboration with media & arts departments
  31. 31. Larger Benefits to Crowdfunding • Build bridges between science & society • Build investment in an NGO's science program • Enhanced science literacy • Science incubator for new projects • Look at it as funded outreach
  32. 32. R4 & a Video Workshop are Coming! Blog: scifundchallenge.org Twitter: #SciFund Wheat, R.E., Wang, Y., Byrnes, J.E.K. & Ranganathan, J. (2012). Raising money for scientific research through crowdfunding. Trends Ecol. Evol., 28, 71– 72. http://www.slideshare.net/JarrettByrnes/sicooceans-2013-scifund

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