Havit Cable Expertise


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Some basic capabilities of what we offer our Cable marketing clients.

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Havit Cable Expertise

  1. 1. www.havitad.com
  2. 2. Meet Havit Advertising A full-service advertising and direct marketing agency with the expertise to develop solutions specifically designed to meet your needs. We’ve worked with companies of all shapes and sizes, with extensive expertise across consumer and business marketing. 2
  3. 3. Havit Cable We’re not just experts at advertising either. Havit’s extensive cable experience at the corporate, division, region and system levels means that we understand the operational and competitive issues you face. We’re up to date on the latest industry technology, product and package offerings. And yes, we have a game plan to address them all. 3
  4. 4. Havit, a marketing engine of both left-brain and right-brain thinking. We start with the important stuff: who is your audience and what makes them tick? What is their language and where are they most amenable to your message? It’s all the result of exhaustive research into the mind of the consumer that directly addresses and solves your business objectives. As a result, our creative product is all-the-more relevant and compelling, built on a foundation of best practices and due diligence. Sometimes it’s pretty, sometimes it’s clever...but it’s always exactly what’s needed. 4
  5. 5. How can we help you? Existing Solutions Custom Solutions Needs Assessment Acquisition and Upgrade Strategic Marketing Solutions B2B Custom Local Campaigns Direct and Retail Sales New Media Initiatives Segmentation Promotions Seasonal Partnership Marketing Billingual Response Tracking Sale Working with Havit takes one of two paths. We start with an investigation of your marketing needs, understanding how best we can provide value. We do a lot of research into your customers, non-customers and competition and develop solutions right for your market. 5
  6. 6. We share with you our insights. Always based on an understanding of your goals, objectives, budgets, timelines and competitive environment in mind, we propose strategic plans with measurable deliverables. Sometimes, we’re able to match your needs with an existing solution, while other programs require customized strategies and creative. Our approach is never “off-the-shelf”, but if we can minimize budget and maximize response, we’re never afraid to suggest the best solution for our clients. 6
  7. 7. Working with Havit is a joy. We get the right parts from whatever marketing discipline is appropriate and build a Havit team that’s right for you. Your Havit team is led by one point of contact. A cable insider who understands exactly what you need, when you need it. We make sure our programs address your objectives and meet your deadlines. 7
  8. 8. Marketing Product Communications Management Consumer Interactive Research Response Multimedia Tracking Production Media Strategy Planning Product Retail Marketing Customer Creative Service Social Media 8
  9. 9. Who have we helped so far? Comcast Time Warner Cable Cox Communications 9
  10. 10. Next Steps This is a little about us. But what we’re really interested in doing is learning more about you. And how we can help. Contact Shannon Foy, Vice President of National Accounts sfoy@havitad.com 301-802-7585 To learn more about Havit and see examples of the solutions we’ve provided for other clients, visit us at www.havitad.com. To see cable creative that’s ready for your use today, go to www.havitshowcase.com. 10