Chicago area Regional Catastrophic Planning Group Whole Community Conference: Social Media

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  • Thank you, a bit about me. Here to talk about our changing world and what that means for us as emergency planners.
  • Except that the world isn't really changing all that much.
  • We have disasters...
  • Just like we've always had (San Francisco earthquake 1906)
  • We've got all kinds of different types of people...
  • Just like we always have (FDR)
  • We've even got the bulldog media...
  • Like we always have
  • Wait, you can't confuse me. I know things are changing. I can see it with my own eyes!
  • It's almost like tags are speeded up, fast-forwarded
  • Like things have been super-sized, almost
  • Ike they've been "reality-ized"
  • It's almost as if the world is a bit off, slightly out-focus, not the way it used to be.
  • The problem is that we can't really complain about these things. Disasters are what disasters are, sure we can complain a bit, but that's like yelling at a wall. And people are people, we can't say anything about that. Our diversity and different-ness is what made America great. But the media, hoo boy, can we complain about the media. With the misquotes, failure to own up to mistakes beyond the little blurb on page C20, multiple constant barrage of requests often from the same newsdesk, always looking to blame us, the list goes on!
  • And now, we've got to deal with this social media thing, too!
  • Everybody with an iPhone thinks they're a reporter now, some of them make a point of training their cameras on US rather than the disaster, just waiting for us to fail
  • And there's so many of these social networks, always changing! Facebook, twitter, MySpace, Pinterest, YouTube, Instagram, it's enought to make your head spin!
  • And now there's this kid in my office who thinks that we should do social media too because it's a great opportunity to push out our messages. But I've lost two staff already this year, and funding looks like it'll get cut again next year, so if he wants to do it on his own time... (this is the part where some emergency managers stand up and say, that's a great presentation on social media Jim, thanks! The fact that you're all still here gives me hope that youre not just writing this off.)
  • But, much like disasters and people, there's not much we can do about social media
  • Because of this. This is what academic folks call a trend.
  • Read lines on social media stats
  • A the same time that's happening, this is happening. Newspaper revenues, not profits, revenues, are through the floor. Dailies in major US cities are actually, actively, publicly starting to question publishing daily. My local dailies had to sell their building and are on their third ownership group in five years. And the article that I pulled this graph from? The author says the TV industry is going through a similar "high times" peak that looks very similar to the peaks you see here.
  • It's no longer going to media AND social media, it's just going to be social media
  • So that kid in your office? He makes a really good point about starting now.
  • Now on to the meat of my presentation, where I show you some of the best practices and early adopters and folks who are crafting what public and emergency messaging will look like in the next ten years.
  • First up, public health, because that's my background.
  • Read through slide, focus on video element
  • Read through slide, focus on cost
  • Even my friends in emergency management have gotten in on the act
  • And the push really comes from the top. You folks might know this guy, right? Read through slide, focus on San Bruno
  • Read through slide, focus on two-way communication
  • Read through slide, relate story of VOST activation
  • And in the absence of emergency management and public health, regular folks have started using social media in emergencies
  • Read through slide, relate story of Ushahidi
  • Read through slide, relate story of JTI
  • Thank you, if you have any questions later, please look me up here.
  • Chicago area Regional Catastrophic Planning Group Whole Community Conference: Social Media

    1. 1. Our Changing World James Garrow Philadelphia Department of
    2. 2. excep t
    3. 3. Okay Jim,now youve lost me. Are things changing, or not?
    4. 4. cant complain about:•disasters•people•media
    5. 5. disasters = people = social media
    6. 6. • 56% of Americans have a profile on a social media network• 22% of Americans use social networking sites "several" times per day• 53% of Americans over 65 use the internet• The average Facebook user spends more than 400 minutes per month on the site• Twitter users post more than 175 million tweets per day• More than 24 hours of video is uploaded to YouTube every 24 seconds
    7. 7. businessinsider. com
    8. 8. media and social media
    9. 9. media and social media
    10. 10. i offer no answers, only interesting anecdotes
    11. 11. publichealth
    12. 12. First Pandemic ofthe 21st Century• CDC really began experimenting• Masking videos• Twitter accounts• Facebook Pages• Push for states and locals to use
    13. 13. The Blog Post• CDC blog post on "zombie preparedness"• One million page views in four days• More than $3M in earned media coverage• Cost? What cost? $87
    14. 14. emergencymanagement
    15. 15. Craig Fugate • Survivors not victims • HUGE proponent of social media use • San Bruno explosion and fire
    16. 16. LAFD • Rotating PIOs monitor social media • Posts all calls that affect the public (road closures, etc. • Manage two accounts on Twitter, @LAFD and @LAFDtalk
    17. 17. Shadow LakeWildland FireWildland Fire • 2011 wildland fire in Oregon • Federal IMT team assigned • PIO utilized volunteer VOST team to monitor social media • VOST team identified concerned citizen, forwarded to PIO
    18. 18. regularcitizens
    19. 19. Haitian Earthquake• 7.0 magnitude• Massive infrastructure damage• Extreme lack of immediate help• Haitians utilized social media to locate and request help• Large scale citizen "crisismapping" effort
    20. 20. JoplinTornadoInfo• EF-5 tornado struck Joplin, MO• Nearby citizens set up JoplinTornadoInfo Facebook page to coordinate information• City of Joplin utilized private Page to distribute official messages
    21. 21. for more info: @jgarrowabout.me/jgarrow

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