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Social Media and Hashtag Activism

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My slides for a panel on Hashtag Activism and Social Media, for the United Nations International Media Seminar on Peace in the Middle East (Ankara, 11-12 September 2019).

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Social Media and Hashtag Activism

  1. 1. Damian Radcliffe / @damianradcliffe September 2019 Social Media and #Activism Implications for netizens and journalists
  2. 2. A few famous examples
  3. 3. #OscarsSoWhite
  4. 4. Benefits • Focal point for conversation • User generated (not by platforms) • Translation to other languages • Generate momentum
  5. 5. #IceBucketChallenge ALS Association : 1. $41.8 million given by 739,000 new donors between July 29 and August 21 2014 2. More than double the donations to the charity for the whole of 2012. • 17 million videos • 440 million views • %115 million raised In 2016 ALS announced major scientific breakthrough – research funded by the challenge
  6. 6. • #MeToo hashtag used more than 19 million times on Twitter in first year 15 Oct 17- 30 Sept 2018 (Pew) • Average 55,319 uses of hashtag per day. • 29% not in English • Spike around related news stories e.g. Time magazine named #MeToo activists as persons of the year
  7. 7. #MeToo Brought Down 201 Powerful Men. Nearly Half of Their Replacements Are Women.
  8. 8. Criticism • “Slacktivism” • Offline action still required • Ability to affect change • Measuring success / impact • Not representative
  9. 9. Recent examples connected to the Israel-Palestine conflict
  10. 10. #MyPalestinianSitty
  11. 11. #MyPalestinianSitty
  12. 12. #IStandWithIlhan
  13. 13. #WeAreIsraa
  14. 14. 5 Emerging Themes
  15. 15. 1. Misinformation / Disinformation • Discerning fact from fiction • Whose truth? • What motive?
  16. 16. 2. Weaponization of Social Media • Bots • State Actors • Trolls • Hijacking debates • Cyberhacks • Mobilization
  17. 17. 3. Privacy concerns • Government monitoring • Impact on jobs/visas/relationships • Complaints, Censorship + Takedowns by platforms
  18. 18. 4. Migration to closed networks 1. Seen as more private. 2. Encrypted. Plus • Multi-functional. • Easy/clean design. • Shiny new thing.
  19. 19. 5. Algorithms
  20. 20. Thanks for listening. Email: damianr@uoregon.edu Twitter: @damianradcliffe Web: www.damianradcliffe.com

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