Getting Started with Social Media

Carol A. Spencer
Web Manager, County of Morris NJ
Treasurer, National Assoc of Gov’t We...
Getting Started with Social Media
• How we got here
• Where is “here”?
• Social media: the technologies
• Putting it all t...
Traditional Broadcast Media Types
One to Many
Push Technologies:
Mailings
Newspapers / Magazines
TV & Radio Ads

One ad or...
A Shrinking Tech World

Mainframe photo courtesy: http://www.flickr.com/photos/cote/
Society is every changing…
People got busier
Reading time was reduced
Advertisers had to get creative
Computers got person...
So, here we are….

Mini
&
Mobile
It’s all on the phone
Phone  Text Messages 
Camera/Video  Music
It’s all on the phone
Email  Browser  Social Media
It’s all on the phone (or is it a phone?)
YouTube  VOIP Calls  Live Sports  TV
Where is “here”?
•
•
•

2 billion Google searches daily (2009)
2.5 million Wikipedia articles in English
Video (12/2009)
•...
Where is “here”?
•

75% of the world accesses the web through a phone

•

77.3% of the US population has internet access

...
The Social Space
Social Media Technologies
•
•
•
•
•

RSS Feeds
Blogs
Widgets
Video / Photo Sharing
Social Networking

•
•
•
•
•

Social Ne...
The Big Names for Government
Facebook

Flickr

Twitter

RSS Feed

Blogger

YouTube

And some new ones….
Scribd.com
UStream...
Facebook - FREE
Facebook is a Social Network
• Post your status (notices)
• Business pages get “liked”
• Share your photos...
Twitter - FREE
Twitter is a Micro-blog
• 140 character limit
• Sign up and “follow” posters
• Post “tweets” about anything...
Twitter Tools
• Tweetdeck.com

(follow multiple Twitter accounts and Facebook)

• Hootsuite.com

(schedule tweets for late...
Flickr - FREE
Flickr is a photo sharing site
• Upload digital photos
• Create sets of related photos
• Tag photos with peo...
YouTube - FREE
YouTube provides a video channel
• Approved government channel removes
usual 10 minute or 1 gig limit
• Rec...
Scribd - FREE
Scribd is a document sharing site
• You upload (publish) documents
• Reading formats: scroll, book, slidesho...
RSS Feeds - FREE
An RSS Feed is a subscription.
• When new information is added to a webpage,
it is sent to subscribers in...
Blogger - FREE
A Blog is a Journal.
• Blogging tells a story.
• Allowing comments is optional.
• Commenting promotes trust...
Blogs: Conversations w/
Constituents
It’s okay for government to blog. The Federal Government has over 100.
UStream.tv - FREE

UStream.tv streams live video
• Live, interactive broadcast platform
• High quality allows graphic over...
Morris County’s Semi-Automated Process
PIO
issues a
press
release

The web group uploads a
catalog or brochure to
Scribd.c...
Managing Social Media
Have Policies
•
Commenting (TSA.gov)
•
Employee use (IBM.com)
•
Toolkit (cdc.gov/socialmedia, mass.g...
Government Focused Resources
NAGW.org:
National Association of Government Webmasters
Members receive listserv access, free...
Contact Information
Morris County NJ
Website MorrisCountyNJ.gov
Twitter Twitter.com/MorrisCountyNJ
Facebook Facebook.com/M...
Getting Started with Social Media

Carol A. Spencer
Web Manager, County of Morris NJ
Treasurer, National Assoc of Gov’t We...
2011: PA Parks & Recreation Society: Getting Started with Social Media
2011: PA Parks & Recreation Society: Getting Started with Social Media
2011: PA Parks & Recreation Society: Getting Started with Social Media
2011: PA Parks & Recreation Society: Getting Started with Social Media
2011: PA Parks & Recreation Society: Getting Started with Social Media
2011: PA Parks & Recreation Society: Getting Started with Social Media
2011: PA Parks & Recreation Society: Getting Started with Social Media
2011: PA Parks & Recreation Society: Getting Started with Social Media
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2011: PA Parks & Recreation Society: Getting Started with Social Media

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Presentation for beginners in the world of social media use in government agencies, specifically recreation.

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  • http://www.Facebook.com/MorrisCountyNJ
    http://www.facebook.com/RoanokeCountyVirginia.Government
  • Twitter.com/MorrisCountyNJ
  • YouTube.com/MorrisCountyNJ
  • Scribd.com/MorrisCountyNJ
  • MorrisProsecutor.org/breakingnews.asp
  • Just two years ago, there were only about 50 federal government blogs
  • 2011: PA Parks & Recreation Society: Getting Started with Social Media

    1. 1. Getting Started with Social Media Carol A. Spencer Web Manager, County of Morris NJ Treasurer, National Assoc of Gov’t Webmasters PA Parks & Recreation March 21, 2011
    2. 2. Getting Started with Social Media • How we got here • Where is “here”? • Social media: the technologies • Putting it all together • Managing social media • Some resources
    3. 3. Traditional Broadcast Media Types One to Many Push Technologies: Mailings Newspapers / Magazines TV & Radio Ads One ad or press release is read, seen or heard by many, many people. It’s also NOT seen by many, many people.
    4. 4. A Shrinking Tech World Mainframe photo courtesy: http://www.flickr.com/photos/cote/
    5. 5. Society is every changing… People got busier Reading time was reduced Advertisers had to get creative Computers got personal The Internet went graphical Phones became mobile Entrepreneurs found ways to start Entrepreneurs found ways to merge merging devices, technologies applications and technologies into a single device.
    6. 6. So, here we are…. Mini & Mobile
    7. 7. It’s all on the phone Phone  Text Messages  Camera/Video  Music
    8. 8. It’s all on the phone Email  Browser  Social Media
    9. 9. It’s all on the phone (or is it a phone?) YouTube  VOIP Calls  Live Sports  TV
    10. 10. Where is “here”? • • • 2 billion Google searches daily (2009) 2.5 million Wikipedia articles in English Video (12/2009) • 67.3 million videos viewed • US: 5.1 billion views; 187 per viewer on average • Video (12/2010) – 179 million viewers/month in 2010 • 88.6 million videos viewed • US: 5.8 billion views; 201 per viewer on average • • • • • Twitter passed the NY Times in visitors in April ‘09 900,000 new blog posts every 24 hours 153M unique Facebook visitors in the US in Dec ‘10 Wall Street Journal US daily print circulation: 1.67M Wall Street Journal online monthly visitors: 20M Source: wsj.com, comscore.com, pewresearch.com
    11. 11. Where is “here”? • 75% of the world accesses the web through a phone • 77.3% of the US population has internet access • 43% are on Facebook • Newspaper ad revenue was down almost 65% from 2003 to 2009. Google delivered 1 trillion ads in 2010. • In November, digital books outsold paper books. • There are over 100 billion active domain names today. • In December, there were 63.2M US smartphone subscribers – 47% use mobile media – Twitter & FB had a 71% & 121% increase in mobile usage
    12. 12. The Social Space
    13. 13. Social Media Technologies • • • • • RSS Feeds Blogs Widgets Video / Photo Sharing Social Networking • • • • • Social News Sites Podcasting Wikis Virtual Worlds Mashups All of these technologies have been created for the purpose of sharing information in a many to many environment
    14. 14. The Big Names for Government Facebook Flickr Twitter RSS Feed Blogger YouTube And some new ones…. Scribd.com UStream.tv
    15. 15. Facebook - FREE Facebook is a Social Network • Post your status (notices) • Business pages get “liked” • Share your photos or videos • Notify fans about events or meetings • Comment on anything • Get a “vanity URL” after 25 “likes” • Facebook.com/MorrisCountyNJ
    16. 16. Twitter - FREE Twitter is a Micro-blog • 140 character limit • Sign up and “follow” posters • Post “tweets” about anything • Include links to other information • Send / receive via web or mobile device • RT (retweet) & D (direct message) & @ (public replies) • Twitter.com/MorrisCountyNJ
    17. 17. Twitter Tools • Tweetdeck.com (follow multiple Twitter accounts and Facebook) • Hootsuite.com (schedule tweets for later, team members) • Tweetake.com (backup Twitter) • Backupify.com (backup Twitter, blogs, Facebook & more) • Yoono.com (follow multiple social accounts at once) • Mashable.com (tons of twitter / social media information)
    18. 18. Flickr - FREE Flickr is a photo sharing site • Upload digital photos • Create sets of related photos • Tag photos with people’s names or event details • Produce slideshows • Share via email or website embed • Allow citizen upload (approval) • Find others’ photos and stock photos • Flickr.com/MorrisCountyNJ
    19. 19. YouTube - FREE YouTube provides a video channel • Approved government channel removes usual 10 minute or 1 gig limit • Record with digital camera • Embed in a website or FB • Your message unfiltered • Internet is a visual medium. Use it. • YouTube.com/MorrisCountyNJ • MorrisMinutes
    20. 20. Scribd - FREE Scribd is a document sharing site • You upload (publish) documents • Reading formats: scroll, book, slideshow • Viewers comment, download, rate, print • Readers share via FB, Twitter, email or website embed • Supported formats: pdf, ppt, doc, xls • Detailed stats • Scribd.com/MorrisCountyNJ
    21. 21. RSS Feeds - FREE An RSS Feed is a subscription. • When new information is added to a webpage, it is sent to subscribers instantly. • Subscribers don’t have to keep visiting a website to get information. • Subscribers decide what information they want to receive and where they want it delivered. • You know your information is being read.
    22. 22. Blogger - FREE A Blog is a Journal. • Blogging tells a story. • Allowing comments is optional. • Commenting promotes trust and communicates openness. • Blogs can contain photos or videos. • Blogs can include links to FB or other sites. • Readers feel involved, connected
    23. 23. Blogs: Conversations w/ Constituents It’s okay for government to blog. The Federal Government has over 100.
    24. 24. UStream.tv - FREE UStream.tv streams live video • Live, interactive broadcast platform • High quality allows graphic overlays, polls, invited co-hosts • Viewers can personally interact with whomever is broadcasting • Broadcast to viewer AND viewer to viewer interaction • UStream.tv/MorrisCountyNJ (not live yet)
    25. 25. Morris County’s Semi-Automated Process PIO issues a press release The web group uploads a catalog or brochure to Scribd.com Creates in MS Word Scribd subscribers are automatically notified. Post on the website using Blogger. Scribd can automatically tweet about it. (Create a custom template) Or, use Hootsuite to tweet about it manually. Can use links and graphics, even videos in the blog post Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. Website Subscribers are notified. Blogger auto-emails press releases to web group. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Constant Contact notifies the web group when the PIO publishes a newsletter. We tweet that in Hootsuite.
    26. 26. Managing Social Media Have Policies • Commenting (TSA.gov) • Employee use (IBM.com) • Toolkit (cdc.gov/socialmedia, mass.gov) • Don’t reinvent the wheel (govsocmed.pbworks.com) Have Structure • Use a consistent vanity URL • Speak in a consistent tone of voice • Have one primary account for each tool Multiple accounts creates: – Poor branding – Inconsistent messaging
    27. 27. Government Focused Resources NAGW.org: National Association of Government Webmasters Members receive listserv access, free webinars, National Conference discounts GovLoop.com: Social Network for government employees USA.gov: list of Federal blogs, widgets, and more WebContent.gov: lots of information about social media and government How-tos YouTube.com MorrisCountyNJ.gov/learning20
    28. 28. Contact Information Morris County NJ Website MorrisCountyNJ.gov Twitter Twitter.com/MorrisCountyNJ Facebook Facebook.com/MorrisCountyNJ YouTube YouTube.com/MorrisCountyNJ Scribd Scribd.com/MorrisCountyNJ Email CSpencer@co.Morris.NJ.US National Association of Government Webmasters Website NAGW.org Twitter Twitter.com/NAGW Facebook Facebook.com/NAGW.org GovLoop Govloop.com/group/NAGW Email Treasurer@NAGW.org
    29. 29. Getting Started with Social Media Carol A. Spencer Web Manager, County of Morris NJ Treasurer, National Assoc of Gov’t Webmasters PA Parks & Recreation March 21, 2011

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