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Real Life Situation
• A car hit a Chinese kid as she crossed the street
• The driver saw that he hit the kid, but he runs Away
• 18 people in total pass the kid on the street and no one did anything about it
•Later another car came in the road and hit the kid once more
•Finally after 10 minutes a woman saw the kid and carried her outside the road.


                                              •The girl was in a severe coma state
                                              •After the media heard about the
                                              news they immediately captured the
                                              video and published it worldwide.

                                              Link of video:
                                              http://www.youtube.com/watch?v=tFifW
Thanks to the video shown in the media, the two drivers
  that ran over the little girl were arrested:




                                                                         • Police arrested the driver of
                                                                         the second van the night of the
                                                                         accident

                                                                         • The driver from the first car
                                                                         admitted to the media that he
                                                                         noticed that he had run over
                                                                         someone

                                                                         •He never expected that the
                                                                         media will publish this video in
                                                                         such a big way and he now feels
                                                                         ashamed.
•We may ask ourselves if he feels ashamed now just because everyone is
 judging him? If the news weren’t published worldwide them maybe he
                     wouldn’t have felt so ashamed?
Knowledge Issue

what affects our body of knowledge more,
public opinion or the media? And how are
            they interrelated?
How does media influence public opinion? And vice versa?
•TED TALK: TED TALKS- Deb Rry- The birth of a word


MIT researcher Deb Roy wanted to
understand how his son learned
language. In every place of his house he
placed video camera in order to catch
every moment (with exceptions He
collected, data-rich research with deep
implications on how we learn. In 3 years
they recorded 90,000 hours of video
and 140,000 hours of audio.
Social environments influence on
learning
How the structure of when words are heard
affect when they are learned. In other words
 relationship between words and what their
           context is in the world.
There
           is
   online a link betw
           an             een
    what d what app opinion
          we               ea
   chang see on TV rs in TV,
          es              su
 about what's bei ddenly
                         n
opinio among peo g talked
       n is lin        p
  televis       ked to le (Public
          ion an       con
                  d vice tent on
                         versa)


                                    Conclusion: see new social
                                     structures, and see our
                                        behavior around
                                        communication.
Psychological Process
          Atribution Theory
• Attribution theory is intended to help to understand
  the causes of human behavior.

• People wants to know the reasons for the actions they
take.

• Want to attribute causes to behaviours

• People want to assume some feeling of control over
their
  own behaviours and situations.
Article: “How Media Frames Move Public
   Opinion: An Analysis of the Woman’s
  Movement”. This article basically talks
about the woman’s movement and how the
   fames within presented in the media
  affected the public in different ways.
Rush Limbaugh: this is one of the
uncommon cases in which the public
opinion affects the media, and not vice
versa. Basically, based on his live
comments done on the show, the public
reacted in a bad way leading to his show
losing all his sponsors.
Twitter: Social Networking or News
     Media: This article discusses on
 whether a social network like twitter
 is actually a social network or a news
 media. Based on a thorough analysis
     done, it states that 85% of the
‘tweets’ are based on “headline news
     or persistent news in nature.”
Public opinion dictates media due
to issues of ratings and popularity.
For example, the primetime ratings
for Fox News Channel on
primetime were of 462, compared
to 152 for CNN. This is because,
evidently, Fox News has
determined what the public wants
to hear and therefore gained
higher ratings.
Social Media
• Social Media describes online technologies that people use to share content,
           opinions, insights, experiences, perspectives and media.
Social Media

•Social media controls the public, whenever they access
media through TV, radio or newspapers people is
exposed to editorial decisions of what becomes a news
and how the news is presented to the audiences.

• Social media can “shape our thinking”, how the media
chooses to report and to comment on daily events and
issues will have an impact on audiences and will
inevitably influence the thinking of many.

• Social media and the internet are making it easier and
quicker than ever for information to pass through
borders.

• Nowadays, even governments need to react more
quickly now because social media is influencing public
opinion and they must controlled to keep calm.
Social Media
• In the case of the RLS we are examining,
social Media was a key element to spread
the news around the globe.

• The news showed a weaker and dark side
of society, where nobody cares about other
human beings.

• The audience reacted to how the news
were presented and as a result societies
from all over the world commented and
analyzed the news.

• Our body of knowledge is a compendium of
media and public opinion.

• The influence of media is so strong that can
influence public views and even their
conduct.
Twitter & Facebook
• During the last years the increase of social networks is over passing all our
expectations, in just seconds a quote, a twitter or a Face book message is posted in
the web.

• Facebook and Twitter have seen recent examples of news
 spreading globally at incredible speeds, and of people reacting
 to and forming opinions based on this news.

• People is connecter around the world and geographical
barriers do not exist anymore.

• These kind of messages or posts influence the public
opinion who can have the last information, just faraway
from a click.

• On the other hand media also takes advantage of these
 new mass tools by influencing large audiences.
We must also keep in
mind this question….
Does the media shape the public
 or does the public shape the
           media?
• The little kid accident was commented on line
by millions of people around the world.

• The news was broadcasted in many languages
and commented on social networks as Twitter
and Face Book for several weeks.

• This was an example were social media and
public opinion mixed together to comment one
of the most famous news of the last years that
was globalized thanks to social networks.
Relation to other real life historical issues:

 • WW2: people think that it was genocide and an overall horrible event, but what would
 they have done if they were in that situation.

 • Blood diamonds: people buy the products but they don’t think about the issues behind
 their production.

•Restrepo Case: Colombian brothers
disappeared in Ecuador after being stopped by
the police. It’s said that the police officers
abused their power and killed one brother and
later on had to kill the other. Their bodies were
never found until today.

•People had different reactions and opinions
after watching this in the media, what
influences knowledge about this case more?
Public opinion or how the media portrayed it?
bibliography:
http://www.mediabistro.com/tvnewser/category/ratings

http://www.unc.edu/~fbaum/teaching/PLSC541_Fall06/Terkildsen_Schnell_1997.pdf

http://cs.wellesley.edu/~cs315/Papers/What%20is%20twitter-a%20social%20net%20or%20news%20media.pdf

http://careitv.blogspot.com/2011/03/se-reactiva-caso-de-los-hermanos.html

http://laurelpapworth.com/enterprise-list-of-40-social-media-staff-guidelines/

http://www.socialblabla.com/un-dia-vida-social-media-manager-infografia.html

http://www.marketingdirecto.com/actualidad/social-media-marketing/%C2%BFhacia-donde-van-el-blogging-y-los-

http://www.jstor.org/discover/10.2307/448991?uid=3737912&uid=2129&uid=2&uid=70&uid=4&sid=55887

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TOK: what affects our body of knowledge more, public opinion or the media? And how are they interrelated?

  • 1.
  • 2. Real Life Situation • A car hit a Chinese kid as she crossed the street • The driver saw that he hit the kid, but he runs Away • 18 people in total pass the kid on the street and no one did anything about it •Later another car came in the road and hit the kid once more •Finally after 10 minutes a woman saw the kid and carried her outside the road. •The girl was in a severe coma state •After the media heard about the news they immediately captured the video and published it worldwide. Link of video: http://www.youtube.com/watch?v=tFifW
  • 3. Thanks to the video shown in the media, the two drivers that ran over the little girl were arrested: • Police arrested the driver of the second van the night of the accident • The driver from the first car admitted to the media that he noticed that he had run over someone •He never expected that the media will publish this video in such a big way and he now feels ashamed. •We may ask ourselves if he feels ashamed now just because everyone is judging him? If the news weren’t published worldwide them maybe he wouldn’t have felt so ashamed?
  • 4. Knowledge Issue what affects our body of knowledge more, public opinion or the media? And how are they interrelated?
  • 5. How does media influence public opinion? And vice versa? •TED TALK: TED TALKS- Deb Rry- The birth of a word MIT researcher Deb Roy wanted to understand how his son learned language. In every place of his house he placed video camera in order to catch every moment (with exceptions He collected, data-rich research with deep implications on how we learn. In 3 years they recorded 90,000 hours of video and 140,000 hours of audio. Social environments influence on learning
  • 6. How the structure of when words are heard affect when they are learned. In other words relationship between words and what their context is in the world.
  • 7. There is online a link betw an een what d what app opinion we ea chang see on TV rs in TV, es su about what's bei ddenly n opinio among peo g talked n is lin p televis ked to le (Public ion an con d vice tent on versa) Conclusion: see new social structures, and see our behavior around communication.
  • 8. Psychological Process Atribution Theory • Attribution theory is intended to help to understand the causes of human behavior. • People wants to know the reasons for the actions they take. • Want to attribute causes to behaviours • People want to assume some feeling of control over their own behaviours and situations.
  • 9. Article: “How Media Frames Move Public Opinion: An Analysis of the Woman’s Movement”. This article basically talks about the woman’s movement and how the fames within presented in the media affected the public in different ways.
  • 10. Rush Limbaugh: this is one of the uncommon cases in which the public opinion affects the media, and not vice versa. Basically, based on his live comments done on the show, the public reacted in a bad way leading to his show losing all his sponsors.
  • 11. Twitter: Social Networking or News Media: This article discusses on whether a social network like twitter is actually a social network or a news media. Based on a thorough analysis done, it states that 85% of the ‘tweets’ are based on “headline news or persistent news in nature.”
  • 12. Public opinion dictates media due to issues of ratings and popularity. For example, the primetime ratings for Fox News Channel on primetime were of 462, compared to 152 for CNN. This is because, evidently, Fox News has determined what the public wants to hear and therefore gained higher ratings.
  • 13. Social Media • Social Media describes online technologies that people use to share content, opinions, insights, experiences, perspectives and media.
  • 14. Social Media •Social media controls the public, whenever they access media through TV, radio or newspapers people is exposed to editorial decisions of what becomes a news and how the news is presented to the audiences. • Social media can “shape our thinking”, how the media chooses to report and to comment on daily events and issues will have an impact on audiences and will inevitably influence the thinking of many. • Social media and the internet are making it easier and quicker than ever for information to pass through borders. • Nowadays, even governments need to react more quickly now because social media is influencing public opinion and they must controlled to keep calm.
  • 15. Social Media • In the case of the RLS we are examining, social Media was a key element to spread the news around the globe. • The news showed a weaker and dark side of society, where nobody cares about other human beings. • The audience reacted to how the news were presented and as a result societies from all over the world commented and analyzed the news. • Our body of knowledge is a compendium of media and public opinion. • The influence of media is so strong that can influence public views and even their conduct.
  • 16. Twitter & Facebook • During the last years the increase of social networks is over passing all our expectations, in just seconds a quote, a twitter or a Face book message is posted in the web. • Facebook and Twitter have seen recent examples of news spreading globally at incredible speeds, and of people reacting to and forming opinions based on this news. • People is connecter around the world and geographical barriers do not exist anymore. • These kind of messages or posts influence the public opinion who can have the last information, just faraway from a click. • On the other hand media also takes advantage of these new mass tools by influencing large audiences.
  • 17. We must also keep in mind this question…. Does the media shape the public or does the public shape the media?
  • 18. • The little kid accident was commented on line by millions of people around the world. • The news was broadcasted in many languages and commented on social networks as Twitter and Face Book for several weeks. • This was an example were social media and public opinion mixed together to comment one of the most famous news of the last years that was globalized thanks to social networks.
  • 19. Relation to other real life historical issues: • WW2: people think that it was genocide and an overall horrible event, but what would they have done if they were in that situation. • Blood diamonds: people buy the products but they don’t think about the issues behind their production. •Restrepo Case: Colombian brothers disappeared in Ecuador after being stopped by the police. It’s said that the police officers abused their power and killed one brother and later on had to kill the other. Their bodies were never found until today. •People had different reactions and opinions after watching this in the media, what influences knowledge about this case more? Public opinion or how the media portrayed it?