TwitterA Guide to the Social Media Cocktail Party, by Erica Ehmaka @YummyMummyClub
I‟m not an expert.Just an addict.
Getting Hooked• I joined Twitter almost 3 years ago on January 19, 2009.• Twitter helped me grow my business on many diffe...
This was my first tweet.
Twitter Therapy• Twitter has cured me of some of my social anxiety.• Its made me learn how to engage in a different way.• ...
Welcome to theTwitter Cocktail PartyWe‟re going to navigate together so you can…• Connect with many interesting and twitte...
Party Twitter-quetteRule 1:KnowThyself• Before you go to any party, you have an agenda.• Are you going to get clients?• Wh...
•One word?•Who are you?•What are your personal core values?•What is your brand?•What are your brand‟s core values?•What ar...
The Brand is You.You are a Brand.Party Twitter-quetteRule 2:• The way you communicate has to betrue to who you are in your...
• If someone meets you in real life, are they meeting the same persontheyre tweeting with? This goes for both tone and ava...
• Don‟t be the drunk guy at the party who meets youonce and acts like he‟s known you forever.• Tweet responsibly.• Take. I...
• Take the time to give context about who you are.• Be proactive• You‟ve got to give a little to get a little.• Don‟t come...
• Social media is the big equalizer.• Anyone can talk to anyone…if youtake the time to engage with them.Party Twitter-quet...
• If you don‟t try, you won‟t know.• Don‟t assume.• Don‟t play the social media victim (“..nobody talksto meeeeeee..”).• B...
• Shhhhhhhhhhh…Party Twitter-quetteRule 5:Listen
Rule 5: ListenWords of Wisdom• Social Media is like any conversation – it‟s all aboutlistening and responding.• Create con...
Party Twitter-quette Rule 6:Reciprocate• Recognize when someone does you a good turn,and return the favour.• If someone re...
Rule 6: ReciprocateEg. Westjet
• Whether you want to bring cheese fondue or SEO expertise,don‟t show up empty handed to the party.Party Twitter-quetteRul...
• Everyone has a thing. What‟s yours?• @Those2girls - their brand is spreading goodness, bringing peopletogether, smiles, ...
Your Timeline will tell aSTORY• What kind of story are you telling?• Is it one-sided?• Is it inclusive• Does it really ref...
Party Twitter-quetteRule 8:Build Business Relationships• Newsflash: Business success is not measured by thenumber of follo...
If you want to• Have deep business relationships• Have people listen to you• Have people respond to you• Have people click...
• If you plan on being part of the social media gameyou need to commit.• Be thereto respond.• Be a part of the conversatio...
• Integrate your social media experiences.• Twitter is awesome - but it‟s really important to meetpeople face to face.• So...
• The most important thing is to be yourself.• Twitter is about you making personal connections with otherlike-minded indi...
Comments?@yummymummyclub
Twitter: A Guide to the Social Media Cocktail Party
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Twitter: A Guide to the Social Media Cocktail Party

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There is an art to connecting on Twitter. Erica Ehm, aka @YummyMummyClub, has a unique perspective on how to engage on Twitter and other social platforms effectively.

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  • IM NOT AN EXPERT - JUST AN ADDICT
  • So when I first started on Twitter it was like walking into a loud cacophonous room where everyone had someone to talk to, or at least seemed to have someone to talk to, I was so uncomfortable.
  • I have found that Twitter has cured me of some of my social anxiety. It's made me learn how to engage in a different way. My mom @journeywoman and I were at a big PR event last year. Twenty people at the large table, and I'm chatting. And my mom whispers to me. Your not shy anymore. She noticed!
  • One word game which I did at Blissdom last year at my Book ClubMy one word was Industrious
  • One word game which I did at Blissdom last year at my Book ClubMy one word was Industrious
  • When you're at a cocktail party - its rare but its happened when someone - usually drunk or rude - comes up , barely introduces themselves and is asking me for favours, help, something. I'm so turned off. I don't even know you! Maybe if I knew you I would DJ your son's 13th birthday party or speak at your company lunch and learn.On Twitter, it's the same thing. A ton of people barking at me or asking me to do stuff for them out of the blue. Who -- take it easy. Let's get to know each first before we start asking each other for favoursON FB - I have aprox 4 guys with avatars of them holding a guitar asking me to be their friend one a daily basis. Rarely do they introduce themselves. Usually their profile is completely blocked so I have no clue who they are. They could be the president of a bank but I have no idea so I delete the request.’Linked in, slightly better but rarely a comment as to why they want to connect with me.
  • I'M GOING TO ASK YOU TO THINK OF ME, OH SHE'S ERICA, SHE'S SO WELL KNOWN, SHE'S SO BUSY. SHE'LL NEVER TALK TO ME. BUT THE REALITY IS, YOU'LL NEVER KNOW IF YOU DONT TRY. SOCIAL MEDIA IS THE BIG EQUALIZER. ANYONE CAN TALK TO ANYONE WHO'S ON TWITTER. AND THERE ARE A TON OF FAMOUS PEOPLE WHO WILL TWEET BACK TO YOU. IF YOU DO IT PROPERLY. IF YOU TAKE THE TIME TO ENGAGE WITH THEM. BE THE LIFE OF THE PARTY. BE INTERESTING. BE CHARMING. REMEMBER I'M THE ONE WHO IS ACTUALLY KIND OF SHY AND AM GENUINELY RELIEVED WHEN THERE'S SOMEONE TO TALK TO.
  • Compare it to an old fashioned rolodex - I have so many business cards I never use.
  • Twitter: A Guide to the Social Media Cocktail Party

    1. 1. TwitterA Guide to the Social Media Cocktail Party, by Erica Ehmaka @YummyMummyClub
    2. 2. I‟m not an expert.Just an addict.
    3. 3. Getting Hooked• I joined Twitter almost 3 years ago on January 19, 2009.• Twitter helped me grow my business on many different levels,and improved my social life enormously.• Naturally, it was recommended to me by someone I had nevermet IRL. His name is Anthony Kalamut @SouthsideAdguy.• Thats the beauty of social media - you connect with perfectstrangers and actually start relationships with them.• I remember feeling very nervous when I first started on Twitter.Because Im not good at parties. Thats my social anxiety.
    4. 4. This was my first tweet.
    5. 5. Twitter Therapy• Twitter has cured me of some of my social anxiety.• Its made me learn how to engage in a different way.• My mom @journeywoman and I were at a big PR eventlast year. 20 people at the large table, and Im chatting. Mymom whispers to me, “You‟re not shy anymore.”
    6. 6. Welcome to theTwitter Cocktail PartyWe‟re going to navigate together so you can…• Connect with many interesting and twitterific people• Give out your virtual business cards in a meaningful way• Go beyond „followers‟ to create relationships• Get lucky
    7. 7. Party Twitter-quetteRule 1:KnowThyself• Before you go to any party, you have an agenda.• Are you going to get clients?• What are you going to wear?• How will you behave?• How much are you going to drink?• What info are you going to divulge?• It’s the same at the Twitter Cocktail Party
    8. 8. •One word?•Who are you?•What are your personal core values?•What is your brand?•What are your brand‟s core values?•What are your main interests?•What do you know a lot about?•What kind of image are you trying to project?•Why do you want to go to the party?Rule 1: Know ThyselfThe Checklist
    9. 9. The Brand is You.You are a Brand.Party Twitter-quetteRule 2:• The way you communicate has to betrue to who you are in your life.• Period.
    10. 10. • If someone meets you in real life, are they meeting the same persontheyre tweeting with? This goes for both tone and avatar.• Be yourself. Be proud. Be consistent.Rule 2: Youare a BrandTake the Test@Unmarketing- renegade marketer, still a teen, individual@MomMagRocks- loud, in your face, antiestablishment, mom power@CarlaYoung- practical resource for working moms
    11. 11. • Don‟t be the drunk guy at the party who meets youonce and acts like he‟s known you forever.• Tweet responsibly.• Take. It. Slow.Party Twitter-quetteRule 3:First ImpressionsCount
    12. 12. • Take the time to give context about who you are.• Be proactive• You‟ve got to give a little to get a little.• Don‟t come on too strong. I‟m not that kind of girl.• It‟s not enough to follow.• Interact.• Engage.• Take genuine interest.• Facebook and Linked In too!Rule 3: First Impressions CountIntroduction Guidelines
    13. 13. • Social media is the big equalizer.• Anyone can talk to anyone…if youtake the time to engage with them.Party Twitter-quetteRule 4:Make the First Move
    14. 14. • If you don‟t try, you won‟t know.• Don‟t assume.• Don‟t play the social media victim (“..nobody talksto meeeeeee..”).• Be yourself and engage (see a theme here?)Rule 4: Make the First MoveHow to Get Out There
    15. 15. • Shhhhhhhhhhh…Party Twitter-quetteRule 5:Listen
    16. 16. Rule 5: ListenWords of Wisdom• Social Media is like any conversation – it‟s all aboutlistening and responding.• Create conversation, don‟t just push content.• Nurture connections, don‟t get „follower hungry‟• Think quality - don‟t add to the white noise and clutter.• Give people a positive reason to read your tweets.• When in doubt, wait to respond.
    17. 17. Party Twitter-quette Rule 6:Reciprocate• Recognize when someone does you a good turn,and return the favour.• If someone retweets something you post, benice, and at least thank them.• Jump into conversations when someone asks aquestion and be the life of the party.• Connect people.• Do Random Acts of Kindness.
    18. 18. Rule 6: ReciprocateEg. Westjet
    19. 19. • Whether you want to bring cheese fondue or SEO expertise,don‟t show up empty handed to the party.Party Twitter-quetteRule 7:HaveSomethingWorthSharing
    20. 20. • Everyone has a thing. What‟s yours?• @Those2girls - their brand is spreading goodness, bringing peopletogether, smiles, helping people to feel better about themselves.• @YMCBookalicious - Wanda is all about books. She reads books, shetweets books, she runs online twitter book clubs. She also very proactively(but nicely) stalks interesting people in her field and starts up conversations.• @CocktailDeeva is about drinks and doing good.Rule 7: SomethingWorthSharingMirror YourPassion
    21. 21. Your Timeline will tell aSTORY• What kind of story are you telling?• Is it one-sided?• Is it inclusive• Does it really reflect who YOU ARE?
    22. 22. Party Twitter-quetteRule 8:Build Business Relationships• Newsflash: Business success is not measured by thenumber of followers you have.• Bring more than your business card to the party, butleave your pitch and your script at the door.
    23. 23. If you want to• Have deep business relationships• Have people listen to you• Have people respond to you• Have people click on your links• Have people engage youRule 8: Business RelationshipsDo UntoOthersYou should be•Listening to them•Responding to them•Clicking on THEIR links•Engaging with them
    24. 24. • If you plan on being part of the social media gameyou need to commit.• Be thereto respond.• Be a part of the conversation, especially if you start it.Party Twitter-quetteRule 9:Be There
    25. 25. • Integrate your social media experiences.• Twitter is awesome - but it‟s really important to meetpeople face to face.• Solidify relationships by bringing them into your real life.• Go to real cocktail parties, dinners, conferences,meetings.• Don‟t hide behind Twitter – it‟s just one way to interact.Party TwitterquetteRule 10:Take it Full Circle
    26. 26. • The most important thing is to be yourself.• Twitter is about you making personal connections with otherlike-minded individuals.• So for better or for worse, get comfortable in your own twitterskin, because its all about how you choose to interact.Final words from an addict.
    27. 27. Comments?@yummymummyclub

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