Hilton Hotel Strategic Management Case Analysis

Hilton Hotel
Strategic Management Case Analysis
Introduction
"It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality."1
This is the stated philosophy of the luxury hotel company that Conrad Hilton, the founder of Hilton Hotels, used to extend his desire for his company
to offer customers a kind, hospitable, and luxury setting. Conrad started the hotel chain by purchasing a single 40– room hotel from Cisco, Texas in
1919. Since then the corporation has grown into more than 2,800 hotels and 490,000 rooms in more than 80 countries as of 2006.
Hilton Hotels Corporation headcourters are located in Beverly Hills, California. It is known as the leading hotel company in the United States and ...
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The lodging industry will need to spend more on marketing in China, but will benefit by the additional visitors. http://www.ahla.com
/public_overview.asp
There are bills in both houses of Congress that would help alleviate some of the problems the lodging industry is having with hiring seasonal workers.
The bills would affect the US government's H2–B visa program, which allows Hoteliers to hire short–term workers. The bills before Congress would
increase the number of visas available each year and some of the eligibility requirements would be lifted. If these bills are passed, more seasonal
workers would be available for the lodging industry and the money spent recruiting workers could be used elsewhere. http://www.ahla.com/pdf
/2007_Visa_Program.pdf
According to the American Hotel & Lodging Association, the US Department of Justice is considering changing the accessibility guidelines in the
Americans with Disabilities Act. Some of the proposed changes include expansion of turning ranges, making non–public areas accessible, and greater
accessibility to non–fixed features. If the proposed changes are accepted it could cost the lodging industry millions. http://www.ahla.com/pdf
/2007–ADA.pdf
Congress recently extended the Terrorism Risk Insurance Act (TRIA), which promises aid to insurance companies if another terrorist attack such as 9
/11 occurs. TRIA benefits the lodging industry

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Hotel Room And Occupancy Rates
Our industry, the Global Hotels and Resorts, experienced strong growth over the five years to 2015. Over the five–year period, both consumers and
businesses became more confident about their finances and spent freely on luxuries, including travel. This culminated in a substantial increase in travel
rates and hotel room and occupancy rates, two indicators of a hotel 's performance. Travel spending has also picked up quickly, especially in
emerging economies where tourism is on the rise. Global tourist arrivals are expected to increase an annualized 4.8% over the five years to 2015 to
reach 1.2 billion. As a result of these positive trends, industry revenue is expected to increase an annualized 4.6% over the five years to 2015 to reach ...
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Over the five years to 2020, revenue is projected to increase at an annualized rate of 3.4% to $978.7 billion. In 2016 there will be some new trends
emerging as hotels will have to compete with growing popularity of companies such as Airbnb. Millennials have shifted the focus from hotel loyalty
to more novelty related experiences. The overarching experience that many of these hotels in the industry are shifting to is updated bars and lounges
that spill into the lobby. Renovation will be on the upswing over the next few years as guests desire more technology, more stimulating social
experiences, and better food and snack choices. Hotels will be looking to charge more fees and surcharges on amenities as occupancy rates increase.
This goes without saying, demand drives prices, and the hotel industry will be in the driver's seat in the coming years.
Key external drivers which drive our industry are: 1) global tourist arrivals (Trends in international and domestic visitor flights and their length of stay
influence demand for accommodations. A rise in international and domestic trips positively affects demand for hotels and resorts. The number of
global tourist arrivals is expected to increase in 2015), 2) global consumer sentiment index (Trends in international and domestic visitor flights and their
length of stay influence demand for accommodations. A rise in international and domestic trips positively affects demand for hotels and resorts. The
number of global tourist

Industry Hotel
MarketLine Industry Profile
Hotels & Motels in the United States
October 2012
Reference Code: 0072–0520
Publication Date: October 2012
WWW.MARKETLINE.COM
MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED
United States – Hotels & Motels © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED
0072 – 0520 – 2011 Page | 1
EXECUTIVE SUMMARY
Market value
The United States hotels & motels industry grew by 7.7% in 2011 to reach a value of $137.5 billion.
Market value forecast
In 2016, the United States hotels & motels industry is forecast to have a value of $179.5 billion, an increase of 30.6% since 2011.
Market volume
The United States hotels & motels industry grew by ... Show more content on Helpwriting.net ...
9 Category segmentation .............................................................................................................................................. 9 Geography segmentation
......................................................................................................................................... 10 Market Outlook
............................................................................................................................................................. 11 Market value forecast

............................................................................................................................................... 11 Market volume forecast
............................................................................................................................................ 12 Competitive
Landscape................................................................................................................................................ 13 Leading Companies
..................................................................................................................................................... 16 Hilton Worldwide
...................................................................................................................................................... 16 Marriott International,

Business Management
Hilton Group Presentation
Module: Strategic Management (MGT3170)
Tutor: Stephane Bignoux
Seminar: Thursday, 9am
Group members
Student Number
Syarifah Nadzlira Myra Syed Abdul Rahman
M00470174
Syed Nadim Armani Syed Abdul Rahman
M00470173
Adefolaju Adeosun
M00295266
Suna Balman
M00242429
Company Background

Founded in 1946 by Conrad Hilton and based in McLean, VA
It is a leading global hospitality company
Owns, manages and develops hotels, resorts and timeshare properties, and lodging properties
Acquired by The Blackstone Group on 24th October 2007
It is now the subsidiary of The Blackstone Group, an American private equity firm
Well known for its award–winning ... Show more content on Helpwriting.net ...
This is because these factors are the ones which are more likely to impact Hilton's growth potential. The factor which has the least impact towards
Hilton is threat of new entrants due to its established brand name
В§п‚§ Hotel industry has high degree of rivalry due to the large number of competitors using similar strategies. Hilton has a large number of
competitors such as Marriott,
Wyndham Worldwide and Intercontinental
В§п‚§ Diversification: Hotels increase their diversification to differentiate themselves from other players. Recently Hilton diversified their operations
into a lifestyle brand to attract active travellers who has high interest in gaining experience while staying healthy and productive (Euromonitor, 2014)
В§п‚§ Exit barriers: Hotel's assets tend to be very specific to the industry which makes it harder and costly to divest. Therefore hotel owners sometimes
find ways to find effective ways to manage their assets, such as through franchising and acquisitions. This makes the intensity of rivalry stronger
between competitors
Power of suppliers
В§п‚§ Technology: Due to the increasing need of a sophisticated technology systems, well known hotel such as Hilton should be able to provide their
guests with the best possible service and equipment (Marketline, 2011)
В§п‚§ Staff: As a labor intensive industry, the quality of the

Benefits Of A Shift From A Service Based Economy
Introduction
There is no doubt that nowadays we can observe a shift from a service–based economy to an experience–based economy as owners of businesses tend
to commoditize services and thereby offer their customers not a simple service for the money but an unforgettable, special and highly valued
experience. The service–profit chain which links the employees', customers' and owners' satisfaction stands behind this experience. These days it is
believed that customers want to receive an authentic and remarkable experience for their money, rather than a service which can be offered in every
place, they want to feel unique, that is why there is a growing interest in this topic.
According to B. Joseph Pine II and James H. Gilmore, "an experience occurs when a company intentionally uses services as the stage and goods as
props, to engage individual customers in a way that creates a memorable event" (Pine II, Gilmore, 1998). Therefore, companies are trying to create a
specific experience which will help them to distinguish themselves from other companies providing the same service. In order to do that it is very
important to understand the links in the service–profit chain.
In every business and in a hotel industry especially it is crucial for every manager to understand how to maintain employees' and customers' satisfaction
while continuing earning profit for the owner. First of all, every manager should comprehend the links in the service–profit chain, for example, customer

The Importance Of Internship Experience At The Hilton Hotel
I am a sophomore student, in the hotel, restaurant management major, at the University of Delaware. In this summer, I practiced at the Hilton Hotel,
served as the banquet server, is my first internship experience; also, it is the first job in my life, the heart is full of excitement and energy. I was an
introverted and poor person for communicating with others; therefore, this internship is a challenge for me to overcome.
To the day of the internship, I follow the supervisor came to the Hilton Hotel Human Resources Department for an induction training. According to my
understanding, the Hilton International Hotels Group (HI), headquartered in the United Kingdom Hilton Group's branch, has the right to use the
"Hilton" trademark outside the United States. The Hilton International Hotel Group has more than 71,000 employees in 80 countries. Moreover, the
world's 18 award–winning ultra–luxury hotel Conrad located in the capital of Europe, America, Asia Pacific, and the Middle East / Africa and exotic
resorts.
Hilton Chairman of the Board, an 89–year–old Donna Hilton, constantly to his home in the Hilton Hotel, hotel inspection business in the 50 years.
Hilton flew from that continent to the continent every day, flying from that country to that country. Take a trip to see if Hilton etiquette is in the hands
of employees. Today, Hilton's "hotel empire" has been extended to the world, Hilton's assets have grown from $5,000 to tens of billions of dollars.
Hilton Hotel has annexed the

What Makes A Name Hilton
Precisely what is it that makes a name so famous that people from all over the world flock to the most fad destinations spots just to stay in a hotel?
When you hear of the name Hilton immediately the images of relaxation, luxury and quality spring into your mind. Yet, what is it that put the
name Hilton in such high demand when booking a place to stay? Conrad Hilton the famous impresario built his timeless legacy from the ground
up. From humble beginnings as a general store owners son to the founder of over 500 hotels and resorts spread over 78 different countries, Conrad
Hilton redefined the meaning of lodging and hospitality and constructed the expectations of what is known today as a stay at the Hilton. Conrad
Hilton was born on December 25, 1887 in the desolate city of San Antonio New Mexico. Hilton was the eldest son and worked for his father in a
general store. His father wanted him to follow in his proud footsteps and run the general store, young Hilton had other plans. He soon opened his own
bank. That short lived business venture ended just in time for what was to happen to Hilton next. He soon became involved in politics and yet again
restless Hilton did not stay very long in that profession. He then went into war. During World War II Hilton served his time working with the supplies
for the infantry. Due to his knowledge of the general store Hilton's position was second nature to him. After the war Hilton went onto yet another
business venture.

Ideology In The Selfish Giant, And The Bling Ring
In both the films we watched in class a large range of ideological perspectives were presented, and those perspectives were largely based upon their
director's views and opinions of the world. The two films were The Selfish Giant directed by Clio Bernard, and The Bling Ring directed by Sophia
Coppola. Ideology is a very important concept in both films, and it can be defined as a systematic body of ideas, attitudes, values and perspectives that
help shape a particular culture or group within that culture. Each director uses formal elements, and character values to show specific ideologies. In
The Bling Ring Sophia Coppla focuses on showing the life style that a group of corrupt teens so desperately wants to live, and why the culture
surrounding them is the reason for their corrupt values. While the film The Selfish Giant highlights issues of working class people, and a culture that
has put children in a position where stealing to support ones family feels like doing the right thing. Select characters in each film have a fascination
with material things, and although they have very different reasons for them the side effects they experience because of these fascinations are very
similar. In The Bling Ring the characters have a strong desire to acquire the most popular, and extravagant fashion items; the motivation behind this
desire is that they have learned base their self worth off the things they own and nothing else. One of the main characters in the film Nick talks about

Life At The Hilton Daytona Beach Oceanfront Resort
Hilton World Wide When I started at the Hilton Daytona Beach Oceanfront Resort, I didn't really know what to expect. One of my best friends,
James, worked in the banquet department for as long as I could remember, and he helped me get a job. This was my first real job that I ended up
staying at for a long time. At first, just like anybody seeking a job, I was curious, but worried at the same time, so I asked James for his perspective
on the job because I was just nervous I wouldn't fit in, or I just wasn't the right job for me. I never would have thought I would end up spending eight
years of my life in the hospitality business.Conrad N. Hilton founded the company in 1919 in Cisco, TX and opened the first "Hilton" hotel in Dallas,
TX ... Show more content on Helpwriting.net ...
The most important thing about the B.E.O.s is the time. Because there are so many events that happen one after another, one event usually requires all
hands on deck. To me, teamwork and communication is the most important thing in the banquet department because everybody has a role in making
sure that the event is flawless all while exceeding the guests' needs in any situation. The Food & Beverage jobs vary from location to location but can
range anywhere from an entry level to an executive level. Depending on the position in Banquets, Catering, or Convention Services, Hilton offers
top–notch job training, leadership skills, and support. The Hilton's values as a company are in its name itself. They are hospitality, for giving the
guests an extraordinary experience, integrity by doing the right thing, all the time, leadership to be leaders in the hospitality industry, teamwork by
working together as one big team, ownership by owning up to our decisions and actions we make, and now by operating with discipline and urgency.
It is critical for employees of Hilton Worldwide to have all of the skills to do their jobs effectively while gaining knowledge and learning experiences
to a successful team member. Hilton Worldwide also has extensive training virtually in the Hilton Worldwide University and has offers over 2,500
different

Essay on Leadership used by Conrad Hilton
Name Professor Course Date Leadership Styles Used by Conrad Hilton Conrad Nicholson Hilton was an American hotelier and founder of the Hilton
Hotel chain (Alef 2009). Hilton was born on 25th December 1887 in the city of San Antonio, New Mexico Territory. His father, Augustus Halvorsen
Hilton, was an immigrant from Norway and his mother, Mary Genevieve, was an American of German descent and a devout catholic. He had eight
siblings; Eva Hilton, Felice Hilton, Carl Hilton, Rosemary Hilton, Helen Hilton, Julian Hilton, Baron Hilton, and August Hilton (San Angelo LIVE!
Magazine 2007). Conrad Hilton attended Gross military which is currently known as New Mexico Military Institute and St. Michael`s College which
is currently known as the... Show more content on Helpwriting.net ...
His key traits were determined, visionary, risk taker, tenacious, dedicated, high energy, caring, conscientious, motivated, persistent, and ambitious.
Conrad Hilton recognized the importance of individuals in the realization of success. He took a personal interest in all of his followers by paying
attention to their concerns and mentoring them (Alef 2009). He encouraged two–way communications between him and his followers to allow the
people to express their views. He tolerated differences among the employees and delegated most of the work to others. This leadership style is
important as it takes into consideration individual views of every person and makes the employees feel valued (Eeden et al. 2008). Globalization has
led to the establishment of multinational companies that draw their employees from different backgrounds. There is need for leaders to understand
their followers and tolerate their differences for the success of the entire team. Hilton also inspired his followers towards the attainment of common
goals through a shared vision. He gave the employees a sense of belonging by motivating them to continuously focus on company goals. His wide
experience in politics, military, and the entrepreneurial skills that he learned at his father`s store was a great inspiration to his subordinates. The Hilton
employees viewed Conrad as a role model due to the high moral standards that he exercised. Hilton

Hilton Hotels
Hilton Hotel Worldwide Review
Hilton Hotels and resorts is a large and prominent group of famous hotel chains with branches all over the world. The parent company is called the
Hilton Worldwide. Conrad Hilton founded the business in 1919. The first hotel he established was the Mobley in Texas. The chain boasts of several
luxurious hotels and resorts. The standing of the corporation as at 2012 was about 3900 hotels having over 642, 000 rooms in total. These hotels are
located in 91 countries over six continents in the world. A private firm, Blackstone Group, ownsHilton Worldwide. The headquarters of Hilton
Worldwide are in Virginia where they relocated in 2009 from Texas their initial locality. The location of these hotels... Show more content on
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This can be best done by a reduction of the pricing of their hotels especially in the United

Leadership Analysis: Hilton Worldwide Leadership
The leading concept from management process is the ability to direct and motivate other lower–line employees toward the progress of achieving
organizational goals. The managerial line of an organization should have themselves occupied with high leadership skills; this will motivate workers
to put more effort on their respective jobs, hence these will increase productivity and earn profits. Hilton has applied Hilton Worldwide Leadership as
their leading strategy for success organizational goals. The founder of Hilton Hotels, Conrad Hilton was a great and visionary leader who referred as
"the inn keeper of the world" and his values still applied on the current leadership practices at Hilton. Hilton Worldwide President and Chief Executive
Officer (CEO), Christopher J. Nassetta has been recognized as the CEO of the Year at the year of 2014 for his remarkable approach to motivational
leadership style (Washington Business Journal, 2014). Nassetta said that practical approach is another important aspect of leadership at Hilton. For
example, an initiative known as immersion, he stated that ... Show more content on Helpwriting.net ...
RevPAR (specific for hotel industry) is calculated by multiplying a hotel's average daily room rate (ADR) by its occupancy rate (Hilton Annual
Report, 2017). Top management from Hilton assumed that the management of hotels and properties formed a major relaunched into the market
within a year. Hilton took decision to convert all Locally Negotiate Rates (LNR) contracts and signed on over one million dollars in groups and new
accounts. The property grew RevPAR and market share annually. As a result, Hilton achieved RevPAR growth of 39.7% and 56.6% in gross operating
profit (GOP) during the first three years of operation (Hilton Management Services, Growing RevPAR & Market Share,

Swot Analysis of Hilton Hotel
COMPANY PROFILE
Hilton Worldwide
REFERENCE CODE: 4151A65F–399F–4CBE–A6F4–EB58D10CBA66
PUBLICATION DATE: 28 Jun 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS
NOT TO BE PHOTOCOPIED OR DISTRIBUTED.
Hilton Worldwide
TABLE OF CONTENTS
TABLE OF CONTENTS
Company Overview..............................................................................................3
Key Facts...............................................................................................................3
SWOT Analysis.....................................................................................................4
Hilton Worldwide
© MarketLine
Page 2
Hilton Worldwide
Company Overview ... Show more content on Helpwriting.net ...
It offers convention hotels like Hilton
Garden Inn and Hampton Inn which focus on mid–priced services. For extended stays the company's por tfolio offers Homewood Suites. Fur thermore,
the company has Hilton Grand Vacations which offers high–quality vacation ownership resor ts in selected vacation destinations. Therefore, the
company's wide variety of services would not only enhance its market share, but it also limits its exposure to the risks associated with a par ticular

segment.
Debt restructuring improves liquidity position
The company has restructured its debt position which significantly improved its liquidity position. In
2010, Hilton Worldwide considerably reduced its debt position by almost $4 billion by bringing down its outstanding debt from $20 billion to $16
billion on its balance sheet in FY2009–10. Additionally, the company also extended the maturity period of its post restructured debt outstanding which is
$16 billion by two years to mature in FY2015. The restructuring was done through the purchase of
$1.8 billion of debt and also the conversion of $2.1 billion of junior mezzanine debt to preferred equity. With this restructuring and extended debt
maturing period, the company's liquidity position improved significantly which puts Hilton Worldwide in a strong position to capitalize

The Vanity of Celebrity Fame: "Sunset Boulevard" and...
A celebrity is not a person known for his/her talent or achievement, but an individual recognized for his/her reputation created by the media. The phase
of stardom is slippery, and media may choose to represent celebrities varying from exaggerated admiration to mockery. The three texts chosen, movie
"Sunset Boulevard", feature article "Over the Hilton" and television show "Celebrity Uncensored Six" are texts presenting different perception of
celebrities than their usual images – either corrupted by the encircling media, overloads oneself with self–indulgence, or just mocks celebrity in a broad
spectrum. Such media items empower and impresses the audience by perceiving celebrities as people who pay the price of privacy to gain well ... Show
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Besides being at the brink of madness caused by her self–denial of the passing of her fame, Norma Desmond had also become rather
sexual–transgressive. Some male traits shown in Norma consist of her dominance – she demands over Max, financial independence – owns factories
which constantly makes profits and her assertive nature – she fearlessly confronts her passion for Joe. The way Norma is ridiculously insane to a
degree of dark humour brings sympathy, entertainment and a corrupted depiction of celebrity to audiences.
Starred by William Holden, the male protagonist, given one of the most mundane names, Joe Gillis, is a laconic character who interacts with Norma in
a reciprocally dependent relationship. Without Gillis, Norma feels lifeless, loveless and powerless, she depends on him emotionally, and conversely,
without Norma, Gillis is homeless, finance–less and jobless, he depends on her materialistically. Also, identical to Norma, Gillis is sexually
transgressive as well. He possesses many feminine identities such as his betrayal of integrity – Joe and Norma swaps roles. He conforms to the reality
where his scripts are rejected and adopt the easier role of being Norma Desmond's gigalo – weakness of character. In Gillis, audiences see a man who
forfeited his personal happiness to gain money–oriented power over others – however, what he really gained is nothing, Norma nor her money can give
him power. The

Analysis of the Representation of Women in Magazines Essay
Analysis of the Representation of Women in Magazines
In this essay, I am going to analyse how girls and women are represented in a range of magazines. Depending on the target audience, the contents of
the magazine differs. This essay will look and describe the differences between the magazines and why they are there. The age groups and magazines I
will be examining are; teenage with the magazine 'Sneak,' twenty something's with the magazine 'Glamour,' and middle aged with the magazine
'Women's Own.' I will give a general overview of each target audience and what is represented.
I will begin with 'Sneak' and the target audience of teenagers. Although aimed at teenagers, many eight and... Show more content on Helpwriting.net ...
'Glamour' is aimed mainly at late teens to late twenties. When flicking through the magazine, I noticed that there was more text and adverts. This
reflects how the age–group has more time and disposable income. Also, 'Glamour' was the most expensive magazine, being ВЈ1.90 and included a
website, (see figure 2,) which again indicates a higher disposable income and extra time. The front cover yet again includes an hourglass shaped
celebrity, but she is older, although she still conforms to the dominant ideology for a young female. The magazine includes the latest fashion and
make–up styles, but on a much larger scale when compared to 'Sneak.' "MASSIVE FASHION SPECIAL: 1322 HOT NEW LOOKS." It again
includes problem pages, but the problems are mainly on lifestyle or sex, instead of dating. 'Glamour' also advertises to the stereotypical women using
its front page with the advert; "20% off SHOES At Faith for every reader." Magazines can use this effectively, because it represents the expectations
reflected by society and the media.
'Women's Own' is mostly aimed at middle aged housewives, although older people do read it, because it would give them a chance of extended
youth. The front cover for the magazine, (see figure 3,) is dramatically different. It has older soap celebrities, who some women would be able to
relate to. The people on the cover are less bothered about

A Comparison Hotel Chain
Context
1. Introduction –
2. Analysis of the hotel chain through the lens of Integrated model
2.1. Analysis of the Hilton hotel chain as an organisation
2.2. Internationalisation process of the Hilton hotel chain
3. Analysis of the Cherno More hotel
3.1. General description of location, product, potential for development
3.2. Advantages and disadvantages for this particular hotel from affiliating to the Hilton hotel chain
4. Comparison between the Cherno More and the Hilton hotel chain
5. Conclusion
6. References
1. Introduction
Hotel Chain as showing to us practice is the most effective way of integration to hospitality business. The main advantage of such integration it is
immediately creating customer base and bigger potential market of customers, cost reduction due to general management, logistics, marketing;
common quality standards; centralized training and, as a consequence of all ... Show more content on Helpwriting.net ...
(Martin, 2007) Thus, in order to measure the level of the internationalization of the Hilton Worldwide hotels we should see in what countries the hotel
operates and what types of affiliation it uses. The most commonly used types of affiliation are: ownership, management contract, franchising,
marketing consortia, leasing. Ownership is the type of affiliation when all the properties are owned privately by people or companies. Blackstone
Group had private ownership of Hilton Worldwide. After 2013 Hilton Worldwide is publicly traded company and it trades on the New York Stock
Exchange. But Blackstone Group is the majority stockholder in Hilton Worldwide.(Lockyer, 2007)
Hilton Hotels own Hampton Inn, Homewood Suites, Home2Suites, Hilton Garden Inn, Doubletree, Hilton and

Swot Analysis : Hilton Worldwide
Qualitative Analysis
Hilton Worldwide
Competitor:
Hilton Worldwide is one of the largest hospitality companies in the world, with more than 4,610 hotels, resorts and timeshare properties comprising
of 786,502 rooms in 100 countries and territories as of December 31, 2015. In 1919, the company was founded by Conrad Hilton in Cisco, Texas. Its
initial public offering was on December 12, 2013 at $43.89 per share. Hilton Worldwide offered 12,881,673 shares on the New York Stock Exchange
(NYSE).
Products:
Hilton Worldwide has 12 different brands each creating a unique experience focused to provide exceptional customer service to their guests. The
brands are categorized by their "Chain Scale" which range from Luxury to Upper Midscale ... Show more content on Helpwriting.net ...
Market Share:
4.7%
Competitive Advantages:
Hilton Worldwide is a multifaceted hotel chair collecting revenue not only from their hotel rooms that they manage they also collect revenue from their
timeshares. The timeshares collect revenue in three different ways, from the sales of the actual timeshares, from the daily operations and fees from
members of the timeshares and from the customer financing options they collect interest from. In total they have 250,000 members in the Hilton Grand
Vacation Club and are located in 4 different countries.
Hilton Worldwide also collects revenue from their Franchising fees. They franchise their name, trade and service marks, and operating system to hotel
owners under their franchising agreement. They do not run the day–to–day operations of these specific locations but let them use their identity to
increase their occupancy. On December 31, 2015 Hilton Worldwide franchised 3,875 hotels with 533,039 rooms.
Hilton Worldwide also has a customer loyalty program called "Hilton HHonors" which is an award winning program created to entice consumers to
continue choosing Hilton over its competitors by rewarding them with points they can use towards future stays. Members can even use their points
towards other rewards like airline tickets, train tickets, car rentals or any of the 140 partner Hilton worldwide is officiated with.
Hilton's global market share of rooms under construction of 19.2% is

Hilton Hotel Case Study
The hotel units (mainly those operating in the luxury segment) believe that the sustainability of their activity involves a balance between the economic
benefits, and the social and environmental responsibilities inherented to their actions.
The global objectives of these hotels are creating long–term value for the company by developing its activities in a balanced way and reconciling the
interests of individuals, nature, and society.
The Hilton chain is currently the second largest hotel chain and the pioneer in global hospitality. It is embedded in a highly competitive market, where
preparation is the key. As such, the training of employees, involvement with the environment, satisfaction and customer relationship are values
prioritised by the brand. For Hilton, the relationship with their customers, is the key to success; values that Conrad Hilton has instituted in the brand
since the first hotel was inaugurated. This continued leadership is a consequence of the fidelity to the vision, mission and values instituted in this hotel
chain, in order to continue being the most hospitable organization in the world.
Our Planet is currently undergoing intense social, cultural, economic, and especially environmental changes. In the middle of this process, tourism
stands out because it is an activity that generates considerable development factors. That is why hotel chains are reducing waste, water consumption and
investing in energy efficiency technologies .
In addition to the responsible business practices of Hilton, the corporation also ensures that their suppliers are aligned with their core sustainable
development practices. Keeping in mind the development of programs and initiatives that support their commercial target, the hotel chain is keen on
managing the social and environmental impact of their operations. The achievement of such goals and targets have lead to certain measures being
taken such as: developing cross functional advisory groups, ensuring their business is conducted with diverse suppliers, involvement of local sourcing,
and welfare of animals and their rights. In addition, the company also takes into account the extension of their supply chain globally, as well as
working with

The Global Hotels And Resorts
Leo's Analysis
Our industry, the Global Hotels and Resorts, experienced strong growth over the five years to 2015. Over the five–year period, both consumers and
businesses became more confident about their finances and spent freely on luxuries, including travel. This culminated in a substantial increase in travel
rates and hotel room and occupancy rates, two indicators of a hotel 's performance. Travel spending has also picked up quickly, especially in
emerging economies where tourism is on the rise. Global tourist arrivals are expected to increase an annualized 4.8% over the five years to 2015 to
reach 1.2 billion. As a result of these positive trends, industry revenue is expected to increase an annualized 4.6% over the five years to 2015 ... Show
more content on Helpwriting.net ...
International tourist arrivals in emerging economy destinations, such as Asia, Latin America, Eastern Europe, the Middle East and Africa, will
grow at double the pace of destinations in developed economies. The largest growth will likely be seen in Asia and the Pacific, helping emerging
economies surpass developed economies as the favored destination for tourists by 2015. To keep up with the aggressive rise in travel rates in these
regions, more hotels and resorts will be built, which should increase the proportion of industry revenue generated and drive industry revenue
growth as a whole. Over the five years to 2020, revenue is projected to increase at an annualized rate of 3.4% to $978.7 billion. In 2016 there will
be some new trends emerging as hotels will have to compete with growing popularity of companies such as Airbnb. Millennials have shifted the
focus from hotel loyalty to more novelty related experiences. The overarching experience that many of these hotels in the industry are shifting to is
updated bars and lounges that spill into the lobby. Renovation will be on the upswing over the next few years as guests desire more technology, more
stimulating social experiences, and better food and snack choices. Hotels will be looking to charge more fees and surcharges on amenities as
occupancy rates increase. This goes without saying, demand drives prices, and the hotel industry will be in the driver's seat in the coming years.
Key external drivers

Hilton And Hilton Hotel History Essay
Marriott
VS
Hilton
Hilton Hotel History: In 1919, a thirty–one–year–old banker by the name of Conrad Hilton traveled to Cisco, Texas to franchise his bank. When he
arrived, he went to the Mobley Hotel only to find it was completely sold out. The owner felt awful and began to explain how he wanted to just retire,
and that is where it all began. Conrad Hilton purchased the hotel and changed the name to ?The Hilton?. Hilton was growing his revenue through the
roof and eight years later, Hilton decided it was time to franchise his hotel business. He then opened a second hotel in Waco Texas, it was one of the
most elite hotels in the state where he offered small condiment products in all the guest rooms, this grew interest from his high–end guests. Conrad
Hilton and Hilton hotels became well recognized, so throughout the thirties he continued to grow his business throughout the country where his
business came from high class bankers and owners who had not been hurt during the great depression. In 1947, Hilton would revolutionize hotels
forever, he had the idea of installing personal televisions in all guest rooms at the Roosevelt Hotel in New York City. This attracted tons of guests
including famous movie stars and jazz players of the generation. Hilton hotels also became known for their reservation systems as they became the first
company in the business to offer multi – hotel reservations in 1948. Businessmen at the time became to love Hilton hotels for this service, so

The Interrelationships Between Hospitality And Wider...
P 1.1 Discuss the interrelationships between hospitality and wider travel and tourism businesses The hospitality and leisure industry hug a variety of
sectors and businesses across hotels, restaurants and restaurants, travel and tourism, gaming, sport and leisure. The sector is reliant on the consumer
confidence and business sentiment and is facing rising pressure to deliver innovation, value and quality. Hospitality is that business that helps people
to feel welcome, relaxed and to enjoy themselves. It is all about customer service and providing the best quality and experience possible for the
customers. (Discover Hospitality, 2012) The accommodation sector is about giving a warm welcome and taking the time to give customers a great
experience. This sector includes all businesses that provide a place to sleep as part of their offer to the guests, including hotels, lodges, motels,
backpackers, holiday parks and serviced apartments. This sector works closely next to some other sectors within the hospitality industry. People
frequently enter this moving sector from the fast food (quick service) outlets, restaurants, bars, cafes, pubs, catering or food services. Hotels were
always major providers of food services, entertainment (business and conference services), leisure and sporting. (Cooper and Shepherd, 1998)
Accommodation subsectors Hotels– the most important accommodation subsector which provide the greatest total employment within the tourism
industry at the global

A Study On Hilton Hotel
Hilton Hotel is founded by Conrad Hilton, they started their operation since 1919 and since then, they become one of the well–respected premier
hospitality organizations with diverse employees worldwide. Currently, they have more than 4,600 owned and franchised hotels and resort chain in 100
countries. It has more than 200,000 rooms to accommodate guests from different parts of the world. It has more than 400,000 employees and team
members to answers the needs of their guests (Hiltonhotelworldwide.com, 2016). In most of their branches their organizational structure is simple, with
managers and supervisors from a different department, including admin, marketing, finance, human resource, concierge, food and beverages,
housekeeping and etc. They also have team members and employees from Asia, and Africa and other nationalities worldwide. The common problem
and issues that they have found among new employees are language and cultural differences that are creating barriers when it comes to cooperation.
There is also occasional disrespect of ethnicity, colors, and discrimination of white and black. These problems are common with multi–national
organizations with a diversity of employees, but Hilton Hotel is committed to developing and maintaining a well–rounded organization to enhance their
competitive advantage. They continue to attract diverse workforce to strengthen their value and market leadership using different management
strategies to solve these issues. Hilton Hotel

Corporate Social Responsibility
Corporate Social Responsibility
Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business
/ Responsible Business) is a form of corporate self– regulation integrated into a business model. CSR policy functions as a built–in, self–regulating
mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. CSR is
a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment,
consumers, employees, communities, stakeholders and all other members of the public sphere who may ... Show more content on Helpwriting.net ...
in developing economies); projects that support sustainable economic growth by increasing opportunities for emerging local businesses to succeed in
the global value chain; disaster preparation and resiliency; critical services including housing and hunger/food insecurity;
Culture: includes education programs that foster cultural heritage, preservation and restoration of historic or cultural monuments; projects that bridge
diverse cultures and foster inclusiveness and diplomacy; support for local sourcing and goods;
Sustainability: includes projects that assist in the protection, conservation and restoration of natural resources and habitats; projects that educate and
inform the public about sustainability; support for sustainable sourcing and purchasing. Unsolicited Requests for Funding: Given their focus areas, in
general they do not accept unsolicited funding requests and prefer to invite requests for proposals that contribute to their strategic program areas. It will
be the responsibility of the Corporate Responsibility team to invite such requests and these requests will be reviewed and evaluated by a Contributions
Review Committee under the supervision of the Corporate Responsibility team.
Opportunities
At Hilton Worldwide,

Hilton Case Study Essay
HILTON WORLDWIDE
Prepared for
Professor Issam A. Ghazzawi
Prepared by
BUS 551: Seminar in Organization Theory & Behavior
October 11, 2010
CONTENTS
PAGE
Introduction.......................................................................................3
Organizational Background.......................................................................3
Organizational Structure and Design...........................................................6
Hilton's Culture and Ethics......................................................................9
Organizational Environment....................................................................10
Hilton Hotel manages its workforce diversity................................................16 Organization's Leadership ................................................................... 18
Groups and Teams in Hilton...................................................................20
Evaluation Hilton's Overall Effective.........................................................24
Recommendation..................................................................................28 ... Show more content on Helpwriting.net ...
This team will support all of HHC's core businesses and work closely with hotel ownership and management groups to achieve its stated goals.
In addition, Hilton Hotels Corporation is supporting its portfolio of commitments in a number of ways, by: Building out educational and engagement
programs for all brands and team members, including online learning, centralized web content, and various training modules. Measuring and reporting
on their progress. The internal environmental management tool used within company–managed hotels will be extended to all properties, allowing them
to track and report on their commitments and design processes and programs that identify areas of opportunity to drive innovation and efficiencies.
Revising brand operational, and design and construction standards for 2009 to ensure both internal and external best practices are shared, adopted and
transparent around the globe. Evaluating all current and future purchasing policies and practices across the brands to ensure that the range of products

placed in hotels not only enhance the guest experience but drive value for owners while supporting the company's overall

Customer Service Gap At Hilton
Hospitality Management is a difficult and competitive market, and any lack in customer service can result in defecting customers or the termination of
a relationship between a customer and a service provider. In this paper we will look at Hilton a company that has continually ranked amongst the top
ranking hotels and continues to improve. Hilton's customer service ranks as one of the top hospitality providers in the United States. We will look at
the history of how Hilton came to be the name brand it is today and some of their process the used to narrow the customer service gaps such as Hilton
Honors, the Hiltons Reservation Customer Care, and RESMAX. We will look at how they look at how Hilton manages the customer expectations
through the use of employee training and their decreased the customer service gap through employee retention. We will also look as how Hilton
co–partnered with Citibank in order to offer its Hilton Honors member additional benefits in order to keep in line with the customer service that the
customers have come to expect.
Hilton History
Hilton was established nearly 100 years ago in Cisco, Texas (USA) in 1919 by Conrad Hilton and has since continued to grow and remained a leader in
the hotel industry. Hilton has expanded its hotel family brand in 1997 by acquiring the Promus Corporation which added the Doubletree, Embassy
Suites, Hampton Inn and Homewood Suites (Hilton, n.d.). Hiltons Brand, now either through direct ownership, or franchises is

Effective Customer Relationship Management
The Hong Kong Polytechnic University School of Hotel and Tourism Management HTM3129 Lodging Management Lecturer & Tutor: Dr. Deniz
KUCUKUSTA
Group Project Title: Effective Customer Relationship Management–Customer Loyalty Program
Class Group: Thursday, SEM004 16:30–17:30 Group Member: Leung Mei Wun, May (10626919D) Ngan Ho Shan, Iris (10571756D) Poon Wing
Lam, Yvonne (10627025D) Wan Wing Tung, Yuki (10542306D) Wu Kit Wing Ophelia (10504166D)
Date of submission: Total no. of words:
2nd December, 2010 3,491 words
1
Content Introduction & Background Objectives Importance of Effective Customer Relationship Management Why Hilton? Criteria of Effective
Customer Relationship Program Case Study–Hilton Hotels п‚· п‚· п‚· About HHonours ... Show more content on Helpwriting.net ...
Successful CRM is crucial in maintaining the business so that partner companies would keep the strong cooperation bond and alliance. For instance,
hotel reward points for air ticket programme would require both hotel and air company to work together for planning and development. Thirdly,
effective customer relationship management smoothens daily operation. The speed of transaction with linkage to loyalty reward schemes will be
fastened if an effective system is developed. This could easily track customers' data, preferences, any record that is needed once loyal guests return.
Entire staff would be able to know the way to serve particular guests without further question. This enhances customer satisfaction and establishes a
stronger commitment between the company and customers.
4
Why Hilton? Unlike hotels which usually adopt either Points and Rewards system, the loyalty programme in Hilton is more comprehensive and
personalized. It launches the programme – MyWay Specials, which covers most of the loyalty system discovered in hotel industry, and offer the most

flexible choices to their members. Hilton strives to be the best role model of the industry by offering HHonour guests with programmes for various
brands, targeting different types of travelers with their own interests. Within these programmes, travellers can make their own choice and select their
preferences, which ultimately attracts. Hilton HHonours programme is available within the 10 Hilton

The Impact Of Customer Satisfaction On Brand Loyalty
The Research topic: The impact of Customer Satisfaction on Brand Loyalty in the UK. The case study of Hilton Hotels and Resorts.
INTRODUCTION 1.1 BACKGROUND OF THE STUDY Customer satisfaction is arising as a big challenge in the hospitality industry. Brands are
introducing and accepting in every good economy, which give an indication that customers are not only giving importance to tangible products and
services but they also look for the self–esteem behind the scene.(Sutton, 2003). Dr. Mary Jones from University of Bath (2009) put light to this
particular issue by saying that customer retention is profitable for a company, but it needs quality services, superior values and satisfaction to customer
loyalty with brand. Brand loyalty is necessary to get place in the customer's mind and can only be gained by communicating the brand's philosophy into
the mind of customers through good repute.(Simmon,1999). Customer satisfaction leads to brand loyalty. This is an assumption made very often in the
hospitality industry. Based on this assumption, every company should attach utmost importance to create customer satisfaction. (Kamila,2003). After
customer buying a certain product, it will have a certain degree of effect on brand loyalty from the customer point of view. (Spreng, MacKenzie, and
Olshavsky,1996). Kotler (2001) defined satisfaction as a person's feeling of pleasure or disappointment resulting from comparing a product's perceived
performance, in relation to his or her

Hilton Worldwide's Success Since The Time It
Hilton Worldwide has had success since the time it was established. Conrad N. Hilton has made a tremendous impact on this hotel industry company.
He even appeared on the Time's Magazine, which is the first hotelier to receive this type of recognition. As of the year 2015, Hilton Worldwide has
grown to consist of 4,300 hotels in 94 countries and territories and is continuing to grow even more ("About Us," n.d.).
The Hilton is considered one of the most respected brands in the world ("History and Heritage," n.d.). The founder, Conrad N. Hilton, established the
first Hilton in 1925 in hopes to pursue his vision of filling the earth with light and warmth of hospitality. ("Vision, Mission, and Values," n.d.). In 1943,
Hilton became the first ... Show more content on Helpwriting.net ...
Hilton Worldwide continues to look for improvement with addition to this number, with possible hotels to be established in the future. Because Hilton
Worldwide is constantly expanding, they are also expanding their travel professional team ("Global/Corporate News," n.d.). Aimed for stay–at–home
parents, retired people, and even college students, this position will allow these ideal people to work from their home ("Global/Corporate News," n.d.).
The beginning of televisions in hotel rooms to these job positions, Hilton Worldwide proves their recognition as one of the most respected brands in
this industry. In association with that statement, the DoubleTree by Hilton, for instance, has recently teamed up with google to create a YouTube
channel to allow travelers to plan and share their trip ("Trejos," 2013). This is just another prime example of how the Hilton expands and improves, this
time with technological advances in modern times.
In March of 2015, Brandon Potter and JB Snyder discovered the ability to hijack any account with the knowing of the account number for Hilton
Honors ("Krebs," 2015). With this, hijackers were able to access the account to possibly reset passwords, view travel dates, or even alter the Hilton
Honors reward points system ("Krebs," 2015). Once the Hilton Company figured out this security flaw, they immediately asked all Hilton Honor
account participants to change their passwords, rewarding them with one

Hilton Hotel Case Study : harvard business review Essay
Hilton Hotels: Brand Differentiation through Customer Relationship Management
Syndicate 6
Hilton was perhaps the most internationally recognizable name in the lodging industry, in large part due to the role that the Hilton family had played
throughout its history. It all started in 1919, when Conrad Hilton bought his first hotel. Since then, we've led the industry with our innovative approach
to products, amenities and service. Today,Hilton Hotels & Resorts stands as the stylish, forward thinking global leader of hospitality. Take a look at
some of our most important, guest–focused firsts along the way. The Hilton Hotels brand remains one of the company's flagship brands and one of the
largest hotel brands in the world. The company ... Show more content on Helpwriting.net ...
In an article titled "I've got the power", Hilton announce the introduction of the customer really matter initiative and capture its essence: "CRM it's a
way to use technology to give you the power to solidify relationship with our best customer. The technology enabler was OnQ CRM, an application
built on the OnQ infrastructure that consolidated far flung customer data and produced comprehensive arrival report. While recognition and
personalization were most visible service recovery was a discipline of regaining customer trust after a mistake or problem occurred. Customer analytic
was the last visible component of the CRM strategy, but a critical one, as it ensured that Hilton could measure results and quickly act when needed.
Producing the Hilton experience according to the expectations set by the CRM initiative began much earlier than check in. Hilton sought to recognize
guests at the reservation center in an effort to both speed up the reservation process as well as increase the quality. Every morning as the property
prepared to receive guests, OnQ enabled the front office staff to print the Best Guests arrival report. Upon guest departure, random samples of guests
were asked to feel a survey. The Satisfaction and Loyalty tracking (SALT) survey was the key component of the CRM initiative and it was an important
component of hilton's measurement system. Management carefully

Siddhartha Character Analysis
In Siddhartha by Herman Hess, Siddhartha views himself as determined, optimistic, and wise. Siddhartha sees himself as determined due to his
on–going search for enlightenment. Siddhartha's father watches his son, "Again from hour to hour, silent, peered into the room, saw the unmoved
stander, filled his heart with anger, filled his heart with apprehension, filled his heart with fear, filled it with sorrow" (Hess 10).Siddhartha's father
comes to the realization that his son will stand outside with no food until he can join the Samanas. Siddhartha is so determined to try to find peace
that he would rather grow weak and hungry than not go with the Samanas. Along with determination, Siddhartha sees himself as optimistic.When
bad things happen, Siddhartha chooses to see the good and make the best out of it. Siddhartha says to Kamaswami, "Certainly, I traveled for my
pleasure. For what else? I became acquainted with people and places, I enjoyed trust and friendliness, I found friendship. Now, dear friend, if I were
Kamaswami, then the instant I saw that my purchase was thwarted, I would have angrily hastened back, and time and money would indeed have been
lost" (Hess 61). Siddhartha chose to make a positive experience from his failed trip instead of a negative one. Another way that Siddhartha sees him is
wise. Wisdom plays an important part in his journey to find peace and happiness. Siddhartha explains to Govinda, "I am telling you what I have found.
Knowledge can be

Hilton Hotels Case Analysis Essay
The purpose of this case analysis is to address the key marketing issue for the Hilton Hotels. The marketing strategies Hilton should pursue in the hotel
and gaming markets will be discussed and recommendations will be made. In addition, the use and implementation of the SWOT analysis will be
incorporated throughout the discussion. Information will be provided from the case study and the use of secondary resources for support of the
marketing strategies recommended for the Hilton Hotels.
Market Summary
Hilton Hotels is one of the market leaders in the hotel and gaming industry in the United States. Hilton is a well–known and distinguished name in fine
hotels across the United States and worldwide. In 1999, Hilton expanded ... Show more content on Helpwriting.net ...
Although the cost of entertainment is a significant expense for hotels, "the cost of providing entertainment is justified by its effectiveness in attracting
people to the gaming tables and machines" (McDonald, 1998, p. 4). The market is also demonstrating a trend of hotels becoming a one–stop–shop. For
example, hotels are not only including room stay but also gaming, entertainment, shopping, comedy clubs, lounges, nail and hair salons and other
activities and amenities desired by consumers. This trend is demonstrating the evolution of hotels into destination resorts.
Market Growth
The market has demonstrated an increase in growth over the last decade. Sales for Hilton have also demonstrated a steady increase, particularly once
the hotels expanded to include gaming and entertainment. "Competition for the gaming dollar is intense, and the degree of investment needed to be
successful is high. Hilton has had to put more than $6 million into renovating the Las Vegas Hilton to keep up with such rivals as the Mirage and the
Excalibur" (McDonald, 1998, p. 3). In addition, the hotel market has demonstrated a consistently high occupancy rate, particularly the Hilton hotels. In
1994, "Hilton hotels showed system–wide occupancy of 70 percent, a three–point increase over 1993, while the U.S. hotel industry as a whole had

Hilton Hotel Case Study
Introduction:
This present case study is aimed at analysing two terms that often go hand in hand, leadership and management, also find out different styles of
leadership and management within the organisation Hilton Hotels Corporation and finally proceed to explain the effect of those styles on employees
/staff.
Background
Hilton Hotel Corporation is based in the hospitality sector expanded all over the world with 4000 hotels in 91 different countries (Cleverism,
2017). Conrad Hilton was the artifice and the father of this great franchise around the world, he bought the first hotel in Texas in 1919 named
Mobley, improved the hotel facilities and added new services for customers having great success. After one year, Conrad Hilton acquired the second
hotel and a few more the same year. His financial success led him to build his own hotel in 1925 and name it as Dallas Hilton Hotel. This was the first
hotel with his name. In 1954, Conrad Hilton purchased a hotel company, his biggest rival in the hospitality market. However, in 2007 a group called
Blackstone bought the Hilton Hotels Corporation and are still the owner to this day (Astrum People, 2017).
Describing what leadership and

Hilton Honors Worldwide
Hilton HHonors Worldwide: Loyalty Wars
HOS 342 Service Marketing
Hilton HHonors Worldwide: Loyalty Wars
HOS 342 Service Marketing
Anthony Petitte
Anthony Petitte
Introduction
The following case concerns Hilton's reward program for its guests, the Hilton HHonors, and the possible implications after the introduction of a
different reward program introduced by Starwood Hotels and Resorts Worldwide Inc. Many companies in different industries use the loyalty reward
program as a form of marketing tool to reward their loyal customers. By doing this, they are able to retain their customers and attract other potential
customers. The more attractive the loyalty programs are, the more customers the companies get and retain. Customers are ... Show more content on
Helpwriting.net ...
The company identified the companies it would work with based on their location, access to consumers, and relevance. It observed the benefits it would
gain from working together with different companies before deciding to work in partnership with them. To determine what the members would want
from the reward program, the company conducted interviews with different customers. It realized that it could roughly divide the customers into three
segments based on their reward preferences. Some customers preferred better services and recognition; others preferred room upgrades and other
product offerings, whereas others were interested in a combination of both. Customer interaction enabled the company know what the customers
wanted. Analysis indicated that most of the members preferred the following reward programs in order, room upgrades, airline miles, free hotel stays,
and on property benefits and services. This led to the creation of innovative products, as the company was able to have a deeper understanding of the
market.
The company's reward program was based on its collaboration with different partners, the company's revenue and yield management, the franchises
within the brand, and its relationships with the guests. In addition, Hilton collaborated with corporate clients, which contributed to most of the
company's customers. The reward program was instrumental in encouraging other hotels to join the hotel

Essay On Hilton
Introduction Company Profile 20th century Conrad Hilton founded the original company in 1919 with the Mobley Hotel in Cisco, Texas. The Hotels
Statler Company was acquired in 1954 for $111,000,000 in what was then the world's most expensive real estate transaction.[citation needed It was
during the 20th century in 1919 when Conrad Hilton came from the war he wanted to be a banker .He almost bought the bank but the dealer raised the
price for the bank then hilton changed his attention from purchasing a bank to hotel that's when he founded the original company and bought his first
hotel in Cisco,Texas ,Mobley Hotel. Conard Hilton later on started to purchase hotel's which were unprofitable and then turn them into profit making
hotels.In 1924 Conard Hilton built the first true Hilton which was in Dallas, Texas by 1927 Hilton had 8 hotel properties under him which includes
Waco, Texas, and opens its first hotel with cold running water and air–conditioning in public area,Two years later in 1929 Hilton announced that he
will built a premier Hilton hotel in El Paso,Texas for the price of 1,750,000 Dollar .Fewdays later the stock market crashed which led to unemployment

Hilton Hotel : An International Chain Service Hotel
HILTON HOTEL/INTRODUCTION
пїј
Hilton Hotel is an international chain service hotel. The original company was founded by Conrad Hilton. In 1930, Conrad Hilton opened his first
high–rise Hilton hotel in El Paso, Texas. As of 2010, there were over 530 Hilton branded hotels across the world in 78 countries. TheHilton Hotels
brand remains one of the largest hotel brands in the world. The company places marketing mainly focus on both business travel and leisure travel in
popular vacation destinations around the world.
This report is based on five stars which is related to our subject that is Hotel Management. We have prepared this report when we last visited Hilton
Hotel Auckland which is located in the heart of Harbour side. We have fully utilise our time during the visit of this hotel. While preparing this report
we have gain many knowledge and ideas of the fine standard hotels. During preparing the report we have chose this hotel to prepare our report because
we find many interesting about this hotel. We thought that this is the best hotel to prepare our short project. Moreover, it can give us suitable view and
conclusion to the report and utilise our time.
Hilton in Auckland is located at Waitemata Harbour at the end of the Princes Wharf complex, the Hilton Auckland hotel is a welcoming haven just a
short walk from Auckland Central, they generate revenue by offering customer service through online promotion, providing wide range of food and
beverages services,

Brand Management: Paris Hilton
Paris Hilton
Brand Audit: Paris Hilton
A Brand Inventory
She is famous for her party life, the countless number of scandals she has been involved in, her growing collection of Chihuahuas including Tinkerbell
and Bambi and her catchphrase "that's hot".
Paris Whitney Hilton (PH) the American socialite, celebrity, heiress, model, media personality, business woman, designer, singer and actress
(Wikipedia. 2009).
PH was born in New York City on the 17th February in 1981. She is the oldest of four children of Richard and Kathy Hilton(Wikipedia. 2009).
Thanks to her great–grandfather Conrad Hilton, founder of the Hilton hotel chain, PH is the shared heir to a family fortune estimated at $300 million
(Bio.com, 2008)
PH moved between ... Show more content on Helpwriting.net ...
Today PH owns two companies with several different product lines including a line of 4 perfumes which has been and still is a big success; Paris Hilton
, Just M, Heiress and Can Can. She also has a line of jewellery, which she sells through amazon.com.
Furthermore she has a denim and sportswear, a shoe, a handbag, a perfume, a hair extension, a jewellery, pet–accessory and sunglass line.
She has published two books: "Your Heiress Diary – Confess it all to me" and "Confessions of an Heiress" which is full of self–parodying advice to
future wannabe stars, and has been a bestseller, at more than 100,000 copies and it is now on its 12th print run (Paris Hilton Just Me, 2007).
She has started her own music label, Heiress Records and in 2006 she released her first album Paris. The album flopped, but some of the singles
"Stars Are Blind" & "Nothing In This World" became big hits (Paris Hilton Just Me, 2007).
She co–owns the Club Paris nightclub in Orlando, and is expected to roll out a chain of similarly branded nightspots in other cities, including Las
Vegas and Miami (Paris Hilton Just Me, 2007).
She has

Conrad Hilton: Background And History And Biography Of...
Background and History
Conrad Hilton (Figure 1.1), the man who started Hilton hotels. He was born on December 25, 1887 in San Antonio, New Mexico and died on January
3, 1979 in Santa Monica, California. Conrad Hilton was famous as American hotelier and businessman. For instance, he was also the founder of Hilton
hotel chain (Figure 1.2A – Figure 1.2C) and in 1925, he built his first hotel in Dallas Hilton and it costs $1million. Conrad Hilton was deep faith in God
and country. Not only that, he belief in hard work and has the ability to dream big. Thus, he was influenced by his mum's Catholic beliefs and told by
his mum prayer was the best investment ever. Furthermore, "digging for gold" and "esprit de corps" are his golden principles of being successful. He
published his autobiography,"Be My Guest" in 1957. ... Show more content on Helpwriting.net ...
Conrad Hilton has an influential characteristics to influence people and became an idol for his time. The reason why people take him as idol is
because he was a successful entrepreneurs and also a legislator to global leaders. He bought an unprofitable hotels and turned it into a brilliant hotels.
After Hilton used his "magic formula" to control the hotel cost, they earned the margin at the end of the month. Hilton suggested that each hotel have
to controlling to its individual costs and increase the profit without interrupt their service towards the

The Case Of Hilton Worldwide
Nowadays, many hospitality organizations are created and each company has its own advantages that lead to success. One of the factors that support
the growth of the company is motivating its employees. The aim of this report is to see why employee motivation is important and how the hospitality
organizations motive its people. The findings of previous studies show that ways to encourages employees to work hard are having appropriate human
resource management policies and practices. In case of Hilton Worldwide, the company provides many programs for employees which help to make
better working environment and give opportunities to improve themselves. Although the organization achieves to develop employee quality, the
services that offer to its customers are not good enough to content them. Therefore, in the further studies, the company needs to scrutinize how it can
provide good quality of services and have high value of employees at the same time. ... Show more content on Helpwriting.net ...
However, there are some limitations that the organization has because it only focuses on satisfying its employees and providing good work condition to
them. According to the reviews of Consumeraffairs.com, consumers who visited Hilton Hotels & Resorts had bad experience and did not satisfy about
services that they received from its employees. To solve the problems, therefore, Hilton Worldwide needs to find ways to develop service quality that
offers to its customers. Having good service programs and giving satisfaction to customers are significant as much as having good quality human
resources. If services in the hospitality organizations were not good enough, people would not go back and the company will fail in next few years.
Therefore, Hilton Worldwide should develop the quality of its services to keep and attract its

Essay about Diversity at Marriott and Hyatt
Diversity matters to every one of us. The hospitality industry makes us unique in that we are able to appeal to each and every person in one way or
another. In the lodging segment of the hospitality industry we come in contact with a wide variety of people every single day. Diversity is defined as
"recognizing, appreciating, valuing, and utilizing the unique talents and contributions of all individuals" (Webster, 1999) regardless of age, career
experience, color, communication style, culture, disability, educational level or background, employee status, ethnicity, family status, function, gender,
language, management style, marital status, national origin, organizational level, parental status, physical appearance, race, regional... Show more
content on Helpwriting.net ...
CEO Bollenbach issued Hilton Hotels Supplier Diversity Mission Statement expressing a corporate vision of forging supplier relationships that reflect
the cultural diversity of the communities we serve.
Created toll–free phone line for diversity suppliers to access information on Hilton's Supplier Diversity Program.
Provided on–line internet accessibility for women– and minority– owned business enterprises ("WMBEs") to register for inclusion in Hilton's WMBE
data bank.
Established monthly meetings between Hilton Supply Management Directors of Strategic Sourcing and Diversity staff to identify procurement
opportunities for WMBEs.
Selected minority–owned fund management firm to manage $30 million of Hilton's pension fund assets.
Instituted a diversity performance goal for all of our owned and managed hotels to conduct local market outreach for increasing participation of women
and minority–owned businesses in their purchasing activities.
(cvmas02.cvmsolutions.com/Hilton)
Through marketing and sales Hilton promotes brand relevancy within markets that supports their objectives of continuing to increase market shares for
all Hilton brands.
Retained minority–owned advertising agency to produce and place ads promoting several components of Hilton's Diversity Initiatives.
Placed Hilton Family advertising in numerous ethnic minority focused national publications such as: Hispanic

Hilton Hotel Strategic Management Case Analysis

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