Five Forces Analysis Of Retail Car Industry

Five Forces Analysis of Retail Car Industry
Assignment 1 Module Code: PICS01C Student Number: 7305–272–8 Due Date: 15 March 2011
[pic] a) Five–forces diagram for analysis of the retail car industry in the greater Johannesburg area 1.
Competitive Rivalry Competitive rivalry exists between companies with the same or similar
products/services and similar markets. Factors to be considered include: The number and size of
competitors The rate of industry growth Differentiation and switching costs Fixed costs or
perishable products Expansion High exit barriers Diverse strategies Companies have to strife for a
competitive advantage over its rivals. Industry concentration is measured through concentration
ratios. A higher concentration ... Show more content on Helpwriting.net ...
The risk of generic substitution is also increasing with especially China dominating the production
market. Customers will substitute for a generic product if the disposable incomes of the customers
reduce resulting in customers willing to trade down for a inferior but cheaper product. 5. The
bargaining power of buyers The market greatly depends on how powerful buyers are in terms of
their willingness to pay certain prices. The following determines the bargaining power of buyers
Buyers concentration Switching costs Backward vertical integration Ratio of purchase price to total
cost Information The bargaining power of buyers stands in a direct relationship with the bargaining
power of suppliers. If the bargaining power of buyers is substantial it increases the opportunity cost
of suppliers. The greater the buyers concentration the greater their bargaining power. This
bargaining power is also increased in markets where the suppliers' concentration is high. The
bargaining power is also increased when the cost of switching from one supplier to another is low.
In instances where backward vertical integration is possible i.e. buyers setting up their own chains
of suppliers the bargaining power of the buyer increases in that their prices may become more
competitive. In a market where the buyers are more concerned over quality than price their
bargaining power decreases as they are less inclined to shop
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Smarters: Bigger Vehicles For Smarter Citizens
BIGGER VEHICLES FOR BIGGER CUSTOMERS: The world is changing, things are getting
smarter, people are getting louder and parties are going crazier and what is the perfect vehicle for
driving your crazy parties all around? The big, giant limo! Limo New York know how important
these big vehicles are for you and that is why the company has expanded its collection of big cars
and now have a bigger and better fleet for it's customers. A limousine is perfect for a large group of
people, it's better than using many small cars. People may think renting a limo is big expense but
compare the cost of a single limo with the charges of 4 average cars; defiantly selecting a single
limo is an economical and fun option. The larger luxury vehicles available: With its collection of
average cars, NY City Limo has various big vehicles ... Show more content on Helpwriting.net ...
With the capacity of 14 passengers stretch hummer limousine is the perfect combination of fun,
fancy and class. The vehicle has the latest sound system with both CD and DVD player to make
your parties louder. The vehicle has 4 flat screen monitors, which help you operate the lightning and
climate of the vehicle with your figure's touch. The vehicle has fancy interior with leather seats and
neon lighting creating a fun party environment for you. The vehicles also have electric connections
to operate your electric devices. 2. The luxury party bus: The luxury party bus has the capacity of
16–22 passengers. So if you want to travel with your friends in style then the luxury party bus is the
perfect one for you. The bus is stylish and fancy making your journey better. The bus has all that
you need to keep the party high. The bus has amplified sound system with CD, DVD player along
with iPod and iPhone hookups. The bus is designed with the leather seats and neon lights. The bus
also has a bar, full of fancy drinks and ice box. The bus has climatic controls and separate
compartment. 3. The fancy

All Wheel Drive And Luxury Sedan
All–wheel drive and luxury to go with it.
The Genesis G80 is a midsize luxury sedan, designed to take on such models as the Audi A6, BMW
5 Series, Cadillac CTS, Mercedes–Benz E–Class, and the Lexus GS. Up until last year, we knew
this vehicle as the Hyundai Genesis, but as of 2017, Genesis is now its own brand.
Thus, last year's Hyundai Genesis is now this year's Genesis G80, while the Hyundai Equus was
replaced by an all–new G90 model. Consider the G80 as a refresh of the previous Genesis sedan
model, adding more standard equipment as befits a luxury marque.
The 2017 Genesis G80 is offered in seven model or package choices: Standard 3.8 RWD ($41,400),
Standard 3.8 AWD ($43,900), 3.8 Premium Package RWD ($46,150), 3.8 Premium Package ...
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The G80 is nearly identical to the previous Genesis, but with no signs of "H" or Hyundai badging.
The winged Genesis logo is in place, underscoring what the new brand is all about.
What is familiar about the G80 is everything else from its long, elegant visage to its hexagonal grille
with six horizontal bars. Wrap–around headlamps, LED accent lights, and LED fog lamps complete
this sedan's frontal presentation.
From the sides, Genesis opted for a more conservative approach, eschewing the dramatic lines and
body sculpting found in such Hyundai models as the Sonata. That said, a distinctive character line at
the door handle level adds interest along with rocker panel trim, and creased wheel wells.
Furthermore, standard 18–inch alloy wheels add flair and distinction to this midsize luxury sedan.
From the rear, you'll find a trunk lip spoiler. Large wraparound combination lights, reflectors and
dual exhaust ports are also present.
Quiet, Luxurious Cabin
I enjoy luxury cars in this class for a number of reasons. That they actually seat five people without
compromise is one of those reasons.
Sporty, firm bucket seats are up front, offering generous shoulder and hip bolstering. The split 60–

40 fold–down rear bench seat includes a fold–0down center compartment with storage and two cup
holders. As much as I like the third seat placement option, folding the middle position provides

Marketing Strategy Of BMW
4. DISCUSSION http://www.marketing91.com/marketing–strategy–bmw/ How to ensure market
share growth and become market leader in luxury car's category
How to win over new and old competitors? How to increase brand loyalty?
How to maintain a high level of creativity and productivity of marketing campaigns?
How can BMW's position improve? Brand Identity BMW needs to continue focusing on its
differentiation focus strategy in the premium segment to maintain its prestige brand identity and
momentum through engaging and communicating with consumers. BMW can invest in market
research and understanding consumer preference and behaviors, which will factor into new types of
models, products and service offered. Educating consumers on the benefits ... Show more content on
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Audi has some fantastic models up its sleeves and is known to be even more premium and the
choice of A grade customers.
BMW, with its efforts to get some of the upper middle class segment, is losing the customer base of
its A grade segment. Something which it is trying to improve with models such as the BMW I8 and
GINA mentioned above. BMW is again marketing itself in the premium range to get back the ultra
premium market share.
Market analysis in the Marketing strategy of BMW
In an ever growing automobile market where growth of Luxury segment is something which is
noticeable. Rising demand of luxury cars in Asian markets, changing lifestyle & growth rate of 33%
in developing nation like India is something due to which the sales are rising and people are
foraying into this premium segment of cars.
Large numbers of players are now fighting to eat each other over market share. In developing nation
company's like Mercedes & Audi are playing aggressively while BMW is not able to sustain in these
markets. Another advantage for these car manufacturers is the support of number of loans available
for the purchase of vehicles in developing

The Lost World : Jurassic Park
The partnership between Universal and Mercedes–Benz began in 1997 when the movie "The Lost
World: Jurassic Park" promoted the Mercedes product, "M–Class" car in their movie. In 2015, this
idea repeats history where the brand new Mercedes–Benz GLE Coupe also revolved in the latest
movie "Jurassic World". It was a secret until GLE Coupe first came out at the same time with a
popular action and adventure movie where it created a great image to promote the car. The
relationship between "Jurassic World" and Mercedes successfully brought out a high performance,
strong, and powerful car that upper class people would want to drive anywhere. In the first
advertisement, it shares a behind the scene commercial video in the process of making the film to
advertise the car. It uses a lot of ethos to promote the car. The authority of famous producers and
actors bring the car onto a higher stage. The credibility of these people develops a trust for the
audiences to be interested in the commercial. This distinct product fit perfectly because it reflects
the character in the movie to be "sophisticated, sexy, and smart"; these words were used to describe
the car. The image of the main character in the movie is portraying a fancy, upper class, and
successful business woman. She was wearing a white silk blouse and a white skirt that comes with a
tight belt around her waist. She also wore a white suit jacket over her shoulder; which brings out a
glamorous look that creates an image of a

Bmw the 7-Series Project a
9–692–083
REV. JANUARY 03, 2002
GARY PISANO
BMW: The 7–Series Project (A)
As he accelerated past the security gates of BMW's Research and Engineering Center, Carl–Peter
Forster, director of Prototype and Pilot Manufacturing, thought about the 7–series project meeting. It
was June 12, 1991, exactly two years, eight months, and five days until the scheduled start of
production of the completely redesigned 7–series luxury sedan. The project, code–named E–99, was
reaching a critical milestone. Over the next several months, engineering prototypes1 had to be
designed, built and tested so that one last round of design revisions could be made in time for
launch.
Traditionally, BMW hand–built and assembled its prototype cars in its ... Show more content on
Helpwriting.net ...
Through success on the race track and the introduction of several trend setting sporty roadsters from
the 1930s to the 1950s, BMW built a reputation for high–performance engineering.
Despite these successes, BMW remained a relatively small specialist, more admired for its
engineering and technical prowess than its commercial success. In 1959, BMW was so weak
financially that it was nearly bought out by its much larger rival, Daimler–Benz. Instead, BMW was
rescued by a $1 million investment from the Quandt family, who since that time was the majority
shareholder. In 1966, with its larger, more sophisticated 02 series, BMW created a new automobile
market segment that combined the high–performance engineering of sporty roadsters with the size,
styling, and comfort of the European luxury sedan. This combination set BMW apart from its
competitors and was largely responsible for the company's move into the world league of car
companies in the 1970s.
From 1970 to 1990, sales volume (in DM) grew by a factor of 15, car production increased from
160,000 units per year to slightly over 500,000 units/year, and the work force trebled. Since 1959,
BMW earned a profit every year; between 1980 and 1990, return on shareholders equity annually
averaged 21%, and 1990 profits were expected to reach a record DM 700 million (Exhibit 2).
During this period the

The Major Impacts Of Car Advertising And Its Impact On...
Have you ever been in a situation where multiple salesmen start giving you advice to persuade you
to buy this vehicle, but you do not know whose advice to take? Car buying has become increasingly
difficult for many new comers as the sales people try to convince you to buy a more expensive car
than you actually need. How would you decide to find a car that is perfect for you? Most consumers
usually base their decision on ads of the cars and car's brand. Advertising has a major impact and
sway consumers one way than another usually to buy a product. These ads influence many of
decisions from buying clothes to buying cars through many forms of media: newspapers, tv ads,
social media, and more. Advertising has been around since the ancient civilizations. Ever since
people have been selling product to others, ads have been placed strategically to lure consumers and
buy their product. Business owners usually try to place ads in newspapers, on building, benches and
more, so they are recognized by the public more. The advertising business has dispersed into many
areas of product from food to houses and more. Luxury cars officially became a category of cars in
the 1920s when "Advanced technology and old–fashioned craftsmanship became keynotes" and
"people with enough money to buy the finest cars available" emerged. These category of cars
typically attracted wealth consumers as with living in luxury requires a significant amount of assets.
The wealthy usually succumb to these types

Ford Bets Billions on Jaguar
Introduction In the late 1980s, Ford strategists took a good look at the booming luxury–car market
and realized they needed a global luxury brand to rival BMW and Mercedes–Benz. They considered
acquiring several luxury brands. First on the list was Alfa Romeo. But Ford lost Alfa Romeo when
Fiat intervened, with a little help from the Italian government. Fiat did not want Alfa, but did not
want Ford getting it either. Next came Saab and Jaguar. Ford was negotiating to buy both luxury–car
companies at the same time. But Harold "Red" Poling, then Ford chairman decided Ford could not
manage two acquisitions at once, so Ford backed out of the Saab talks. That left Ford to pay $2.5
billion for Jaguar, a legendary brand that had limped along ... Show more content on Helpwriting.net
...
Sales in the United States fell to a 10–year low of 16 million units last year and are expected to sink
further in 2008, while the German market skidded 9.2 percent to a 17–year low. At best, analysts
say, overall demand in Japan, the United States and western European will stagnate (Krust 2008).
Ford Motor Co. CEO Bill Ford says that the automaker will fix Jaguar, but the brand will have
lower volume than projected. Jaguar 's products and brand value remain strong, Bill Ford said in an
interview. But Ford tried to increase Jaguar 's volume too fast, he said. Jaguar once targeted global
volume of 200,000 units. "In retrospect, it was just too big a stretch," Bill Ford said. "That end of the
market doesn 't lend itself to rapid expansion." One of Jaguar 's biggest stretches, critics charge, was
introducing the X–type small sedan in 2001. It is based on the Ford Mondeo platform. Ford Motor
hasn 't decided whether to produce a second–generation X–type. In the X–type 's defense, Bill Ford
pointed out that the vehicle is the brand 's highest–volume seller and attracts buyers who move up to
other Jaguar models. The viability of a future X–type is one of several issues that Ford Motor is
studying as it tries to turn around Jaguar. The automaker doesn 't break out financial information for
Jaguar or other Premier Automotive Group brands. But sources say

Gilroy Lime
With the rise of Limo rental services, limousines and red carpet veentss, go hand in hand and can be
rpactcally be regarded as synonyms. WHenver there is a red carpet event approaching, many
indvuals electo to utlzie a limo to add a certain degree of glamour with a tint of comfort. However,
many peoople who attend these specal events, never consider the possblty of utlzng a limo servcie
due to the fact that they assume that it may cost an arm and a leg.
However, due to the tough competiton that exist within the limo industry, many companies such as
Gilroy Limousine, are able to remain a viallble occmpettor wthn the field, smple for the fact that
they offer the option of being able to utilzie a wide array of luxrious vehicles at affordable and
pocket frneedly rates. ... Show more content on Helpwriting.net ...
Addonally, you'll be able to take advatage of the variety of cutosmized pacgakages that they have
avlable, that will be tailor made, to suit your budget amongst other reuqirments. For example, as a
part of your package, you will be able to get complimentary champage for red carpet services.
Addionally, as you are on your way to the event, you can set the tone to get into the mood, by
requesting that your vehicle consusts of a varety of entertaiinment amenities as well. Sad in simple
terms, if you want your entry to be star–like, which is key when ti comes ot standing out at a red
carpet event, you should opt for a luxurious black and shiny

Bmw Organizational Assessment : Bmw
MEMORANDUM
TO: HARALD KRUGER, CHAIRMAN OF THE BOARD OF MANAGEMENT
KLAUS FROHLICH, HEAD OF DEVELOPMENT
FROM: TOM OSAER
SUBJECT: BMW ORGANIZATIONAL ASSESSMENT
DATE: APRIL 9, 2016
Challenges
The current challenges that have been identified are intense competition & speed and
responsiveness. BMW is one the world leaders in luxury vehicles and world's leading premium car
brand. BMW has many fierce competitors which include: Lexus, Acura, Audi and Daimler Chrysler
's Mercedes Benz is the biggest competitor of BMW. With all of these competitors along with many
others in the vehicle market it would be advantageous to get a head of the competition in producing
an autonomous or self–driving vehicle, but that is not the case. Mercedes, Porsche, and GM have
jumped out to a head start have begun funding research for a new autonomous self–driving vehicle.
Along, with these known competitors Google and Apple could also appear to jump in and compete
in this market as well. Therefore, speed and responsiveness will play a major part in this
development of a new vehicle line. With all of these other companies already starting their research
for an autonomous vehicle, BMW would be wise to start this as research as well, so to not fall too
far behind the competition taking a proactive approach. Finally, BMW should also be worried about
the Green Movement. The automotive industry has put a stress on environmental friendly vehicles,
with the expansion of electric vehicles.
Contingency

Bmw 7 Series
BMW: The 7–Series Project Case
Team 7: Jonghoon Ahn, Sangdong Kim, Chae Won Lee,
Wonil Shin, Jonghwan Lee
Question 1: How does one define design quality?
Answer: Design quality means the product attributes that enhance the utility of the product for the
customers. It is that making products for consumers to use the products better with more
conveniences and values.
Question 2: What are the causes and consequences of BMW's quality problems with newly launched
products? What should be done to improve "launch" quality?
Answer: I think there are several reasons in BMW's new model development way like below; 1.
BMW doesn't use pre–production tools during prototyping. –> BMW has less opportunity to
uncover and solve many kinds ... Show more content on Helpwriting.net ...
It would save the time for solving problems with tool design, the part, or the process before the
actual production starts and would save the money at last. 2. Let the vendors supply the prototype
parts. They are the specialist for the products. They have more experience and skills in their filed.
Using them in development process let them fix our problems in advance. After completing the final
design approval, let them supply the parts for commercial production, too. It will make the
relationships between BMW and vendors more cooperative and friendly. 3. Shorten the period from
pilot production to commercial production. Apply pre–production tools in pilot production as early
as possible and get rid of and shorten the period of factory pilot production if possible.
Regarding future development projects, same changes should be applied, I think.
Question 4: What changes would you recommend in the way BMW develops new models? What
attributes of newly launched products would you expect to improve as a result of these
recommendations? Which attributes might deteriorate?
Answer: I recommend like; 1. Design for production. In BMW, designing is the first thing in
development. However I think, design people don't consider efficient production engineering. If
they make production engineering into design consideration, the development process will be more
efficient and quality problems and period will decrease. However the creativity can be injured. 2.

Case Study Of Brewster Limousines
Brewster Limousine Company
Limousines are slowly getting to be one of life's necessities. Not that you require to own one. It's
only that there are a few occasions throughout one's life that require the utilization of a limousines
and not just any other type of car for that matter. Weddings limos, proms limos, unique occasions,
and even funerals call for these vehicles. Limousines come in use many occasions some are below...
1– Night out party limo
Night outs are the gladdest moments in the youthful life. What's more, youngsters today investigate
every possibility to change the whole city into one big dance floor. There are numerous accessories
that make for a perfect night out. The right dress, friends /companions and event all are important.
Yet, the one most vital accessory of any night out is the vehicle. And limo is one of the best vehicles
for night out party. Brewster limos Company offer a Reasonable Night out party limo if you have
any plan of ... Show more content on Helpwriting.net ...
The luxury, terrific looks, and feel of it, gave these intuitions in public. Might be, that is the reason,
it is misunderstood for the most part that the airport limousine services are implied just for high–
class individuals, who can manage the cost of the high rates of the limousine transportation service.
In any case, in actuality, it is not in any manner a right thought. Limousines are not that costly
nowadays, and they are even offered at stunning reduced level rates. You can avail luxurious airport
limo service at moderate rents. However, accessible at reduced rates doesn't mean they are of any
low–quality service. The nature of services offered by the airport limo service is a long ways
stunning. They treat clients in the most ideal approach to satisfy the clients both with their service
and dealings. Brewster limos services offer cheap airport limousine services if you want to hire
airport limousine services please try Brewster limos

The Genesis : A New Model
The Genesis G80 has arrived, a rebadged and upgraded version of the previous Hyundai Genesis
Sedan. The new model takes direct aim at the midsize luxury sedan market and does so with well–
equipped trim choices at a very competitive price.
Model Year Updates
The Genesis G80 is a new model name and one of two sedans tasked with launching the Genesis
marque. In reality, the 2017 G80 represents a refresh of the 2016 Hyundai Genesis Sedan.
Besides the name change, the G80 reflects an equipment upgrade. Previously available active safety
items such as lane keep assist, blind spot monitoring, automatic emergency braking, and adaptive
cruise control are now standard. You'll also find Android Auto and Apple CarPlay compatibility.
The 2017 ... Show more content on Helpwriting.net ...
This sedan also offers 15.3 cubic feet of storage space.
There is much to consider when examining the G80's interior. As before, a large swathe of genuine
wood trim covers the lower dashboard from the center stack to the rear door. The seats are covered
in available full–grain leather with twin stitching. Metal grain or aluminum accents and high–end
soft touch materials only enhance the look.
The 5.0 edition has the most standard features; package upgrades on 3.8 trims may match most of
what the top–trim G80 has to offer. Standard equipment includes a power driver's seat with an
extension, a power tilt and telescopic steering column, heated front seats, dual–zone climate control,
and power accessories.
Available features include a panoramic tilt–and–slide sunroof, ventilated front seats, heated rear
seats, and a heated steering wheel. All Genesis models are covered by a five–year, 60,000–mile new
vehicle warranty; a 10–year, 100,000–mile powertrain warranty; and a seven–year, unlimited mile
anti–perforation warranty.
Cutting–Edge Technologies
Technology fans will automatically be drawn to the Genesis G80 and all it has to offer. One standard
feature is the automatic trunk opening system that senses your approach and opens the trunk

automatically – no need to kick your foot under the rear bumper.
The available head's–up display (HUD) provides such information as your speed, the local speed
limit, audio system

Bmw Case Study Analysis
BMW Group 's Worldwide Mission Statement
"The mission statement up to the year 2020 is clearly defined: the BMW Group is the world 's
leading provider of premium products and premium services for individual mobility."
BMW is one of the most widely know luxury class car manufacturers in the world. They have great
branding strategy and technology but the entrance of Japanese manufacturers in the U.S. auto
market creates a problem for BMW. Japanese companies have luxury cars that are lower in price and
maintenance and they have the technology to compete with these German vehicles.
BMW must take action to compete with the Japanese auto companies by putting great emphasis on
quality service at a reasonable price to gain the competitive ... Show more content on
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They have offered a four–year, 50,000 mile maintenance–cost–free program called "BMW Ultimate
Service". The service includes free replacement of:
Brake pads, brake rotors, wiper blades, scheduled maintenance, oil changes, and roadside
maintenance. IntelliChoice Data
BMW has compiled data pertaining to the average cost* of maintaining other vehicles during the
first four years of ownership. See how BMW's no–cost Ultimate Service plan compares:
Brand
Maintenance Costs
Acura – $970.75
Audi – $967.17
BMW – $0
Cadillac – $744.26
Infiniti – $649.40
Jaguar – $1112.53
Land Rover – $233.52
Lexus – $974.22
Lincoln – $922.14
Mercedes–Benz – $1086.60
Porsche – $1032.14
Saab – $385.29
Strength of Competition–Very high. Toyota, Mercedes–Benz, Audi, Jaguar, Porsche, and more have
invaded BMW's market niche.
Threat of New Entrants–High. Competitors are always putting out new models of vehicles and
improving on their popular models. They are also putting out more reasonably priced, economical

vehicles due to the current economy.
Bargaining Power of Suppliers–Strong. Suppliers are relied upon to provide the company with
competitive pricing, however, you can't trade quality for low prices and this puts BMW in a difficult
position. They have built relationships with their suppliers over the years and they will lose their
competitive advantage in this area by expecting suppliers to cut prices to get higher profits.
Threat of

Barrett Jackson Ethics
Barrett Jackson is a well–known company known for organizing auction events of antique cars and
classic cars in America. Since its inception in 1971, this Arizona–based auction company has been
providing the best cars to the car collectors and enthusiasts around the world. Auction events
organized by Barrett Jackson will give you a lifetime experience of witnessing the world's best cars.
Have a look at the main reasons to check out the Barrett Jackson Auctions: Collection of Most
Classic and Antique Cars: Barrett Jackson Auctions are like a paradise for the antique and classic car
lovers as well as collectors. A group of collector car experts and admirers arranges the world's best
car auctions events 4 times in a year with a unique vision ... Show more content on Helpwriting.net
...
Barrett Jackson counted among the top–notch companies when it comes to integrity and
transparency. The team of Barrett Jackson works diligently to make sure that the buyer and seller get
the best experience at the auctions. Although some people want the comfort of reservation, they
follow 'No Reserve' policy to maintain a healthy competition among the bidders. It is something that
makes Barrett Jackson auctions far better than others. This policy provides an ease to the sellers. By
grabbing the attention of numerous qualified and motivated bidders from the different corners of the
world, sellers often get higher–than–expected prices for their vehicles. This is the magic of Barrett
Jackson's No Reserve policy. Amazing Activities: Barrett Jackson Auctions are not just about the
classic and antique cars. During the official event of car auction, you can find the most electrifying
activities as well. Various seminars, exhibits, and events are normal at the Barrett Jackson Auctions.
One of the best and popular events of Barrett Jackson Auctions is their Automobilia Auction. Here
they present most amazing and one–of–a–kind range of automotive collectibles. Musical concerts
were also organized in their last few auctions. So, it is expected that in their next events people will
see some amazing musical nights

Come tour Niagara’s Wine Route with winetourlimo.ca and...
Come tour Niagara's Wine Route with winetourlimo.ca and see why they have grabbed the world's
attention.
Niagara Ontario Canada has earned an outstanding reputation for the exceptional wine that it
produces in over 70 international award–winning wineries that dot Niagara–on–the lake. These
wineries are located below the Escarpment and set in a scenic vista with vineyards and orchards that
sweep across from the picturesque Niagara Parkway all the way to the shores of Lake Ontario.
The Niagara region has been blessed with the perfect climate and geography that supports the
growth of the vineyards and the wineries. The remarkable diversity that is offered to visitors, with
the smaller boutique wineries to the fancier celebrity ones and ... Show more content on
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Unveil the rich tradition and the specialties of family–owned and world–renowned wineries in the
region in the comfort of your limousine. Spend all day investigating the natural treasures and if you
fall in love with the sights and sounds that welcome you, you can even consider planning a vacation
around one of the popular annual Niagara festivals. Enjoy wine tours and tastings at Niagara
vineyards, concerts, Niagara cuisine, artisan shows, and family entertainment at the Niagara Wine
Festival, which occurs annually in autumn.
Have you ever bought a car without test–driving it? We believe it's the same with wine and
encourage you to taste some before you buy it. We will arrange for you to sample and compare
wines at the tasting bars, so you know what you are buying. Our chauffeur will be behind the
wheels, so you have nothing to worry about.
For a more intimate wine experience, we can arrange for you to visit the small and more individual
wineries where you can get a chance to speak to the winemaker or owner. Your Wine Tour
experience will not be complete without a visit to the quaint downtown shops, art galleries,
boutiques and tasting rooms.
Make most of this opportunity to investigate the winemaking practices to appreciate the delicate
processes that are involved in producing an exquisite sparkling wine. Immerse yourself in the
exquisite wines, fine dining, and the enamoring beauty which defines the Niagara region. To
discover the best of the

The Lost World : Jurassic Park
The partnership between Universal and Mercedes Benz began in 1997 when the movie "The Lost
World: Jurassic Park" promote the Mercedes product "M–Class" car in their movie. In 2015, this
idea repeats history where the brand new Mercedes Benz GLE Coupe also revolved in the latest
movie "Jurassic World". It was a secret until GLE Coupe first came out at the same time with a
popular action and adventure movie where it create a great image to promote the car. The
relationship between "Jurassic World" and Mercedes successfully bring out a high performance,
strong and powerful car that upper class people will want to drive anywhere. In the first
advertisement, it shares a behind the scene commercial video in the process of making the film to
advertise the car. It uses a lot of ethos to promote the car. The authority of famous producers and
actors bring the car onto a higher stage. The credibility of these people develops a trust for the
audiences to be interested in the commercial. This distinct product fit perfectly because it reflects
the character in the movie to be "sophisticated, sexy and smart"; these words were used to describe
the car. The image of the main character in the movie is portraying a fancy, upper class and
successful business woman. She was wearing a white silk blouse and a white skirt that comes with a
tight belt around her waist. She also wore a white suit jacket over her shoulder; which brings out a
glamorous look that creates an image of a successful

State of Luxury Car Sales and Distribution to Generation Y
State of Luxury car Sales and Distribution Distributing to Generation Y
Team Members: Christopher Haydon Fabiola Bayona Hardik Patel Tiffany Sarmiento
Professor: Aviad Pe'er
Class: Business Policy & Strategy
Date: December 19th, 2011
Luxury vehicle is a marketing term used to describe cars with greater performance, comfort,
innovation, and features that convey a brand image. As the industry has grown, it has become much
more complex; there is more intense competition and new needs for consumers. By doing a SWOT
analysis of the luxury car industry, the data reveals that although there are constant threats to this
industry, there are also many opportunities. Some of the ... Show more content on Helpwriting.net ...
They want to purchase it all at a reasonable price. Many automobile manufacturers have already
taken notice of this market and have begun to make cars specifically targeted towards them. Some of
these cars include the Nissan Cube, Kia Soul, and Ford Fiesta (http://www.prnewswire.com).
Some of the top selling luxury cars come from companies like Mercedes Benz, BMW and Audi.
BMW very successful model X1 SAV is likely to sell around 2,500 to 3,000 units next year. Without
the X1's contribution to the company, they would have only managed a growth of about 30%. Now
Audi on the other hand also had a successful model, the Q5 and the Q7. These additions to the line
have helped the company give an excellent performance even in a month like November. Mercedes
Benz car sales for the month of September were 120,982 cars. There was a 2% increase in sales
from last September which reported they sold 118,559 cars. Mercedes–Benz sales were up 7.6% at
919,288 cars after 853,987 vehicles in the prior–year period. The sales of luxury car will always
continue to rise no matter what the economic status a country is. People who have a lot of money
won't necessarily think that they are spending a lot on a car.
It is some very tough for these high end luxury cars to do good for themselves based year on year to
year. The sales of Lamborghini were down by 38% in 2009 and the company posted a net loss of
$48 million

Bmw 's Vision For The Future
BMW's Vision
BMW's vision for the future was to create a very personal vehicle. There will always be that highly
emotional Connection between a BMW and its drive ("BMW Group," 2016). The BMW brand
strives to make driving not just a routine, but an intense experience. The driver and vehicle will be
in unison and be transformed into the "Ultimate Driver". This new vehicle will be linked to the
individuals that are driving it. The touch, feel, and intelligence of the car will replicate what the
driver is thinking and doing. This vehicle will provide subtle, intuitive assistances in every situation
as needed. The vehicle will not only provide assistance inside the vehicle, but outside as well. The
new technology will create an all new driving experience for the driver and their passengers. This is
and continues to be BMW's vision of a premium brand vehicle.
The vision of this vehicle also is providing a safer future for drivers and surrounding drivers and
pedestrians. This should continue to be a focal point in design. Making sure that this vehicle will be
safe under any and all other conditions. Will this vehicle be safe driving on the road with non–
autonomous vehicles? The concept and vision of BMW's autonomous vehicle is great, but it must
maintain their safety standards as well. Therefore, BMW's future vision will be to continue to be a
primary leader in luxury vehicles, that support the BMW brand in safety and quality.
Grand Strategy
Given this new vision BMW should

Lexus Persuasive Essay
Reinventing oneself is always challenging and a bit scary, which qualities to keep and which ones to
change or discard. The same is true for a car manufacturer, and now Lexus is taking on a similar
challenge with the reinvention of its luxury crossover of the 2016 RX 350. The first major change is
the sleeker body, and then its large spindle grille in front that almost resembles a Star Wars mask.
Subtle it's not. That combined with a sharply angled windshield and sculptured sides make this
luxury crossover SUV more carlike, and that's good. The high beams, low beams, and taillights are
LEDs, and the power liftgate can be opened with the wave of a hand, or an foot, at the Lexus logo
on the hatch. Yet all this uber style doesn't take away from some other significant changes. Once
inside, the cabin is spacious with plenty of light and air, even though it looks low from the outside.
It's almost five inches longer and ... Show more content on Helpwriting.net ...
Thanks to 25 more horsepower, the RX 350 accelerated great and the brakes were quite responsive
with an almost 'pinky–finger' ease of steering. Another advantage is the cabin remained extremely
quiet allowing little outside noise to seep in. Overall, the ride is plush and very comfortable.
Speaking of safety, the RX has it with some 10 airbags, including driver knee and front passenger
anti–submarine airbags, are standard. The RX also now includes a driver alertness monitor, lane–
keeping and pre–collision systems, as well as radar cruise control on its list of available driving and
safety aids. But on the one, rare down–side to this vehicle, the sleek, raked roof line reduces the
cargo capacity, so bulkier items may not fit as well. A 3.5–liter V–6 rated at 295 horsepower and an
eight–speed automatic transmission is now standard in all RX350 models. Lexus estimates the fuel
economy at 20/28 mpg (city/hwy) for the front–driver, while the all–wheel–drive version is
expected to return 19/26

Lx 570
The 2016 Lexus LX 570 is full–size, traditional SUV offering an excellent blend of luxuriousness
and off–road capabilities. This stout model was introduced in 2008 and updated in 2012. It offers
seating for seven or eight and is four–wheel drive only.
***
The Lexus LX series was introduced in 1996 and has gone through multiple generational updates
since. Each number sequence followed its two–letter designation represents the size of the engine.
Thus, the previous LX 470 was powered by a 4.7–liter, V8 engine.
The current–generation LX 570 was introduced in 2008, then extensively updated in 2012. No 2011
model was built.
Several changes were incorporated for 2016. New this year is an eight–speed automatic
transmission, replacing the previous ... Show more content on Helpwriting.net ...
Stand alone options include a 19–speaker Mark Levinson surround sound audio system ($2,350), a
color heads–up display ($900), and 21–inch wheels ($745).
With every possible package and option taken, your SUV will cost you about $100,000, a price in
line with the competition, including the Cadillac Escalade, Land Rover Range Rover, Mercedes–
Benz GL Class, and the Infiniti QX80. For a more mainstream take on this model, consider the
Toyota Land Cruiser.
Overall, we give the Lexus LX 570 an 8.
Overall
Shop the full–size luxury SUV class and you'll enjoy all the trappings these big vehicles offer. This
is not a segment where customers must consider their hard–earned dollars. The LX 570 is all about
projecting wealth, while also offering tantalizing off–road capabilities.
Like most other large, luxury SUVs the LX 570 will spend more time around town, visiting country
clubs, and sitting on display in driveways astride elegant homes. That it has robust off–road
capabilities matching the very best models can transform this beautiful SUV into a stout all–terrain
beast.

Overall, we give the Lexus LX 570 a

German Car Industry
Auto German Automotive Industry Overview Makers – BMW, Audi, VW Markets – EU and non–
EU – overview Stats
The largest shareholder of Audi AG is Volkswagen AG, which holds over 99 percent of the share
capital. Volkswagen AG includes the consolidated accounts of Audi AG in its own consolidated
financial statements. In recent years, the possibility of Audi being spun off or otherwise divested by
Volkswagen has been mooted
Daimler AG , geramn car corp Daimler AG is a German manufacturer of automobiles, motor
vehicles, and engines, which dates back more than a century. Mercedes–Benz (German
pronunciation: [mɛʁˈtseːdəs ˈbɛnts]) is a German manufacturer of automobiles, buses, coaches, and
trucks. Mercedes–Benz is a division of its parent ... Show more content on Helpwriting.net ...
Electric technology
Audi is planning an alliance with the Japanese electronic giant Sanyo to develop a pilot hybrid
electric project for the Volkswagen Group. The alliance could result in Sanyo batteries and other
electronic components being used in future models of the Volkswagen Group.[38]
Hybrid electric vehicles includes: * Audi A1 Sportback Concept[39] * Audi A4 TDI Concept E[40]
Fully electric vehicles: * Audi e–tron Concept Supercar volkswagen Volkswagen (abbreviated VW)
is the
Volkswagen is the original marque within the Volkswagen Group, which includes the car marques
Audi, Bentley Motors, Bugatti Automobiles, Automobili Lamborghini, SEAT, Škoda Auto and
heavy goods vehicle manufacturer Scania.
Volkswagen has been selling low sulphur diesel–powered engines for the European market since
2003 – reduces greenhouse emissions. A VW Golf turbo–diesel hybrid concept car was exhibited at
the 2008 Geneva Motor Show, which has a fuel economy of 70 mpg (3.3 litres per 100 km).
In March 2003, on its fiftieth anniversary, Volkswagen do Brasil launched in the local market the
Gol 1.6 Total Flex, the first Brazilian commercial flexible fuel vehicle capable of running on any
mix of E20–E25 gasoline and up to 100% hydrous ethanol fuel'
VW's Chief of research, Dr. Jürgen Leohold, said the company has concluded hydrogen fuel–cell
cars are not a viable option'
All aelctric = The two–door E–Up! electric car concept. Volkswagen and Sanyo have

Advantages Of Limousine Luxury Cars
World Wide most Expensive Limousines Luxury Cars
Limousine luxury car models are the top of all luxury cars but it can be very pricey investment.
Within the range of $1 million to $14 million AUD, all the limousine luxury vehicles have finest
features. It gives comfort to riders to sit back and enjoy the luxury road travel. On the other hand,
some people do not think that the everyday limo is sufficient to please their desires. Some would
have a preference something gradually luxurious and are keen to spend a much bigger stack of cash
to get it.
The many limo cars in top list cost at least $1 million to buy. They are certainly not your daily
limousines. They are highly custom–made or total top–of–the–line types. If they may be not unique
they ... Show more content on Helpwriting.net ...
The all luxury features of this Phantom Limo include full size office, bulletproof armor, and
capability of pushing out 432 horsepower with 6.8 liter V12 engine.
Stretch Limo / Lamborghini Aventador
Cars for Stars Limousine Company designed the concept of this luxury Stretch Limo Lamborghini
Aventador in 2013. Price is not specific but its features include 6.5 liter V12 engine which pushes up
to 700 horsepower, custom fitted interior, designed for up to 7 people, L shaped couch, iPod
hookups, Plasma TV, with the expensive champagne bar. It is not a reality so far, and without any
doubt steep price tag attached to such a manufacture might guarantee that it never does become one,
but we felt it go on this list out of pure awesomeness.
The Beast
Custom–made Beast Limo was designed specially to carry US president in 2009 with the cost of $3
million. The Beast is fixed with sufficient armor to survive an RPG attack. As The Beast is off the
record for the purpose of national security it is anonymous to the public what the exact competences
of the car are. Features include firefighting equipment, tear gas, oxygen tanks and masks, and
shotguns. Conversely, it is highly rumored that The Beast has built in grenade launchers as

Target Costing
Target Costing on Mercedez – Benz
Mercedes–Benz (MB) is one of the world 's most successful car manufacturers since its
establishment in 1886. They used target costing in the design and production of one of its products,
the M–Class, which is a new sports utility vehicle model, in response to their first time suffering
loss in 1993 because of cost inefficiency and problems with material purchasing and adapting to
market changes. MB started developing a range of new products such as the C–Class in 1993, the
E–Class in 1995, the new sportster SLK in 1996, and the A–Class and M–Class All Activity Vehicle
(AAV).
The issues could be raised from this case are how MB reacts to the environmental changes by
applying target costing (TC) into the ... Show more content on Helpwriting.net ...
Therefore, MB should work its best to derive a comprehensive category list prior to index
development. Finally obtain the target cost through the Target Costing equation. Importance Index
(table 4) shows the degree of importance towards customers of each component which may be
considered when purchase of a new MB product while Target Cost Index (table 5) is a measure for
the deviation of importance (which the component should be given) and component cost. ABC is an
ideal instrument to meet this requirement. Therefore, Tartget Costing was used in the AAV
production project. However, there are some problems existing in the development of those indexes
as well as the way MB was interpreting them. Meanwhile, MB could use achievement ratio and cost
reports to monitor the performance of Kaizen Costing. MB then compared the target cost with
drifting cost to find out the cost reduction targets for each function group. In order to achieve this,
MB should seek to develop certain organizational arrangements (through policies or culture) to
foster a spirit of continuous improvement.
Finally, i would like to recommend MB to always maintain a good relationship and cooperation with
all those suppliers since MB become rely on them to achieve target costing. Indeed, as a leader in
luxury car market, innovation on design and

Advertising : Advertising Theory And Practice
AMB220: Advertising Theory and Practice
Assessment 1:
Campaign Analysis Part 1
Mercedes–Benz CLA–Class 2013
Prepared for:
Dr Lisa Schuster
Written By:
Demi Kabaj (n9163336)
Due:
30th May 2015
Word count: 1154
Table of Contents
1.0 Introduction 2
2.0 Product Analysis 2
2.1 Key Information 2
2.2 Product Category, Key Competitors and Market Leader 2
2.4 Regulations and Ethical Considerations 2
3.0 Target Audience Analysis 3
3.1 About the Target Audience 3
3.2 Influence on Decision–Making 3
3.3 Appropriate Advertising Appeal 3
3.4 Key Insight 4
4.0 Conclusion 4
5.0 References 5
6.0 Appendix A 6
1.0 Introduction
The following report is based on the advertising campaign for Mercedes–Benz CLA–Class of July

2013. The specific product will be analysed; whilst demonstrating information about the product, as
well as the product's market and their current advertising activity. The information will then be
applied in part 2 of the campaign analysis.
2.0 Product Analysis
2.1 Key Information
The 2013 Mercedes–Benz CLA–Class is a luxury four–door coupé that proves to be unique in its
sporty appearance and down–to–earth value. It is as an affordable vehicle for young to middle–aged
car buyers, interested in a stylish automobile. Additionally, the vehicle covers all bases and is
equipped with innovative interior and exterior accessories, as well as the latest safety installations
(Mercedes–Benz Australia/Pacific, 2015). 2.2 Product Category, Key Competitors and Market

Descriptive Essay On Limos
LIMO HIRE MELBOURNE We offer you elite limo hire for an unforgettable occasion! Mercedes
Stretch Limo Travel in comfort! A Mercedes stretch limo has all the features you would expect from
a luxury car for hire. Imagine one of these smooth, glittery Limos arriving on your doorstep to take
you to your special event. You will be astonished to see the space inside, when your chauffeur opens
the door of your Mercedes Benz limo. There is plenty of room for several passengers, even if some
of them are wearing ball gowns. Centre of attraction! Arriving at your destination, prepare yourself
to be the center of attention as the polished black stretch limo glides to a stop, the chauffeur opens
your door, and you step out. Limos is one of the best ... Show more content on Helpwriting.net ...
For a minimal additional cost to a taxi you can travel with ease to your destination. With fixed costs
you always know exactly how much it's going to cost. Whether you're flying solo or with a party we
can cater to your needs– able to offer a choice of 6, 8 or 10 seater limos, or indulge yourself and
choose between our stretch Ford and Chrysler 300C Limos. Tour Limo hires Pamper yourself by
going on one of our luxurious Melbourne winery tours – Travelling through the peaceful country
side in a stylish Limo and sipping at a splendid range of delectable world–class wines of Victoria.
FAQs 1. How do I book a Limo? Please contact us by phone or fill and submit our online booking
form. We recommend to book at least 24 hours in advance for major/ special events or if you need a
specific car. For same day/ last minute reservations please call us at . We will do our best to
accommodate you. Our booking office hours are 6:00am to 11:00pm 7 days a week 2. Do I need to
confirm my booking? For phone bookings, we will send you a text message or an email to re–
confirm the details of your booking to avoid any ambiguity. Please reply back to confirm the
booking details. 3. How will I locate my driver at

Limousine Persuasive Speech
Goal: An add–on services page for a local party bus limousine rental business website
Total Words in this Document:
Title:
How many times have you driven past a limousine on the freeway and peered over to see what the
travelers were celebrating? Most people have rented a limousine for very special, once–in–a–
lifetime occasions, but once they are done, or until they happen, a limousine rental can sometimes
seem like an unnecessarily extravagant expense.
There are many times, though, that renting a limousine, party bus, or high–end vehicle be an
affordable solution to any of your transportation situations. Party Bus Limo Tampa Bay has a wide
variety of every type of vehicle, with professional chauffeurs and above–and–beyond customer
service ... Show more content on Helpwriting.net ...
Renting a limousine of vehicle to get out on the town can add a fun and unique touch to your night
out. Enjoy being able to spend time with your friends instead of spending time sitting in traffic.
Airport Limousine Service
Getting to the airport can be a hassle. We understand. That's why we provide comprehensive, high–
quality airport limo services. Instead of paying to leave your car parked in the airport's parking lot,
you can keep it safely locked up at home, while our drivers get you to and from the airport with
enough time to catch your flight. Once you arrive in Tampa, you can bypass the lines of people
trying to catch a taxi, and get in the Party Bus Limo Tampa Bay vehicle that's waiting for you. When
we pick you up, we'll have beverages and snacks to help stave off traveling hunger.
A Limousine for your Wine Tasting Trips
Drinking and driving is always a bad idea – which is why renting a vehicle for your wine tasting trip
can help you enjoy the day even more. With so many wonderful wineries creating delicious drinks,
like Florida's specialty citrus wines, take a day to explore these local treasures with your friends and
family. We'll help you arrange an itinerary that makes sense. You'll have time at your favorite spots
to enjoy the atmosphere and drinks, and we'll be there to help you safely enjoy your

How To Build Encore
[2018] [Buick Encore] vs [Ford Escape] SUVs are perfect for families and college students. A
typical SUV can haul groceries and large pets. A few decades ago, SUVs were bulky vehicles.
Nowadays, luxury sport utility vehicles give drivers a sophisticated driving experience. Automobile
manufacturers are always adding new standard and optional features to SUVs. The Buick Encore is
a popular luxury SUV, and it outperforms many other popular SUVs. The 2018 Ford Escape has a
great rating in several categories, but the Ford Escape cannot outshine the 2018 Buick Encore.
Comfort The 2018 Buick Encore is a luxury crossover. The premium trim has an air ionizer. The
pint–sized crossover is perfect for a small family. The front seats are comfortable and supportive. All
trims have storage space in the front of the cabin. Heated front seats are optional. The cargo area can
be expanded to 48 cubic feet. There is a narrow center console between the front seats. The rear
seats have an ample amount of headroom. A moonroof and a remote start are optional features. The
Encore has connectors for two car seats. The top anchors are easy to access. There is enough space
for a rear car seat when the front seats are pulled forward. The Active Noise Cancelation technology
eliminates unwanted noise.The encore is available in a large range of interior colors. The Essence
trim has leather upholestry. The Encore has an elegant dashboard. The Ford Escape has firm seats
and a busy dashboard. ... Show more content on Helpwriting.net ...
Surprisingly, the most expensive trim has the best fuel economy. The Encore has a refined
suspension system. All trims have standard 18–inch wheels. The Encore is great for everyday
driving. It is agile, and the SUV can easily fit into tight parking spaces. Front–wheel drive is a
standard feature on all models. All–wheel drive is an optional feature. The Ford Escape has 19–inch
wheels on the titanium trim. The heavy wheels can make potholes more

2016 Lxus Rx Essay
The design for the 2016 Lexus RX is certainly provocative, but it isn't really surprising. After all,
when Lexus slotted the all–new for 2015 NX beneath it, the smaller and deeply chiseled crossover
strongly suggested that its larger and segment leading RX kin would get a similar makeover.
Even so, the changes to the RX (350 gasoline model; 450h hybrid) are nothing less than dramatic.
This model, known originally in 1998 as the RX 300, then as the RX 330 in 2004 before assuming
its present RX 350 mantle in 2007, will have you sit up and take notice. It is all part of an
extraordinary styling direction Lexus has been rolling out in recent years to make its models
evocative, as it moves away from its long–staid construct.
Lexus previewed the ... Show more content on Helpwriting.net ...
Certainly, Lexus could have slapped something together, but they did not – flowing leather and
chrome lines place an accent on the layout. At the top is the navigation screen, which sits in an
alcove. Beneath that is an analog clock followed by rows of knobs, buttons and switches to control
climate, audio and other functions. Between the seats is the transmission shifter, cup holders, and the
mouse–like controller for various vehicle functions.
As before, the F Sport trim level returns. F Sport should not be confused with "F" as the former
provides a decorative upgrade without the corresponding performance boost. Choose the latter,
which is not available in the RX, and you get an extra measure of performance thrown in.
In any case the interior of the F Sport brings with it several enhancements of note including a
perforated leather–wrapped shift lever, a three–spoke steering wheel with F Sport badge, and
aluminum accents. As for the exterior, the F Sport brings in a mesh grille, exclusive 20–inch, 10–
spoke aluminum alloy wheels, and other enhancements. In addition to the standard RX colors, Ultra
White is exclusive to the F Sport

Business Report
BUS 101 Project: Analyzing Your Favorite Business
|FALL 2014 |
|Team Members: |Caleb Jackson, Jacob Smith, Matt Williamson | |
|Company Name: |Bayerische Motoren Werke AG (BMW) |
|Mission Statement. |
|The ... Show more content on Helpwriting.net ...
|
|Describe the business of the company and the type(s) of products/services produced/sold. |
|BMW is a major company in the automotive industry. They produce 4 wheeled vehicles along with
2 wheeled vehicles. |
|How many locations? List the domestic and international locations of the business. |
|The domestic location of BMW is in Greer, South Carolina. There are six plants in the world,
located in, Dingolfing, Africa, Regensburg, America, China, and Leipzig. |
|Summarize the CEO's letter to shareholders from the annual report (at least 5 bulleted points). |
|The BMW Group has enjoyed four consecutive record years |
|We continue to invest in our future, in all areas of individual mobility |
|Our vehicles are more desirable than ever: we delivered more than 1.96 million BMW, MINI and
Rolls–Royce cars to customers in 2013 |
|The BMW

Infiniti's Athletic Midsize Sedan
Infiniti's athletic midsize sedan can now be had in an extended wheelbase version. The elongated
model delivers best–in–class rear seat legroom.
The luxury market is an intensely competitive one with BMW, Mercedes–Benz, and Lexus seated
amongst the top sellers. The first two marques rely on diesels to supplement their gasoline offerings;
Lexus augments its standard models with hybrids.
Further down the luxury sales line Audi, Acura and Cadillac do battle, followed by Infiniti sitting in
a distant seventh place.
Infiniti may trail the leaders, but it has come on strong of late. For the second consecutive year
Infiniti has achieved record sales, rising by 13.8 percent in 2015. Most of those sales were in the US
where Infiniti is outpacing ... Show more content on Helpwriting.net ...
The extra inches benefit rear legroom, providing 41.8 inches of space for the three rear seating
passengers. Not quite matching limousine proportions, but very close indeed – and you can cross
your legs. So, despite not having a flagship sedan to compete with the BMW 7–Series, Lexus' LS, or
the Mercedes–Benz S–Class, the Q70L offers a reasonable alternative.
That alternative is marked by a handsome visage with a bold grille, a muscular hood, and strong
shoulders. From its sides, the Q70L offers a stately appearance with its long flowing lines, rising
belt line, and rocker panel ornamentation. Handsome dual–quad aluminum alloy wheels and chrome
accents provide this model with added expressiveness.
The roofline flows into the raised rear deck – that deck is accented by chrome embellishments,
wraparound combination lamps, and dual exhaust tips. Distinctive embrasures front and rear as well
as stylish LED light treatments add visual appeal to this already striking model.
Luxuriant and Sensibly Appointed Cabin
Inside, the cabin is bright, orderly and uncomplicated. And that's a good thing: some luxury
manufacturers have gone tech happy (or mad), making such vehicles less than user friendly.
The Infiniti Q70L is marked by flowing interior lines across the dashboard, on the instrument panel
hood, along the doors, and upon the seats. That look imparts a feeling of

Platinum Motorcars Essay
Platinum Motorcars was established in 2006 by Benny Black. The company provided various
services such as luxury vehicles rental services, chauffeur services and sales arrangements. Platinum
Motorcars current customers include different variety of clients such as local business leaders,
known athletes, celebrities and tourists, and these customers feel satisfied with the company
services, also with the standards to rent a luxurious car. The former customers who dealt with the
company in the past maybe found that the standards for renting a luxurious car is too much and hard
to meet, or found other competitors who provide the same service with better price and less
requirements. The potential new customers for the company are the individuals who looking for a
luxury driving experience on a continuously or intermittently basis, also the rich people are desired
clientele by the company. Platinum Motorcars competitors attracted the customers who seek to drive
a luxury vehicle for special occasions such as wedding or a prom as a once in lifetime experience
(Clow & Baack, 2014). ... Show more content on Helpwriting.net ...
Moreover, anyone who wants to rent a car must meet the company's requirements which include
additional fees and proof for other documents, so the consumer segment served by the company
usually the rich and high income people who can afford the high prices. Platinum Motorcars could
serve people in other geographic area such as San Diego in California because this area attracts
many tourists every year, and driving a luxury car will be new experience for them. In addition, the
company could offer its services on the famous hotels in the same area by keep flyers that explain
all services the customers can purchase and get from the company (Clow & Baack,

Dithos And Pathos In Advertising
In society today, consumers decisions for buying products is heavily influenced by the marketing
strategies created by advertiser. The first ad presented is advertising certified pre–owned BMWs,
while the second ad is marketing Lincoln MKZs. The BMW ad is targeted towards middle class
people looking for a luxury vehicle at a decent price. The Lincoln, however, is directed towards
wealthy upper–class people looking for a luxury vehicle. Although the advertisements are appealing
to two different audiences, they both utilize ethos and pathos in an attempt to reach potential
consumers. To understand how advertisers attempt to influence audiences to promote a certain idea
or purchase a specific item, an explanation of the rhetorical devices used would be helpful. For that
reason, the emotional appeal, pathos, focuses on invoking an audiences' emotions using elements
such as humor, sympathy, hatred, or fear (Lunsford and Ruszkiewicz 28). In addition, ethos, the
character appeal, intends to persuade an audience by establishing authority and credibility (Lunsford
and Ruszkiewicz 40). While there are more rhetorical devices, ethos and pathos are the two that are
prevalent in both advertisement videos. Both seem to attempt to gain trust and invoke the audience
to partake in a specific action. To go in depth and understand the ad, one needs to know what it is
exactly. The ad consists of a man meticulously cleaning his BMW. To set the scene, soft and light
piano music plays in the

Swot Analysis Of BMW
1.0 Introduction
The automobile industry is a complex industry that have high competition I the market. These
industry companies have to set their strategies based on their objectives and the competitive
advantages in the market. In BMW, they have used innovation technologies in their new cars
production, they try to reach customers' needs and satisfactions by implementing different strategies
and applying different models. This paper is analyzing various strategies of BMW, focusing on their
SOWT analysis in order to evaluate their performance in the global market. It recognized the world
over its reputation for the quality provided and its brand name which include three main brands:
BMW, Rolls–Royce, and MINI.
1.1 About BMW – Background ... Show more content on Helpwriting.net ...
"WORLD MOTOR VEHICLE PRODUCTION – OICA correspondents survey" (PDF).
www.oica.net. Retrieved 19 September 2017.
2.0 OT Analysis
2.1 Environment Analysis
2.1.1 PESTL Analysis
Political: The political factors are those who affect the business to give you opportunities or threats.
The legal regulations and security measures formulated by the governments to control the
automobile industry performances.
The UAE has become one of the most important models of political stability when there are some
nations in the region are suffering from unrest even when there is a presence of a large foreign
community in the country. This political stability helped the BMW company to grow with minimal
political tension and not having that much of risks in the market. (Opportunities)
The support of government to the ecofriendly products helped BMW to improve its products in
order to exceed the environmental expectations. (Opportunities)
Economical: This factor is related to the economic structure and policies, rate of exchange, and the
globally economic growth.
In 2012, BMW open its largest ever showroom in Abu Dhabi, where there was the highest volume
selling market, with a 23% growth and 4,436 cars sold, while Dubai also had an increase of 23%
with 4,395 cars sold.

Bmw in Bric Countries
BMW
Using a BRIC localization strategy to maintain global leadership in luxury automobile
manufacturing
Achille MOLLON, Aleksander OLECHNOWICZ, Ania, TWOREK, Celine PAN, Jade CHAN,
Sophie SCHAEFGEN, Viktor MIKUS
Content
Introducing BRIC Company Snapshot R&D Sourcing Manufacturing Sales
BMW Winning the BRIC Auto Market
BRIC market performance
— By 2014 BRIC will account for 30% of the world sales
— As a whole is growing by 3%–15% per year between 2009 and 2014
— BRIC markets have strongly outperformed three markets Europe, US, Japan
Winning the BRIC Auto Market
How can BMW localize in BRIC countries to maintain its number one position among the luxury
car makers ?
BMW and the Competitive ... Show more content on Helpwriting.net ...
Engineering Nucleus. This kind of center adapts worldwide products to local requirements; an
example would be designing exterior body adaptations to a global model to make it more appealing
for the Chinese market. Engineering nuclei have local autonomy in exploring customer needs and
managing day–to–day projects. The company's R&D headquarters ensures that these units have
appropriate capabilities and arranges international exchanges of best practices and R&D sta .
Mercedes EUR 3,130m in 2010 on R&D. Volkswagen Group spent 6.1% of its revenue on R&D in
Local R&D Hub. A local R&D hub develops products for 2010, ahead of the local market; for
example, developing flex–fuel applications for Brazilian customers. Local R&D hubs have
Mercedes's 5.9% BMW's autonomy in defining business cases and product spec4.6%. ifications; the
company's R&D headquarters acts as a consultant and facilitates exchanges of best practices. Center
of Competence. This kind of center has global leadership responsibility for developing products or

technologies for worldwide use. An example might be developing a small, low–cost SUV for
markets around the globe. The company's R&D headquarters ensures each center's integration into
the company's global network. It is generally not advisable for a given R&D center to try to play
more than one of these roles at the same time. Often, a localized R&D center in an RDE

Cadillac Car Research Paper
Cadillac cars are some of the most exquisitely crafted automobiles on the road today. With luxury
and quality as a paramount priority, Cadillac cars are constructed to last for the long haul. As a
Cadillac owner, you are certainly a person with an eye for quality. In order to keep your Cadillac at
the highest quality possible, it is a good idea to stay on top of the maintenance from the moment you
bring it home. Below are some tips that will help you to enjoy the longest life possible from your
Cadillac vehicle.
Keep Up With Your Oil Changes
While your Cadillac may sound fine and seem to be running great, a failure to keep up with the
manufacturer's recommended schedule for oil changes is a good way to shorten the life of your
precious car. ... Show more content on Helpwriting.net ...
By getting things done like a servicing your transmission and having other parts reconditioned as
outlined in your owner's manual, you will greatly increase the longevity of your Cadillac. All in all,
staying on top of your car's maintenance will guarantee that you have a long enjoyable ownership of
your Cadillac automobile.
In addition to following the maintenance tips above, it is a good idea to take your Cadillac to the
nearest dealer for servicing if it is showing any signs of trouble. Cadillac service dealers have the
highly trained technicians needed to ensure that your car will be on the road for a long time to come.
So call your Cadillac service department today with any maintenance questions you may have. You
are sure to find that they will be very helpful in maintaining your

Bmw Marketing Strategy
For the purpose of this assignment, I will choose BMW, the luxury automobile maker that has
established a mark for itself in the luxury car segment with its high performance cars. BMW is a
powerful brand that is truly experienced by car lovers all over the world as a symbol of
performance, power and luxury, all combined into its power packed machines that are treat to watch,
drive and possess. That's why, it is truly known as the "Ultimate driving Machine".
BMW has been able to live on to its brand's promise due to three major factors: consistency,
patience and a simple, upbeat message. It has been beating the drum for the last many years that
BMW offers customers the ultimate driving machine. BMW is very, very consistent in providing the
... Show more content on Helpwriting.net ...
Consider what your brand should be well known for in five years time from today and then
consistently begin to build up the association with your signals. But be consistent and be persistent.
Changing strategy half– way can be dangerous.
BMW has exactly done this. It has been consistent in terms of pursuing its branding strategy. Even if
you remove the BMW logo today, the characteristics associated with BMW brand, i.e., power,
performance and high quality engineering can easily recognize the brand.
Strategy to make the brand even stronger:
To make this brand even stronger, BMW needs to focus on developing customized strategies in new
emerging markets that are slated to become in the next few years, such as India. Although it should
never compromise on its brand positioning and should continue to adhere to its consistent branding
strategy, minor modifications or customizations in terms of brand positioning in markets like India
will give its global sales a strong boost.
Although BMW is a brand that is recognizable all over the world for its performance and power,
BMW can rule the hearts of people in each different nation by appealing the peculiar five senses of
people living in these different countries that are truly different from each other in terms of culture,
preferences, etc.
I would never ask BMW to modify or change its brand strategy, but will only ask for minor

Advantages Of Brewster Limousine Company
Brewster Limousine Company
Limousines are generally known to be an extravagant whim if there are unique events, for example,
weddings, special parties, and anniversaries or weddings. It is a luxurious thing that is generally
found in Hollywood occasions. Be that as it may, you can likewise have this luxury in your local
area. You simply need to discover a limousine company in your general vicinity and you will be
similar to the Hollywood stars. Brewster limos Company provide you best Services in the following
Events... 1– Night out party limo
Nights out Party limos are luxury autos that are longer than standard luxury cars. They have a
chassis that is almost the length of that of typical extravagance vehicles. Nights out Party limos ...
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In the event that you are tired of the old unreliable transportation methods, the new limo services are
one–stop solution for you, and you can surrender every one of your worries in a jiffy. On the off
chance that you utilize these services once, you will without a doubt turn into a fan of these.
Additionally, going in limousines clearly reflects a style and class that no typical taxicabs or taxis
give. You feel yourself as a king being transported to the airport in the royal vehicle. Aside from
offering this luxury and security, airport limos are pocket–accommodating and affordable even for
the ordinary white collar class

Affiliated Transportation Essay
In the business world, it's especially important to manage how other people perceive you. Savvy and
powerful individuals are always sure to project an image of confidence and class, from how they
dress to the vehicle in which they arrive. Affiliated Transportation of Indianapolis, IN, offers a
corporate car service that will help you create a strong first impression. Since executives are often
traveling to different cities and countries, this luxury transportation company has created long–term
partnerships all around the world to make sure you travel in style wherever you go.
Affiliated Transportation offers several luxury transportation options for executives to choose from.
The stars of its showroom include a Lincoln Towncar L Sedan, a Mercedes–Benz S Class Sedan, a
Chevrolet Suburban LTZ SUV, and a Cadillac Escalade ESV SUV. On the smaller side, the Lincoln
will provide comfort and elegance, while the Mercedes–Benz will impress anywhere you go. If
you're bringing along your team, you may want to consider the convenience of the Suburban.
Meanwhile, the Escalade not only is one of the finest vehicles in luxury transportation, but also
provides a sense of privacy with its tinted windows. ... Show more content on Helpwriting.net ...
Affiliated Transportation employees are trained professionals of the highest caliber. In addition to
always wearing a suit and tie, they have a clean cut look that will elevate your

Five Forces Analysis Of Retail Car Industry

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