The Potential Investment Of Sony Corporation

The Potential Investment Of Sony Corporation
As I stated in my previous letter, I am writing you in regards to your potential investment in Sony
Corporation. As a member of Marquise Consulting, I strive to give all potential investors a greater
understanding of Stocks and how beneficial investing can be, if you invest in the right company. I
make every effort to give you as much information about Sony Corporation and how it has remained
an excellent company. However, I also want the information presented to you to be relevant so you
are not overwhelmed. You to being able to make an educated decision on whether or not you would
like to invest is important to me. Along with being confident in the decision, you choose to make.
Sony is a pronounced investment opportunity. Sony Corporation has been around since 1946 and
has progressively remained a top manufacturer since their start. I mentioned in a previous letter,
looking back as far as five years into Sony's stock value, it has been fairly steady.
On May 6th, 2011, their stock price was $28.06 moving forward five years to April 11th, 2016, their
stock price is at $28.10. In a five–year time span, Sony has securely remained constant. However in
the recent months, Sony stocks are projected to steadily increase in value.
According to the New York Stock Exchange or the NYSE, the United States Dollar or USD price of
Sony Stocks has recently increased 0.27 (1.02%) and is expecting to steadily increase in the future.
According to Zacks.com, an accredited investment
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PS4 Situational Analysis
INTRODUCTION: Sony is a Japan based company that operates in over 180 countries worldwide.
(Company Profile for Sony Corporation, 2011) Sony was co–founded by Masaru Ibuka and Aki
Miruta in 1946 and since then has grown into an international multimillion dollar company (Sony
Corporation, 2014). Ibuka and Miruta originally started out manufacturing measuring equipment
(Sony Corporation, 2014), and have expanded into more complex technological solutions, such as
laptops, gaming consoles, and communications devices. One product in particular is the PlayStation
4. The PS4 is the most recent of Sony's gaming consoles and since its release at the end of 2013 has
sold 7 million units (Plafke, 2013), raking in 45 billion dollars of revenue for ... Show more content
on Helpwriting.net ...
The company is competing with Microsoft in the computer and gaming consoles product area, then
with Panasonic in the television and music department and with LG's communications products. A
second threat Sony faces relates to most of its production being in Japan. The company is
susceptible to a fluctuating currency rate. For example the Japanese Yen has been steadily rising
against both the US dollar and the Euro since November 2013 and experienced a 5% increase
against the US dollar in December 2013. (OANDA, 2014). This made Sony's imports to these
countries from Japan seem relatively more expensive than products made locally. Another threat
Sony faces is one relating to the specific product being discussed in this report. Recently the PS4
network was hacked, allowing users' credit card details and other private information to be taken.
(MacManus, 2012). Being vulnerable to attacks from hackers is a very big threat for the Sony
Corporation. Opportunities: The Sony brand has been given many opportunities. One of these is that
Blu–ray is become increasingly more popular, which gives Sony the opportunity to make these
players as cheaply and efficiently as they can. A second opportunity is their partnership with the big
gaming franchise Fifa. This enhances Sony's corporate value. Weaknesses: One weakness of the
Sony Corporation is its location. Almost its entire manufacturing takes

Sony Corporation in the New Decade Essay
Master of Science International Business 2010 Presented by: Fahad Ishaq Student–ID–Mainz:
905202 Student–ID–London: 3000235 Lecturer: Prof. Randolf Schrank Unit: International Strategy
Words: 2041 CHAPTER 1 INTRODUCTION Sony has successfully created an incredible brand
name. It is all about high–technology, innovative products and state of the art gadgets. Sony was
founded after post–war of Japan 1946 by two innovative thinkers Masaru Ibuka and Akio Morita,
who wanted to step in the business of electronics. They setup a small facility in the bombed area in
... Show more content on Helpwriting.net ...
2.2 Differentiation Strategy: Sony always opts for differentiation in order to stand out from rest of
the competitors. Their unique product readily catches the eye of consumer and attracts them. The
figure below is called Porter Generic Matrix. The competitive scope in the figure shows when a
company follows has a broad or narrow target. If a company has low competitive advantage the
focus will be on low cost & if a company has high competitive advantage, the focus will
remain on differentiation strategy. The matrix tells the position of a company in that industry. Sony
Corporation has a broad target and high competitive advantages which allows the company to
follow differentiation strategies. The company could follow this strategy due to its high spending on
scientific research and their highly skilled, creative product development teams. Premium pricing is
also achieved by this way by the company. SONY Figure 1: Porter's Generic Matrix CHAPTER 3
SONY INTERNATIONALIZATION Internationalization Journey from 1980's to 2000: Sony
Corporation in the period of 1985 up to 1995 had further invested through foreign direct investment
in different countries in South and East Asia including Taiwan, Hong Kong, Vietnam and etc. By the
early

Sony Corporation 's Pest Analysis
Sony Corporation's PEST Analysis
Introduction
Sony Corporation is one of the world's largest manufacturers of electronic product. It engaged in
business through electronics, motion pictures, music and financial services. Though it used to be a
leading manufacturer, Sony Corp has now been entangled with low sales rate and financial strain in
many of its product lines (Euromonitor, 2014). This paper demonstrates three events of Sony
Corporation as a case study to analyze how these external factors affect companies' decision
making, then discuss how has international business environment changed from these three events
and finally the conclusions are presented.
Sony acquired Columbia Pictures Entertainment, Inc. in 1989
Japanese corporations showed a growing interest in entertainment business in the 1980s. Sony has
been questing to win a place in the entertainment software business for some time. It merged CBS
Records in 1987 for $2 billion (Fabricant, 1989). And in September 1989, Sony Corporation
acquired Columbia Pictures Entertainment, Inc. for the amount of $3.4 billion. The Sony Group
intended to secure software in high quality so that Sony 's wealth of hardware products could be
promoted. By acquiring CBS Records and Columbia Pictures, this ultimate strategy has been
fulfilled (Sony history, 2015).
Political Factors
Ronald Reagan became the president of the United States in 1981. He used the theory of supply side
economics as the base of his economic policies, which

Sony Corporation Is A Japanese Based Technology Company.
Sony Corporation is a Japanese based technology company. Sony specializes in consumer and
professional electronics, gaming, entertainment, and financial services. Each of these branches has a
specific strategy it must adhere to in order to be successful. The reason for having different
strategies for each branch is to conform to the demands for each specific market. If their strategy
can't keep up with market demand than the business will fail. Sony's mission statement is "A
company that inspires and fulfils your curiosity." Sony's vision statement is "Using our unlimited
passion for technology, content and services to deliver groundbreaking new excitement and
entertainment,as only sony can". Sony originated in 1946 as Tokyo Tsushin Kogyo ... Show more
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When he returned to Japan, he encouraged experienced, middle–aged employees of other companies
to assess their careers and consider joining Sony. The company filled many positions in this way,
and inspired other Japanese companies to do the same. Sony also played a major role in the
development of Japan as a powerful exporter during the 1960s, 1970s and 1980s. It also helped to
significantly improve American perceptions of "made in Japan" products. Now known for its
production quality, Sony was able to charge above–market prices for its consumer electronics and
resisted lowering prices thus increasing sales drastically. In 1971, Masaru Ibuka gave the position of
president over to his co–founder Akio Morita. Sony began a life insurance company in 1979. Amid a
global recession in the early 1980s, electronics sales dropped and the company was forced to cut
prices, thus profits fell. Around that time, Norio Ohga took up the mantle of president. He
encouraged the development of the compact disc in the 1970s and 1980s, and of the PlayStation in
the early 1990s. Ohga went on to purchase CBS Records in 1988 and Columbia Pictures in 1989,
greatly expanding Sony 's media presence. Ohga would succeed Morita as chief executive officer in
1989. Under the vision of co–founder Akio Morita and his successors, the company had
aggressively expanded into new businesses. Part of its motivation for doing so was the pursuit of

Investment Potential of Sony Computer Corporation
SONY 'S INVESTMENT POTENTIAL
Prepared by N.A.R.
Report Distributed November 17, 2006
Prepared for
English 302–B19–F06 ABSTRACT
This report explores Sony Computer Corporation, in an effort to provide detailed information
regarding the company 's most recent stock trends. The purpose of this report is more specifically to
show the performance of the company 's stock after a video game console release, in order to
provide investors with information to help decide whether or not to invest. News articles and stock
price history charts were consulted to provide a detailed picture of the company 's past and present
state and to help make predictions for future performance. The stock charts and news articles
referred to in this ... Show more content on Helpwriting.net ...
The controller is called, "SIXAXIS," because along with its analog feature it also has some motion
sensing features. For example if a player is playing a motorcycle game and leans with the controller
it will affect the control of the motorcycle in the game. Along with these wireless connectivity
features, the PS3 also features a Blu–Ray DVD player. The ability of the PS3 to double as a Blu–
Ray DVD player is being called "the Trojan horse that [should] give Blu–Ray an unbeatable
advantage over rival HD–DVD" (Arnold, "Fox "). 20th Century Fox Home Entertainment is
releasing the X–Men 3 DVD on the 14th of November, hoping to give an additional item for people
to purchase while shopping for the PS3. Steve Feldstein, the senior VP marketing communications
for 20th Century Fox said, "The demographics between ‘X–Men ' and PlayStation 3 are a near–
perfect match" (Arnold, "Fox "). With Sony scheduled to have 2 Million PS3 's available for sale
by the end of this year, Blu–Ray sales should climb along with the system. Figure 2: PS3 Release,
Japan. Figure 3: Japan Release Sales by Model. Sony released the PS3 in Japan on November 10th
and sold 88,400 systems in the first 2 days. Sony only had 100,000 PS3s ready for release in Japan,
which means that roughly 90% of the systems were sold out in the first two days. In Japan, 62% of
the units sold were of the 60 GB model which was priced at around $510 vs. the 20 GB which were

Sony Corporation Financial Statement
Introduction
Sony Corporation is a global wonder, the main headquarters for them are based in Japan. They offer
many different electronics, games, movies, music, network services, and financial services
businesses. Sony corporation also has a joint venture in mobile phones with Sony Ericsson. Sony
Corporation has plants, warehouses and stores in many different countries including the U.S. This
review of Sony Corporation's financial statements will show how well this company has done in
repairing and building their company back up since the devastating tsunami in 2011.
What is the amount of property and equipment on the balance sheet for the two most recent years?
In 2010 and 2011 Sony Corporation had 3,356,395 (Millions in Yen) and ... Show more content on
Helpwriting.net ...
Depreciation for lease terms do not exceed the term of the lease. Does the company use the same
depreciation methods for financial statements and tax returns? It looks as if Sony uses the straight
line method for their taxes. It is not very clear in their financials because tax returns are prepared
differently in Japan.
What are the company 's footnote disclosures relating to impairment?
Sony had a loss of 27.1 billion yen on impairment in 2011. These losses were primarily due to
decreases in the estimated fair value of property, plant, equipment and certain intangible assets.
Please also describe how to determine if impairment exists and how to calculate the impairment
loss. Impairment exists when the carrying amount of a long lived asset or group of assets exceeds its
fair value and cannot be recovered. Decreases in market price can be attributed to impairment. You
subtract the future or present value of any future net cash flows from the book value of the asset
then add back the cost to dispose of the asset if you are disposing of it. The total is the total
impairment loss on the item.
What are the amounts and descriptions for the company 's current liabilities for the most recent
year?
Sony has short term borrowings of 53,737, current portion of long term debt in the amount of
109,614. Notes, accounts payable and trade of 793,275, other and accrued expenses of 1,013,037.
Sony also had accrued income

Analysis Of The Long Time Sony Corporation Co Founder
Akio Morita Akio Morita, the long time Sony Corporation co–founder was a very unique man. He
accomplished so much in his 78 years of life. He was the co–founder of one of the most successful
consumer electronic companies. He also is known for opening the gates for Japan sales in the
United States.
Akio Morita was born January 26, 1921. He was born and raised in Nagoya, Japan. He was the son
of sake brewers. His family's business is known to have been around for over 15 generations, at the
time was currently owned by his father. This is where Akio got his first taste of business. Akio was
raised on the intentions to one day take over for his father. Akio often sat in on important business
meetings during holiday vacations. Akio became an expert on the sake making process, managing
workers, and the money/business side of his father's business. He achieved all of this by the time he
was 12. While helping take care of the family business, he quickly realized he didn't want to
continue the sake brewing business, which was a great disappointment to his father.
Once graduating high school, Akio knew college was a must. With his favorite classes being math
and physics, it wasn 't a surprise he graduated from Osaka Imperial University in 1944 with a degree
in physics. After graduating, he continued to study electronics on his spare time. However, he had to
quickly put his hobbies aside because WWII was in full motion. He enlisted into the navy right after
graduating college. He

The Organization 's Vision, Mission, Values
This project depicts about the Organisation's Vision, mission, values. Strength and weakness of the
competitors and the strategies which has to be used by our organisation to excel in the business.
Also the existing policies and procedures, Risk assessment and the resistance are analysed. Samsung
is a South Korean multinational corporation company headquartered in Samsung Town, Seoul. It
includes many subsidiaries and affiliated businesses, most of them combined under the Samsung
brand. Samsung was established by Lee Byung–chul in 1938 as a trading company. Samsung
penetrated the electronics industry in the late 1960s and also it entered the construction and
shipbuilding in the mid – 1970s. Noteworthy Samsung industrial subsidiaries include Samsung
Electronics, Samsung Heavy Industries and Samsung Engineering and Samsung C&T. (Wikipedia,
2015) Organisation Vision: Samsung is dedicated to act in accordance with local laws and
regulations as well as putting a strict global code of conduct to all its employees. It believes that
ethical management is not only a tool for responding to the rapid changes in the global business
environment, but also a mean for building trust with a range of stakeholders including clients,
shareholders, employees, business partners and local communities. With an aim to become one of
the most principled companies in the world, Samsung continues to guide its employees and run the
monitoring systems, while having a fair and clear corporate management.

Sony Computer Entertainment Vs Connectix Corporation Summary
Sony Computer Entertainment v. Connectix Corporation
Sony Computer Entertainment v. Connectix Corporation, 203 F.3d 596 (2000), is a result of the
Ninth Circuit Court of applications which governed the replication of a copyrighted BIOS software
through the progress of an emulator software does not institute copyright violation but is protected
by reasonable usage.
The court also ruled that Sony's PlayStation symbol had not been tarnished by Connectix Crop's sale
of its emulator software, the Virtual Game Station.
Context of the case
Connectix begins the progress of the Virtual Game Station (VGS) in July 1998 as a Macintosh
software application that matches Sony's current Play Station video games console's hardware and
firmware.
This would make it likely for VGS operators to play games advanced for the play station on
Macintosh hardware, with strategies to announce a Windows PC well–matched variety at a future
day.
Connectix's development approach was constructed upon inverse engineering the play Station's
BIOS firmware, primary by means of the uncharged BIOS to progress imitation for the hardware,
and then by evolving a BIOS of their own using the unique firmware as an aid for fixing.
Throughout the progress work, Connectix communicated Sony, demanding "technical support" for
finishing the VGS, but this appeal was finally decayed in September 1998.
The Video Game Station growth touched conclusion in December 1998, with the software actuality
commercially

Sony Analysis
TABLE OF CONTENTS EXECUTIVE SUMMARY 3 INTRODUCTION 4 SWOT ANALYSIS 6
PESTEL ANALYSIS 11 RECOMMENDATIONS 16 REFERENCES 17 EXECUTIVE
SUMMARY Consumer electronics, broadcast and professional systems and information technology
products are widely used in this globe. For example Japan was one of the leading countries in the
industry of electronical goods. Japanese electronic products share a large portion of the Japanese
trade industry, and their high quality ranks them as one of the Japan's representative industrial
products. Many Japanese electronics manufacturers are expanding their business overseas, which
ranks the electronics industry as the most internationalized ... Show more content on
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Service Another strength of Sony is that their international presence makes it very convenient for
customers to contact them for after sales services, regardless of the place of purchase. This helps
customers have faith in the product and they know that if something goes wrong, irrespective of
where they are at that point in time – they can always contact a Sony office Wide range of products
Sony being such a large corporation is highly diversified into the electronics field, financial
services, etc. This helps them to sustain because incase one particular industry is slowing down, it
will not affect the entire company as a whole as much as it would if it were only catering to that
industry. Diversification helps reduce risks and therefore minimizes the chances of failure
WEAKNESSES High Pricing In these times, with a lot of options in electronics – Sony's pricing
strategy does not seem apt as their products are relatively expensive to its competitors; whether this
be the Sony VAIO or the Sony PS3. Some people argue that this price can be justified because of the
brand name of Sony and it will most definitely look bad on the company image if Sony suddenly
drops all its prices just to be competitive in the market. In fact, Sony was forced to lower its PS3's
price by $100 just to

Sony 's History And Its Glory
Abstract As a world–well–known company, Sony once gloriously ruled the world electronics
market. However, Sony began a series of crisis in the new century, which makes Sony lost its
domination of the world market. This paper introduces the Sony's history and its glory, and analyzes
the new strategy to re–shape the company. In order to target the market, the product user
identification, user interface design, and the best practice for the company are introduced and
analyzed.
Introduction
In 1946, Masaru Ibuka started an electronics shop in a department store building in Tokyo with a
total of eight employees. In the following year he was joined by his colleague, Akio Morita, and
they founded a company called Tokyo Tsushin Kogyo (Tokyo ... Show more content on
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The exclusive tech Trinitron supported television, walkman which led the popular trend, PlayStation
that began the next generation Game consoles era, and the global disk recording standard blu–ray.
With the huge profit from the electronic market, the company started it expansion to other business
area. In 1989, Sony merged Columbia Pictures and TriStar Pictures.("NYS Department of State
Division of Corporations Entity Information",2015) In 2005, Sony acquired 20% of shares of
Metro–Goldwyn–Mayer, Inc., MGM.(Sony Co, 2008). And in 2011, Sony purchased the EMI music
business (Sisario, 2012). All these action showed that Sony had reached its business to
entertainment. Beside the electronic business and entertainment business, the company is also
involved internet and finance.
Goals of Sony Even with a long time domination of the market, after the new century, the company
was challenged. Lack of new technology, Sony's traditional products were outrun by new product
form other company. Walkman began to lose its market share because of newer, smaller, bigger
storage iPod form apple; XBOX 360 of Microsoft tried to take the market from Playstation; and
Trinitron television lost its advantage because liquid crystal display television was replacing the old
technology. What made things even worse was the big crises of 2003, the Sony Shock. April 2003,
Sony announced their 2002 financial report, the company huge amounts of loss was disclosure. Plus
the huge

Case Study : At Sony, Our Mission Essay
CARISIS MARTINEZ STRATEGIC MANAGEMENT SECTION 3 DECEMEBER 12TH, 2016
DIAGNOSIS " At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our
unlimited passion for technology, content and services, and relentless pursuit of innovation, drives
us to deliver groundbreaking new excitement and entertainment in ways that only Sony can create
unique new cultures and experiences. Everything we do is to move you emotionally. Be Moved." As
stated on Sony's company website, their goal is to produce products and services that are innovated
and inspiring to its consumers. Sony has branched out in various industries stemming from what
was once solely music, to technological products, financial services, and more. Originating as far
back as 1929, Sony has managed to evolve with its competitors for the sake of its shareholders and
investors. The longevity of most businesses in the media industry have slowly gone bankrupt by
failing to remain innovative enough to compete against competitors and adapt to the ever changing
technological environment. Though some hiccups along the road have occurred, Sony has managed
to maintain its mission and promise. CORPORATE STRATEGY Sony Corporation has consolidated
to partake in the development, design, manufacture, and sale of various kinds of electronic
equipment. They also offer devices for consumer, professional, and industrial markets. Sony is
mostly profiting these days off its gaming consoles

Analysis Of The Long Time Sony Corporation Co Founder
Akio Morita Akio Morita, the long time Sony Corporation co–founder was a very unique man. He
accomplished so much in his 78 years of life. He was the co–founder of one of the most successful
consumer electronic companies. He also is known for opening the gates for Japan sales in the
United States.
Akio Morita was born January 26, 1921. He was born and raised in Nagoya, Japan. He was the son
of sake brewers. His family's business is known to have been around for over 15 generations, at the
time was currently owned by his father. This is where Akio got his first taste of business. Akio was
raised on the intentions to one day take over for his father. Akio often sat in on important business
meetings during holiday vacations. Akio became ... Show more content on Helpwriting.net ...
In the basement of what was know as a department store, they began to make Japan's first tape
recorder. May 7th, 1946 Morita and Ibuka co–founded the father of Sony, Tokyo
Telecommunications Engineering Corporation. Their company started out with only 20 employees,
and worth $500.00. He was soon named managing director, and then in 1950 named senior manager
director. In the mid fifties, they succeeded and released the very first magnetic tape recorder in
Japan. It was built based off of a model that was sent to japan by Americans. Akio was only 25 years
old, and Masaru was 38 years old. Sales remained low for this electronic device until, his partner
Masaru, "accidentally found a military book called Nine Hundred and Ninety–Nine Uses of the
Tape Recorder. Once translated in Japanese it became a very helpful marketing tool. They began
selling so many tape recorder that they had to move. The tape recorder was an amazing tool but
lacked sound quality. Akio invited the writer of many helpful criticism letters, Norio Ohga, to help
assist in the improvement project of the recorder. The recorder's quality improved greatly. In 1955
they introduced a radio called Sony, latin for sound. Sales were great for this product due to only a
few months before the radios release, they were introduced to the United States by an electric firm
called Regency Electronics. Selling to Japan and America helped increase the sale potential due to
America's good

Corporate Social Responsibility : Sony Corporation
Sony Corporation's is one of the world's largest corporations. Sony was founded in 1946 with its
headquarter in Japan. It produces a variety of products, such as consumer's devices, gaming, and
communication devices. Its invention of the portable tape recorder was the break that the company
needed in order to grow and enter other markets. (Corporate Info, 2015). Corporation's main
purpose is to achieve the highest profit and to satisfy the stakeholder involved (Krishnan, 2011).
This encapsulated in the concept of corporate social responsibility (CSR). In this regard, it is
important to examine Sony Corporation in terms of its adaptation and implementation of their social
performance. Traditional business models have allowed companies to grow and expand since the
focus is on the good of the businesses to the exclusion of everything else. This selfish regard for
other stakeholders have taken its toll on people and the environment, hence, the call for greater
responsibility and accountability from corporations, especially those that operate in many parts of
the world (Seong–Tae and Lee Sang–Yoon, 2012). In line with this, this essay will examine Sony's
Social performance regarding to the environment, employment and human right issues, and the
impact on company stakeholders and society. The stakeholder in this paper will be the shareholder,
consumers and the employees in whom they share their business with.
In the aspects of environmental issues, Sony Corporation is one of

Japan 's Defeat During World War II Essay
Masaru Ibuka founded Sony Corporation in the aftermath of Japan's defeat during World War II (IJ
106). Following the company's startup, Ibuka urged Akio Morita, a navy technical lieutenant in
thermos optical weapons, to come to Tokyo and join him in the start–up of his new business venture
(IJ 106). In May 1946, Sony Corporation was officially established as Tokyo Tsushin Kogyo
Kabushiki Kaisha (Kabushiki Kaisha), a joint stock company (SE1). From the start Ibuka and
Morita were determined to develop a global market for their products (Global 50). During the early
1950's Japanese products suffered from the public perception of their "poor quality" as compared to
products made in the United States (IJ 106). Morita reasoned that if Sony was going to enter into the
manufacturing and sales of electronic equipment, it was necessary to establish a market presence in
the United States (IJ 107). Thus in 1952, Morita decided to traveled to the United States in order to
examine how US companies manufactured and marketed tape recorders as well as to examine
potential market opportunities for Totsuken exports (IJ 107) At the time, Western Electric had
recently made the patent rights for manufacturing a transistor (which was invented in 1948 at
AT&T's Bell Laboratories) available to anyone who would pay royalties. Ibuka's desire to
effectively use the diverse strengths of his engineering and specialist talent would ultimately
influence his decision to have Totsuko work on the

Business Strategies Of Sony Corporation
Introduction The purpose of this paper is to suggest investing in Sony Corporation, one of the most
recognized names in consumer electronics. "Sony was established shortly after World War Two in
the form of an electronic manufacturing company" (Sony). "Around the 1990s, Sony converted
itself from an electronics manufacturer to a global entertainment company establishing a leading
position in music, movies and computer gaming" (Sony Corporation Japan). With various sub–
divisions of the company Sony remains versatile, with each department bringing in revenue. "The
divisions that make up Sony includes Sony Electronics, Mobile Communications, Computer
Entertainment, Pictures Entertainment, Network Entertainment International, Music Entertainment,
and Online Entertainment" (Sony). Using top business strategies, and improving product quality,
assists in the persistent success of the company. These products appeal to wide range of consumers
due to the global diversity present at Sony. In this paper I will be discussing these topics in depth to
help support the reason why it would be beneficial to invest in Sony. Business Strategies Corporate
Governance Amongst Sony Corporations' business strategies lies corporate governance. Corporate
governance retains one of the more successful management strategies. These strategies allow
managers to define their roles and isolate the issues of ownership from management. As a result
faster decision making occurs which allows managers to focus

Sony Corporation ( Sony )
Overview Sony Corporation (Sony), incorporated on May 7, 1946, is engaged in the development,
design, manufacture, and sale of various kinds of electronic equipment, instruments, and devices for
consumer, professional and industrial markets, as well as game consoles and software. Sony's
primary manufacturing facilities are located in Japan, Europe, and Asia. Sony also utilizes third–
party contract manufacturers for certain products. Sony's products are marketed throughout the
world by sales subsidiaries and unaffiliated distributors, as well as direct sales through the Internet.
Sony is engaged in the development, production, manufacture, marketing, distribution and
broadcasting of image–based software, including motion picture, home entertainment and television
products. Sony is also engaged in the development, production, manufacture, and distribution of
recorded music. Further, Sony is also engaged in various financial service businesses, including life
and non–life insurance operations through its Japanese insurance subsidiaries, banking operations
through a Japanese Internet–based banking subsidiary and leasing and credit financing operations
through a subsidiary in Japan. In addition, Sony engages in a network service business and an
advertising agency business in Japan. The Headquarters, as its name implies, provides global
headquarters functions, ensuring solid cooperation among businesses. Sony will continue to strive to
realize integrated value creation throughout

Internet Technology, Marketing, and Security: Security...
Internet Technology, Marketing, and Security:
Security Breach Faced by Sony Corporation
BUS 508: Contemporary Business
Assignment 4
Strayer University
November 25, 2011
Introduction
In the global marketplace, to attract the customers and provide relevant information to the
customers, internet is used by most of firms as a promotional tool. In this, web–sites, social
networking sites, etc. are used by the firms to communicate with the customers. Although, many
security tools and techniques are used by the firms to secure the data of firm and customers, yet,
some security breaches are also faced by the firms due to technical advancement. For this paper,
Sony Corp. is selected that has faced security breach. Sony Corporation is a ... Show more content
Search engine marketing: Search engine marketing is also used by Sony Corporation to promote its
products among the customers. In this, the firm increases its visibility in search engine result pages
or web pages through using appropriate key words. It is conducted by the company through search
engine optimization, paid inclusion, paid placement, etc. It helps the firm to attract customers
through providing needed information about the products (The Sony Brand, 2010).
So, above discussed internet marketing strategies are used by Sony Corporation to attract potential
customers and communicate with them effectively.
Security Policy and Response of Firm on Security Breach
To secure the data of customers and software information of the firm, Sony group privacy policy is
used by Sony Corporation. In this, to win confidence and trust of the customers, appropriate use and
security control tools are focused by the firm under this security policy. Management of the firm
believes to give priority to the protection of personal information of the customers and limits the use
of it for vague purposes. Additionally, Sony Global Information Security Policy and related rules &
standards are also implemented by the firm to ensure the security of data and information at the
workplace (Computer Security Division, 2009).
Principles and

“a Study on Consumer Behaviour with Reference to Sony Vaio...
Two girls walk into their local Café Coffee Day outlet. One goes to the counter and purchases two
cappuccino coffees and some other pastries. The other sits at the table and opens her Sony Vaio
Laptop. Within few seconds, she connects to the internet using Airtel's data card. Once on the net,
the girl "Google's" name of the band that played the soundtrack of the English movie she saw
yesterday. The number of websites comes up with advertisements. One of the advertisements was
for the soundtracks, cd and movie DVD. When she clicks through the advertisement, the search
engine giant Google rings up some money. (Through its ad word program, it gets paid whenever
someone clicks on the advertiser's ad). Now her friend has returned with the ... Show more content
It provides guidance to the organization on the innovations to be adopted, enabling it to face
competition more squarely. It helps the enterprise in achieving the maximum efficiency,
productivity and profitability with the minimum of effort and cost. It ensures the economic growth
of the enterprises which results in growth and economic development of the country.
MARKETING PLAN:
Most are "doers" and not "planners". If we want to do the right marketing activities in the right way
we must start with a marketing plan. For that, marketing planning must be continuously undertaken
to see any shifting market conditions, changing customer needs, competitive threats as well as
potential opportunities.
MARKETING MIX:
Consists of the following 4 elements (Ps'):
Product Price Place (distribution) & Promotion
These 4 Ps' are the parameters that the marketing managers can control, subject to the internal and
external constraints of the marketing environment. The goal is to make decisions that center the 4
Ps' on the customer customers in the target market in order to create perceived value and generate a
positive response. PRODUCT:
The term "product" refers to tangible, physical products as well as services. It relates to the end–
user's needs and wants. Here are some examples of the product decisions to be made:
 Brand name
 Functionality
 Styling

 Quality
 Safety
 Packaging
 Repairs and support


Sony Australia Ltd: A Case Study Of Sony Corporation
Introduction– An Overview
It is a viable alternative to apply CSR in Corporate and management strategies to outclass
competing companies. An organization by carrying out its ethical principles and convictions in their
activities and propagating them via organizational network influences the relationship with
shareholders, clients and employees. The application of CSR can lead to social benefits and
legitimacy for the firm since it can consider itself as a coalition in which the different stakeholders
participate to gain their own benefit. (Freeman, 1984).
The format of the paper includes an analysis of the merging of CSR in the business management of
an organization, case for and against CSR with intent to present an overview. Further, we present a
case study of Sony Australia Ltd. a wholly owned subsidiary of Japan's Sony Corporation focusing
on their CSR strategies. Finally we conclude with some observations on the affiliation of CSR and
business success and the role of ethics in sustaining a firm's competitive edge.
The correlation between Business Ethics and Corporate Governance: The fundamental link
Values in business are the driving force that determines 'what is right and what is wrong while doing
business. What values are to individuals, ethics are to business' (Fernando, A.C. 2012). An obliging
attitude towards labor welfare is a value that may impel an entrepreneur to perform more for
workers than what the labor laws enunciates.
Ethical behavior aids in gaining

Sony : One Of The Foremost Tech Corporations
Sony is one of the foremost tech corporations in the world. According to their mission statement,
they aim to inspire and fulfill client curiosity. The company comes up with products and
manufactures home use game consoles as well as software. The company also develops, produces
and distributes recorded music in all commercial formats and genres. They have an unlimited
passion for innovation and this helps them to provide ground–breaking excitement and
entertainment in variety of ways that only the company is able to. At the present, the company is
engaged in the development, design and manufacture of various kinds of electronic equipment and
instruments and devices for consumer and industrial markets.
Over the years, the company has become a worldwide industry leader in technology, and has
released many products along the way. One of the company's secrets to success is they tend to create
their own in–house standards for technology rather than copying the standards of other
manufacturers. This does not mean the company has not had its lows. In September of 2000 for one,
the company had a net worth of a whopping 100 billion dollars but by December of the next year,
this figure had plunged to $18 billion (Hao and Misra, 2012). The company has attempted to recover
from the losses during the last decade through joint ventures and outsourcing. As such, the aim of
this paper is to analyze the most recent annual reports of the company and show how various
financial ratios

Sony Essay
INTRODUCTION THE COMPANY BACKGROUND Sony Corporation, ordinarily alluded to as
Sony, is a Japanese multinational aggregate enterprise headquartered in Konan Minato, Tokyo,
Japan. Its differentiated business is fundamentally centered around the Consumer and Professional
gadgets with divisions Gaming, Entertainment and Financial administrations parts. The organization
is one of the main makers of electronic items for the customer and expert markets. Sony is
positioned 116th on the 2015 rundown of Fortune Global 500. Sony Corporation is the gadgets
specialty unit and the guardian organization of the Sony Group, which is occupied with business
through its four working portions – hardware (counting computer games, system administrations
and restorative business), films, music and budgetary administrations. These make Sony a standout
amongst the most exhaustive excitement organizations on the planet. Sony's important business
operations incorporate Sony Corporation (Sony Electronics in the U.S.), Sony Pictures
Entertainment, Sony Computer ... Show more content on Helpwriting.net ...
One was the Latin word "Sonus", which is the base of sonic and sound, and the other was "Sonny",
a commonplace term utilized as a part of 1950s America to call a boy.[4] The initially Sony
branded
item, the TR
55 transistor radio, showed up in 1955 yet the organization name did not change to
Sony until January 1958. At the season of the change, it was to a great degree strange for a Japanese
organization to utilize Roman letters to spell its name as opposed to composing it in kanji. The
move was not without resistance: TTK's essential bank at the time, Mitsui, had solid sentiments
about the name. They pushed for a name, for example, Sony Electronic Industries, or Sony Teletech.
Akio Morita was firm, then again, as he didn't need the organization name fixing to a specific
industry. In the long run, both Ibuka and Mitsui Bank's director gave their

Sony Corporation And Its Impact On The World
Sony Corporation was founded on the 7th of May 1946 in Tokyo, Japan as a joint stock company
under Japanese law. To start it, the founders incurred a cost of 190,000 yen. The co–founder of Sony
Corporation in May 1946 was Masaru Ibuka. The other co–founder who founded the Sony
Corporation in America iin160 was called Akio Morita. When established Sony Corporation was
named Tokyo Tsushin Kogyo Kabushiki Kaisha but later in January 1958 the name was changed to
Sony Kabushiki Kaisha which means Sony Corporation in English. Sony Corporation entered the
list of the Tokyo stock exchange in December 1958. (Cooper, 1995) Sony TR–72 which was a
transistor radio was released in December. In 1960 the TV8–301, the first direct television ever in
the world, was introduced. In June 1961, it distributed American Depositary Receipts ("ADRs") all
though the United States of America. N 1962 the smallest and lightest TV was introduced. In March
1968, Sony established CBS/ the Sony records inc. in Japan, which is currently known as Sony
Music Entertainment (Japan) Inc. ("SMEJ"). It was set up as a company whereby there is 50–50
joint venture between the Sony Corporation and CBS Inc. in USA. SMEJ became a Sony
corporation's wholly–owned subsidiary in January 1988. In November 1991, Sony music
entertainment Japan was listed on the 2nd section of TSE (Robert, 2014) In September of 1970, the
Sony Corporation was in the New York stock exchange. In august of 1979, Sony founded the Sony

Case Study: Comprehensive Product Portfolio For Microsoft
Comprehensive Product Portfolio
For Microsoft to be able to enjoy their current leading market position is all due to their wide range
of products, services and hardware solutions offered to their customers. GlobalData (2014) states
that the revenues generated by Microsoft are due to their expertise on developing, manufacturing,
licensing and supporting software and services globally and Microsoft focus on developments to
expend themselves such as developments of systems, server applications, information worker
productivity applications, business solution applications, high–performance computing applications
and software developments tools . In addition, with their constructive product portfolio, the wide
variation of customer's needs across ... Show more content on Helpwriting.net ...
Therefore, the organization has figured out on how to introduce an innovative and reliable product
in the global market.
By growing their business operations, Sony has possessed the capacity to settle their income every
year as they are not "over reliant on a specific item or administration portion for income era"
(DATAMONITOR, 2009).
Weaknesses
Based on the successes of Sony in the past, Sony had become the "complacent to the changing
needs of the business market and this has caused the competitors to consume a great portion of the
market value in the industries (Merchant, 2007). Sony Corporation had developed a product which
had the concept similar to IPod but the product was not successful because Walkman was
considered as the barriers of product improvement (Jan Vardaman, 2009).
Opportunities
In 2009, Sony's partnership with FIFA in developing the video game (FIFA 14) had shown an
excellent opportunity for Sony Corporation because of the worldwide recognition of FIFA
organisation. In this way, the corporate image of SONY had boosted massively in global audience
(Datamonitor,

Sony Essay
How to Restore Sony Corporation's Competitiveness in Electronics Market
Assignment – written report
Level: 3
Module No: 3BM130Business Research Case Study
Date due in: Monday 18th May 2015
Student ID: 140093744
Word Count: 5366
Executive Summary
The report sought to offer recommendations on how Sony Corporation (electronics) can restore its
market competitiveness. Sony Corporation deals in a wide range of electronic products, namely
television, cameras, smartphones, home video and audio devices, computer hardware, and telecom
equipment among others. Operating in the global consumer and professional electronics sector, it
has come under intense competition from other players in the sector such as Samsung Group,
Panasonic ... Show more content on Helpwriting.net ...
The firm has recorded losses in the last four years and has lagged behind in terms of innovations
especially in the smartphones segment that is driving growth in the consumer and professional
electronics sector. It was recommended that Sony should invest in R&D activities targeting high and
low end smartphone markets, and smart/digital televisions as well as focus on emerging markets
across the world.
Table of Contents
Executive Summary 2
1.0 Introduction 4
2.0 Literature Review 6
2.1 Market Competitiveness 6
2.2 Factors Influencing Firms Market Competitiveness 8
2.2.1 Internal Factors 8
2.2.2 External Factors 9
2.3 Internationalisation and Market Competitiveness 11
3.0 Critical Evaluation 13
3.1 Sony Market Competitiveness 13
3.2 Sony SWOT Analysis 16
3.3 Sony Electronics Five Forces Analysis 19
4.0 Recommendations 22
5.0 Reflective Journal 25

References 29
1.0 Introduction
Sony Corporation widely referred to as Sony, is a Japanese multinational conglomerate with its head
offices in Konan Minato, Tokyo, Japan. According to Nusca (2014), Sony was established in the
wake of World War II, where in 1946; Masaru Ibuka established an electronic shop in a department
store in Tokyo, Japan. In 1947, Masaru Ibuka joined forces with Akio Morita and founded Tokyo

Strategic Alliance : Sony Corporation And Toyota Motor...
Wireless – Mobile Phone Mirroring Strategic Alliance: Sony Corporation and Toyota Motor
Corporation Eli Clanton Sita Giri Blue Ocean Strategy Dr. Douglas Turner University of West
Georgia: MGNT 6681 July 20, 2015 TABLE OF CONTENTS OVERVIEW 3 MISSION AND
VISION 3 Sony Corporation 4 Toyota Motor Corporation 4 INTERNAL ANALYSIS 5 Strengths 5
Weaknesses 6 Value Chain 7 In– bound logistics 7 Operations 8 Outbound Logistics 9 Marketing
and Sales 9 Service 10 Support Activities 10 EXTERNAL ANALYSIS 11 Opportunities 11 Threats
12 Porter's Five Forces 13 Internal Rivalry 14 Thereat of Substitutes 15 Threat of New Entrants 15
Supplier Power 16 Buyer Power 16 CORPORATE STRATEGY 17 BUSINESS STRATEGY 18
BLUE OCEAN STRATEGY 19 ... Show more content on Helpwriting.net ...
MISSION AND VISION Sony and Toyota both believe in being leaders in quality, advancing
technology, connecting with customers, and exceeding customer expectations. Additionally, Sony
and Toyota have established and initiated action plans to reduce waste, improve production facilities
energy efficiency, substitute or reduce the use of non–environmentally friendly substances, and
more all ultimately targeting environmental harmony. Sony has the ultimate goal of reaching a zero
environmental footprint by fiscal year 2020. Sony Corporation "At Sony, our mission is to be a
company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and
services, and relentless pursuit of innovation, drives us to deliver ground–breaking new excitement
and entertainment in ways that only Sony can. Creating unique new cultures and experiences.
Everything we do, is to move you emotionally." (About Sony: Sony Corporation, 2015) Toyota
Motor Corporation "Toyota will lead the way to the future of mobility, enriching lives around the
world with the safest and most responsible ways of moving people. Through our commitment to
quality, constant innovation and respect for the planet, we aim to exceed expectations and be
rewarded with a smile. We will meet our challenging goals by engaging the talent and passion of

Sony Corporation Of America V. Universal City Studios Case...
Sony Corporation of America v. Universal City Studios, Inc.
464 U.S. 417 (1984)
Nature of the Case: Universal City Studios, the plaintiff, alleged that Sony Corporation of America,
the defendant, was guilty of copyright infringement. The preceding was a discretionary appeal from
the district court to the United States Supreme Court. They sought money damages, profits, and an
injunction against the manufacturing and marketing of Betamax VTR's.
Facts: Sony created Betamax VTR's which let people record and re–watch shows on their
televisions. Universal City Studios, Inc. and Walt Disney Productions hold copyrights on various
programs and claimed that Sony's sale of their products was violating the rights of the Copyright
Act of 1976. The

Case 11: the Launch of the Playstation 31
Case 11: The Launch of the PlayStation 31
Submitted by:
Braga, Cris Jefferson
Camacho, Paolo Miguel
Castro, Raven
Gamalong, Jedalynn Joie
Herrera, Stanley
Maeda, Dianara
Submitted to: Ms. Donna Abrina, MBA
January 9, 2015
I. Problem Defined
What should Sony do to maximize the value of the PS3 to meet the consumer's satisfaction?
II. Analysis and Recording of Current Situation i. Environment
Technology:
In the history of Sony, they tend to have many failures in creating a technology or gadgets. They fail
to make the consumers accept the thought of their gadget. One example is the Betamax. But on the
other hand Sony continuously innovate their products and they also in tend to create new ones. Sony
is also the one ... Show more content on Helpwriting.net ...
Sony's PlayStation 3 also was more expensive compared to the other consoles. B. Threat from New
Entrants: Sony has already established its name worldwide. Even thou there are threats from
competition,it is highly unlikely that a new competitor will arise and dominate Sony,which has been
in business for a very long time. C. Threat from substitute product: Sony has many products and
started to branch out. Sony has mostly started to manufacture appliances and electronics. Even thou
many new different products may arise, Sony can manage and maintain their quality. D. Bargaining
power of the suppliers: The case has not made mention of any type of suppliers that Sony has been
dealing with,although Sony started out as a supplier. We assume there is no problem with the
bargaining power of the suppliers. E. Bargaining power of the buyers: The customers of the console
entertainment industry has a very huge impact. This is because they are the ones who will buy and
use the product/s. This can easily result/have an impact on the company's sales. iii. Organization
Way back then, Sony entered the market originally as a supplier of components for Nintendo
Entertainment System (NES) home console. However, when Nintendo failed to introduce new

technologies that would improve the gaming experience, Sony grabbed the chance to seize the
opportunity. Sony

The Business Strategy: Sony's International Strategy
This report is based on Sony Corporation. I will endeavour to analyse the company's international
strategy in order to bring forward the most significant element. Sony Corporation is a Japanese
multinational conglomerate corporation headquartered in Tokyo. The company was founded in the
Wake of World War II (1946) by Masaru Ibuka and Akio Morita. With a turnover of 65 billion Euro
and a workforce of approximately one hundred twenty thousand employees, Sony is one of the
largest company in the world. Its current CEO is Kazuo Hirai, an engineer who joined the company
20 years ago. The name "Sony" is a mix of two words. The first one was the Latin word "Sonus"
which means sound and the other was "Sonny" a slang term used in the middle of ... Show more
content on Helpwriting.net ...
To counterbalance all these points, Sony added a kind of in–game store in all of those free games, in
the hope that Chinese players, familiar with the system, will spend a lot of money. The Chinese
limited edition However, the company had to deal with unexpected issues. The PlayStation4 needs
to download daily update to function properly. However, the Internet is under the control of the
central government and Chinese citizen are not allowed to access the internet freely. Even today,
Sony is still negotiating with the Chinese government, but the negotiations are not paying off.
Websites are more and more important to customers. This is a kind of showcase where the company
can present its products and its

Case Study : Sony Corporation Of America Essay
For this assignment, I chose to research «SONY». Sony is a multinational conglomerate. The main
headquarters are located in Tokyo, Japan. Sony was founded in 1946. In 1953 SONY decided to
change their focus from the domestic market and expand more to the international market. SONY's
original goal was to make up to 50% of their gross sales overseas. The have reached this goal in less
than seven years. Sony Corporation of America (SONAM) was founded in 1960 in the United
States. Products they offer mostly consist of video games, computer hardware, telecom equipment
and media and entertainment services. Now a company has more than 30 of Affiliated Companies
(Consolidated Subsidiaries) in Japan and more than fifty subsidiaries outside of Japan. Their
headquarters are located in countries like South Korea, Germany, Switzerland, Mexico, Argentina
and many others. SONY Corporation of America is the US subsidiary of Japanese multinational
conglomerate. SONY mostly specializes in Entertainment and Television. The main office is based
in New York City. It is the main umbrella company, under what all other SONY companies operate
in the U.S.A. SONY Subsidiaries in the USA SONY Electronics Sony Electronics is a supplier of
sound/video hardware and data innovation items. Main Sony Electronics office is located in San
Diego. SONY Electronics Operations incorporate innovative work, designing, deals, advertising,
dissemination and client administration. Electronics

Sony : An Interesting Company
Sony is an interesting company. Today it is much known for its invention such as, PlayStation or the
Walkman. But Sony just as small as any other company. It started in the late 40s. In its early stages
it only had a total of eight employees selling radios out of a store. The company grew to fame to its
innovation of the portable Walkman. In 1979 song created the first ever portable music player. The
Walkman was created by Nobutoshi Kihara and the creator of the company Masaru Ibuka. It was
Ibuuka idea to build the Walkman. He told the designer to build something small that you have
listen to music on the go. So on July 1st 1979 the Product came on the market. At the time the
company made 30,000 Walkman and they hope the consumer would like it and many would sell.
Not only did they sell the 30,000 but the number of Walkman sold was unimaginable. The company
sold over 400 million Walkman to date. The Walkman was ahead of its time. It premise of the
Walkman is still used today. A Portable device that you can plug headphones in and listen to the
music of your choice on the go. Some companies only have one great invention but Sony had many
that change the electronics world for the better. One of Sony's biggest scores was the PlayStation.
It's a device that they still make to this day. Today they are making and selling the 4th generation of
the game and people still are lining up to get it. The first PlayStation and the start of Sony Gaming
was in 1994. At that time people

Sony Corporation Case Study
Introduction The Paper discusses Sony Corporation who has recently decided to shut down its
losing PC business and re–engineer its TV business. The main objective of this paper is to analyze
the microeconomic structure of Sony Corporation as well as to tackle the article case. Issues dealt
with are analysis of the firm and its market, its cost and revenues, business and pricing strategies,
and competition in the market. Sony Corporation was chosen for this paper after reading an article
published by the Wall street Journal titled "Sony Warns of Wider Loss on PC costs". The article
claims that Sony is making huge losses due to the high costs of both its TV and PC businesses,
however the reasons for the losses are not clearly determined. ... Show more content on
Helpwriting.net ...
Analysts said Sony 's third outlook cut in six months could drive away even the loyalists still
believing in the company 's promise to turn around its flagging consumer–electronics business. The
grim forecast also stands out from Japanese rivals in the electronics industry such as Panasonic Corp
and fujitsu Ltd, which are returning to profit after withdrawing from unprofitable business areas. "It
is another major letdown," said Tomoichiro Kubota, a senior market analyst at online brokerage
Matsui Securities Co. "The contrast is stark with Sony anticipating a bigger loss while other
companies are starting to enjoy the fruits of their restructuring measures," he said. Sony attributed
the guidance cut to about ¥30 billion ($293 million) in extra costs to dispose of its PC business, and
to impairment charges from weaker overseas demand for Blu–ray discs and DVDs. In February, the
company said it expected a ¥110 billion ($1.1 billion) loss to fix its unprofitable PC and television
businesses. Now, it expects a ¥130 billion loss for the year ended in March, even as it raised its
revenue target by a slender 0.9%. As part of its restructuring measures, the company earlier
announced a cut of 5,000 jobs, the sale of its PC business and the split–off of its TV division into a
separate subsidiary. Sony also slashed its full–year operating–profit forecast to ¥26 billion from ¥80

Sony Research Paper
Introduction "It's a Sony!" Sony is one of today's leading brand in electronics, from personal to
home entertainment audio and video system, communications gadget, broadcasting and other
professional electronic devices, personal computer, digital camera, to robots. Sony Corporation is a
Japanese electronics giant, and has now evolved into a multinational company. This essay brings to
light Sony Corporation's organizational culture and structure. Also, it is going to analyze the extent
in which organizational culture and structure impede or contribute to the effectiveness of the
organization. The following paragraph shows a brief history of the work organization. A Brief
History of Sony In 7 May 1946 at ... Show more content on Helpwriting.net ...
It is interesting to note the underlying ideologies behind these objectives that Sony Corporation has
set. The national culture is evident in the way these objectives are created, aside from the fact that
this work organization was born during the aftermath of the World War II. Mr. Ibuka has pictured
that his company will serve as his contribution for national development, and that technology is the
key to their growth. This is in line with the national advancement that the Japanese government was
aiming at then. How reliable is the very first incorporation objective? In an interview with Mr.
Yoshihide Nakamura, the current deputy president of Sony's Core Technology and Network
Company, when asked to describe the existing culture within Sony, his testimony says, "...But
Sony's culture is a mix of very Japanese thinking and not very Japanese thinking. In a sense we are
very free. We are not forced to do anything as long as we are doing a good job. You really have
freedom in Sony. If you're innovative, you are given new opportunities. Some people who may not
really be suited for anything in other companies can still survive in Sony. They will be given an
opportunity to try to realize their dream. ... (Beamish 2000)" These are Sony Corporation's
management policies. The

Csr Activities of Sony, Dell and Apple
CSR Activities in Electronic Industry
Table of Contents
Executive Summary......................................................2
1. Introduction............................................................2
2. CSR activities of Sony, Dell and Apple............................3 1.
Employees............................................................4 2. Environment
........................................................5 3. Consumers...........................................................6
3. Evaluation on CSR activities........................................6
3.1 Employees.........................................................6
3.2 Environment......................................................7
3.3 Consumers .......................................................8
4. Conclusion.............................................................8
References......................................................................9
Executive Summary
Recent years, encouraged by cultural and economic globalization, the world market is growing
rapidly. With the market becoming increasingly mature and rational, corporations not only pay ...
Show more content on Helpwriting.net ...
Dell Inc. is an American computer hardware company which is the largest supplier of personal
computer systems around the world as well as in the United States. Apple Computer, Inc. is also an
American computer technology corporation. It develops, sells, and supports a variety of electronic
products including personal computers, portable media players, computer software, and computer
hardware accessories. The reason why I choose these three companies is that they are all world–
famous enterprises and have a great impact on electronic market and industry all over the world. I
will introduce and compare their CSR activities in details in following sections. 1. Employees
Employees, as members of an organization, contribute a lot to the enterprise's manufacture,
management and profitability. Corporations' CSR activities definitely have an enormous influence
on the qualities of employees' behaviors. (Nan, X. & Heo, K. 2007, p.65) Employees may react
negatively when they perceive a corporate injustice because that implies a mismatching with their
values and threatens their psychological demands. CSR activities on employees are consisted of
many aspects, such as skill training, working condition, payment as well as health and safety. Every
corporation has its own human and labor policies.
First, Sony's CSR activities

Weaknesses Of Sony Corporation
Throughout the succession of Sony Corporation, yet there are still some limitations or weaknesses
possess by Sony Corporation. From the accounting analysis perspective, the operating profit margin
accounting ration, return on stockholders' equity and return on total assets of Sony Corporation are
critically very low which these poor results may indicate that Sony Corporation did not managed
certain aspects of the operations well. Even the high investment rate in Sony Corporation does not
represent corresponding growth in profitability of the company. Thus, Sony Corporation is unable to
achieve even average return. In addition, the debt ratio of Sony Corporation is also critically high or
it can also be defined as highly leveraged. As it is ... Show more content on Helpwriting.net ...
From the previous above study on the limitations or weaknesses facing by the Sony Corporation, we
can concluded that the business units of Sony Corporations are operating almost autonomously
which lead to office politics instead of sound strategic thinking to affect its view on such matters
such as allocation of the resources available to the company and cooperation. A project based work
teams that report to the top management of the company ensures all the operating processes and
activities are performing well on time. This not only can increase or enhance the productivity of the
company, it also might enhance the entire performance and growth of the

Sony : A Global Leader
Sony is a company that needs very little introduction, it's a global leader in many different aspects of
the international market. Its pure size means that they are widely respected and their revenues prove
to be a major boost to any countries GDP. This document will look at how Sony began, structures its
organization and the hand it's had to play in the political scene. This document will run a detailed
investigation into Sony with the growing importance of corporations and their entrance into the
political scene. Which has proven is inevitable with government either aiming to attract big business
or keep what little they have by making deals and catering to their needs, as well as the growing risk
of hacking and the need for cyber ... Show more content on Helpwriting.net ...
When looking at how companies, specifically transnational corporations you have to consider what
that money could be used for especially in an age where most companies possess more capital than
most countries, This can be seen clearly in the case of Wal–Mart with its overall revenues
surpassing the GDP of Norway making it in theory the 25th biggest country in the world.(Trivett,
2011) Would it be so far off base to suggest that Sony to some extent carries some weight on the
political scene not just in their home country of japan but also on foreign shores? With Sony
pictures even confessing to the fact that the world famous movie 'the interview' which depicted the
assassination of North Korean leader Kim Jong Un which was mainly intended to push the idea of
an invasion on to its shores. It was suspected that American officials had been in contact with Sony
representatives to discuss the matter well before the movie was released. This was later proven as
investigations found interactions between Sony and U.S officials. The purpose of these meetings
was to discuss the specifics and intent of the movie (Hornaday, Ann. "Sony, 'The Interview ' and the
Unspoken Truth: All Movies Are Political." The Washington Post. 18 Dec. 2014. Web. 2016). So far
all that's been shown is the possibility of their political connections. The document will go further as
to analyses Sony entertainment from a business stand point. To understand how a

The Potential Investment Of Sony Corporation

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