Sony is a large media conglomerate that was founded in 1946 and engages in businesses such as videogames, TV, mobile devices, music, and movies. It owns many studios like Naughty Dog and Guerrilla Games. Sony has experienced both successes, such as the Walkman and PlayStation, and failures, including large losses from the PS Vita and TV divisions. The company is led by CEO Kazuo Hirai and seeks to develop new technologies through its Future Lab initiative while continuing to produce popular franchises like Spider-Man and Resident Evil.

1. Media Conglomerate:
Sony
Samuel West

2. Types of media Sony covers
 Videogames
 TV
 Mobile/communications
 Radio
 Motion picture/short film
 Future lab

3. List of acquisitions
 Naughty Dog
 Columbia pictures incorporated
 Media Molecule
 Guerilla Games
 Sony Ericson
 Gakai
 Music Centre incorporated

4. Who are Sony?
 Sony Corporation is a Media Conglomerate and
technology giant.
 The company has ownership of business in a variety of
different areas from videogame development to
console development, music and even the mobile and
TV market and even has a involvement in Film
 Sony also has stakes in other businesses such as
Panasonic and Vevo

5. Sony Beginnings
 Sony was formed in 1946 just after World War 2
 They humbly began with a capital of just £530 and 8
employees
 Masaru Ibuka was the founding member and Akio Morita
joined in 1947
 The name for Sony was found after Tokyo Tsushin Kogyo
(Tokyo Telecommunications Engineering Coporation) the
original name for Sony was looking for a Romanized name
that was simple and memorable
 The company name did not change to Sony until 1958

6. Sony America Beginnings
 Sony America was founded and launched in 1960 with
the aim of releasing products to the American audience
 Sonys TR-63 was the first product from Sony to make a
impact in America with plenty of American Teenagers
buying the portable radio
 In the 1970s and 1980s Sony dominated the US market
 In the early 1980s after there sales dropped Sony cut
prices due to the recession

7. Masaru Ibuka
 Masaru Ibuka was the founding member of Sony
 Ibuka served in the Japanese Navy in World War 2
 He served as the president of Sony for 21 years between 1950 and 1971
 Ibuka ended his career as chairman of Sony between 1971 and 1976 proceeding to
retire after
 Ibuka continued to work as a advisor for Sony until his death in 1997

8. Akio Morita
 Akio was the co founder of Sony
 Morita and his family was the largest shareholders
 Morita was chairman until 1994 where he stepped
down after being injured with a hemorrhage while
playing tennis
 He died in 1999 aged 78

9. Kazuo Hirai
 Is the current President and CEO of the Sony Corporation
 He is also a member of the board for Sony Computer Entertainment
 Entertainment Weekly stated he is one of the most powerful executives in
the industry
 He over saw the development of the first 3 PlayStation Consoles as well
as the portable consoles and was a advisor for the PlayStation 4

10. Sony Business Locations
 Tokyo: Headquarters/Sony Computer Entertainment
headquarters
 Surrey: European headquarters
 Dubai: Regional office
 New York: Sony America headquarters/Sony music
headquarters
 Culver City California: Sony Pictures headquarters

11. Sony Management
 Sony President and chief executive: Kazuo Hirai
 Deputy president and chief of finance: Kenichiro
Yoshida
 Chairman and CEO of Sony Pictures Entertainment:
Michael Lynton
 Chairman Sony pictures Television: Steve Mosko
 Chairman Sony pictures motion picture group: Tom
Rothman

12. History of Sony
 Sony formed just after World War Two in 1946
 Built Japans first tape recorder the type G
 The name Sony was chosen because the founders
wanted a roman name
 Howard Stringer is the only non Japanese President
and CEO in Sony's history
 Sony's biggest success came in the early 2000s with
the PS2s release

13. PlayStation
(Sony Computer Entertainment)
 Sony Computer Entertainment formed in November 16th 1993
 The original PlayStation was released on December 3rd 1994 and because of the introduction of
CD roms dominated the market in the 90s
 In 2000 the successor the PlayStation 2 was released and has since become the most
successful videogame console of all time breaking all sales records
 As of 2012 Playstation 2 has sold 55 million units worldwide production was discontinued in
2013
 2006 saw the release of the PlayStation 3 this console saw the introduction of Blu ray discs
 The PlayStation 4 was released in November 2013 and broke sales records for first week sales
of a videogame console selling 1 million units in its first 24 hours

14. PlayStation portable
 The PlayStation Portable is a handheld console developed by Sony Computer
Entertainment and is part of the PlayStation family of videogame Consoles
 PSP was the first multimedia handheld console with the ability to watch YouTube and
surf the internet
 The original PSP sold around 82 million units in its lifetime and was discontinued in 2014
 Its successors the PSP 3000,PSP GO and the PlayStation Vita tried to incorporate more
traits from its home console counterparts
 This idea while interesting and at first successful failed in the long run with the
PlayStation Vita only achieving sales of 4 million units in 4 years
 Lack of development for new games for the console and low sales numbers contributed
to the handheld console program being discontinued indefinitely
 There are still plans in place in the future for PlayStation for further develop in the
handheld market

15. Sony Bravia
(Sony Visuals Products Inc.)
 Sony Visuals Products is a subsidiary wholly owned by Sony that develops Televisions
most notably the Bravia brand
 Bravia is actually a acronym that stands for Best Resolution Audio Visual Integrated
Architecture
 The Bravia name covers all LCD TV sales from SONY this began in 2005
 Since 2014 Bravia has become a fully fledged subsidiary and not just a product
 In 2015 Bravia released 5 different series of smart TVs that will run on the android
system called Lollipop
 As well as TVs Bravia also has expanded there brand into Mobile phones giving Sony
Ericson video players and cameras much better quality as well as adding Bravia systems
 Bravia also release accessories such as a docking station to allow you to place your I
phone on a docking station and use the phone through your TV

16. Sony Mobile Communications inc.
(Sony Ericson)
 Is a wholly owned subsidiary that releases mobile technology in the mobile
phone market
 In 2001 Sony and Ericson formed a joint venture to create a new brand of
Mobiles
 In 2012 Sony bought out the rest of Ericson's shares meaning that Sony was
now the sole owner
 Also in 2012 Sony mobile became the fourth largest smartphone manufacturer
in the world with a total of 9.8 million units sold since the companies formation
 After becoming Sony Mobile they formed they began the xperia program with
the xperia s being the first smartphone released under the program
 In October 2015 the Sony xperia Z5 was released and is there current flagship
device

17. Sony Pictures Entertainment
 Is a subsidiary of Sony Entertainment and Sony
 Is based in Culver City California in America
 Focuses on film and television production
 Also has a hand in the distribution of its products
 Successful franchises such as Spider man, Men in Black and Resident
Evil have all been developed and released under the Sony umbrella
 Has made group sales of 7.3 billion dollars

18. Sony Music Entertainment
 Is a American company that since 1987 has been a
subsidiary under the Sony conglomerate umbrella
 Was first founded as the American Record Corporation
in 1929
 It is part of the big three alongside Universal Music
Group and Warner Music Group
 Is the worlds second largest music company

19. Sony Finances
 Sony has lost 4.6 billion dollars in the past 9 years
because of the vita,TV and computer failings
 The PS4 has single handidly saved Sony
 The Ps4 has sold 4.3 billion dollars since its release

20. Sony Successes
 Sony revolutionized how we listen to music with the introduction of the
Walkman in 1979
 Sony received a Emmy award in 1973 for the development of the Trinitron
color TV (the first Japanese company to receive such award)
 1982 they launched the first CD player
 Successfully infiltrated Hollywood with a purchase of Columbia Pictures
for a value of £2.2 billion creating a incredible amount of successful
movies in the years that followed

21. Sony Failures
 Because of heavy financial losses in 2013 Sony quit development of
laptops and PCs subsequently selling the Vaio business
 Sony Bravia TVs suffered losses of £4.6 billion in 9 years leading to a new
direction for the company
 PlayStation Network in 2011 was hacked putting customers accounts at
risk
 Sony was fined £250,000 for the incident

22. Notable Sony Staff
 CEO Kazuo Hirai is a founding member of Sony Computer
Entertainment and current board member
 He overseen the developments of the ps1,ps2 and ps3
models.
 In 2012 he became CEO replacing Howard stringer
 Howard Stringer oversaw movie releases such as the spider
man series
 Masaru Ibuka and Akio Morita co founders of Sony

23. Sony Future Lab
 Sony future lab is a new initiative launched in March 2016
 The future lab will focus on new research and development on unique and
futuristic ideas
 Sony have begun asking for the public and regular Sony product users to
create there own prototypes with the idea that the users ideas can be as
crazy as they want
 Sony hopes that they will be able to help usher in the future with new
revolutionary ideas co developed by the public and the company
themselves

24. Bibliography
 https://www.playstation.com/en-gb/
 http://www.sonypictures.com
 http://www.sonypictures.com/corp/management.html
 https://www.theguardian.com/technology/2014/dec/13/sony-successes-
failures-inventions-walkman-music
 http://www.vanityfair.com/hollywood/2015/02/sony-hacking-seth-rogen-
evan-goldberg
 http://www.polygon.com/2015/3/17/8231217/sony-playstation-financial-
results-q3-2014

25. Thank you for watching
By
Samuel West