Read all about the background story of this presentation here:
http://www.jeffalytics.com/google-plus-mozinar/
17 Things You Should Know About Google Plus
1) Google Plus is the #2 Social Network
2) Google+ is Your Identity to Google
3) Google+ is a Great Place to Make Friends
4) Make Sure You Post the Content You Create to Google+
5) Sharing Other Peoples Content is Important Too
6) Create a Content Strategy for Google Plus
7) Images Are Powerful
8) Top Engagers Almost Exclusively Post Images
9) Bonus Tip: Using Images Brings Further Measurement Opportunities
10) Engage with Communities
11) Notifications Increase Engagement
12) Can’t Find a Community? Start Your Own!
13) Tag People Whenever You Post
14) Create Shared Circles
15) Understand the Benefits of Authorship
16) Google Plus Impact on Search Rankings?
17) Don’t Forget to Measure Your Activity and Set Goals
Using Google+ as Part of Your Marketing Strategy #Mozinar
1. Using
Google+
as
Part
of
Your
Marke5ng
Strategy
Jeff
Sauer
Join
us
on
Twi/er
at
#Mozinar
Ques5ons
or
problems?
Email
community@moz.com
2. Your Google+ Guide
Jeff
Sauer
Marketer
and
Entrepreneur
Vice
President
Three
Deep
Marke5ng
St.
Paul,
MN,
USA
h/p://gplus.to/jeffsauer
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
2
4. What is Google+?
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
5. Google+ is the #2 Social Network
Photo
Credit:
Lincolnian
(Brian)
via
Compfight
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
6. Over 350 Million Active Users
More
Google+
Stats
Here:
hFp://www.techhive.com/ar5cle/2026521/google-‐outranks-‐twiFer-‐as-‐no-‐2-‐social-‐network-‐aPer-‐facebook.html
And
Here:
hFp://www.businessinsider.com/google-‐plus-‐is-‐outpacing-‐twiFer-‐2013-‐5
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
7. But to many, Google+ is…
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
8. To me, Google+ is Ubiquitous
Google+
is
Google
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
9. Chrome is Google Plus
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
10. Gmail is Google+
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
11. YouTube is Google+
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
12. Google Maps is Google+
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
13. Mobile is Google+
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
14. Google+ is Your Content
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
15. Google+ is Google+
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
16. Google+ is the Connective Tissue
of the Top Web Properties
Top
US
Web
Proper5es:
hFp://www.marke5ngcharts.com/category/top-‐us-‐web-‐proper5es/
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
17. Google+ is Your Identity to Google
Google
Knows
How
to
Contact
You
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
18. Google+ is Your Identity to Google
Google
Knows
How
to
Contact
You
Google
Knows
Where
You
Write
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
19. Google+ is Your Identity to Google
Google
Knows
Where
You
Work
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
20. Google+ is Your Identity to Google
Google
Knows
Where
You
Work
Google
Knows
Your
Demographics
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
21. Your Friends Aren’t on Google+?
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
22. Make New Friends!
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
25. Share the Old Fashioned Way
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
26. Better: Auto Post Your Content
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
27. Automatically Post From
WordPress to Google+
Why
I
Chose
SNAP:
hFp://www.jeffaly5cs.com/best-‐wordpress-‐plugin-‐social-‐media-‐auto-‐pos5ng/
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
28. Make Sure to Share Other Content Too
Videos
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
29. Make Sure to Share Other Content Too
Videos
Circles
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
30. Make Sure to Share Other Content Too
Videos
Circles
Images
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
31. Make Sure to Share Other Content Too
Videos
Circles
Images
Circle
Mar5n:
hFps://plus.google.com/+Mar5nShervington
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
Reshares
32. Utilize Google+ Content Strategies
Excellent
Google
Plus
Content
Strategies
from
Copyblogger:
hFp://www.copyblogger.com/google-‐plus-‐content-‐strategies/
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
34. Sharing Links is so Boring
Underwhelming
Response
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
35. Image Posts Turn Heads!
Images
Gain
Real
Estate!
Same
Post,
Tremendous
Response
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
36. Images Have Metrics Too!
Bonus:
See
How
Many
People
Viewed
Your
Image
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
37. Top Engagers Use Images
Engagement
With
Every
Post
Circle
Rebekah:
hFp://gplus.to/RebekahRadice
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
38. Cyrus Clearly Knows What He’s Doing
Circle
Cyrus:
hFp://gplus.to/CyrusShepard
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
41. Notifications Increase Engagement
Turn
On
No5fica5ons
and
Increase
Community
Engagement
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
42. Beware of Notification Overload
10-‐20
Extra
Emails
a
Day
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
44. Community Benefits: Sharing
Befriend
New
People
Globally
Targeted
Sharing
Opportuni5es
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
45. Community Benefits: Quantifying
A
Public
Community
+1
Increases
Your
Website
Share
Count
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
46. No Community? Create Your Own!
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
48. Tag People in Posts
Let
People
Know
You
Shared
Their
Content
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
49. Tag People in Posts
Get
Others
to
No5ce
Your
Content
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
50. Tag People in Posts
Advanced
Google+
Networking
Strategy:
hFp://maximizesocialbusiness.com/google-‐plus-‐strategy-‐networking-‐8209/
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
51. Create Shared Circles
Make
Some
Awesome
Google+
Friends:
hFp://bit.ly/shared_circle
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
53. We All Know What Authorship Is
This
is
Authorship
This
is
Authorship
This
is
Authorship
This
is
Authorship
This
is
Authorship
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
54. You Choose Your Prettiest Photo
Profile
Picture
Op5miza5on:
hFp://moz.com/blog/google-‐author-‐photos
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
55. You Mark Up Your Website
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
56. You Mark Up Your Website
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
57. You Mark Up Your Website
Defini5ve
Guide
to
Google
Authorship
Markup:
hFp://searchengineland.com/the-‐defini5ve-‐guide-‐to-‐google-‐authorship-‐markup-‐123218
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
58. You May Just See Yourself in Search
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
59. Authorship Beyond Webpages
PPT
Files
Excel
Files
Word
Docs
Image
Files
Google
Authorship
Beyond
Webpages:
hFp://searchengineland.com/expanding-‐google-‐authorship-‐beyond-‐webpages-‐160782
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
60. Authorship for Slideshare
How
to
Claim
Authorship
for
Slideshare:
hFp://www.slideshare.net/marktraphagen/how-‐to-‐claim-‐google-‐authorship-‐for-‐slideshare
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
61. Isn’t Authorship Dead?
Authorship
is
Dead,
Long
Live
Authorship:
hFp://www.blindfiveyearold.com/authorship-‐is-‐dead-‐long-‐live-‐authorship
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
62. Best Place to Learn About Authorship?
On
Google+!
Google
Authorship
Community:
hFps://plus.google.com/communi5es/104474428845467390263
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
64. My Google+ Experiment
Google
Plus
Case
Study:
hFp://www.jeffaly5cs.com/establish-‐google-‐plus-‐authority/
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
65. Some Agree
Google
Plus
Search
Ranking
Correla5ons:
hFp://moz.com/blog/google-‐plus-‐correla5ons
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
66. Others Disagree
Google
Plus
Search
Impact:
hFp://www.stonetemple.com/measuring-‐google-‐plus-‐impact-‐on-‐search-‐rankings/
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
67. Matt Cutts Says No
Google+
Correla5on:
hFps://news.ycombinator.com/item?id=6243451
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
68. Yet We See Rankings Like This
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
69. And This…
Google
Plus
in
Search
Results:
What
Causes
Ranking?
hFp://www.virante.org/blog/2013/09/18/google-‐plus-‐posts-‐search-‐results-‐causes-‐ranking/
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
70. Verdict:
More
Work
to
be
Done
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
72. How Many People Have You in Circles?
How
Many
Circles
Are
You
In?
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
73. How Many People Have You in Circles?
KPI:
Total
Circles
>
1,000
Resources:
Circle
Count
tracks
most
followed
profiles
and
pages,
as
well
as
engagement
with
content.
Their
Chrome
extension
is
also
quite
handy.
Check
the
PageRank
of
your
Google+
profile
with
prchecker.net.
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
74. How Many People Are Engaging?
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
75. How Many People Are Engaging?
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
76. How Many People Are Engaging?
KPI:
5
Ac5ons/
Post
Resources:
Start
with
reading
How
to
Grow
Your
Google+
Engagement
from
Social
Media
Examiner
and
|hen
study
the
l|
Uof
People
with
Highly
Engaged
Content
on
Google+
from
Circle
Jeff
Sauer
t
@jeffaly5cs
ist
sing
Google+
as
Part
of
Your
Marke5ng
Strategy
Count.
77. Did Your Content Create a Ripple Effect?
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
78. Did Your Content Create a Ripple Effect?
KPI:
Create
a
Ripple
Resources:
You
@jeffaly5cs
|
Ufor
any
page
using
the
Fof
YRipples
bookmarklet
from
Blind
Jeff
Sauer
|
can
view
Ripples
sing
Google+
as
Part
ind
our
Marke5ng
Strategy
Five
Year
Old
79. Followers of Your Google+ Page
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
80. Followers of Your Google+ Page
KPI:
Total
Followers
>
1000
Resources:
Direct
ljeffaly5cs
|
Using
Google+
as
Pec5on
of
Google’s
website.
Jeff
Sauer
|
@ ink
to
the
create
a
Google+
Page
sart
of
Your
Marke5ng
Strategy
Get
your
Google+
Badgeto
place
on
your
website
directly
from
Google.
82. Google+ Author Stats
KPI:
Clicks
>
500
in
30
Days
Resources:
Direct
link
to
G|
Using
uthor
Stats
in
Webmaster
arke5ng
Strategy
Jeff
Sauer
|
@jeffaly5cs
oogle
AGoogle+
as
Part
of
Your
M Tools.
83. Are You Using GA to Track Social?
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
84. Are You Using GA to Track Social?
Resources:
Introduc5on
to
SUsing
Sharing
from
art
of
Your
Marke5ng
Strategy
Jeff
Sauer
|
@jeffaly5cs
|
ocial
Google+
as
P Google
Analy5cs.
85. Are You Using GA to Track Social?
KPI:
>100
Visits/Month
from
Google+
Resources:
Introduc5on
to
SUsing
Sharing
from
art
of
Your
Marke5ng
Strategy
Jeff
Sauer
|
@jeffaly5cs
|
ocial
Google+
as
P Google
Analy5cs.
86. Google+ Measurement Guide
Resources:
hFp://www.jeffaly5cs.com/measuring-‐google-‐plus/
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
87. Your Turn
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
88. Thank You!
Jeff
Sauer
Marketer
and
Entrepreneur
Vice
President
Three
Deep
Marke5ng
St.
Paul,
MN,
USA
h/p://gplus.to/jeffsauer
Jeff
Sauer
|
@jeffaly5cs
|
Using
Google+
as
Part
of
Your
Marke5ng
Strategy
88
89. Email:
jeff.sauer@gmail.com
TwiFer:
@jeffaly5cs
Website:
hFp://www.jeffaly5cs.com
Find
this
recorded
#Mozinar
and
slide
deck
at
hFp://moz.com/webinars
very
soon!