Socialize: Monetizing Social Media - Heather Lutze


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The Findability Formula for LinkedIn: B2B Social Media Made Profitable

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  • Only lovers of Parelli could find their website
  • 52.9% search with 3 keywords or more
  • Links to leadership
  • Write a Descriptive Professional Headline When you  edit your LinkedIn profile , you have what Alba calls a "professional headline" right beneath the name. The common mistake here (as shown in the picture below) is to simply put your name and title. He believes you should use something catchier. Instead of saying, "project manager for X company," say something more specific: "I manage complex projects involving IT and marketing." When people search for you, they will see this professional tagline, and it might decide whether or not they feel compelled to click on your name and see your profile, Alba says. "Think of yourself as a marketer, and this is where your big ad appears to the world," Alba says. 3. Properly Label Websites Displaying Your Work or Blog LinkedIn offers you the ability to list the websites where your work might be displayed. This is a great option if you keep a personal website with a resume or a blog. But when you go to edit the website descriptions, Alba recommends dispensing with LinkedIn's default descriptions of "my website" or "my company." Those descriptions aren't a compelling read for employers, he says. Instead, when you edit your "websites" section, LinkedIn provides a drop down menu (see picture below). Click "other," and you can upload the link and describe it as you see fit. Instead of "my blog," you might write, "my blog on complex project management." 4. Consider a Vanity URL Maybe you haven't changed the default URL that LinkedIn provides for your profile. Especially if you have a common name, this will make your name after the LinkedIn address appear with a bunch of ugly code and numbers. If you have to give your LinkedIn profile address over the phone, or you wish to print it on your business card, it should be as concise and self-explanatory as possible, Alba says. "It literally takes 30 seconds, and it makes your profile look more on purpose," Alba says. (When you  edit your LinkedIn profile , go to the "public profile" section to create your LinkedIn URL of choice). 5. Finish with a Strong, SEO-Friendly Summary The "summary" section of your LinkedIn profile could be the biggest missed opportunity for the majority of job seekers, Alba says. While this section has a 2,000 character limit, Alba suggests packing as much about you and your abilities into it as possible. In reality, the ability for people to find you will depend on LinkedIn's search engine linking your name to certain search keywords. So (staying with our repeated example), a project manager might want the term "project management" to appear a few times throughout the summary. "Most summaries are a couple sentences or a couple paragraphs, and they're missing out," Alba says. "The more you put in the summary, the better your SEO is."
  • Socialize: Monetizing Social Media - Heather Lutze

    1. 1. Heather Lutze CEO and Founder Findability Group © #GetFound The Findability Formula for LinkedIn: B2B Social Media Made Profitable
    2. 5. “ Natural Horsemanship” 22,000 Searches Each Month
    3. 6. “ Horse Training” 167,000 Searches Each Month
    4. 10. Findability Keyword Discovery Process
    5. 11. Findability in The Buying Cycle Wealth Management Shopping Wealth Information Wealth Management Denver CO Purchasing
    6. 12. Know How Your Prospects Search… Source: ClickZ 2009 52.9% Search 3+ Keywords
    7. 13. Google Wonder Wheel
    8. 14. “ G o o g l e Keyword Tool” https://adwords. google .com/select/ KeywordTool External Always Use a Keyword Tool
    9. 15. Google External Keyword Tool – Findability Research
    10. 16. 101 million members in over 200 countries worldwide The Power of LinkedIn <ul><li>50% male, 50% female users </li></ul><ul><li>Linkedin is used mainly by the top 10 economically financial countries </li></ul><ul><li>35-45 Largest active age group </li></ul>The Power of Linkedin Findability Group © #GetFound
    11. 17. Anatomy Findability Group © #GetFound
    12. 18. <ul><li>LinkedIn Profile </li></ul>Findability Group © #GetFound
    13. 19. <ul><li>LinkedIn Profile </li></ul>Your Name & Headline Findability Group © #GetFound
    14. 20. <ul><li>LinkedIn Profile </li></ul>Your Updates Findability Group © #GetFound
    15. 21. <ul><li>LinkedIn Profile </li></ul>Your Professional Information Findability Group © #GetFound
    16. 22. <ul><li>LinkedIn Profile </li></ul>Your Network Findability Group © #GetFound
    17. 23. <ul><li>LinkedIn Profile </li></ul>Your Custom Profile URL Findability Group © #GetFound
    18. 24. Extra Features
    19. 25. Company Page <ul><li>LinkedIn Company Page </li></ul>Findability Group © #GetFound
    20. 26. Linkedin Group Searches Findability Group © #GetFound
    21. 27. Linkedin Group Community <ul><li>Updates Group With New Events </li></ul><ul><li>Automatically Sends Event Invites to Members </li></ul><ul><li>Can Post Tools and Educational Material on Group Board </li></ul>Findability Group © #GetFound
    22. 28. LinkedIn Action Plan <ul><li>Step 1 : Setup Linkedin profile and company page with a keyword in the name & custom URL </li></ul>Findability Group © #GetFound
    23. 29. Findability Findability Group © #GetFound
    24. 30. Optimize Profile With Keywords <ul><li>Use Keywords in your title, description, summary </li></ul><ul><li>Use Keywords in updates for personal and group page </li></ul>Findability Group © #GetFound
    25. 31. Keyword Optimize Profile <ul><li>Where to put your Keyword : </li></ul><ul><li>Professional Headline </li></ul><ul><li>Websites </li></ul><ul><li>Vanity URL </li></ul><ul><li>Summary </li></ul><ul><li>Interest & Specialties </li></ul>Findability Group ©
    26. 32. Track Your Results Findability Group © #GetFound Results Ranked 8th
    27. 33. Google Analytics, measuring traffic from to our website #GetFound Findability Group ©
    28. 34. Network Statistics on Linkedin Findability Group © #GetFound
    29. 35. LinkedIn Action Plan <ul><li>Step 1 : Setup LinkedIn profile with a keyword in the name & custom URL </li></ul><ul><li>Step 2: Optimize your profile </li></ul><ul><ul><li>Track your results in Google </li></ul></ul><ul><ul><li>Track your results with Network Statistics </li></ul></ul>Findability Group © #GetFound
    30. 36. Heather’s Favorite Linkedin Time Management Tools Findability Group © #GetFound
    31. 37. LinkedIn Action Plan <ul><li>Step 1 : Setup LinkedIn profile with a keyword in the name & custom URL </li></ul><ul><li>Step 2: Optimize your profile </li></ul><ul><ul><li>Track your results in Google </li></ul></ul><ul><ul><li>Track your results with Network Statistics </li></ul></ul><ul><ul><li>Step 3: Implement Time Management Tools into your Feed for Linkedin </li></ul></ul>Findability Group © #GetFound
    32. 38. Thank you for attending! Email me at: [email_address] Call me with questions at: 888-588-9326 Follow me on Twitter at: Text: Findability to 41411 for today’s Presentation Slides Findability Group © #GetFound