Salzburg

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Presentation to funders of media in Salzburg in October 2009

Published in: News & Politics

Salzburg

  1. News: New form New structure New opportunity Jeff Jarvis City University of New York Graduate School of Journalism
  2. News: New form New structure new opportunity
  3. Process v. product
  4. Process v. product
  5. Process v. product
  6. Process v. product Page v. stream
  7. Process v. product <ul><li>Post-industrial economy: no longer confined by means of production & distribution </li></ul><ul><li>Transparency opens up news to input </li></ul><ul><li>New tools: Google Wave, Twitter, phone... </li></ul><ul><li>End of the myth of perfection: Beta news </li></ul><ul><li>Enabled by the link </li></ul>
  8. News: New form New structure new opportunity
  9. Link v. content economy
  10. Link v. content economy <ul><li>Imperatives: </li></ul><ul><li>Must be searchable to be found </li></ul><ul><li>Forces specialization: Do what you do best and link to the rest </li></ul><ul><li>Forces efficiency </li></ul><ul><li>Recipient of links monetizes links </li></ul><ul><li>(Google is not the enemy) </li></ul>
  11. Distributed v. centralized <ul><li>‘ If the news is that important, it will find me’ –college student to research, NY Times, 2008 </li></ul><ul><li>Audience becomes distributor </li></ul><ul><li>News as feeds: RSS, Twitter, Facebook… </li></ul><ul><li>The embeddable newspaper </li></ul><ul><li>The API </li></ul>
  12. Ecosystem v. company
  13. Ecosystem v. company NewsInnovation.com NewsInnovation.com/models
  14. Network v. corporate <ul><li>No longer controlled by monopolies or oligopolies in markets: Entrepreneurial journalism </li></ul><ul><li>New competition for private and state-owned media </li></ul><ul><li>The need for business cooperation on revenue and editorial cooperation for efficiency </li></ul>
  15. Collaborative v. owned <ul><li>For efficiency, quality, completeness, news must be collaborative with new contributors </li></ul><ul><li>The value of volunteerism: See Wikipedia and real membership </li></ul><ul><li>Opens up journalism as a task v. profession </li></ul><ul><li>Yields new needs: education, networks, curation…. </li></ul>
  16. News: New form New structure New opportunity
  17. 3 needs <ul><li>Engagement: making news truly of the community – 0.5% of online time on paper sites v. 17% for social </li></ul><ul><li>Effectiveness: making media more valuable for marketers </li></ul><ul><li>Efficiency: reducing the marginal cost of new journalism to near-zero </li></ul>
  18. Entrepreneurship <ul><li>To build sustainable models </li></ul><ul><li>To support innovation </li></ul><ul><li>Forms of support: > Grants > Incubation > Investment > Networking > X Prizes </li></ul><ul><li>(See CUNY’s Entrepreneurial Journalism course & NewBizNews Project) </li></ul>
  19. Innovation in form & tools <ul><li>New ways to gather & share news Google Wave, phones, location-based, assignment tools, social distribution…. </li></ul><ul><li>New tools & skills Mobile, Wave, data base, social </li></ul>
  20. Transparency as default <ul><li>Impact on the ecosystem of news: Unlimited watchdogs feeding reporters </li></ul><ul><li>In government </li></ul><ul><li>In business </li></ul><ul><li>In journalism </li></ul><ul><li>In funding </li></ul><ul><li>Personal publicness: The benefits of connection </li></ul>
  21. Education <ul><li>Media literacy: consuming & making </li></ul><ul><li>Tools of journalism & media </li></ul><ul><li>Tools of business to sustain news </li></ul><ul><li>Newsroom as classroom </li></ul>
  22. y Philanthropy
  23. Googley Philanthropy <ul><li>Transparency — Benefits & risks </li></ul><ul><li>Collaboration </li></ul><ul><li>Social: connections </li></ul><ul><li>Beta philanthropy: process </li></ul><ul><li>Philanthropy as platform (infrastructure) </li></ul><ul><li>New givers: self-organizing crowds </li></ul><ul><li>Money, ideas, action as value (Wikipedia) </li></ul><ul><li>Investment & entrepreneurship </li></ul>
  24. Generation
  25. Generation Google and the impact on: <ul><li>Friendship — We stay linked forever </li></ul><ul><li>Publicness — Is privacy over? </li></ul><ul><li>Thought — Does the internet make us smarter? </li></ul><ul><li>Politics and government — Is this the transparent administration? </li></ul><ul><li>Talent — This is the creation generation </li></ul>
  26. <ul><li>On sale now </li></ul>www.buzzmachine.com/what-would-google-do/

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